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How data analytics helps brand leverage and receive a good ROI

Analytics allows firms to see the full picture that’s painted when all the data sources come together.




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Rising sea levels will cause irreversible changes to plant communities in a Welsh wetland

As global temperatures continue to warm, sea-levels are expected to rise, increasing the risk of saltwater inundating wetlands in low-lying coastal areas. A study in Wales, UK, describes how rising sea levels will result in a shift from a wetland rich in plant diversity to one dominated by saltwater and mud in 200 years’ time.




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Vertebrate population losses and declines: Earth’s ongoing mass extinction may be more severe than previously estimated

A new study suggests that Earth’s ongoing mass extinction episode is more severe than generally perceived. Rather than focusing on the complete extinction of entire species, researchers analysed the losses and declines of populations in a sample of 27 600 vertebrate species. Population declines and losses are often a prelude to species extinctions. Researchers also conducted a more in-depth analysis of population losses between 1900–2015 in 177 mammal species. The results reveal that rates of population loss and decline in vertebrates are extremely high, even in common “species of low concern”. The data indicates that, in addition to significant species extinction rates, the Earth is experiencing a huge episode of population decline and loss, which will have a significant effect on ecosystem functioning and services. The researchers warn that the window for effective action is closing rapidly and emphasise the need for an urgent response.




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Levels of several air pollutants are higher indoors than outdoors

New European research finds that the levels of several harmful air pollutants are greater indoors than outdoors, and even greater when measured on the person themselves. The levels of benzene are especially concerning and often exceed EU limits.




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Carbon emissions linked to rise in hay fever and asthma in Europe

Pollen allergy is a common cause of allergic respiratory diseases such as hay fever and asthma. A recent continent-wide study suggests that rising carbon dioxide (CO2) emissions over the last 30 years may be increasing pollen counts especially in European cities, which could have serious consequences for public health.




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Benefits of reduced mercury emissions could be felt several years to decades after cuts

A recent study suggests that mercury deposited from the atmosphere is the main source of mercury pollution in the open oceans. Curbing mercury emissions will slowly lead to a decrease in contaminated fish, as eaten by humans, within a few years to decades after the cuts have been made, the researchers suggest.




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Air quality impact of diesel ‘severely underestimated’

Hydrocarbons are precursors to hazardous air pollutants including ozone and particulate matter. Hydrocarbons from diesel make up over 50% of all hydrocarbons in the air in London, a new study has found. The authors also estimate that they contribute up to half of total ozone production potential in London, and say future air quality control strategies must focus more on these pollutants.




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The real-time economy: when everything gets connected

The real-time economy requires instant processes in an increasing number of business functions.




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Cortex 22: Statistics Aren't Everything

Myke is sick, Grey hits two million YouTube subscribers, and they are both very upset about Apple Pencil support in iOS 9.3.




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Cortex 24: Open Field In Every Direction

Myke stayed up too late, Grey shares his calendaring philosophy, and they are both relieved about a change of course.




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Cortex 39: You'll Never Guess What Happens!

Grey's productivity is being disrupted, Myke is giving in to the tropes of Youtube, and they both played PewDiePie's Tuber Simulator.




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Cortex 53: Worst Business Decision Ever

Myke is getting ready for a big trip, Grey recorded a Vlog, and they both give some thoughts on the updated #MultiPadLifestyle.




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Cortex 89: Everything is Constant Always

Grey needs recommendations, Myke tests a new ergonomic arrangement, and they both answer some #askcortex questions.




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Coronavirus Layoffs More Severely Threaten Housing Security for Asian, Latinx and Black Households

Government assistance appears to be crucial to keeping many from falling into housing insecurity




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How an old brick cottage has been cleverly renovated

When James Antonas and partner Kirilie Blythman bought their 1940s clinker-brick cottage in Coburg North in 2009, it was with their heads rather than their hearts.




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Pinner author's quest to visit every secondhand record shop in the world

An author from Pinner has published a book this week.




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Leverstock Green A edge out Watford Town A to win Watford Observer Plate

The margin of victory was perhaps closer than it should have been but Leverstock Green A held their nerve in the final over to beat Watford Town A by five runs and win the Watford Observer Fourteen14 Plate last night.




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SPONSORED: Never the same day twice working at Celtic Manor

Pull quote: If it wasn’t for the amazing training, I wouldn’t be where I am today




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Richard Johnson believes it is now more difficult than ever for Watford to bring players through the youth academy and into the Premier League

Richard Johnson believes that it is a tall order for any top-flight club, not just Watford, to hand homegrown players from the academy a chance to play in the Premier League due to what is at stake in financial and sporting terms.




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Watford throw away two-goal advantage as Everton triumph at Viacarge Road

Watford’s survival hopes have suffered another blow after they threw away a two-goal lead to lose 3-2 to ten-man Everton at the death at Vicarage Road.





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US Fracking Set for Biggest Ever Monthly Drop

The Covid-19 pandemic, coupled with low oil prices, is likely to cause the largest monthly drop in fracking activity ever recorded in the United States, according to Rystad Energy.




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Famous Atlanta cat sells house, moves to forever home

BeltLine Piper sold her prime real estate along the Eastside Trail and is now enjoying life as an indoor cat a couple blocks away.




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BatDad dishes out hilarious superhero justice to everyday kid crimes

Armed with a husky voice and a $10 mask, BatDad has a cult following on Twitter Vine.




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Save your tweets forever with Dumb Cuneiform

How to save your digital memories.



  • Gadgets & Electronics

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How to make Valentine's Day better for everybody

Given all the stress, how many people actually like Valentine's Day?



  • Arts & Culture

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When you drive your kids everywhere, they never learn where they are

Kids who are driven everywhere have a 'windshield perspective,' and never learn where they are.




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Clever traffic system helps Dutch cyclists sail through green lights

As cyclists approach a Flo unit, the pole flashes an image of a critter that corresponds to how fast they should be going to avoid waiting for the light.




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What's 5 stories high and may make you wish you'd never gone down this road?

This impressive feat of design in Chongqing, China connects eight roads, and somehow is still easy for drivers to navigate.




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Ever-changing Venusian superstorm sparks interest

A giant, constantly evolving cyclone that has ravaged Venus' south pole for years has recently come under the telescope.




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Should you let a fever run its course?

Fevers are a way for the body to fend off illness, and not necessarily a call to automatically head to the medicine cabinet.



  • Fitness & Well-Being

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'What Were You Thinking?' answers the questions every parent wants to know

'What Were You Thinking?' is a podcast series that showcases real-life stories of adolescents who made life-altering choices.



  • Protection & Safety

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A child born with severe spina bifida has new mobility and new possibilities

Today, Brody Moreland is a blur of motion as he chases toys. But for the first 6 months of his life, he barely moved. He was born with severe spina bifida.



  • Fitness & Well-Being

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CDC: Sexually transmitted diseases have become a severe epidemic

Treating the country's 110 million STDs comes with a price tag of $16.7 billion a year.



  • Fitness & Well-Being

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Everything really does taste sweeter when you're in love

Even water tastes sweeter when you're in love, new research finds.



  • Arts & Culture

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Will the ancient sunken forests of New Hampshire ever appear again?

From N.H. to Nova Scotia, Ancient forests emerge only during rare periods of extreme low tide.



  • Climate & Weather

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Polar bears are walking on an ever-faster 'treadmill' of ice

Increased sea ice drift forces polar bears to expend more energy walking on a fast-moving 'treadmill' of sea ice.



  • Climate & Weather

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Moms, where's the weirdest place you've ever pumped breastmilk?

Nursing mom becomes breastfeeding hero by pumping during a half marathon.



  • Babies & Pregnancy

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Why you should sip homemade bone broth every day

Bone broth is nothing new, but it’s suddenly very popular to have a daily mug's worth. Here’s why.




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Remembering Apollo 11 and the giant step that changed everything

It's been 50 years since the Apollo 11 mission and the first step on the moon. Here's a look back in photos.




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What if you never had to worry about getting lost?

Video: Keeping better track of yourself and your keys.



  • Research & Innovations

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Political Habitat: I've never been so wrong in my life

OK, I admit. Maybe there's no such thing as climate change. Maybe it's all a hoax. Maybe.



  • Climate & Weather

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Political Habitat: Water, water ... everywhere?

Humanity is often at its worst and wackiest in our search for water. Peter Dykstra on a free-flowing font of bad ideas.



  • Wilderness & Resources

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4 Buddhist holidays you've likely never heard of

Here are a few of the most popular Buddhist holidays explained.



  • Arts & Culture

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Why everyone should read 'The Book of Joy'

When the Dalai Lama and Archbishop Desmond Tutu get together to share wisdom, we should all stop to listen.




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Which OTC pain reliever should you use?

From acetaminophen to anti-inflammatories, not all nonprescription pain drugs are created equal; here’s how to choose from the confusing array.



  • Protection & Safety

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Japan: A robot power everywhere except at nuclear plant

Robots need to be tailored made for their nuclear plants, and the Fukushima plant was built prior to the adoption of robots.



  • Gadgets & Electronics

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Everyone wants to help rebuild Columbia River Gorge (but it's not time yet)

While wildfires burn Oregon's Columbia River Gorge, volunteers are eager to help rebuild it.



  • Wilderness & Resources

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Garden Bridge likely to blossom over the River Thames (and not everyone's happy about it)

The enchanting yet highly controversial 'magical new green space' has many Londoners fired up over issues of funding, aesthetics and accessibility.



  • Arts & Culture

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10 foods and beverages that boost brainpower

Learn how to eat for a healthy brain with these 10 foods and beverages that boost brainpower.