Treasury Wine Estates (TWE), Melbourne, Australia, announced the launch of its new line of premium wines, Drop of Sunshine, in partnership with Candle Media’s Hello Sunshine, a multi-channel media company founded by Reese Witherspoon that puts women at the center of every story it creates, celebrates and discovers. 

Three Chord Bourbon announced the highly anticipated release of its 2024 Backstage Series with The Allman Brothers Band, a blend of straight bourbon whiskey finished with toasted peach wood.

Colgate Optic White and the McBride Sisters Collection introduced the McBride Sisters Collection x Colgate Optic White Limited-Edition Set, designed to help everyone “Live Life to the Brightest” this red wine season. 

Consumers have the chance to win an exclusive, once-in-a-lifetime experience to watch the Green Bay Packers play the Chicago Bears on Nov. 17 with Simone Biles, whose husband plays for the Chicago Bears and formerly played for the Packers.

As consumer package companies are increasingly designing more products with sustainability in mind, experts note that within the label industry, more companies are recognizing the need for labeling equipment that also supports a circular economy.

Back after four years, PACK EXPO International convened more than 44,000 attendees, surpassing the 2018 event. With 2,200 exhibitors and more than 1.2 million net square feet at McCormick Place in Chicago, PACK EXPO International took place Oct. 23-26, showcasing the latest innovations and trends impacting the packaging and processing markets.

When it comes to beverage packaging operations, today’s diverse beverage marketplace necessitate can filling and seaming equipment that supports flexible, safe operations.

Beverage packaging and manufacturing operations have married speed and accuracy to inspect and protect today’s beverages through a variety of applications and environments.

AstroNova Inc. introduced a variety of new digital printer solutions under its flagship QuickLabel and TrojanLabel product brands. 

As the retail market continues to drive demand for flexible case packing and wrapping equipment, experts highlight how these packaging systems work to meet beverage market trends.

Experts weigh in on the various forms of packaging inspection equipment used in the beverage industry.

Given the high interest in sustainability from consumers, today’s plastic bottle manufacturers are taking the steps to ensure their business aligns with what consumers are looking for.

As consumers are spending less on discretionary items and more on essentials, experts note that mass merchandisers are capitalizing on value, variety and services.

More and more shoppers today are exploring the eCommerce channel for beverage purchases as awareness and accessibility are making it easier to navigate.

As inflationary trends continue to impact the grocery channel, experts highlight how supermarkets are employing various strategies to increase market share.

As consumers’ purchasing behaviors continue to impact the U.S. on-premise, experts note that the channel remains resilient amid fluctuating trends.

Experts note how the direct-to-consumer channel is impacting beverage categories and sales.

The Distilled Spirits Council of the United States (DISCUS), Wine & Spirits Wholesalers of America (WSWA), FMI - The Food Industry Association and the National Association of Convenience Stores (NACS) issued a joint commitment related to the responsible marketing and merchandising of crossover alcohol products.

The restaurant industry is poised to hit a milestone this year as sales are project to exceed $1.1 trillion, according to the National Restaurant Association’s “2024 State of the Restaurant Industry Report.”

The value proposition presented by warehouse clubs — offering lower average costs per item through bulk buying — prompts a jump in sales share for major warehouse club stores, research shows.

Consumers are adapting their shopping strategies to include more flexibility as they attempt to control their grocery spending heading into the fall, according to the latest survey conducted by FMI – The Food Industry Association and The Hartman Group.

The performance of the convenience store channel is ever-changing, thanks to consumer trends and economic factors.

As consumers today work to pay their bills and buy groceries, data shows that mass merchandisers are serving as a go-to channel to stretch their dollars. 

New beverages today are turning more and more to natural colors as clean label and holistic views of health connect with an increasing consumer base.

The COVID-19 pandemic illuminated consumer interest in vitamins and minerals. Experts note that more of today’s consumers are awakening  to “better-for-you” (BFY) beverage trends as they continue to seek drinks that provide fortification

Consumers are more knowledgeable nowadays; therefore, they hold their food and beverage choices to higher standards, experts note.

With more consumers seeking reduced-sugar or sugar-free drinks, experts note that beverage-makers are turning to sweeteners such as stevia, erythritol, monk fruit and allulose to deliver products without sacrificing on taste.

As physical fitness remains top of mind for those seeking healthier lifestyles, experts note that today’s consumers not only are turning to sports drinks to deliver on recovery, but also seek such drinks to help meet overall wellness goals.

As more and more consumers learn about the gut microbiome and its role in overall health and wellness, experts highlight how incorporating fiber and biotic solutions can help beverage-makers meet consumers’ various need states.

With growing awareness of the connections between individual health and that of nature or the environment, such interests are prompting more consumers to seek out clean label and non-GMO beverages.

As more consumers are recognizing the link between immune-health and overall health, experts note that the demand for functional beverages that support immunity has never been higher.

As consumers become increasingly aware of their sugar intake, beverage-makers must deliver drinks that are sweet with natural sweeteners.

The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors were presented with an array of ingredient samples, interactive demos and product tastings.

Experts note that convenience, drinkability and protein content are key drivers of the performance beverage market.

As wellness trends have taken hold in the beverage space, experts highlight how natural and organic trends are impacting color choices used in the market.

Experts note that shifts in consumer behavior have caused beverage brands to find new ways to deliver on fortification and personalization.

With consumers’ wellness approach toward weight management, experts highlight how demand for nutritious drinks that support overall well-being is transforming the industry. 

Natural sweeteners are looking to deliver sweet solutions while accommodating consumer demands for less sugar content.

Experts note how more and more consumers — not just athletes — are striving to live healthier lives and making conscious decisions about their health.

Experts note that consumers are becoming increasingly aware of how prioritizing gut health impacts the immune system and mental health.

Experts share insights on why consumers are drawn to clean label and non-GMO beverages, as well as what beverage-makers can do to appeal to such preferences.

With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challenges.

The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors were presented an array of ingredient literature as well as prototypes featuring these solutions.

When it comes to trends influencing the beverage market, consumers’ preferences for various sweeteners is being expressed through their drink purchases.

Today’s performance beverages have evolved beyond providing energy, but also are supporting broader health and wellness goals.

Beverage Industry has selected eight new beverage products introduced in October 2024. Vote below to let us know which new product is your favorite!

Through its new global brand platform and U.S. ad campaign, White Claw is inspiring even more people to seek out genuine, real-world connections — and “Grab Life By The Claw.” 

The Arizona Bowl, which brings together teams from the Mountain West Conference and Mid-American Conference each year, announced a multi-year sponsorship deal, titling the event the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” to air at 2:30pm MST on Dec. 28. 

On the heels of Kathy Hilton’s musical debut in SMASH TEA PARTAY: A Smirnoff ICE Musical, the reality TV star and Smirnoff ICE are back to spill the tea on the brand’s latest flavor offerings of Smirnoff ICE SMASH Tea.