A fire brigade personnel in Pune city in Maharashtra has tested positive for novel coronavirus, a senior official said on Friday. The fireman went to a private hospital on Monday to get himself checked for some other ailment, and as part of procedure, his samples were sent for coronavirus testing and the report returned positive on Thursday, Pune fire brigade chief Prashant Ranpise said.

According to Liz, Jodan simply wanted to make up for the birthday celebrations Emma might've lost while staying at home due to the lockdown.

A 'Bois locker room' row in the capital city finally broke the silence of women in Kolkata who claimed that their photographs were shared with their classmates.

Due to the coronavirus pandemic, cinema-owners have to think seriously about how their operations might need to change, at least in the short to medium term.

The evolution of AI has brought us to the precipice of a fourth industrial revolution, and the worrying question being asked is: How will this affect our livelihoods? Will this revolution result in mass job losses?

Alexander Albon and Pierre Gasly swapped places in Red Bull and Toro Rosso respectively ahead of the Belgian Grand Prix in Formula One.

Formula One revealed new cars and rules designed to develop closer and more environmentally-friendly racing come the 2021 season but the likes of Sebastian Vettel and Max Verstappen are not entirely convinced.

United States Grand Prix: Max Verstappen of Red Bull outpaced Ferrari's Sebastian Vettel in the opening practice session.

Formula One drivers will compete in ESports Virtual Grand Prix series as the season remains suspended due to coronavirus.

Red Bull Formula One team consultant admitted he wanted the drivers to catch coronavirus.

McLaren drivers Lando Norris and Carlos Sainz joined senior management in taking a pay cut.

Lando Norris, who drives for McLaren in the Formula One, shaved his head live on his Twitch streaming channel to raise more than $12,000 for the fight against coronavirus.

As it is summer, you are in no mood to make love. To enjoy a good date at home, you can include some delicacies which can cool you down from the summer heat whilst boost your sex drive. You can make

The three men had fallen sick in front of a sugar factory at Haripur on the outskirts of Dhenkanal town. They were found unconscious by some other truck drivers who rushed the trio to the hospital.

Be it businesses, offices, education institutes or medical sector, everyone is adapting to changes in the post-coronavirus world, PM Modi said.

Urvashi took to Instagram, where she uploaded two dance videos of herself. In the clip, the actress is seen performing "heel choreography".

Adah Sharma took to Instagram on Monday to share a photo in a beautiful blue long dress which she jokingly calls a "fancy mop."

New York, May 6: A 5-year-old boy stunned police officers in the US state of Utah after he was pulled over by them while driving his mother's car to California to buy a Lamborghini with USD 3 in his pocket, according

According to the latest research done by Western Digital out of four at least one PC users lost their data in India. The report also suggests that 84 percent of the users lose their data because of virus attack, system crash,

We live in an era where people need everything compact and portable that can carried around without any hassle. When it comes to tech and gadgets then people are more concerned about the portability of the device. There was a time

Removable disk drives such as external hard drive or USB flash drives are easily accessible. But sometimes, when you connect the disk drives to Windows or any other device using the USB port, you will get problems in the external hard drive.

Experts say that if the local administration itself is delegating the power down to the RWAs in certain situations, in that case it could set rules provided they are not arbitrary or discriminatory

Italian supercar manufacturer, Lamborghini, has virtually launched its Huracan EVO Rear-Wheel Drive Spyder in augmented reality, an unprecedented, and definitely an industry first for an unveiling.

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creation without qualitative or quantitative effort towards the promotion of that content.

An imbalance of content creation and promotion is not only frustrating potential marketing performance, but it's wasting the investment made in creating great content. What good is that great content if no one sees it?

Below are 10 content promotion tactics that have stood the test of time and go beyond email blasts, social ads and simple social sharing on brand channels. When promotion is included in the content planning and creation process, it becomes part of a content marketing system that drives the kind of relevant, useful and engaging content customers are looking for.

1. Make Content Worth Sharing - While this seems obvious, in practice, many marketers are creating content to satisfy an editorial plan assignment like X content assets about topic Y per month vs. tapping data sources that can reveal what will actually resonate. Those data sources can be front line staff like Customer Service or Sales as well as social, web analytics and industry news. Insights about frequently asked questions, trending topics and provocative ideas can go a long ways towards creating content people actually want to consume and share with others.

2. Master the Headline - Without question we live in a fast moving world of short attention spans, Many people will only skim headlines so it is essential to make the most out of content titles. Email marketers already know this with subject lines and content marketings publishing blogs, ebooks, articles, microsites, campaign assets and social content should ensure headlines are relevant, succinct, imply urgency, are meaningful and show action.  There's a world of difference between "10 Essential Promotion Tactics" and "10 Essential Promotion Tactics That Drive Results".

3. Optimize for Share - For those that do click through to view content, make sure what they find is easily shareable. Blogs do this with social share icons and easy to share click to tweet messages. Reports, ebooks and any other digital content can be formatted for easy sharing as well.

4. Co-Create to Activate Influencers - What better way to reach relevant audiences that are ignoring ads than through relevant industry experts? Collaborating on brand content with the right influencers can inspire creative promotion to audiences that trust individuals more than brands. With more people turning to online sources of information, influencers can add credibility and reach to digital brand content.

5. Repurpose for Exposure on New Channels - Modular content uses templates to make republishing parts of your content on different channels or in different formats much easier and effective. Doing so deconstructs more robust content to specific elements that can be published for exposure. For example, we've been experimenting with having blog posts converted to infographics and then posting them to industry websites.

6. Create Distribution Channels - Email subscribers, social network connections, groups, and communities are all opportunities to attract and engage an audience around your shared interests. Each becomes a distribution channel for your content where you can share useful information and also do the kind of community content crowdsourcing that inspires active sharing.

7. Optimize for Attraction - There is no substitute for being the best answer for your customers at the moment they need the information and solutions your brand offers. Search Engine Optimization is not always a robust part of the content marketing process beyond keyword research informing content topics. An ongoing effort to optimize new content and optimize existing content for better performance on search engines can provide highly productive exposure at the very moment of need.

8. Publicize - Whether you contribute editorial to various publications opportunistically or secure recurring contributions to one publication, earned media can be a great way to connect your content with audiences that are interested. PR and media relations come in many forms ranging from someone actively pitching for interviews or story ideas about your brand to creating newsworthy experiences and content that is most likely to be covered by industry publications.

9. Syndicate - Something as simple as cross posting blog posts to author LinkedIn profiles, to a Medium account or to industry association websites can help your brand's content reach new audiences. Just be sure to link back to the source to help Google understand which to rank.

10. Create Conversations - Whether on LinkedIn or Facebook, video livestreaming is a great way to tap an existing social audience and instigate conversation around topics connected to your content. Recorded video is another option to create conversations and cross publish as Josh Nite and Tiffanie Allen have done for several years with our news posts and video on YouTube.

It should go without saying that content should be promoted, but after so many years of observing what brands are doing with content marketing, the imbalance between creation and promotion continues, especially when you consider stats like blog posts get an average of 8 social shares (BuzzSumo).

The key is to make content promotion a priority by including it in the planning process, setting content promotion goals and identifying the corresponding KPIs and by getting help with creating and implementing balanced content creation and promotion that actually works.

Outside of online advertising, what content promotion tactics have you found to be most effective?

The post Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results appeared first on Online Marketing Blog - TopRank®.

Not to be beaten by the virus, Landshut pub-owner Patrick Schmidt took his tent, rolled up the sides and condensed the annual Bavarian 'Dult' experience, where locals feast and drink on local specialities to their heart's content, into a drive-through culinary delight.

Not to be beaten by the virus, Landshut pub-owner Patrick Schmidt took his tent, rolled up the sides and condensed the annual Bavarian 'Dult' experience, where locals feast and drink on local specialities to their heart's content, into a drive-through culinary delight.

The S&P 500 and the Dow fell on Wednesday but the Nasdaq ended higher. The indexes pulled back late in the session after U.S. President Donald Trump said China may or may not keep a trade deal between the two countries. Fred Katayama reports.

PMC has set up a few camps in various government hospitals for vaccinations against the flu for pregnant women.

Singapore : Springer, c2019.

Toy drives are a beloved feature of the holiday season, and have been for over a century. In New York City, women have long been at the center of efforts to care for poor and orphaned children. In 1806, Elizabeth Hamilton (yes, that Eliza) was one of the founders of the Orphan Asylum Society of...

The post Toy Drives and Women’s Charitable Work in New York City appeared first on Behind The Scenes.

Dewey Library - HC79.E5 L5625 2019

Fuel-Driven Engine Technology

Modern material handling drives supply chain efficiency

The former Top Gear crew seem to be embracing the internet in a whole new way. Jeremy Clarkson, James May, and Richard Hammond have announced that their new social network, DriveTribe, will be launching this autumn.

Details are scarce, but each of the founders shared a quote of what they would like to see from this new venture.

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Registering to vote just got a whole lot easier for tens of million social media users in the U.S. At least six major social media apps are launching voter registration drives to meet young voters exactly where they spend much of their time: on their phones.

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Did you know that the average CTR for any form of online advertising went from 0.09% to 0.05%? For this trend we are to blame the rise of social networks and ad blockers which helped consumers successfully fight the unwanted ads.

Where does this leave marketers?

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Pinterest has updated its chronological feed with a redesign as well as an easier way to visit publishers web pages.

These updates can be found in the Following tab, introduced earlier this year, which only contains pins from accounts that a user has chosen to follow.

By comparison, the main Pinterest feed contains a mix of pins from followed accounts as well as algorithmic recommendations.

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The Academy has done it again -- opted for the safe choices, leaving the truly deserving out in the cold.

Hayden Library - QH324.2.S726 2013

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