Micro influencers are social media personalities with anywhere from 2,000-50,000 followers. The numbers vary depending on the source, but their importance is universal. They are a great cost efficient way to provide targeted advertising for small businesses with limited budgets

Here is what you need to know about how these people can benefit your small business.

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Effective Aug. 19, the Small Business Administration (SBA) is raising its monetary-based small business size standards for inflation by an average of 8.4%, an adjustment that the administration expects will allow 90,000 additional companies to participate in its loan and contracting programs. The SBA said that this increase could result in $750 million more total contracts awarded to small businesses and as much as $65 million more in small business loans.

In order to be considered a small business under current SBA guidelines, most general, heavy and civil construction companies cannot have more than $36.5 million of average annual sales receipts.

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Several customers owe you money, but you have no idea when those payments will arrive. Meanwhile, your vendors and contractors are contacting you daily to pay your own invoices. For small-to-midsize businesses (SMBs), this is an all-too-common cash-flow conundrum.

A recent Kabbage survey of 500 successful entrepreneurs showed cash-flow issues are front of mind for SMB owners. Of the respondents surveyed, 63 percent said they are regularly stressed or have anxiety due to cash-flow concerns. Yet, respondents have run successful companies for an average of 10.5 years.

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Web accessibility may not be the first thing you think of when designing a website for your small business, but in the long run, few things could prove more important. Just like how a brick-and-mortar store must comply with ADA guidelines to ensure that all individuals can access their facilities regardless of whether they have a disability, business owners, as well as web design and digital agencies, must also ensure that those with disabilities have equal access to web content. Failure to make web accessibility a priority when designing your website could have significant long-term consequences.

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A lack of available workers will make the holiday season a challenge for companies of all sizes. Some of the bigger retailers have already begun ramping up their seasonal hiring efforts. That puts more pressure on small business owners to figure out how to meet their holiday season employee needs sooner rather than later.

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The entrepreneurs on Inc.s second annual Female Founders 100 list have transformed every major industry in America. Meet the boundless dreamers making the biggest difference in 2019.

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If you run a small business, security is probably near the top of your priority list—and if it’s not, it should be. Businesses are the most common targets for cyberattacks, and the consequences of having data stolen can be huge ever since the passage, implementation, and consequences of the GDPR (General Data Protection Regulation) in Europe.

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We are in the midst of a difficult time in history. The COVID-19 pandemic is causing a health crisis, and both the economy and jobs are suffering as a result.

While many of us can work from home, others cannot. But if a silver lining exists, perhaps it’s this: Now is the perfect time to learn a skill or launch a new career. Affiliate marketing gives you that opportunity.

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There is a strategy to maximizing all the benefits of Congress recent $2 trillion stimulus package in response to the COVID-19 pandemic. It is not just applying for the Paycheck Protection Program (PPP) or tapping into your 401k. In fact, there are actually eight key pieces to the legislation that can assist business owners in one form or another.

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Verizon Business today released findings from a recent survey, Small Business Response to COVID-19 to better understand the impact small business owners and decision makers feel COVID-19 has had on their businesses. The survey, conducted by Morning Consult, focused on 500 small and medium businesses that are currently open or plan to reopen. One of the survey’s key results is that small businesses have renewed confidence, with 68% believing they can recoup COVID-19 related losses.

Key Survey Findings:

As businesses grapple with the economic impact of COVID-19, these responses highlight the assistance small businesses feel they need, the communities they feel most supported by, and the changes they have made to adjust to the new normal.

1. A Renewed Confidence
The small businesses that have weathered this pandemic to date express an overall optimism and the financial wherewithal to eventually reopen.

68% of small businesses believe they can recoup COVID-19 related losses
46% (nearly half) of small businesses that remain open say their businesses will be able to stay open for more than six months if the pandemic continues in the same way
48% of small businesses say it’s unlikely they will need to resume operations with a smaller staff
While 78% of small businesses indicate declining sales, less than a quarter (24%) say that they have missed or withheld any payments of bills (rent, utilities, etc.).

Since the onset of the coronavirus pandemic, consumer confidence has declined in all 50 states, according to ongoing research from Morning Consult. And we all know that consumer confidence is a critical component of economic growth. As businesses begin to reopen across America, they need to work hard to restore this critical sentiment. To that end, consumer confidence may well be the only marketing message that matters for some time to come.

As consumers weigh the pros and cons of carefully reemerging from quarantine, many marketers will need to make a point of reassuring them in their messaging. Here are four smart marketing approaches to consider as you seek to restore consumer confidence.

1. Reframe social distancing.
2. Acknowledge the struggle.
3. Build consumer trust.
4. Emphasize safety.

Social distancing. Telemedicine. Self-quarantine. These are all words that at the start of 2020 weren't part of our vocabulary, but several months into the new decade we are all hearing and using them daily. There is no denying that the coronavirus outbreak has dramatically changed just about every facet of just about every person’s life around the world.

From a business perspective, the stock market saw its largest one day loss and largest one day gain in history. The U.S. saw the largest job-loss report ever. We are in uncharted waters, and how long we will remain in them remains uncertain. However, there is one thing that we all know, and that is that this outbreak will change the lives of everyone for years or decades to come. Nearly 20 years after 9-11, enhanced airport security, no-fly lists and counterterrorism efforts are still the norm. The same will be true of the COVID-19 aftermath. Is your business ready for the five largest macro trends we are about to see?

1. The rise of enhanced websites and digital tools
2. Cybersecurity concerns take center stage
3. An increase in virtual meetings
4. Increased control in expenses
5. Even more remote employees

Remote work was already on the rise before Covid-19 forced many employees to transition to working from home. Today, as many organizations continue to operate remotely due to the pandemic, how can business leaders address the array of security challenges their companies face?

Network security should be top of mind for businesses of all sizes across a variety of industries. While the list of companies experiencing major security breaches in recent years includes some well-known enterprises, addressing security threats is an especially hefty challenge for small businesses—particularly if those businesses lack the resources to implement strong controls and educate staff.

One of the primary appeals of the contemporary small business, in my opinion, is the family-centric culture that comes from a close-knit team. While in modern America, many may feel swallowed by corporations, the notoriety of the small business proves that people still find value in the intimate workplace.

Every industry across the globe has felt the staggering impacts of Covid-19, but small businesses were put under specific strain. Based on what I've seen, however, they have proved their undeniable resilience.

As a proud member of a small business myself, I have felt the social deprivation of working from home firsthand. Similar to my own experience, members of thousands of other small businesses who have worked alongside each other for lifetimes have had to adjust to maintaining an office culture from the comfort (or discomfort) of their home. While online interactions can never compare to the in-person experience, many small businesses, like my own, found that being apart actually meant working closer together than ever before.

The food and beverage industry is a tough game. Sixty percent of restaurants don’t make it past their first year, and 80 percent go out of business within five years. Those are hard odds.

Franchising takes some of the risks out of the equation by giving you a proven model to work with. But being a franchisor with a proven model under your arm does not mean you’re suddenly bulletproof or immune to the laws of economics. If you start making unforced errors, you are going to fail.

Here are the five reasons most people fail as the owner of a franchise. Avoid these deadly sins at all costs:

Sin 1: Financial complacency
Sin 2: Operational obtuseness
Sin 3: Poor hiring choices
Sin 4: Myopic risk management
Sin 5: Mediocre offerings

Ankur Jains investment firm, Kairos, is funding training sessions and job placement for 10,000 workers.

The end of the year is a critical time for businesses especially for small businesses that are looking to make the most out of holiday shopping. 23ABC spoke with two business consultants on how small businesses can adapt to make the most out of this final stretch of 2020.

Starting with investing in your community.
Their second piece of advice is to build an honest and transparent relationship with your customers and business neighbors.
As times have slowed down, they are encouraging business owners to take a good look at who their ideal client is and reshape their marketing for them.
Lastly, being collaborative and creative.

Traditional tax planning is transactional and, honestly, not nearly as beneficial as one might think. You ask your taxes preparer questions and figure out what to do in the spur of the moment. Creating a long-term plan of action for your taxes is how to create real savings, but it takes months to create an effective plan. Now is the time for business owners and investors to be planning to reap the rewards for the rest of 2020 and into 2021.

Analyze income
Many accountants suggest pushing income to a later year. There are a few different factors to consider when deciding whether to do this. First, is your income so low you lose deductions? Many personal deductions don’t carry over to the next year. Rather than taking deductions now, you may want to accelerate your income to make use of all your deductions. Another factor to consider is the next year’s tax rates. There’s a real chance that income tax rates could increase in 2021, so the best plan would be to accelerate your income into 2020 to avoid paying at a higher rate.

News of the vaccine also raises questions for business owners: Can you require employees to be vaccinated, and if so, how do you go about it?

Employment lawyers and HR professionals say that policies regarding the flu vaccine are a good place to start. Many states mandate that hospital workers and other health care professionals, as well as school children and preschoolers in daycare, get flu shots and other vaccines. But it's not required for most professions. Generally, employers can require a flu vaccination, but an employee may be entitled to an exemption if he or she has a particular disability that needs to be accommodated, or a sincerely-held religious objection to taking the vaccine, says Michael Schmidt, a New York-based employment lawyer for Cozen O'Connor.

In both cases, the employer may have to pay for the vaccine or reasonable accommodation. If you refuse to make accommodations for an anti-vaxxer, it's possible to face a claim for violating the Americans with Disabilities Act (ADA), the Civil Rights Act, or the Occupational Safety and Health Administration's whistleblower protection program. Most of the time, Schmidt says, the advice is for employers to encourage employees to get a flu shot rather than try to create a policy that demands it. However, he notes, many would argue that the Covid-19 situation is far more threatening than the flu is at this point, meaning a vaccine may be more crucial to the overall health of a workplace.

There is little more frustrating than annoying and unsolicitied phone calls to your cell phone. In many cases these calls are also illegal. How do you stop and prevent these unsolicited phone calls and robocalls to your cell phone?

There are a wide array of tools and options that you can deploy to diminish the number of robocalls you receive.

Register Do Not Call Registry
Cell phones can be registered in the FTCs Do Not Call Registry. You can also  call 1-888-382-1222 from any phone to add it to the do not call registry.  The Do Not Call list takes you off the for-profit business call lists, but it isn't immediate. Telemarketers update their listings only periodically, so it can take up to 31 days to see results.
donotcall.gov

3rd Party Applications
There are a whole host of third party applications that strive to end robocalls and telemarketing calls. You can download applications like NoMoreRobo, RoboKiller or Spam Block.

Block Specific Phone Numbers
If you are receiving a large number of unsolicited phone calls from the same number you can block that specific cell phone number on your phone.

How to Stop Robocalls on Cell Phones

For small businesses,traditional marketing can be expensive and difficult to maintain. Inbound marketing can level the playing field and give even the smallest business a chance to stand out and grow.

Why use inbound marketing?

1. It is cost effective
2. It helps build customers trust.
3. It increases brand awareness and boosts your online presence.
4. It can improve your marketing decision making
5. You can craft customer-focused content.
6. Inbound marketing provides two-way communication.
7. It helps bring in organic traffic to your website

The accelerated churn rate of the S&P 500 indicates that at least half of todays top U.S. companies will get replaced by someone new over the next decade. That is a mind-boggling market value of $13.5 trillion up for grabs. And the craziest part is who replaces the old market leaders: It is often companies that, just a few years before, were considered scrappy little startups.

To unseat a champion, a smaller company has to play by a completely different set of rules.

1. Change the basis of competition.
2. Exploit taboos.
3. Optimize for power.
4. Dramatic simplification.

Specific PPP provisions of the new law include:

Appropriates an additional $7.25 billion to the U.S. Small Business Administration (SBA) for the PPP program

Expands PPP eligibility to include:

~ Additional tax-exempt nonprofits, such as 501(c)(5) labor and agricultural organizations and community locations of larger nonprofits, whose lobbying activities do not comprise more than 15 percent of its activities
~ Internet publishing organizations assigned a North American Industry Classification System (NAICS) Code of 519130 and engaged in the collection and distribution of local or regional and national news and information
~ Adds COBRA premium assistance as an allowable payroll cost under the PPP program.

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Except for McGehee, you all come here for American Idol updates, don't you? Or, perhaps, to mock me for my...

Visiting the lovely state of Colorado soon? I mean, really soon? Then don't forget to plan a visit with the...

I've been rereading Zen & the Art of Motorcycle Maintenance. This quote really struck me:

"You are never dedicated to something you have complete confidence in. No one is fanatically shouting that the sun is going to rise tomorrow. They know it’s going to rise tomorrow. When people are fanatically dedicated to political or religious faiths or any other kinds of dogmas or goals, it’s always because these dogmas or goals are in doubt." ~ Pirsig, Robert M. (2009-04-10). Zen and the Art of Motorcycle Maintenance (p. 140).

Made me think of all the zealotry accusations levied at Extreme Programming practitioners about 10 years back... still seen in reaction to some of the more ardent claims of the primacy of TDD even today.

No conclusions, just suspect I will see the next fanatic a little differently next time I encounter one.

 So, let's see.

I was the castaway on Desert Island Discs. This probably doesn't mean anything to anyone who isn't from the UK. (You can hear it at https://www.bbc.co.uk/programmes/m00120cb.) 

The Ocean at the End of the Lane opened at the Duke of York's Theatre in St Martin's Lane, with a press night on Nov 4th. I saw it (my father-in-law Jack was there as my family guest) and marvelled at how something I thought was as good as it could be when I saw it at the Dorfman Theatre had somehow managed to become bigger and better and more powerful. 

It's collected a slew of five star and four star reviews, and a bunch of award nominations.

If you're in or near London, you should see it. It's special. https://www.oceanwestend.com/

It's on until May 14th 2022, when we lose the theatre to another show, and Ocean goes on tour around the UK.

(Remember, every day they release a limited number of £25 Rush tickets at https://www.todaytix.com/london/shows/21527-ocean-at-the-end-of-the-lane)

In October and November I was working on Good Omens 2 and on Anansi Boys, each on a different side of Edinburgh. Both astonishing casts and crew. Anansi Boys is shooting in one of the biggest studios there is. You won't believe Brixton...

I'm back in New Zealand currently to be with a small boy and his mother. (I got very lucky in the MIQ lottery.) I've been able to showrun remotely, because technology is amazing these days and lets you do that, but it's definitely easier to do while I'm in Scotland, and easier on everyone else to have me there.

Which reminds me... There's a piece of Good Omens news I've been keeping close to my chest, but I think as we prepare to go back to shooting, it's time to let this particular Cat out of the bag:

When I first started planning Good Omens 2, I thought it would be a good idea to have what I started referring to as "minisodes" -- stories that begin and end within a larger episode, ones that dive into history. And I thought it would be fun to invite some other people to write the minisodes. We have three of them.

We've announced that I'm co-writing the show with John Finnemore. We haven't told you that John has also written a solo-story set in biblical times, though. He has. It's thoughtful and funny and wise.

We haven't told you that novelist and screenwriter Cat Clarke wrote a story set in Victorian times in Edinburgh, have we? She did...

I asked Cat if she wanted to say something about it, and she replied,

 ‘When Neil kindly invited me to join Good Omens 2, I bit his hand off. (Terribly sorry about that, Neil. Hope you’re managing to type OK?) It’s been an absolute joy to play in the glorious sandbox that Neil and Terry created. I can’t wait for the world to see our favourite angel and demon get into a wee bit of a pickle in Edinburgh.’

And there's one other minisode, written by two people working together: Jeremy Dyson and Andy Nyman. Jeremy is a writer (and one of the members of the League of Gentlemen -- he was portrayed by one Michael Sheen in the League of Gentlemen movie) and Andy's a writer, a worker of strange miracles and an actor. They are best known as a collaborative team for writing Ghost Stories, as a play and a film. Their story is set in London during the blitz.

They sent me a message too: ‘We’ve had such a great time writing for Good Omens 2. It’s been a true privilege to be allowed to dive into Aziraphale and Crowley’s lives. We hope we’ve been able to bring laughs, magic and a few scares to this wonderful world.’ 

...

Sandman on Netflix is doing brilliantly. I can't wait for everyone else to see what I've been seeing.

And from 28th of April until the 26th of May, hitherto unknown strains of Covid permitting, I'll be on an American Tour, doing most of the cancelled and postponed Evenings With Neil Gaiman from 2020 and 2021. Details at https://www.neilgaiman.com/where/ and links to tickets on each entry. (Madison WI has already sold out.)

...

And I didn't get to write a New Year's Wish, because I've been sole parent for Ash while Amanda is away at a lovely Yoga and Hiking retreat in the South Island, and there wasn't the time to write one and stay up with a small boy to welcome in the New Year. Perhaps I'll write a belated one, perhaps not... (This blog is being brought to you by an iPad and Scooby Doo and Mystery Incorporated.)

Thirteen years ago, I put on a Victorian Suit and a false beard and I read Dickens' prompt copy of A Christmas Carol at New York Public Library. It was a wonderful, sold out performance, introduced by Molly Oldfield, who told us all about Dickens's reading routine.

I looked a bit like this.

And the book looked a bit like this.

The reading of A Christmas Carol has become the most popular of the NYPL's audio downloads, and they repost it regularly. Here's the one from 2019:
https://www.nypl.org/blog/2019/12/19/listen-neil-gaiman-reads-christmas-carol

For years people have been asking if I was ever going to do it again. This year, back while the writers of the WGA were on strike, my assistant Rachael asked if I'd do it, and if I did, could she document it? I said yes, and it's becoming a thing.

It's going to be a Christmas Extravaganza, with carol singers and suchlike, signed books for sale and all sorts of goodies planned. I'm hoping we can get Molly Oldfield over to New York to introduce it once again.

When I was a boy, I saw Welsh actor Emlyn Williams being Charles Dickens on stage, a one man show I've never forgotten.

Here's the town Hall page for the 18th: https://thetownhall.org/event/neil-gaiman-performs-a-christmas-carol-12-18

Here's the page for the 19th: https://thetownhall.org/event/neil-gaiman-performs-a-christmas-carol-12-19

The ticket presale starts on Thursday Nov 2nd at 12 pm, and regular tickets go on sale on Friday at 10:00 am.

 I spent yesterday in Dallas, at the Heritage Auction headquarters -- I had decided to auction off some artwork and memorabilia to benefit two charities (The Authors Literary Fund and the Hero Initiative, which help authors/writers and comics creators who have fallen on hard times or who need help), and, just as importantly, I wanted to give something back to the artists whose art I was entrusting to new custodians. 

It seems to me fundamentally wrong and inequitable that art that artists sold for $50 or a hundred dollars thirty or forty years ago now sells for hundreds or thousands of times that amount, but the artists, most of whom are old, some of whom are no longer working or not working as they were, never see another penny. I decided the best way to change that would be to set an example, and show people another way of doing it.

Here's the New York Times article before the auction: https://www.nytimes.com/2024/02/23/arts/design/neil-gaiman-auction-collectibles.html?unlocked_article_code=1.Xk0.5PkB.9iQtuvn6Bwof&smid=url-share

And here's me in Dallas two nights ago, walking around the exhibition before the auction with Robert Wilonsky from Heritage, with guest appearances by my oldest friend Geoff Notkin, whose fault this all is: 

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(EMAILWIRE.COM, October 25, 2024 ) The global physical security market size is projected to grow from USD 110.2 billion in 2023 to USD 136.9 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 4.4% during the forecast period. The growth in the use of IP-based cameras for video surveillance...

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