STARRY is releasing its first-ever limited-time flavor with the launch of STARRY Cranberry Blizz.

The Coca-Cola Co., Atlanta, announced the highly anticipated regional relaunch of Barrilitos, a cherished Mexican soft drink brand with a rich legacy dating back to 1938. 

Mingle Mocktails announced the release of its new Sparkler Pack. The festive new variety pack will feature a selection of best-selling flavors from the female-founded mocktail brand.

Angry Orchard, a brand of The Boston Beer Co., has brought back its Fireside Mix Pack, which contains fan-favorite Crisp Apple, Baked Apple Pie, Cinnful Apple, and Green Apple.

To kick off the fall season, Samuel Adams released its Beer Fest Variety Pack, containing OctoberFest, Jack-O, Flannel Fest and its flagship Boston Lager.

KYLA Hard Kombucha introduced a new Colada Crush flavor to its Sunbreak Series, a refreshing blend of coconut, pineapple and yuzu.

Blake’s Hard Cider launched its new Fully Loaded Imperial Cider Variety Pack. The mixed 12-pack of 12-ounce cans now is available across Blake’s Hard Cider’s expansive distribution footprint.

Ahead of National Hard Seltzer Day on Sept. 20, here are a few new products shaking things up in the seltzer category.

Harpoon Brewery, the maker of New England's Original IPA, and L.L.Bean, the iconic American outdoor retailer, announced the release of the Harpoon x L.L.Bean Harvest Lager. 

Truly Hard Seltzer is gearing up for fall festivities by dropping an all-new Truly Hard Seltzer Brunch Pack to help consumers brunch from anywhere. This limited-edition pack will be sold nationwide through the end of the year, while supplies last.

Michael Michail and Universal Brands Inc. debuted Xpress Harder Iced Tea, a 9.9% ABV hard iced tea available in a 24-ounce single serve can.

As the beer market expands and consumers have more options to choose from, experts highlight how craft beer brands are positioning themselves in a shifting market while catering their products to meet consumer demand.

With more than 1,100 employees who serve Greater Houston, including the counties of Harris, Fort Bend and Montgomery, Silver Eagle Houston has built a portfolio of alcohol and non-alcohol products, led by Anheuser-Busch, Constellation Brands and Mark Anthony Brands, that hits all the key needs of its consumers.

Together, Doodles and AriZona Beverages are launching a limited-edition Doodles-branded Iced Tea with Lemon drink, blending art, nostalgia, and a classic American refreshment.

Seattle-based Starbucks announced that Brian Niccol has been appointed chairman and chief executive officer (CEO). Niccol will start in his new role Sept. 9.

Curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients.

Punk Bunny’s Anniversary Blend will be available at 7-Eleven, Speedway and Stripes for a limited time.

Califia Farms, a leading, premium, plant-based beverage brand, announced its seasonal portfolio for fall and winter. 

The coffee company launched an initiative to raise funds for firefighters diagnosed with breast cancer through its Fire Dept. Coffee Club and Fire Dept. Shirt Club.

Free Rein Coffee Co. and Stetson have come together in a collaboration, and Stetson’s first foray into coffee. Leveraging their shared American spirit, Western heritage and commitment to veterans, the companies launched today two limited-edition Cowboy Coffee Kits, just in time for the holiday season.

Onyx Coffee Lab announced the return of seasonal favorites for the holidays, including the limited-edition coffees Framily and Krampus, and the 7th annual Onyx Advent Calendar.

Cometeer is celebrating the 2024 holiday season by launching a limited-edition Cometeer Coffee Advent Calendar, which features 24 flash-frozen capsules of specialty coffee.

Rockstar Energy Drink announced the launch of Rockstar Focus, the newest addition to the brand’s energy portfolio.

Red Bull is commemorating the 20th anniversary of Oracle Red Bull Racing with the introduction of two initiatives: the exclusive Special Edition 2024 Red Bull Racing Can and the Red Bull All Terrain digital game.

7-Eleven Inc. has joined forces with ZOA Energy to bring big flavor and bigger energy to participating 7-Eleven, Speedway and Stripes stores nationwide. Consumers can head to their local 7-Eleven store to try the new flavor ― Mango Splash ― only available at 7-Eleven.

To kick off summer, 5-hour ENERGY shots unveiled Main Character Energy, a Watermelon Chili Lime flavor, co-created with Jamie Varon, influencer and author of “Main Character Energy.”

This year’s State of the Industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.

Celsius Holdings Inc. announced two new refreshing flavors inspired by summertime: CELSIUS Sparkling Watermelon Lemonade and CELSIUS Sparkling Kiwi Strawberry.

Red Bull is expanding its offerings in their zero-sugar lineup, launching two new Red Bull Sugarfree Editions.

Bloom Nutrition unveiled Bloom Sparkling Energy, the brand’s first ready-to-drink (RTD) canned beverage. 

CELSIUS, the premium, lifestyle energy drink, announced the launch of CELSIUS Sparkling Cherry Cola. 

With so many consumers turning to convenience stores for their energy drink purchases, CELSIUS is working with operators to drive success not only for the brand, but the convenience channel.

Red Bull revealed the anticipated 2024 Red Bull Winter Edition Iced Vanilla Berry, a new seasonal offering that delivers Red Bull Energy Drink with the taste of blueberry and vanilla. For the first time in the Red Bull Editions lineup, this Winter Edition will be available with and without sugar.

BODYARMOR unveiled BODYARMOR ZERO SUGAR, the brand’s first zero sugar sports drink.

ROAR Organic unveiled its newest offerings: Cherry Limeade Plus Powder and Blackberry Lemonade, ROAR’s latest flavor addition to its ready-to-drink beverage line. 

DripDrop announced the launch of three new offerings for its Zero Sugar lineup: Zero Sugar Peach, Zero Sugar Watermelon, and a four-flavor Zero Sugar Variety Pack.

PepsiCo, Purchase, N.Y., announced that it reached its 2025 global goal of a 25% improvement in operational water-use efficiency in high water-risk areas, two years ahead of schedule, based on 2023 data versus a 2015 baseline.

Austin, Texas-based Nutrabolt, owner of C4, is shaking up the active nutrition landscape as it announced the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the We Hit Harder brand equity platform. 

Consumers’ interest in wellness has seen sports and protein drink brands evolving beyond athlete-focused and embrace the concept of supporting everyday wellness.

7-Eleven Inc. is bringing the first taste of midnight to stores nationwide with a new limited-edition flavor of Gatorade Thirst Quencher – Midnight Ice.

NBPure, in partnership with influencer, bestselling author and mom Andrea Hannemann, announced the launch of Earthy Andy Hawaiian Hydration.

Videojet Technologies launched the new Videojet 9560 PL pallet labeling system.

The new ZLS-T from Southworth is an extension of the popular ZLS line of floor height lifts. 

Pepperl+Fuchs launched a new tablet for professional use in hazardous areas in Zone 2/22, Division 2.

EXIAR now is offering the 1/8 NPT FloodStream Liquid Atomizing Spray Nozzle for spraying processes where space is at a premium.

Global technology and software leader Emerson expanded its DeltaV Automation Platform with the DeltaV Version 15 Feature Pack 2 update for its distributed control system (DCS).

Gravity flow storage solution provider Mallard Manufacturing introduced a new Slim-Fit, full-length divider for wheeled carton flow systems.

This year’s State of the Industry report on juice and juice drinks notes that, as consumers remain concerned about the high sugar content of juice and juice drinks, this has impacted the overall category.

Tropicana launched Tropicana Zero Sugar, a guilt-free juice within the Premium Tropicana Drinks assortment with zero sugar and no artificial sweetener ingredients.

In June, Swoon brought Barbiecore to the beverage aisle with the limited-edition release of Barbie x Swoon Pink Lemonade. That partnership led to the zero-sugar brand experiencing its highest monthly volume sales.