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Truly Hard Seltzer introduces Brunch Pack

Truly Hard Seltzer is gearing up for fall festivities by dropping an all-new Truly Hard Seltzer Brunch Pack to help consumers brunch from anywhere. This limited-edition pack will be sold nationwide through the end of the year, while supplies last.




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Xpress Harder Iced Tea

Michael Michail and Universal Brands Inc. debuted Xpress Harder Iced Tea, a 9.9% ABV hard iced tea available in a 24-ounce single serve can.




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Anheuser-Busch announces $8 million investment in St. Louis Brewery

The company says it is dedicated to investing in its facilities to fuel economic growth in St. Louis and beyond. 




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2024 Wholesaler of the Year: Silver Eagle Distributors Houston

With more than 1,100 employees who serve Greater Houston, including the counties of Harris, Fort Bend and Montgomery, Silver Eagle Houston has built a portfolio of alcohol and non-alcohol products, led by Anheuser-Busch, Constellation Brands and Mark Anthony Brands, that hits all the key needs of its consumers.




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Doodles, AriZona Beverages collaborate on packaging, giveaway

Together, Doodles and AriZona Beverages are launching a limited-edition Doodles-branded Iced Tea with Lemon drink, blending art, nostalgia, and a classic American refreshment.




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Starbucks names Brian Niccol as Chairman, CEO

Seattle-based Starbucks announced that Brian Niccol has been appointed chairman and chief executive officer (CEO). Niccol will start in his new role Sept. 9.




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Diverse consumer demands keep coffee market fresh

Curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients.




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Ghostface Killah introduces Killah Koffee to Keurig K-Cup pod system

Ghostface Killah's Killah Koffee coffee line announced a new partnership with Keurig to launch two of the brand’s most popular varieties ― Supreme Dark Roast and Shaolin Cannoli ― to the K-Cup pod format.




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Explorer’s Cold Brew beverages

Explorer Cold Brew introduced its newest product line of ready-to-drink (RTD) canned cold brew beverages. 




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Julius Meinl’s latest coffee celebrates International Coffee Day

Julius Meinl’s announced its latest limited-edition coffee ― Burundi Gakenke 100% Arabica ― crafted to celebrate International Coffee Day 2024. 




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Coffee mate unveils Bagel & Cream Cheese Creamer giveaway

Nestlé’s Coffee mate is pushing flavor boundaries once again, giving coffee-obsessed fans the sweet chance to enjoy the classic break time snack— bagels and cream cheese — ahead of National Coffee Day (Sept. 29). 




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Out-of-home coffee consumption reaches pre-pandemic levels

Findings showed that home remains the most popular place for coffee consumption.




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Dunkin’ unveils Potion Macchiato, Halloween costumes inspired by DunKings Tracksuits

Boston-based Dunkin’, part of the Inspire Brands family of restaurants, is dialing up the excitement this spooky season with an all-new lineup of Halloween-inspired tricks and treats to take guests from morning to midnight. 




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International Delight unveils Creamer Costumes for Halloween

International Delight, a brand of Danone North America, Denver, Colo., is bringing main character energy to Halloween festivities this fall with the introduction of its creamer bottle costumes, based on two of the brand’s fan-favorite flavors: French Vanilla and Pumpkin Pie Spice.  




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Onyx Coffee Lab announces Advent Calendar, holiday coffees

Onyx Coffee Lab announced the return of seasonal favorites for the holidays, including the limited-edition coffees Framily and Krampus, and the 7th annual Onyx Advent Calendar.




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Chameleon’s Girl Scout S’mores Cookie Inspired Cold-Brew Latte

Chameleon Organic Coffee announced the expansion of its Girl Scout Cookie Inspired Cold-Brew Latte lineup with the launch of Girl Scout S’mores.




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L.A. Libations gives new meaning to brand building

L.A. Libations’ Co-Founder and CEO Danny Stepper details that relationships are the foundation on which the beverage incubator, creator and accelerator company is built on.




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ZOA Energy arrives at 7-Eleven, Inc. with exclusive flavor

7-Eleven Inc. has joined forces with ZOA Energy to bring big flavor and bigger energy to participating 7-Eleven, Speedway and Stripes stores nationwide. Consumers can head to their local 7-Eleven store to try the new flavor ― Mango Splash ― only available at 7-Eleven.




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5-hour ENERGY announces refreshed design

Innovation Ventures LLC announced an update to its popular 5-hour ENERGY product line. The refresh features a bold redesign of its 16-ounce beverage, enhancements to classic fan favorite flavors and an introduction of two new flavors to the lineup.




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7-Eleven launches 7-Select Fusion Energy Beverage

7-Eleven Inc., Irving, Texas, is introducing new 7-Select additions to its beverage lineup including a new energy beverage, 7-Select Fusion Energy, and a new premium hydration beverage, 7-Select Rehydrate.




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CELSIUS encourages consumers to 'LIVE FIT'

CMO Kyle Watson states that CELSIUS continues to dominate the space and disrupt the market through best-in-class innovation, bringing variation to the category when consumers need it most. 




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French Montana, Monster Energy join forces for new flavor

French Montana stars in a commercial and a series of digital content pieces for Monster Energy's new flavor, giving consumers an insight into his world, his music and his style.




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Keurig Dr Pepper to acquire energy drink business GHOST

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, announced that it has entered into a definitive agreement to acquire GHOST Lifestyle LLC and GHOST Beverages LLC (collectively GHOST). 




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CELSIUS ESSENTIALS

Celsius Holding Inc. announced the launch of a new collection: CELSIUS ESSENTIALS.




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PepsiCo reaches 2025 goal on water-use efficiency in high water-risk areas

PepsiCo, Purchase, N.Y., announced that it reached its 2025 global goal of a 25% improvement in operational water-use efficiency in high water-risk areas, two years ahead of schedule, based on 2023 data versus a 2015 baseline.




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Sports, protein drinks markets evolve beyond athletes

Consumers’ interest in wellness has seen sports and protein drink brands evolving beyond athlete-focused and embrace the concept of supporting everyday wellness.




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REBBL Upcycled Protein Shakes

REBBL, a brand of SYSTM Foods, announced the expansion of its Protein portfolio with the debut of REBBL Protein Shakes.




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2024 State of the Beverage Industry: Sports drinks embrace everyday wellness

This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.




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Muscle Milk S’mores Protein Shakes

Muscle Milk, a part of the Gatorade portfolio, announced the launch of its Muscle Milk S’mores flavor just in time for the fall season.




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Premier Protein Pumpkin Spice Protein Shakes

Premier Protein, a brand of BellRing Brands Inc., announced the return of its fan-favorite flavor: Pumpkin Spice. 




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Celsius Holdings acquires Big Beverages Contract Manufacturing

Celsius Holdings Inc., Boca Raton, Fla., announced its acquisition of Big Beverages Contract Manufacturing LLC for $75 million. The transaction was completed using cash on hand and closed on Nov. 1.




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Primera Technology releases AP380 Label Applicator

Manufacturer of specialized digital printing equipment Primera Technology Inc. announced its AP380 Label Applicator.




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Vidoejet Technologies reveals pallet labeler to help warehouses

Videojet Technologies launched the new Videojet 9560 PL pallet labeling system.




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New Crown SP 1500 series prioritizes safety, promotes operator confidence

Crown Equipment Corp. announced the availability of the Crown SP 1500 Series order picker.




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Pepperl+Fuchs presents new tablet for use in hazardous areas

Pepperl+Fuchs launched a new tablet for professional use in hazardous areas in Zone 2/22, Division 2.




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Emerson increases reliability in heat trace installations

Emerson’s Nelson AXPC Connection Kits are engineered to fulfill the increased safety requirements of NEC/CEC hazardous location codes, the company notes.




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High intensity line lights latest from Advanced Illumination

Provider of innovative lighting solutions for machine vision applications, Advanced Illumination, introduced its LL330 Series of Sealed High Intensity Line Lights.




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Emerson enhances control system software

Global technology and software leader Emerson expanded its DeltaV Automation Platform with the DeltaV Version 15 Feature Pack 2 update for its distributed control system (DCS).




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Multi-Conveyor’s accumulation design defeats application challenges

Multi-Conveyor has built a series of carbon and mild steel constructed modular plastic belt conveyors.




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Sidel launches Qual-IS, an integrated quality control solution

Qual-IS is the latest unique solution by Sidel aimed to merge all activities related to quality control in a digitally, intelligent and integrated way. 




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Entry-level label and print apply latest from FOX IV

At PACK EXPO International, which is set to take place Nov. 3-6 at Chicago’s McCormick Place, FOX IV Technologies will officially unveil its new 6312 Label Printer-Applicator.




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Vacuum Interrupters introduces new RVI-WL-35774D replacement

Vacuum Interrupters, a manufacturer of replacement vacuum interrupters, pole assemblies, parts and components for medium-voltage circuit breakers and contactors, introduced the RVI-WL-35774D replacement vacuum interrupter. 




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2023 State of the Industry | Sugar content challenges juice category

This year’s State of the Industry report on juice and juice drinks notes that, as consumers remain concerned about the high sugar content of juice and juice drinks, this has impacted the overall category.




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Pressed Unwind Tonic, Calm Shot

Pressed Juicery introduced a new line of adaptogenic juices, expanding its portfolio into this growing category.




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Gopuff, Pure Green launch cold-pressed juice refreshers

Gopuff and Pure Green announced the launch of Gopuff x Pure Green Refreshers, a new line of flavor-forward, cold-pressed juice beverages made with functional ingredients. Co-developed by Gopuff and Pure Green, the Refreshers are now available for delivery nationwide, exclusively on Gopuff.




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Naked Brand unveils Lower Sugar Smoothies

Naked Brand, a brand of Tropicana Brands Group, Chicago, is launching a new range of lower sugar smoothies just in time for the busy, on-the-go summer season. 




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PLEZi announces Kristen Bell as investor, brand partner

PLEZi Nutrition, the public benefit company co-founded by former First Lady Michelle Obama, announced its official partnership with renowned actress and global advocate Kristen Bell as an investor and brand partner. 




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Suja Life acquires cult classic soda brand Slice

San Diego-based Suja Life, a leading functional wellness platform and parent company of Suja Organic and Vive Organic, announced its acquisition of soda brand Slice. 




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Outshine Fruit & Yogurt Smoothies creates adult fruit cocktail kit

Outshine Fruit & Yogurt Smoothies is giving fans an “oh so squeezy” reason to elevate their cocktails (or mocktails) by combining the fruity blends of a smoothie with their beverage of choice.




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Capri Sun launches multi-serve format

Just in time for summer, Capri Sun announced the launch of Multi-Serve, a 96-ounce bottle of Capri Sun’s top-selling Fruit Punch flavor, and the brand’s first innovation in nearly a decade.