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Social media: Marketing in a digital age

What was once a world of snail mail, magazines, and newspapers is now a world of cell phones, email and social media. There is no mistaking the up rise and importance of new technology in what is now a digital age. In the past, advertising was a more simplified process. You could advertise in a newspaper or magazine, or leave flyers on someone’s doorstep or mailbox. You could buy air time for a commercial or buy space on a billboard. However, as technology grew and evolved, so did our methods of advertising.

What should I do to advertise my business?

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Aggregating Multiple GitHub Account RSS Feeds Into Single JSON API Feed

GitHub is the number one signal in my API world. The activity that occurs via GitHub is more important than anything I find across Twitter, Facebook, LinkedIn, and other social channels. Commits to repositories and the other social activity that occurs around coding projects are infinitely more valuable, and telling, regarding what a company is up to than the deliberate social media signals blasted out via other channels. I’m always working to dial in my monitoring of GitHub using the GitHub API, but also via the RSS feeds that are present on the public side of the platform.

I feel RSS is often overlooked as an API data source, but I find that RSS is not only alive and well in 2018, it is something that is actively used on many platforms.

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Product lifecycle management for digital transformation of industries: 13th IFIP WG 5.1 International Conference, PLM 2016, Columbia, SC, USA, July 11-13, 2016, Revised selected papers / Ramy Harik, Louis Rivest, Alain Bernard, Benoit Eynard, Abdelaziz Bo

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Fraud prevention in online digital advertising / Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

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Social media marketing: emerging concepts and applications / Githa Heggde, G. Shainesh, editors

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Personal Brand Creation in the Digital Age: Theory, Research and Practice / Mateusz Grzesiak

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Digital transformation: challenges and opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017: revised selected papers / Wooje Cho [and four others] (eds.)

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Brand hate: navigating consumer negativity in the digital world / S. Umit Kucuk

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Teaching Business Discourse / Cornelia Ilie, Catherine Nickerson, Brigitte Planken

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Market Driven Political Advertising: Social, Digital and Mobile Marketing / by Andrew Hughes

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Digital influence: unleash the power of influencer marketing to accelerate your global business / Joel Backaler ; foreword by Peter Shankman

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Digital Marketing For Dummies / by Ryan Deiss, Russ Henneberry

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Influencer marketing for brands: what YouTube and Instagram can teach you about the future of digital advertising / Aron Levin

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Product lifecycle management in the digital twin era: 16th IFIP WG 5.1 international conference, PLM 2019, Moscow, Russia, July 8-12, 2019, revised selected papers / Clement Fortin, Louis Rivest, Alain Bernard, Abdelaziz Bouras (eds.)

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The new economy of the product life cycle: innovation and design in the digital era / Andrey Tyulin, Alexander Chursin

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Event marketing in the context of higher education marketing and digital environments Florian Neus

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International digital marketing in China: regional characteristics and global challenges / Lala Hu

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Huguette Caland / edited by Anne Barlow, Sara Matson and Giles Jackson ; texts by Anne Barlow, Brigitte Caland and Negar Azimi

Rotch Library - N6537.C329 A4 2019




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Fogo Island arts: what do we know? What do we have? What do we miss? What do we love? / Brigitte Oetker, Nicolaus Schafhausen (eds.)

Rotch Library - N6546.N6 F64 2019




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Situating global art: topologies, temporalities, trajectories / Sarah Dornhof, Nanne Buurman, Birgit Hopfener, Barbara Lutz (eds.)

Rotch Library - N72.G55 S58 2018




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Faceless: re-inventing privacy through subversive media strategies / Bogomir Doringer, Brigitte Felderer (eds.) ; translation from German into English, Chris Marsh

Rotch Library - NX650.P64 F3313 2018




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New media futures: the rise of women in the digital arts / edited by Donna J. Cox, Ellen Sandor, and Janine Fron ; forewords by Lisa Wainwright, Anne Balsamo, and Judy Malloy

Rotch Library - N72.T4 N49 2018




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Modern French short fiction / Johnnie Gratton, Brigitte Le Juez, editors.




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Entre folklore y literatura: lírica hispánica antigua / Margit Frenk Alatorre

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The Digital Book Launch

Blue Door has been getting all technical with the digital launch of Meg Gardiner's fantastic new thriller, The Liar's Lullaby. The author widget allows readers to connect with Meg through video content whilst at the same time previewing sections of the text before buying. The Liar’s Lullaby widget comprises video clips of Meg introducing some of her favourite passages from the book which can also be read on-screen and recommended to friends. A new video and passage will be released every day for five days with the all content available from the end of June.

The Liar’s Lullaby is the second Jo Beckett novel published by Blue Door and features Tasia McFarland, a washed-up pop star desperate to reach the top of the charts. When a concert stunt goes badly wrong and Tasia falls to her death above thousands of adoring fans, Jo Beckett is called in to determine whether her death was accidental, suicide or murder. The plot thickens when it is discovered that Tasia was the ex-wife of the President of the United States and was the victim of an online hate campaign. A recording of Tasia’s song, “The Liar’s Lullaby,” will also be available on the widget. Already tipped by Stephen King as “the next suspense superstar,” we are predicting a bright future for Meg and the Jo Beckett series.

The Liar’s Lullaby is out now in trade paperback.

Click on Meg Gardiner to see and share the widget!
Meg Gardiner




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Digital libraries [electronic resource] : achievements, challenges and opportunities : 9th International Conference on Asian Digital Libraries, ICADL 2006, Kyoto, Japan, November 27-30, 2006 : proceedings / Shigeo Sugimoto [and others] (eds.)

Berlin : Springer, [2006]




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Digital libraries [electronic resource] : implementing strategies and sharing experiences : 8th International Conference on Asian Digital Libraries, ICADL 2005, Bangkok, Thailand, December 12-15, 2005 : proceedings / Edward A. Fox [and others] (eds.)

Berlin ; New York : Springer, [2005]




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Digital Libraries [electronic resource] : International Collaboration and Cross-Fertilization 7th International Conference on Asian Digital Libraries, ICADL 2004, Shanghai, China, December 13-17, 2004. Proceedings / edited by Zhaoneng Chen, Hsinchun Chen

Berlin, Heidelberg : Springer Berlin Heidelberg, 2005




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Digital libraries [electronic resource]: research and development : First International DELOS Conference, Pisa, Italy, February 13-14, 2007 : revised selected papers / Costantino Thanos, Francesca Borri, Leonardo Candela (eds.)

Berlin ; New York : Springer, [2007]




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International organizations under pressure: legitimating global governance in challenging times / Klaus Dingwerth, Antonia Witt, Ina Lehmann, Ellen Reichel, and Tobias Weise

Dewey Library - JZ4839.D56 2019




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The European Union's brand of peacebuilding: acting is everything / Birgit Poopuu

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Strategic intelligence and civil affairs to understand legitimacy and insurgency: avoiding the stabilization trap / Diane E. Chido

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Wag the dog: a study on film and reality in the digital age / Eleftheria Thanouli

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Non-cinema: global digital filmmaking and the multitude / William Brown

Hayden Library - PN1995.9.P7 B667 2018




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Nonfiction sound and story for film and video: a practical guide for filmmakers and digital content creators / Amy DeLouise & Cheryl Ottenritter

Dewey Library - PN1995.9.P7 D45 2020




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Media heterotopias: digital effects and material labor in global film production / Hye Jean Chung

Hayden Library - PN1995.9.P7 C466 2018




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Digital character animation 2 / George Maestri

Maestri, George, 1960-




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50 digital ideas you really need to know / Tom Chatfield

Chatfield, Tom




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Digital storytelling : capturing lives, creating community / Joe Lambert

Lambert, Joe




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Photoshop CS3 for forensics professionals : a complete digital imaging course for investigators / George Reis

Reis, George




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Ethics for a digital age / edited by Bastiaan Vanacker and Don Heider




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Ethics for a digital age, Volume II / Bastiaan Vanacker and Don Heider, editors




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Seeking legitimacy: why Arab autocracies adopt women's rights / Aili Mari Tripp

Dewey Library - HQ1236.5.A355 T75 2019




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The next billion users: digital life beyond the West / Payal Arora

Hayden Library - HM851.A744 2019




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The other digital China: nonconfrontational activism on the social web / Jing Wang

Dewey Library - HM851.W357 2019




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Furious: technological feminism and digital futures / Caroline Bassett, Sarah Kember, Kate O'Riordan

Dewey Library - HQ1178.B37 2020




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Them goon rules: fugitive essays on radical Black feminism / Marquis Bey

Hayden Library - HQ1410.B49 2019




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Anti-fandom: dislike and hate in the digital age / edited by Melissa A. Click

Hayden Library - HM621.A57 2019




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Digitalization and the field of African studies / Mirjam de Bruijn

Hayden Library - HN780.Z9 I5633 2019




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Young people's civic identity in the digital age Julianne K. Viola

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