London : Pan Books, 1974.

New Haven : Yale University Press, [1981]

What kind of impact have "Playing With Fire" stars John Cena and Keegan-Michael Key had on the internet? WIRED combs the web for data about John and Keegan-Michael and presents all the information to them. How many results come up when you Google John Cena's name? Are people asking if Jordan Peele is still friends with Keegan-Michael Key? Playing with Fire starring John Cena and Keegan-Michael Key is in theaters now!

What kind of impact have Rhett & Link had on the internet? WIRED combs the web for data about Rhett McLaughlin and Link Neal and presents all the information to them. Can Rhett & Link guess what their three most popular YouTube videos are? How many Google results appear when you search their names? In what year were Rhett & Link the most popular? Rhett & Link’s latest book, The Lost Causes of Bleak Creak, is available now wherever books are sold.

BRANDED CONTENT | Produced by WIRED Brand Lab with Comcast Business | Company headquarters have historically been the “mission control” of business operations but as companies become decentralized and operations migrate to the cloud, a new distributed business model is emerging. So, what does that mean for the HQ of the future?

What kind of impact has Markiplier had on the internet? WIRED combs the web for data about Markiplier and presents all the information to him. Can Markiplier guess what his three most popular YouTube videos are? Can he guess how many uploads he has? How many Google results appear when you search his name? A HEIST WITH MARKIPLIER is available to stream for free right now only on YouTube. Visit YouTube.com/Markiplier to watch the special and join the museum heist!

New technology is becoming a part of the 2020 election process and has the potential to create faster, more accessible voting around the country. But, as shown with the Iowa caucus, these untested technologies have the potential to do the complete opposite - delaying results and creating confusion. How can we ensure that the technology we are using gives us fast, reliable and accurate results?

If you get Covid-19 and recover does that mean you are immune to the virus? If you become immune, how long does that immunity last? We are still looking for answers to many of these questions. In the meantime, Dr. Seema Yasmin takes a look at the human body's immunity to some other viral infections such as chickenpox, HIV and the common cold.

Dr. Seema Yasmin, pandemic expert and former epidemic intelligence service officer, examines the 2011 film "Contagion" and compares the Hollywood feature to the current Covid-19 pandemic. The prescient film got a lot of things right, but plenty of the movie's main points were pure fiction. Dr. Yasmin combs through the picture, offering her professional insights.

Brie Larson, Van Jones, and Elijah Allan-Blitz joined the WIRED25 event to discuss what divides us, and their approach with VR films to bridge those gaps.

Elijah Allan-Blitz, VR Director, "The Messy Truth" in conversation with Angela Watercutter, WIRED.

What kind of impact have The Try Guys had on the internet? WIRED combs the web for data about Keith, Ned, Zach, and Eugene. What happens when you Google "The Try Guys"? What words are associated with them? Who's the most popular Try Guy?

Produced by WIRED Brand Lab for City National Bank | As part of a series of one-on-one conversations with business leaders, City National Bank CEO Kelly Coffey and Angela Benton, founder and CEO of consumer data company Streamlytics, discuss the optimism, communication, and empathy critical to success as business leaders. Explore more of the series with City National Bank Member FDIC. *This was shot in accordance with the Covid-19 guidelines set as of the date of filming.

What kind of impact has Lilly Singh had on the internet? WIRED combs the web for data about Lilly Singh and presents all the information to her. How many Google results appear when you search her name? Which American cities are most interested in Lilly since 2014? Can she name the three most viewed "Lilly Singh" videos on YouTube? A Little Late with Lilly Singh airs weeknights on NBC and is available to stream the following day on Peacock. https://www.youtube.com/channel/UCfm4y4rHF5HGrSr-qbvOwOg

What kind of impact has Hailee Steinfeld had on the internet? WIRED combs the web for data about Hailee Steinfeld and presents all the information to her. Dickinson Season 2 is available on Apple TV +

Herman Narula is the co-founder and CEO of Improbable, a gaming startup which enables developers to make extraordinary multiplayer games. At WIRED Live 2020, Herman explores the impact of virtual worlds around us, with an exclusive look at a COVID simulation.

What kind of impact has Caleb McLaughlin had on the internet? WIRED combs the web for data about Caleb and presents all the information to him.

Do you know what the most frustrating thing about a compass is? It ONLY points North. But what if a compass could point to something....more appetizing? WIRED has challenged maker Joe Grand to figure out how to make a compass that points to pizza, in just three weeks. Pizza Compass Project Page: http://www.grandideastudio.com/portfolio/pizza-compass

What kind of impact has Elijah Wood had on the internet? WIRED combs the web for data about Elijah and presents all the information to him. Elijah delves deep into The Lord of the Rings, Animal Crossing, Paula Abdul, The Hobbit and more. NO MAN OF GOD is In Theaters, On Demand and Digital HD August 27

Dr. Janja Lalich, a sociologist who was formerly a part of a left-wing cult, talks about the cult-like nature of many online conspiracy theory groups. Dr. Lalich explains how people get caught up in groups like this, and what can be done to help those who have fallen further and further down the rabbit hole.

Doria Robinson, executive director of Urban Tilth, discusses how climate change disproportionately impacts communities of color and low-income populations. She shares her experiences with urban farming, which can ease the strain on global food chains, enrich and enliven communities, and help communities feed themselves without having to rely on massive agricultural networks.

Meet executives of Stephen Curry’s 30 Ink—the off-court presence of the Golden State Warriors NBA champion—as they delve into his game-changing impact beyond basketball, fostering purpose-driven ventures encompassing media, technology, and social justice. Join WIRED’s Hemal Jhaveri as we learn how Curry’s initiatives are revitalizing San Francisco, and explore the evolving role of athletes as entrepreneurial trailblazers in 2023.

Are tech firms and big corporations solving problems or creating new problems to sell solutions? Activist Faye Wattleton has a perspective. Hear from the former president of Planned Parenthood and cofounder of quantum computing company EeroQ on how the next generation of companies can be designed to support the communities they start in, give back to the public, and make the world a better place.

Meet executives of Stephen Curry’s 30 Ink—the off-court presence of the Golden State Warriors NBA champion—as they delve into his game-changing impact beyond basketball, fostering purpose-driven ventures encompassing media, technology, and social justice. Join WIRED’s Hemal Jhaveri as we learn how Curry’s initiatives are revitalizing San Francisco, and explore the evolving role of athletes as entrepreneurial trailblazers in 2023.

Brands typically march into March with women’s day campaigns and we have already seen a few get off to an early start on the theme of “inspiring inclusion”

It’s IPL season and the volume of ads has gone up. It also means CRED is back with its signature disruptive ads. It’s also poll season and there is fair buzz around political ads.

The start of the financial year has seen brands get off to a great start with several good campaigns flooding the screens. Some of these, like Ariel, are annual iterations — a nice touch, for it shows continuity of thought and messaging.

The advent of summer has seen brands at their light-hearted best. Quirky scenarios and humorous dialogues are being used to deliver summer laughs and the brand message. 

Millions of ads have been made portraying mothers recommending everything from tea to detergent. So it’s hardly surprising that on Mother’s Day, advertisers are scripting beautiful campaigns effusively celebrating the day.

This fortnight a print ad overshadowed all the TVCs, becoming the talk of the town. As IPL draws to a close, cricket continued to be a big theme.

The Mysuru-based incense company has scented growth in all sorts of prayer offerings from diyas to turmeric and camphor

Day marketing dominated the ads of last fortnight with Father’s Day eliciting a rush of campaigns. Pride Month and World Music Day came in for brand love too.

It was a dull fortnight for ad commercials — perhaps due to the confusion created by the new self-declaration certification norms. Some works of new brands, however, caught the eye.

A noticeable trend this fortnight was the growing number of brand campaigns created by independent agencies outside the networks or films created in-house by companies.

Brands are chasing their own pot of gold at the Olympics, piggybacking on athletes and unleashing campaigns that highlight their grit and determination

The monsoon is still active across India, and equally it has rained campaigns. After a brief dry spell, brands have found their muse in Independence Day, Raksha Bandhan campaigns.

This fortnight has been marked by two films with standout storytelling that tug your heartstrings. Brands are also gearing up for festive times ahead with bold campaigns.

It’s that time of the year when brands are all about family – it could be friends as family, or your workplace as one big family. Festive vibes bring out the sentimental best among ad film makers – one has gone so far as to make a 24 minute ad film, perhaps the longest ever one has seen.

Although the campaign ended on September 30, sources said government hospitals will continue to administer free doses till further orders

The Trump administration on Monday formally asked the Federal Communications Commission to develop plans to regulate social media platforms.

The Commerce Department sent a petition for rulemaking to the FCC on Monday asking the agency to reinterpret Section 230 of the 1996 Communications Decency Act, which provides online companies immunity from legal liability for the actions of their users.

~ Brands must shift from their pre-pandemic social media strategies
~ More organic and engaging approaches are crucial when it comes to winning back customers or retaining new ones
~ Select the most appropriate platform that fits the target audience, even if it’s uncharted territory for your brand
~ Authentic influencer campaigns, user-generated content challenges and conversational tones are among the most effective ways to engage with customers

Convenience, but not only
At first glance, it could be said that the price of the product and its technical characteristics are decisive aspects when it comes to an expenditure. When two products have the same level of performance, the quality-price ratio always wins. But this is not true! The market is full of examples of products that are more popular even though there are competing goods that have similar characteristics.

NFL Commissioner Roger Goodell all but said this week that the league will play a game in Berlin next season.

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Biofuel-Compatible Cars: Japan plans to encourage automakers to make all new passenger cars biofuel-compatible by the early 2030s.

There are humane ways of showcasing indigenous breeds