Malibu, a brand of Pernod Ricard, New York, unveiled its new summer campaign in partnership with TV personality Paige DeSorbo to bring the vacation anytime, anywhere. 

In conjunction with National Iced Tea Month, Bethesda, Md.-based JUST ICE Tea announced its summer campaign: Tea Marks the Spot. 

The highly anticipated Season 3 of FX’s “The Bear” is just days away, and Stella Artois is returning for its starring role at the dining table.

As brands look to employ creator-generated content as part of their advertising campaigns, understanding how consumers engage and receive this influencer content can be vital to support their brands.

Chicago-based Mike’s Hard Lemonade Co. is partnering with actor Lamorne Morris to host an interactive pop-up event: Mike’s Jobstacle Course. This immersive experience will prove that every job has its hard days. And a hard day deserves a refreshing-tasting Mike’s Hard Lemonade, the company says.

With all the current buzz around brand collaborations, experts highlight some of the opportunities, challenges, and factors to consider when embarking on a licensing partnership.

SONIC Drive-In, Atlanta, is casting a spell on taste buds nationwide this Halloween season with the launch of its Witch’s Brew Slush Float. 

With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challenges.

Califia Farms unveiled its Organic Almond Creamers, made with simple ingredients and no gums or oils. 

Aplós announced the launch of Aplós Cocktails, a lineup of ready-to-drink non-alcohol canned cocktails.

Jones Soda Co., Seattle, announced the launch of Mary Jones Hemp Delta-9 (HD-9) Shooters. The new product joins the brand's HD-9 craft sodas and gummies, featuring the same pure cane sugar formulation and classic taste of Jones Soda, adapted for HD-9.

In partnership with 20th Century Studios, International Delight is teaming up with film favorite “Home Alone” to give consumers a nostalgic taste this holiday season.

Athletic Brewing Co., Milford, Conn. and San Diego, is teaming up with Arsenal, becoming the club’s first Official Non-Alcoholic Beer Partner. Starting this August, the partnership will see cans of Athletic’s award-winning Run Wild IPA available at Emirates Stadium, London, for all men’s and women’s matches.

Forca Foods announced the launch of MILKish Watermelon Seedmilk, a new plant-based milk made from watermelon seeds.

MALK Organics announced the launch of its new Almond Pumpkin Spice, available throughout the fall season while supplies last.

The Los Angeles-based THC beverage brand Nowadays offers alternatives to alcohol with similar buzz.

Founded in 1885 in Angers, France, Giffard Liqueurs, a fifth-generation, family-owned company, announced the launch of its non-alcoholic liqueur line.

Lifeway Foods Inc., a leading U.S. supplier of kefir and fermented probiotic products, announced the release of 10 new innovative flavors to its on-the-go 8-ounce line of organic kefir. 

Global technology and engineering company Emerson recently launched a compact valve position indicator.

In beverage warehouses, the rise of automation has prompted conveyor manufacturers to continue to make advancements to ensure that the speed and pace are in sync and processes are running efficiently.

Manufacturer of both pre-engineered standard and custom-designed conveyor solutions Multi-Conveyor recently built a new series of conveyor technologies.

High-brightness LED lights designer and manufacturer Smart Vision Lights recently revealed the RHI200-DO Lightgistics series light.

Pioneer in conveyor technology Dorner recently revealed DualMove, a new pallet system conveyor. 

Global technology and software company Emerson unveiled the new PACSystems IPC 2010 Compact Industrial PC (IPC).

From SKU proliferation to employee safety and retention, experts highlight how lift truck solutions are working to transform beverage warehousing.

As operational complexity increases in today’s beverage warehouses, experts highlight how voice picking and guided work solutions are helping to achieve goals in fast-paced environments.

When it comes to beverage operations, the incorporation of automation is laying the ground work to make a case for implementation of robotics.

The Finnish Long Drink released its new Midnight Sun Variety Pack. Inspired by the natural phenomenon occurring in northern Finland during the summer, where the sun never sets below the horizon for up to four months and remains visible at midnight, this pack showcases flavors that reflect the hues of the Finnish Midnight Sun. 

Teeling Whiskey and Notre Dame Athletics have collaborated on a special, limited-edition bottle featuring Teeling’s Small Batch whiskey.

The Busker Irish Whiskey unveiled its new premium bottle designs for its Single Collection: Single Malt, Single Grain, and Single Pot Still. These new designs now are available and highlight the quality of The Busker's highly-awarded whiskey single expressions, the company says. 

19 Crimes partners with Universal Products & Experiences to release a limited-edition collection of highly sought after Halloween wines, featuring the classic Universal Monsters. 

Johnnie Walker is unveiling a limited-edition bottle design of Black Label with numbers ranging from 001-456, the number of players featured in the series “Squid Game,” which returns to Netflix on Dec. 26

Cooper & Thief, producers of a portfolio of spirits barrel-aged wines, unveiled its new bourbon barrel-aged wine: Cabernet Sauvignon. 

On The Rocks Premium Cocktails unveiled its latest offering: the Spiced Pear Whiskey Sour, a limited-edition cocktail now available in select markets nationwide.

Whole Moon announced the launch of its new product line that delivers creamy taste and whole protein through its proprietary whole ingredient process, it says.

Lifeway Foods Inc., Morton Grove, Ill., announced that its Board of Directors has rejected the unsolicited proposal made Sept. 23, by Danone North America PBC to acquire all the shares of Lifeway that it does not already own for $25 a share.

Harold Perrineau, Malcolm D. Lee, Morris Chestnut and Taye Diggs, who joined for the film “The Best Man,” are back with a new collaboration with the launch of Sable, a bourbon with notes of brown sugar and dense chocolate.

The increasing interest in functional beverages often focuses on the attributes these ingredients can provide consumers. However, as these beverages and ingredients proliferate, the colors market is playing a vital role in supporting this trend.

BENEO, a functional ingredient manufacturer, has increased global capacity for its prebiotic chicory root fibers by 30%, while also reducing specific energy consumption by 35%.

Ingredient companies continue to advance operations with new product launches, facility expansions, as well as a diversified workforces. 

Travis Betters, founder and CEO of Brothers, will be leading the combined business, but Brothers and Hosh will continue to operate under their respective names and operate in their current areas. 

Ingredient suppliers are making moves to aid today’s beverage-makers. Monin Americas released a Spicy Agave Sweetener, while Kyowa Hakko USA announced the launch of CENTR Enhanced sparkling water.  

The company notes that these functional beverages provide both energy and the “added benefit of mental focus.” The 12-ounce servings contain 100 mg of natural caffeine, as well as 100 mg of natural L-theanine.

Ingredient companies announce coalitions, new hires and new ingredient solutions to support sugar reduction efforts.

With this acquisition, it is expected that Brenntag’s product portfolio in Life Sciences, especially in Nutrition, will be complemented and expanded. 

Ingredient companies announced new hires as well as case studies detailing consumer trends influencing new product development.

Ingredient companies announced new research as well as new solutions for today’s cocktail creations.

To give innovators a leg up on the competition, ingredient suppliers are expanding their services as well as product lines for beverage development.

Glanbia Nutritionals, Chicago, introduced OptiATP, a new optimized form of Adenosine 5-Triphosphate that is stable in low pH/high acid and high heat ready-to-drink beverage processing environments.

Ingredient suppliers are sharing the latest on safety opinions as well as announcing platform expansions and division sales.