Two-part survey by govt gives top ratings to reforms in railways, power and roads. Modi's pet schemes score poorly

These fintech firms are using past payment behaviour and current transactions to validate customers facing genuine difficulties

Despite having a valid official pass to move between Jammu and Kashmir, hundreds of travellers have ended up at administrative quarantine centres set up by the government on the outskirts of the winter capital as part of its efforts to combat the coronavirus. The move is agitating the people who questioned the logic behind sending them to an institutional quarantine when they are given the passes in extremely exceptional situations, like a medical emergency or joining their duties after completing the formalities due to a lockdown. One such quarantine centre is set up at Excise and Taxation Training institute in Nagrota, 15 km from Jammu city, where 35 persons, including women and a seven-year-old girl, are anxiously waiting for their sample reports the outcome of which will decide their future at the sprawling facility. While a majority of them are expected to be released after their test reports are negative, four labourers from Amritsar in Punjab who had travelled from Srinagar to

Wendy Nguyen, founder of Wendy's Lookbook, speaks with WSJ's Veronica Dagher about surviving trauma, creating viral videos and launching a CBD business.

A massive agitation is brewing in Kerala against the proposed widening of Natonal Highways 47 and 17. It is spearheaded by the NH47- NH17 Joint Action Council. P N Venugopal examines their case.

Reliance Digital इंडिया सेल में पॉपुलर ब्रैंड के फोन, TV पर अच्छा कैशबैक दिया जा रहा है...

खेलों की दुनिया में समय-समय पर इतिहास की सबसे सफल टीम की चर्चा की जाती रही है. इसी कड़ी में जानिए ऐसी ही तीन असाधारण टीमों के बारे में....

Currently, authorised persons of employers have to go to the Employees' Provident Fund Organisation (EPFO) offices to get their digital signatures registered.

Madhuri Dixit will reportedly be working in a web show directed by Anand Gandhi for Disney+Hotstar.

Esha Gupta will be entering the web show domain with Goldie Behl's REJCTX 2. The Bollywood actress will be playing the role of a cop.

India's new digital tax has caught the industry off guard as it was not part of the main proposals which the finance ministry had presented in parliament in April.

Reliance Jio says this investment would enable new opportunities for businesses of all sizes. There is special focus on small businesses across India, and there is expectation that the new digital ecosystems will reach out to as many as 1.3 billion Indians, including via WhatsApp.

The fact is, Jio has been able to make its mark so far by reaching out to pretty much every strata of the society, and not just those who would potentially return higher revenues per user. The Jio mobile data pricing is the biggest example, which has completely changed the way the telecom industry operates.

The offer applies to all Samsung consumer electronics products.

The project includes virtual tours of the theatre, backstage and museum, along with 240,000 archival photos, 16,000 documents, and more than 40 digital exhibits.

His remarks came after Finance Minister Nirmala Sitharaman said that wilful defaulters were beneficiaries of 'phone banking' under the UPA regime and the Modi government is chasing them to recover the dues.

His remarks came a day after a slugfest between the BJP and Congress over loan write-offs of the top 50 bank-loan defaulters in the country.

Just like smartphones, the camera industry has also been thriving and we are being presented with some feature-rich cameras. But, there is one specific camera department which has become quite popular in recent times. No, we are not talking about the DSLR's

New Delhi, May 08: From Gilgit to Guwahati, Doordarshan and All India Radio have started forecasting the weather from across the territory of India. These Weather reports cover every small detail from every nook and corner of the country while highlighting

Internet connected the world by enhancing the accessibility of information. In the 1980's, a computer with an active internet could send and receive messages within a few minutes. This could have traditionally taken a long time. Fast forward to a few

With India's demonetization, there have been many speculations as to whether the move was targeted towards Digital India or whether the move will lead to the digitization of Indian economy or is it the time now for digital economy and so

At a time when the cyber vulnerability in the payment gateways of e-wallet companies are becoming visible as they witness a rise in usage and popularity, upgraded security is the only way to safeguard millions of first-time users. In

According to the new survey, Indian consumers prefer a digital-first approach to accessing banking services, only talking to a banking adviser by phone for more complex issues. The survey, 'Customer Experience in Banking', by global tech company Avaya, which covered

Digitization in India is still a work in progress with the large population unable to access or tap into the vast pools of the virtual capabilities. Plus, there's also a large gap between urban and rural areas when it comes to

Nanjamma, the 60-year-old singer-actor, who shot to fame with her soulful songs in Prithviraj Sukumaran and Biju Menon-starrer Ayyappanum Koshiyum, has proved that age is no bar for creativity. The enthusiastic singer is still ruling everyone's hearts and has now decided

After KGF Chapter 1 emerged the most-viewed Indian movie of 2019 on Amazon Prime Video, the OTT giant is now in talks with the makers for the rights of its second installment. According to a few media reports, Amazon Prime has

The Academy of Motion Picture Arts and Sciences (AMPAS) that hosts the annual Academy Awards aka Oscar Awards will now consider films that get digital releases too for the awards, as opposed to the previous rule, according to which only films

Every year on Shukla Ekadashi (the 11th day of one fortnight) of the Margashirsha month which is also known as Agrahayana (according to the Hindu Calendar) is observed as the Gita Jayanti. This year the same will be celebrated on 8

Since the COVID-19 outbreak, researchers are in full swing to develop effective equipment to deal with the infection. From AI tool that predicts infected COVID-19 cases to virus-scanning tool for vaccine development, from the musical structure of COVID-19 to Bluetooth-based COVID-19

Auto could be the star for the 2nd half of the year as streamlining of BS4-6 now over with last 2 years growth appetite making a huge comeback as the new normal sees reduction in public transport shared mobility.

Indian teachers have broken the myth about their inability to use technology. We already have 3,000 schools lined up to adopt our platform, and more are joining the queue every day.

India’s recorded music industry revenues increased to USD 181.4 million (Rs 1,378 crore) in 2019.

How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now
82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of several findings of interest to digital marketers in a recently-released survey examining B2B buyer shifts. eMarketer

How Bad Data Hurts B2B Companies [Infographic]
Just 33 percent of marketers say they can rely on their customer relationship management (CRM) software, and 88 percent said that bad data has a direct impact on their company's bottom line — two of the findings in a new infographic look at the effect of poor data on B2B firms. MarketingProfs

The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic]
Brands have used Twitter the most often to mention the global health crisis, according to recently-released survey data examining how brands are using social media in crisis management planning. Social Media Today

Social Media Users Value Brands Responsive To COVID-19 Crisis
83% of social media users expect brands to address the health crisis in their ads, with 31 percent saying they appreciate brands offering products suited for remote work, 28 percent promoting social distancing, and 24 percent mentioning brand philanthropic efforts, according to newly-released survey data of interest to marketers. MediaPost

Why It Takes So Long to Apply Data-Driven Insights to Campaigns
Just 5 percent of marketers say they can immediately go from data gathering to actionable intelligence, while 31 do so later than they would like, and some 3 percent take so long that the output is irrelevant, according to new survey data. MarketingProfs

Instagram Live Streams Can Now Be Viewed on the Web
Facebook-owned Instagram has made it possible for its users to view its previously app-only Instagram Live video streams from its website, bringing marketers a new cross-promotion opportunity with the feature, the firm recently announed. Social Media Today

Twitter notifies users that it’s now sharing more data with advertisers
Twitter has notified its users that a previously available user privacy ad interaction sharing option has been shuttered for all, in a move that will bring more audience data to advertisers, the firm recently announced. The Verge

What Customers Need to Hear from You During the COVID Crisis
The types of brand stories companies should be telling their customers include those that put solutions before sales, according to a new examination by Harvard Business School of interest to B2B marketers. Harvard Business School

Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events
With online gaming forecast to produce $196 billion by 2022, a recent move by social giant Facebook allowing its users to create their own private or public gaming events could bring brands new opportunities for reaching its sizable gaming audience. Social Media Today

Content Plays Various Roles in Brands’ Customer Engagement Strategies
61 percent of marketing leaders said that interactive branded content communicates brand promise and value, according to recently-released survey data from the Chief Marketing Officer (CMO) Council, with 51 percent saying that it delivers thought-leadership, and 45 percent saying that interactive content helps communicate with customers, partners and prospects. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at digital transformation and organizational change by Marketoonist Tom Fishburne — Marketoonist

Grinning Tim Cook Announces New iPhone Will No Longer Be Compatible With AirPods — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Leadership and Engagement In a Time of Crisis [Podcast] — Traject
• Amie Krone — Navigating the new world of working at home — Chaska Herald
• Dell, SAP — Building A Perfect B2B Influencer Program During Imperfect Times — Forbes
• Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope that you'll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers appeared first on Online Marketing Blog - TopRank®.

Why should B2B marketers give a DAM?

When that DAM is digital asset management, you’re looking at a system that will improve all forms of online marketing, whether it's B2B influencers, social, search, content, video or always-on marketing.

It's also one of the top investments an organization can make for successfully leveraging a digital environment that will only expand with more data in the coming years.

It’s no wonder the global DAM market was valued at $3.4 billion in 2019, and is expected to reach $8.5 billion by 2025, according to report data from IMARC.

Just What Are Digital Assets?

As we explored in our introduction to DAM technology, “Why Digital Asset Management Matters in B2B Marketing,” digital assets are simply any computer files, stored anywhere — whether on your phone, tablet, desktop, network, or in the cloud.

DAM software runs either on a local computer network or in the cloud, and is built to pull in and make it easy to organize an unlimited number of files — all those digital assets that organizations create and use daily.

The more complex your marketing strategies and organization are, the greater the benefits of DAM will be, especially when accumulated over time.

The pandemic has also brought to light weaknesses for some organizations, as remote workers place additional strains on systems not necessarily designed for unified online access to digital asset libraries.

Let’s look at how adding a DAM system to your mix can help improve six major forms of digital marketing.

[bctt tweet="“The more complex your marketing strategies and organization are, the greater the benefits of digital asset management (DAM) will be, especially over time.” — Lane R. Ellis @lanerellis" username="toprank"]

1 — Use DAM to Augment Your Influencer Marketing

Influencer marketing campaigns, especially in the B2B realm, can involve many people and projects, often with a variety of images, document files, videos, and other digital assets.

Tracking multiple versions of files — with varieties specifically created for each social media platform involved in a campaign — can get complicated, and many firms either use a cobbled together make-shift approach that may be known only to one or a few people in the organization, or end up bouncing around from one software solution to another.

A good DAM database, however, can be used company-wide and is expandable enough to accommodate any change in file types, for as long as the DAM is supported by its developers.

The best DAM solutions also offer transparent and robust import and especially export routines, so that organizations aren’t locked-in to one DAM environment with their digital assets held hostage, unable to easily migrate to other solutions if needed.

Influencer marketing benefits from DAM through increased efficiency and time savings, which ultimately make influencers happy and better able to share co-created content.

2 — Expand Your Content Marketing With DAM

The type of savvy content management offered by DAM systems could save marketing teams 13 days annually per staff member, according to report data from Canto.

The same research found that 41 percent of marketers said that digital filing inefficiencies had caused delayed project releases, and 54 percent noted that they experienced frustration with inefficient filing systems.

By its very nature content marketing involves vast quantities of content in all its various digital forms, and a powerful DAM system enhances content marketing by making it easy to find all the digital assets a business has ever created, both for current campaigns and when gathering past performance and return on investment (ROI) data.

Brands such as Under Armour use DAM systems to manage over 12 terabytes of content including more than half a millions digital assets for some 7,000 products that change seasonally, a task that while possible without using a DAM, really shows off the benefits of a solid organizational and archival solution.

3 — Make a Move to DAM to Improve Your Video Marketing

As with static digital assets, a good DAM system easily ingests and organizes video content, putting it at the fingertips of each person in an organization who needs it, from video editor to social media manager to corporate executives.

Digital video has remained a leading performer for marketers, with 92 percent saying it's an important part of their marketing strategy (HubSpot), and with the arrival of the global health crisis initial reports have shown that more video than ever is being viewed, including 5.5 percent higher video view rates on Twitter.

One of the many benefits a top-notch DAM solution offers is the ability to find otherwise hidden static content in your organization's archives that can work well in creating video marketing, oftentimes also avoiding time-consuming efforts to re-do work that has already been completed but can't easily be found.

4 — DAM Shines in Always-On Marketing Environments

Always-on marketing replaces on-again off-again campaigns with a fluid ongoing effort, continually cultivating and carefully building efforts that allow businesses to seamlessly adapt their marketing efforts, rather than playing catch-up, stopping a campaign, and waiting to build a new one.

For B2B marketers, the shift to always-on is swiftly advancing, and in always-on marketing DAM shines brightly, as it removes many of the bottlenecks slowing down traditional marketing by offering easy and swift access to a firm’s digital asset archive.

We recently launched a new ongoing series for B2B brands looking to explore the many benefits of always-on influence, as our CEO Lee Odden took a close at in "Always On Influence: Definition and Why B2B Brands Need it to Succeed."

Marketing technology also thrives when DAM is involved, and MarTech Advisor recently took a look at 10 of the major players in the DAM market.

[bctt tweet="“Always On Influencer Marketing is a strategic approach to creating communities of trusted experts that is relationship and content focused.” @LeeOdden" username="toprank"]

5 — Search Marketers Find Success with DAM

Search marketers also benefit from a powerful DAM system, being able to systematically find search campaign assets, analytics data contained in spreadsheets or other formats, in ways that help make more data-informed search marketing efforts a snap.

In a way the so-called findability of search marketing goes hand-in-hand with a smart DAM solution, as both are centered around finding things — whether in the form of search engine query answers or finding a file you know you have but haven't been able to successfully locate until the arrival of a DAM system.

6 — B2B Marketers Get Social with DAM

Social media marketers too can gain advantages by using a DAM workflow, easily accessing digital assets destined for a variety of social platforms, whether they involve static or video content, advertising copy in text documents, or social analytics data in any number of file formats.

Social media marketing is also enhanced by DAM through time savings, but also by the extra insight it can bring helping to open up an organization's digital asset library. Re-purposing content on social platforms can take on an entirely new and all-encompassing level when every digital asset can easily come in to play and be combined in relevant new ways, thanks to a powerful DAM system.

Invest in Your Firm’s Long-Term Success Using DAM

Whether you specialize in B2B influencer marketing, social, search, content, video or always-on efforts — or a combination of these primary digital marketing practices — finding and implementing the right digital asset management system is an investment in the long-term success of your organization.

Finally, to help you learn more about DAM solutions for marketers, including a list of many of the top providers, have a look at our article exploring the subject.

The post Why B2B Marketers Should Give a DAM: Top Tips on Digital Asset Management appeared first on Online Marketing Blog - TopRank®.

The Men's Milan Fashion Week set for June will be postponed to mid-July and presented in purely digital format with photos and video to avoid the risk of coronavirus contagion, Italy's national fashion chamber said on Wednesday.

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