Small business owners can now compete on an (almost) level playing field with big brands, all through applying the principles and use of content marketing. Regardless of the size of the business, the goal is the same: to use relevant content to attract qualified customers or clients.

complete article

Of all the elements in starting a new business, location is among the most crucial. But it’s more than just finding a good spot. A prospective startup owner may need to look at different cities in order to take advantage of the potential audience, costs and revenue opportunities.

There is plenty of research out there about what the best cities are for small businesses, and different studies will yield different results, based on their metrics.

complete article

Great communication skills are a powerful tool to have in your arsenal. Here are eight proven strategies that will improve yours today.

complete article

As a general rule, true creativity is lauded across the globe. From the iconic Burning Man Festival, which is held annually in the Black Rock Desert, Nevada, to ever-diversifying International Women’s Day, there are recurring events that celebrate the innate abilities and the creative potential that exists within us all.

Conversely, creativity is typically viewed as an inherently disruptive force in the world of business and commerce. After all, the boldness and distracting nature of innovative thinking is often considered to be detrimental to the basic mechanics of business management, while the endless pursuit of productivity often forces entrepreneurs to eschew creativity in favour of something more reliable.

complete article

If you want to start a small business but you do not have large cash flow, there are still many great opportunities available.

These jobs can be side businesses to start, but they may eventually replace your entire income.

A small business on the side was once a novel idea, but it has become more mainstream with the help of the internet and social media.

The Bureau of Labor Statistics predicts that freelancers and self-employed individuals may make up 20% of the workforce by 2020. The Small Business Association estimated in February 2015 that there are about 28,443,856 small businesses in America. Nearly 23 million of those businesses are single worker operations.

complete article

Starting a small business in the United States has never been easier and, in fact, small businesses make up the backbone of the American economy. 9 out of every 10 employees works for one of the 28 million small businesses across the country. Each month, a half million new businesses enter the market, of which about 70% will last at least two years and one-third will last longer than 15 years.

But what does it mean to be a small business?

complete article

How Can Small Business Owners Build their Online Presence Using Pinterest?

Pinterest is not just an image sharing site. Small businesses can take advantage of the platform to market their goods and services to over 100 million online visitors. Here is how.

complete article

As a small business, you are uniquely positioned to be able to compete for above average margins, and this should be your focus.

complete article

Optimism among small-business owners has soared as entrepreneurs hope that President-elect Donald Trump will enact policies aimed at helping them.

Trump has promised to ease regulation. While some on Main Street cheer the goal, changing anything substantial about regulation is easier said than done.

But there are other ways that a Trump administration can make life easier for small businesses. Consider this five-step plan his first 100 days agenda for Main Street.

complete article

Atop many business award programs sits privately-held and family-run Wegmans grocery stores, from No. 4 on FORBES list of Americas Best Employers. Based in Rochester, NY, the supermarket has an ardent fan base – including Alec Baldwins mother, who refused to move to California and give up her access to the grocery store – and legions of die-hard shoppers.

And who can blame them? Clean stores, huge inventories, reasonable prices and a seeming dedication to making life easier for its customers, Wegmans offers many lessons small businesses can learn from and apply.

complete article

Moving into a new city or job can be daunting, the hassle of finding accommodation, the stress of moving personal items and most especially the people or city accepting someone new might not be pleasing.

The same applies to small businesses that are launching into an industry ridden with bigger competitors. For an SMB, finding a niche can be time-consuming but rewarding on the long-term.

In the article below, I will be sharing 4 effective marketing strategies for SMBs against bigger competitors.

complete article

Sears built its business dominating catalog sales, fulfilling the pre-smartphone on-demand demands of its clientele. This revolution in direct-to-consumer sales created loyal customers, a nationwide network of stores and decades of profit. Times became more challenging for Sears following the rise in popularity of Walmart, which offered similar goods for cheaper prices, and Amazon, which led the charge on ecommerce, and has spent billions of dollars on capitalizing on fast delivery.

complete article

Everyone says that starting a business is expensive and risky, but it doesn't have to be. One approach, which some consider safer, is owning a franchise. It has a proven business model, a brand built in and corporate support. And not every franchise will cost you millions. In fact, you can start some franchises for less than five figures -- and not just random, bargain-bin franchises, but companies that made our 2017 Franchise 500 List.

complete article

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — Amazon Go cashier-less convenience store opens to the public in Seattle.

This week in Seattle, Amazon opened its cashier-less convenience store to the general public. At Amazon Go, customers scan their smartphone on the way in and are then tracked with cameras and other sensors as they browse.

complete article

The Tax Cuts and Jobs Act was signed into law by President Donald Trump on Dec. 22, 2017, and it is being put into action starting with the 2018 tax year.

On the personal side, the final bill cuts income tax rates in almost every tax bracket, doubles the standard deduction, eliminates personal exemptions, doubles the child tax credit, expands medical expense deductions, repeals the Obamacare tax and doubles the estate tax exemption.

On the business side of things, the tax bill lowers the corporate tax rate from 35 to 21 percent -- which is the lowest rate since 1939. For pass-through businesses -- which many small businesses are -- the standard deduction gets boosted to 20 percent.

complete article

Video is a medium that gives your small business lots of different options for communicating and sharing information with customers. But it can be sort of overwhelming for some small businesses. Arielle Kimbarovsky of CrowdSpring offers some suggestions for businesses looking to make the most of video in a recent post.

complete article

Landing a coveted spot on Shark Tank is an entrepreneurs dream. They get the opportunity to pitch their business on national television in front of millions of viewers and several rich and prominent investors.

complete article

Below I have outlined three circumstances that should give you pause about the timing of asking for a raise:

1.You have been out of school for less than a year.
2.Your job has not changed at all.
3.You have not made your company any more money.

complete article

As an entrepreneur and an angel investor, I get really excited about the future of personal finance.

As new technologies develop, from cryptocurrencies to virtual wallets, I see advantages for businesses. I also see opportunities for everyday Americans and our families to make--and keep--more of our own money.

In meetings with financial technology startups, I am seeing so many incredible new developments on the horizon. Any innovation that improves how we live, shop, and pay sets off alarm bells--of the good kind--in my friendly neighborhood Certified Financial Planner brain.

Here is a sneak peek of why I think the next five to 10 years are going to make making money easier for all of us. It is thanks to these five emerging technologies:

complete article

Want to turn every customer or friend into a potential backer of your business? Since regulations changed in 2016, small businesses have been able to raise money from non-accredited individual investors. While equity crowdfunding, as it is now known, can be complicated and expensive, it's also been lucrative for some businesses that have taken the plunge.

Over the past several months, Inc. followed four founders and CEOs who raised money from big groups of people. What they learned: There's no one right way to crowdfund. You can do this sort of fundraising on your own, or you can rely on third parties; three of the following startups paid a commission to use a new Indiegogo platform, which handled their technical and marketing and investor-relations headaches. You do not even have to stick to selling traditional shares of your business. Indiegogo lets the companies that use its equity platform sell debt or preferred stock or other securities instead. (Several of these companies also thanked their investors by giving them sample products, T-shirts, or other types of the rewards that crowdfunding first became known for.)

complete article

The majority of small business owners agree that online marketplaces have positively impacted their sales, according to a poll by Manta.

Nearly 70% of small business owners polled stated that marketplaces like Amazon and eBay have helped them increase sales, while about 30% believe they have had a negative impact. Most small businesses (81%) believe that online sales are critical to their companys success, but most rely on their own websites as an e-commerce channel. Sixty-six percent of small businesses sell products through their own websites, 24% sell on Amazon, and 22% sell on eBay.

complete article

As a CEO, it is your responsibility to pay attention to every detail of the business. From employee satisfaction to growth indicators, you need to be on top of how your company is performing at every turn. While there is an extensive range of KPIs available to you, knowing where to focus your attention when it comes to evaluating your business can make you more effective and make the best use of your time.

complete article

Want to be a better negotiator? Here are some simple tips.

1. Listen more than you talk.
It is easy to go into a negotiation focused only on what you'll say, especially when you are nervous.

The goal of a negotiation is not just to get what you want, but also to help the other side get what they want. (Otherwise, how will you ever strike a deal?) To do that, you need to actually know what the other side wants -- which means you have to listen.

Finding common ground means knowing common ground exists.

complete article

The Federal Reserve says that the economy is doing well, so it has raised its key rates recently and is expected to do so again in the near future. The strong economy is great for most businesses, but higher rates will likely increase what it costs for them to borrow.

So what's a small business owner to do? Understand how the system operates and consider the ways they can manage.

complete article

Technology has started to feel like a four-letter word these days—especially in the business world. Stand by the water cooler and you might hear chatter among employees about what programs, such as machine learning and artificial intelligence, will mean for the future of jobs.

As this technology comes to life, many people fear for their professional future. They worry that robots will soon sit at their desks while they’re out on the street struggling to find work.

complete article

Harvey Weinstein. Bill Cosby. Kevin Spacey.

No, there apparently is no shortage of accused sexual predators roaming Hollywood. And, while there are have been stories galore over the years about the creeps and their casting couches, it wasn’t until the #MeToo movement that women really were able to get the word out about the seriousness of the issue and, if not put an end to it, at least shine a light on it.

And that begs the question: Will there be a #MeToo moment for small business?

complete article

Email is not going anywhere. There are 3.7 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What is more, this communication channel is supremely popular: People check their emails multiple times a day, and when you're trying to market your company, you can get your name into thousands of inboxes just by launching an email marketing campaign.

The cost? Email marketing is also super-affordable, which makes it great for small businesses.

complete article

As a small business owner or manager, sometimes the sheer volume of things that need to be done makes it hard to remember to think about others. It's important, however, to give back to your community. In fact, if you own a small business that draws on local customers, it's important to do things that strengthen your bonds with your community.

Not all of these apply to every type of small business. A retail store can do things that a small service-based business can not, but at least one of these should apply to your business.

complete article

Overwhelmed leaders cringe at multiplying demands, such as identifying and recruiting talent, envisioning the next iteration of their product, or developing their public-speaking skills. There are only 24 hours in a day, they plead.

True. But there are 168 hours in a week, 730 hours in a month, and 8,760 hours in a year. View time in that way and many of the larger-picture, often open-ended tasks that are crowded out by in-the-moment demands appear more feasible.

complete article

Those are the types of questions Google set out to answer. In 2008, they began research into what makes a good manager, code-named Project Oxygen. They originally identified eight behaviors that were common among their highest performing managers, and began training all managers to develop those behaviors. Over time, Google saw a marked improvement in key metrics such as employee turnover, satisfaction, and performance.

complete article

It is often assumed that giving back is something that only big corporations can do. After all, larger businesses often have more profits and can easily give away money to notable causes. But it doesn't mean that smaller businesses can't do the same. Often times, small businesses can also have a significant impact on organizations that can use their help.

We asked members of the Forbes Business Development Council for ideas on how small businesses can give back to their communities.

complete article

A few rules of SEO, like publishing great content and providing a good user experience, are universal.

But not all websites thrive by using the exact same set of SEO guidelines.

News websites, in particular, place greater emphasis on certain elements than other types of sites.

Here are five best practices you should keep in mind to optimize your news site for search.

complete article

Savvy small businesses are already looking ahead to the holiday shopping season, including Black Friday, Small Business Saturday and Cyber Monday. Here are four things you can do to prepare your business for the holidays.

complete article

Small business owners are often so involved with the day-to-day operations of their business, many feel they don’t have the time to look down the road and plan for retirement.

And as a result, some entrepreneurs may never be ready to retire. According to a survey by Manta, one-third of business owners don’t have any retirement plan, and 75% of respondents to a BMO Wealth survey said they had “$100,000 or less” saved for retirement.

complete article

Bloom Brewery is the kind of Main Street business that shut its doors a generation ago when shopping malls lured customers to their mega-buildings with well-lit parking lots, extended hours and everything imaginable under one roof.

The brewery, which offers 24 artisanal beers on tap, sits near the Great Allegheny Passage, a 335-mile bike trail that has connected Washington, D.C., to Pittsburgh since 2013. And with it, a new kind of customer is being drawn through its doors, seeking comfort and community instead of big-box discount deals.

complete article

When Mandy Bass speaks to business leaders and professionals who want to improve sales, productivity, teamwork, customer satisfaction and profitability she consistently finds that they are working way too hard to achieve the results they seek. With that in mind, for the New Year she has compiled a list of seven small or low-cost things that could get small business owners, solopreneurs and sales professionals big results in 2019.

complete article

Owning or running a small business comes with a special set of challenges that larger companies do not face. Major national brands have a lot of advantages, with the biggest one being that a single misstep probably won't derail a business.

That is not always true for owners of small businesses, where the distance between success and failure can be precarious. Sometimes seemingly small decisions can send a smaller company on a course that can't be corrected.

In some cases, however, it is possible to plan ahead to avoid certain pitfalls.

complete article

Not every step you take to move your business forward will be a big one. But sometimes, even small steps can make a large impact on your future. Here are some recent tips and insights from members of the online small business community about big and small steps you can take to really make an impact on your business.

complete article

Here are 15 examples of great integrated marketing campaigns that work by combining content, digital and website marketing, with traditional marketing methods like PR.

complete article

Switching careers can feel intimidating, but you have got to make some moves if you’re spinning your wheels at your current job. Tech industry jobs are hot right now, and you can make great money once you’ve got the know-how to compete with other tech candidates. Here’s a breakdown of the fields with the best opportunities.

complete article

Small businesses can be more vulnerable to cyberattacks than larger companies because they often do not have sophisticated and comprehensive systems to protect themselves from hackers, viruses, malware and whats called ransomware. And owners who are focused on customers and employees may not ensure that their defenses are up to date.

But there are things small businesses can do to improve cybersecurity.

complete article

SBDC Centers offer free consulting and free or low-cost training. (Find yours here.) Their results speak for themselves: SBDC clients grow sales by an average 18.1%, which is 4.3 times the national average. March 20th is SBDC Day, and to celebrate, we assembled some tips from their experts.

complete article

Owning and operating a small business is challenging in today’s market. And common issues that small business leaders often must handle on their own are the countless HR tasks and responsibilities that take a significant amount of time and energy to properly manage.

The frustration and stress involved with modern HR has resulted in an increase in the use of outsourcing solutions. But one in particular can prove to be valuable to small employers: professional employer organizations (PEO).

complete article

As any entrepreneur will tell you, owning a business comes with a lot of demands, pressure and hard work, but it can also be extremely rewarding. Thanks to an impactful conversation with an old friend and fellow business owner several years ago, I realized that I was wasting a lot of money by just having one credit card to pay business expenses.

Multiple credit cards can provide big bonuses.

Credit card companies are fighting a turf war, and they all have enticing offers to get us to sign up with them. My rationale is, why be exclusive to one bank? Why choose only one credit card? Why not enjoy the benefits from multiple banks?

complete article

It is hard to start a profitable business in a competitive landscape. No doubt, business starts with a primary goal of making profits. Getting these profits from the phase of no client to multiple clients is a period of learning, falling, getting through and finally managing to sustain.

complete article

There can come days, however, when it all feels the same and very old.

That is when we steel ourselves and insist on being creative.

complete article

Grow or die.

It sounds like the title of a rap song, but its actually the business idea that if your company does not grow, it is probably not going to make it. The reality is that you don't need to get bigger. What you need is a stream of customers to replace the ones that move, buy from you a little less, or have other life circumstances that change the level of business they do with you.

Yes, it is nice to add business and grow.

complete article

If you want to change your circumstances, you need to change the way you think. You have to stop believing that you are stuck in your situation and passively accepting that you’re incapable of doing anything about it.

Many people allow themselves to be caged by their fear and anxiety. For these people, an inner critic always seems to be whispering in their ears, keeping them from succeeding. The truth is, negative thinking will shackle you to a life that’s both mediocre and unfulfilling. If you want to stretch yourself to your fullest potential, you need to escape your self-imposed prison of negative thinking.

complete article

Running a business is often about setting goals and putting in the long hours and hard work to achieve them. Regardless of what type of business you run, it’s likely that selling more has a frequent, if not long-term, place on your to-do list. It’s a goal that requires staying up to date on new techniques, honing strategies, and being in touch with the latest industry news.

complete article

Secure-computing engineers generally view these schemes as sound in theory and productive to deploy. But in practice, it can be dangerous to rely on a sole element to act as the check on the whole system. Undermining that safeguard—which has proven possible in many companies implementations—strips a device of critical protections. Worse still, manipulating the enclave can make it appear that everything is fine, even when it's very much not.

complete article