She raised more than $50million for the bushfire victims earlier this month. 

The 18-year-old Daughter of Cindy Crawford and Rande Gerber, appeared causally chic wearing a pair of 90's style blue wash jeans that accentuated her lean supermodel legs.

Christine McGuinness looked gorgeous as she headed to the hairdressers in Alderley Edge, Cheshire on Thursday.

The popular radio presenter and model is known for her stylish ensembles and didn't disappoint when she headed home from the radio studios in London on Friday.

Katie Holmes looked uber-stylish as she stepped out in New York City on Wednesday.

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Ariel, who continues to sport dyed red hair, was casually dressed for the outing in a v-neck short-sleeve top and sweatpants tucked into black boots.

James - who has scored three goals in four games for United since his summer switch from Swansea - curled home a superb 17th-minute winner from 18 yards.

MARTIN SAMUEL: It is a familiar trope that there are not many great captains in football these days. Never will that be more keenly felt than at the top of the Premier League on Friday. 

The retired Jamaican sprinter, 32, cut a dapper figure in a bright white ensemble as he enjoyed a sun-soaked break in Formentera, Spain with girlfriend Kasi J. Bennet on Thursday.

In addition to the detailng who is placing ads on the platform, the subreddit lists amount of money spent, as well as how many impressions the ad made and also where it's being targeted.

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Neck to neck fight between two dravidian parties

A church in Pakistan's Punjab province was allegedly vandalised by a group of armed men over a land dispute on Saturday, police said. The incident came at a time when the Human Rights Commission of Pakistan (HRCP) in its latest report has pointed out that religious minorities in Pakistan, including the Hindu and Christian communities, continued to suffer in 2019, facing forced conversions and persecution under blasphemy laws. The minorities remained unable to enjoy the freedom of religion or belief guaranteed to them under the country's Constitution, the HRCP had said in its annual report -- State of Human Rights 2019 -- released recently in Islamabad. Local Christian leader Aslam Parvez Sahotra told PTI that a group of armed men led by a person named Malik Aun Abbas demolished the gate and boundary wall of the church in Kalashah Kaku, some 40 km from Lahore, over a land dispute. Following the incident, community leaders lodged a police complaint. Ferozwala Station House Office (SHO) .

A sugarcane farmer was killed and his brother sustained injuries in a clash between two groups of farmers over a land dispute at Jalalpur village in Uttar Pradesh's Shamli district, police said. Police said trouble started when Nareshpal and his brother Harender were confronted by Pardeep with a group of farmers who attacked him with sticks while working in his field. The injured Nareshpal was rushed to hospital where he was declared dead. Nareshpal and Pardeep's agricultural land lie adjacent to each other and a dispute arose over it, police pointed out. A case was registered on Friday under IPC Sections 147 (punishment for rioting) 148 (rioting, armed with deadly weapon), 149 (every member of unlawful assembly guilty of offence committed in prosecution of common object), 323 (punishment for voluntarily causing hurt) and 304 (punishment for culpable homicide not amounting to murder) while a search is on to catch hold of the accused, police added. According to the complaint lodged by .

The Delhi High Court has asked the All India Institute of Medical Sciences (AIIMS) to ensure that dispensation of medicines from its pharmacy, which was functioning in limited capacity due to the coronavirus lockdown, resumes without any delay. A bench of justices Vipin Sanghi and Rajnish Bhatnagar asked AIIMS to work out the modalities and file a compliance report before May 14, the next date of hearing. The order came on a PIL claiming that outstation non-coronavirus patients who had come for treatment at AIIMS are not being provided medication from the hospital's pharmacy anymore due to the lockdown. The petitioner, Rachna Malik, further claimed that patients were unable to procure medicine as there was no endorsement on their OPD cards permitting dispensation of medicines as the OPD of AIIMS was closed due to COVID-19 lockdown. AIIMS told the court that its pharmacy has been made fully functional since May 6 and it operates from 10.00 am to 5.00 pm. It also told the court that it .

S G Vombatkere points out the future that awaits those who will be displaced, given India's track record in 'rehabilitation and compensation'.

The government continues with its blind focus on highways and expressways when infrastructure for water supply, waste management and mass transit system is in desperate need of attention. Kannan Kasturi says there is more to public infrastructure than just highways and expressways.

Acquiring land for a 'public purpose' is claimed as a right by the state under its powers of eminent domain, but it accepts no duty to resettle and rehabilitate all the affected citizens. Instead, rehabilitation is presented as an act of benevolence, writes Kannan Kasturi.

The recently promulgated ordinance amending the national law related to land acquisition dilutes several clauses of the earlier legislation that were meant to protect the rights of holders. Kanchi Kohli summarises the key changes brought in by the ordinance.

High Courts and subordinate courts have been directed by the Supreme Court to expedite the disposing of criminal cases, yet cases languish for years in these courts. Harish Narasappa explains why it is so and how it can be fixed.

Venu Govindu reviews The Mahatma and the Poet : Letters and Debates between Gandhi and Tagore 1915-1941, compiled and edited by Sabyasachi Bhattacharya.

Xavier's Foundation in Guwahati has come up with the idea of establishing a Clothes Bank for the poor. It estimates that up to 3 million people may have need for its clothes. Ratna Bharali Talukdar reports.

In the Indian version of suburbanisation, the poor are being forced out of the cities, compelled to pay the price for the creation of the global city. Can we not envisage an inclusive city that caters to the needs of all its citizens, asks Kalpana Sharma.

There are two spheres of politics being played out in India at present. One is patronage, and the second, aspirational. During the just concluded Karnataka assembly elections, both were seen. More and more people are waking up to the aspirational one, writes Subramaniam Vincent

Former Assam chief minister Tarun Gogoi on Wednesday appealed to the state government to provide monetary relief of Rs 7,600 and 10 kilograms of rice to each jobless poor person, besides ensuring jobs to all MGNREGA card holders and bringing towns under the national labour scheme.

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OnePlus in a statement to GizBot has confirmed that the OnePlus 8 Pro display issues are not hardware centric and can be fixed with a software update. The company is aiming to resolve the 'Black Crush' display issue in the next

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B2B marketing is boring, doesn’t feature influencers, and uses only monotonous white papers and lifeless case studies — we’ve all heard these stereotypes, but what is the reality of B2B marketing in 2020?

The traditional image of dull B2B marketing has been turned on its head in recent years, and we wanted to explore 10 top myths and show how the state of B2B marketing has gone from bland to unforgettable.

Let’s dig in and break down the biggest B2B marketing myths, and look at how your brand can benefit from the new era of business marketing.

1 — B2B Marketing Goes From Boring-2-Boringest

The Myth:

The grand-daddy of all B2B marketing myths — dating back nearly to when the term business-to-business was coined — is the notion that it stands for boring-to-boring, with marketing about as exciting as forty shades of dreary gray.

The Myth-Buster:

As we’ll explore throughout this post, the B2B marketing of 2020 has left boring in the dust, replaced with exciting and truly memorable content experiences.

As the B2B marketing landscape continues progressing from its dusty Boring-To-Boring roots, business customers are expecting content and experiences that are increasingly similar to what B2C efforts have long provided.

Today’s B2B customers expect to find all of the relevant information they seek brought to life through an online interface that’s not only easy to search and navigate, but one that’s also chock full of interactive and story-rich user experience features that make interacting an entertaining experience, such as our “Laser Bear.”

Click Here to see the Break Free from Boring B2B Guide in Full Screen Mode

[bctt tweet="“Tell the truth, but make the truth fascinating. You know you can’t bore people into buying your product, you can only interest them into buying it.” — David Ogilvy" username="toprank"]

2 — B2B Marketing Doesn’t Use the Cool Social Media Platforms

The Myth:

You won’t find B2B brands actively sharing content and interacting on Instagram, TikTok, Reddit, Pinterest, Twitch, or other fun and fresh social media platforms.

The Myth-Buster:

Fortune 500 firms regularly now have social media presences on fashionable social channels such as Giphy, Snapchat, and even Facebook Horizons — the social media giant’s foray into the virtual reality (VR) world — all gaining new B2B brands at a faster pace than you might imagine.

Our senior content marketing manager Joshua Nite recently took a look at “6 Unconventional Social Channels for B2B Marketing,” showing how B2B brands can gain a competitive edge by adopting unconventional social channels.

Out client Dell Technologies offers a fine example of how B2B brands are embracing nontraditional social channels, with its Dell Technologies Giphy page.

via GIPHY

Despite using social media more than any other demographic, Gen Z is most at home not on traditional mainstream social platforms but increasingly on gaming platforms, according to recent Kantar study data, which showed that 90 percent of the demographic use gaming platforms to serve roles similar to those social media does for some 59 percent of the general population.

To learn more, we’ve also looked at how B2B brands are successfully using various social media platforms:

• 5 Top B2B Brands Mastering Facebook Engagement
• 5 Top B2B Brands Delivering Exemplary Twitter Engagement
• 5 Top B2B Brands Maximizing LinkedIn Engagement
• How 5 B2B Brands Are Using Snapchat and Instagram Stories

[bctt tweet="“B2B marketers should be exploring any channel where their audience is. While it’s easy to feel like the more younger-skewing platforms are optional, we ignore them at our peril.” — Joshua Nite @NiteWrites" username="toprank"]

3 — B2B Marketing Doesn’t Relate to Real People & Their Stories

The Myth:

B2B marketing isn’t about me or my real challenges, and never even attempts to appeal to people like me — instead it just continues to put forth insincere messages targeting people who don’t exist in the real world.

The Myth-Buster:

Telling real stories about actual people has catapulted B2B influencer marketing to the forefront of business marketing success, while B2B marketing in general has also continued to embrace the importance of storytelling.

We’ve set out to tell the intriguing stories of many top B2B marketers in our Break Free B2B video interview series, to date featuring 23 industry professionals such as Amisha Gandhi of client SAP Ariba and Kelvin Gee of client Oracle,  sharing their insights and passions.

Some, such as Eaton’s director of corporate marketing Zari Venhaus have explored the importance of storytelling.

Another benefit of telling the stories of real people in B2B industries is that it lends itself well to the creation of episodic content, as our senior content strategist Nick Nelson explored in “Hungry for More: What B2B Marketers Need to Know About Episodic Content.”

Additional takes on how storytelling benefits B2B marketers are available in our following related articles:

• Once Upon a Time: Storytelling in Today’s B2B Content Marketing Landscape
• Be Like Honest Abe: How Content Marketers Can Build Trust Through Storytelling
• You Have 8 Seconds – GO! Brand Messaging Secrets With Debra Jasper at #Pubcon

[bctt tweet="“The most powerful person in the world is the storyteller.” — Steve Jobs" username="toprank"]

4 — B2B Marketing Never Gets Heard, or If it Does It’s Quickly Ignored and Forgotten

The Myth:

B2B marketing is just wasted effort, since nobody ever really reads it or pays any attention to its boring business-suit-and-briefcase imagery. Who would ever remember a B2B advertising message, anyway?

The Myth-Buster:

Study after study continues to show that real emotion makes us remember digital content and messaging, and smart B2B marketing has grown significantly in its use of the kind of authentic storytelling that people will remember.

The most-shared ads during the last Olympics were all loaded with hard-hitting emotion from brands like Panasonic and Apple, and the Super Bowl perennially features similarly emotion-packed spots from brands like Google and Microsoft.

[bctt tweet="“Stories are just data with a soul.” @BreneBrown" username="toprank"]

5 — B2B Marketing is For Stodgy Old People

The Myth:

B2B marketing is for stodgy old fuddy-duddies, and has no relevance for anyone under 40 or 50.

The Myth-Buster:

B2B marketers freshly out of college are having tremendous impact in today’s professional brand messaging, and are bringing with them their younger takes on B2B marketing, which will increasingly drive the industry.

Thanks in large part to the successful inroads B2B influencer marketing have made for brands looking to reach younger audiences, when an influencer recommends a product, 51 percent of Millennials say they are more likely to try it, according to research data from Valassis and Kantar.

Gen Z and Millennial B2B marketers who have grown up with newer social media platforms are occupying ever-more positions of power all the way up to corporate marketing management — a move that has helped today's B2B marketing look decidedly different from that of even five years ago.

Snapchat recently published a study exploring brand expectations among Gen Z, finding that 82 percent of the demographic want brands to act on customer feedback, while a similar report from Campaign Monitor also found Gen Z's social media platform preferences to differ from those of older generations.

[bctt tweet="“The B2B marketing of 2020 has left boring in the dust, replaced with exciting and truly memorable content experiences.” — Lane R. Ellis @lanerellis" username="toprank"]

6 — B2B Marketing Should Never Include Interactive or Experiential Content

The Myth:

B2B audiences don’t expect or even want interactive or experiential content when it comes to brand messaging — they want only dense black-and-white case studies of at least 200 pages, or white papers filled with serious professional business information.

The Myth-Buster:

B2B audiences have been starved for interactive and experiential content for far too long, and in recent years have come to expect much more B2C-like digital experiences which incorporate truly entertaining, memorable, and interactive elements.

With 98 percent of consumers more likely to make a purchase after an experience (Limelight), and 77 percent having chosen, recommended, or paid more for a brand that delivers a personalized service or experience (Forrester), more B2B marketers have begun to use experiential content.

In 2020 experiential content comes in many forms, with just a few examples being:

• Virtual Reality (VR)
• Augmented Reality (AR)
• Cloud-Based Digital Assets from Ceros and Other Platforms
• Quizzes and Polls
• Interactive Flipbooks and eBooks

Experiential content is also intertwined with both storytelling and customer experience (CX), together becoming an extremely powerful triptych of B2B marketing strategy.

You can take a closer look at the growing field of B2B experiential marketing here:

• What B2B Marketers Need to Know About Experiential Content
• The B2B Marketer’s Journey To Experiential Content at #B2BMX
• Break Free B2B Marketing: Sruthi Kumar on Creating Memorable Experiences
• 31 DIY Marketing Tools To Create Remarkable Experiences
• Top 10 B2B Digital Marketing Trends in 2020

[bctt tweet="“Experiential content makes us a central part of a story, and not just a passive subject receiving a one-way brand message.” — Lane R. Ellis @lanerellis" username="toprank"]

7 — B2B Marketing Doesn’t Have Influencers

The Myth:

Influencers don’t exist in B2B marketing, because they are only for hawking cosmetics and pushing designer clothing lines on Instagram — what relevance could influencers really have in the professional B2B world?

The Myth-Buster:

Influencer marketing in the business world has never been more vibrant and thriving, especially the kind of always-on B2B influencer marketing our CEO Lee Odden has explored in articles including “Always On Influence: Definition and Why B2B Brands Need it to Succeed.”

Influencer marketing will see global brand spending up to $15 billion by 2022 (Business Insider Intelligence), and with more people using social media and spending greater amounts of time doing so, B2B influencers have a bigger audience than ever.

This may explain why influencers are seeing rising engagements with a variety of firms, as even the World Health Organization recently worked with influencers for its latest “Safe Hands Challenge” hand-washing campaign.

B2C and B2B influencer marketing are undoubtedly very different – and ever-evolving – undertakings, as we recently explored in “B2C vs. B2B Influencer Marketing – What’s the Difference?”

[bctt tweet="“The output of B2B influencer collaboration can be in any form that the brand is currently publishing content: text, video, visual, audio, interactive and even VR.” @LeeOdden" username="toprank"]

Learn more about B2B influencer marketing with these insightful looks at how brands are using it to achieve success, and dig in to recent influencer marketing statistics here:

• Four Ways to Optimize the Marketing Performance of a B2B Influencer Program
• 24 Essential B2B Influencer Marketing Statistics
• How B2B Influencer Marketing Offers Brands an Ideal Alternative to In-Person Events
• Jumpstarting a Pilot B2B Influencer Marketing Program in 5 Steps
• 5 Key Traits of the Best B2B Influencers

8 — B2B Marketing is Pointless & Impossible For Brands Than Aren’t Billion-Dollar Firms

The Myth:

B2B marketing is only for billion-dollar mega-corporations looking to attract other massive Fortune 500 firms — and it doesn’t have any relevance for a company with less than 10,000 employees.

The Myth-Buster:

It doesn’t take billion-dollar firms to create priceless B2B marketing efforts. Indeed, some of the most successful and memorable B2B marketing campaigns are coming from small-to-midsize firms, especially those that are using B2B influencer marketing.

Our content strategist Anne Leuman recently took a look at “5 Examples of Effective B2B Content Marketing in Times of Crisis,” featuring several smaller firms including HealthcareSource and our client monday.com, showing how they are putting out timely and helpful marketing messages during the pandemic.

Social media and influencer marketing have helped level the playing field not only among large B2C and B2B firms, but smaller B2B businesses as well.

Being savvy and nimble can propel a business a long way in the B2B marketing world — perhaps even over land and water, as Shakespeare once noted.

[bctt tweet="“Nimble thought can jump both sea and land.” — William Shakespeare" username="toprank"]

9 — B2B Marketing Isn’t Even Well-Suited for Social Media

The Myth:

B2B marketers shouldn’t even use social media, since business audiences don’t use social platforms, or if they do, they’re not there to find serious B2B information.

The Myth-Buster:

Nearly everyone uses social media in 2020, with global active social media users topping the 3.8 billion mark recently, and that includes almost all the business professionals in every B2B industry.

Social media and B2B marketing go hand-in-hand these days, and smart marketers recognize the importance of this intertwined system, and work hard to inform and delight on every social channel where their brand's customers are actively engaging.

[bctt tweet="“It doesn’t take billion-dollar firms to create priceless B2B marketing efforts.” — Lane R. Ellis @lanerellis" username="toprank"]

10 — B2B Marketing’s Only Real Channel is LinkedIn

The Myth:

LinkedIn is the only social media platform B2B marketers ever need to use, because it’s the only one those in B2B industries ever really utilize.

The Myth-Buster:

While it’s true that LinkedIn is the top social media platform for B2B marketers and professionals in general, and still represents the go-to source for business information when it comes to social — and we’re not just saying that because they are a TopRank Marketing client — if you’re limiting your efforts solely to LinkedIn you’re missing out on key industry players who happen to spend the majority of their social media time on other platforms.

As we've shown above, there are a wide array of social media channels B2B marketers are finding vital to their brand efforts. With every Fortune 500 firm now represented on LinkedIn, however, it's a platform that should be included in every B2B marketer's mix.

Soar Beyond B2B Myths With Powerful Marketing Tactics

Now that we've made an effort to dispel these 10 common B2B marketing myths, we hope that you'll be better able to power your next marketing campaign using the tactics we've looked at, and create B2B content that inspires and enchants while also providing best-answer solutions.

The post B2B Marketing Mythbusters: Dispelling 10 Common Myths with Extraordinary Marketing appeared first on Online Marketing Blog - TopRank®.

In makeshift metal homes in a camp in Mogadishu, women wrapped in brightly patterned scarves are making savoury pastries and mixing flour for flatbreads.

There are around 1,800 students from Maharashtra who are stuck in Kota.

Oxford : Oxford University Press, 2019.