As social media use continues to grow, so does the number of marketing opportunities for small businesses. Nearly two-thirds of U.S. adults now use social networking sites, according to Pew Research, up from just 7 percent in 2005.

Learning how to use a wider range of social media tools can help small businesses target prospective and existing customers on these platforms. Here are four tips to consider:

complete article

Cell phones are ubiquitous, and tend to be important if not necessary to own. Yet sometimes the cost of owning and using a mobile phone can get out of hand. And the prevalence of daunting cell phone bills only grows as more and more apps and functions that use data come into popular use.

The high cost of mobile data is a familiar problem for many; too many of us have run up against exorbitant bills after underestimating just how much data we have been using. And, for those with restricted monthly data allowances, exhausting the monthly supply of data can be irritating or even crippling for those who often depend on data.

10 Ways to Cure Your Mobile Phone Bill

Deciding what to call your company is probably one of the most fun and exciting aspects of  starting a small business. You might have launched this venture by scribbling business name ideas on a bar napkin while hanging out with friends.

But naming your small business is also serious business. Your decision could affect your ability to reach a broader audience and grow. And making the wrong choice could even get you in legal trouble.

complete article

You may have a list of specific keywords and phrases you're targeting, or you may be more in the add amazing content and see what happens, camp.

However, the idea of optimizing for branded keywords may not have crossed your radar. Branded terms are words or phrases that are specific to your company. They often include your business name, but also may include certain trademarked product names or your website name. For Apple, some examples of branded terms might be:

complete article

Although your small business needs a healthy amount of software to conduct operations, it's not necessary for you to spend a fortune on web-based products. In our comprehensive testing of business and consumer software, we have come across dozens of incredible and free solutions that can help you get the job done. We've tested free tools in almost all facets of business—from email marketing to endpoint protection to project management.

complete article

Running your own business is no simple task. From hiring and payroll to other day-to-day operations, there are a million different responsibilities needing your attention throughout the work week. With a few of these tools, you can make your business run more efficiently and in turn, take the stress off of your shoulders.

complete article

As someone that has worked for small technology-based businesses for years, I have come to learn some of the best habits of small business geniuses. While most business owners are unique and every business is different, there is one very important trait that is shared by the most successful ones: they track everything.

Tracking is one of the key pillars of a successful business. Without tracking, the business owner simply cannot know what works and what does not. It is also difficult to see where the inefficiencies are and how they can be improved upon.

The best way to become a data genius is to get into the habit of tracking everything when it comes to your business, and that includes the website, customers, and employees.

Since my experience mainly covers online and web businesses, most of the tips in this article will be relevant to those types of businesses. However, they can be modified and applied to just about any business.

complete article

The formula for business success is simple but not easy. At the core, once you have your product or service figured out, your marketing plan should be a natural progression.

In fact, we would challenge the thinking that your business plan and marketing plan are one in the same to a certain extent.

complete article

When it comes to rebranding, what can your small business learn from a manufacturing giant like Sharp Electronics? Quite a lot, as it turns out.

After its purchase by Japanese electronics manufacturer Hon Hai Precision earlier this year, Sharp went through an extensive rebranding process to focus on its home appliance division.

complete article

When you first start a business, you have your work cut out for you. Not only do you have to figure out if you have a viable product that people will actually pay you for, but you have to also find your customers, manage administrative tasks and deal with your staff, if you have one.

complete article

Small business owners can now compete on an (almost) level playing field with big brands, all through applying the principles and use of content marketing. Regardless of the size of the business, the goal is the same: to use relevant content to attract qualified customers or clients.

complete article

Content marketing is an important part of keeping a small business growing. It can help you to build credibility and authority, win you good positions in search engine results, and develop important relationships with your actual and potential customers.

The main problem for most small businesses is producing content at a consistent rate. There is so much to do when you’re trying to get a new business off the ground or take a semi-established small company to the next level.

complete article

1. Contribute to your community.
For Chiodo, offering his time and resources to the community is not a chore so much as it is part of his commitment to doing the right thing.

Last summer, for example, Chiodo and his team installed four new air conditioning units at a local animal shelter where the cooling system was on its last legs. Instead of handing the shelter a hefty bill, Chiodo worked with his distributor to have the equipment donated. He handled the labor for free.

complete article

Tai Lopez was born and raised on the wrong side of the tracks but he made choices early on in his adult life to move to the other side.

Today he lives in a massive Beverly Hills mansion, shares his tips for creating wealth and fulfillment on his super popular social media channels and rubs shoulders with the most successful people in the world.

So how did this all happen?

complete article

As a general rule, true creativity is lauded across the globe. From the iconic Burning Man Festival, which is held annually in the Black Rock Desert, Nevada, to ever-diversifying International Women’s Day, there are recurring events that celebrate the innate abilities and the creative potential that exists within us all.

Conversely, creativity is typically viewed as an inherently disruptive force in the world of business and commerce. After all, the boldness and distracting nature of innovative thinking is often considered to be detrimental to the basic mechanics of business management, while the endless pursuit of productivity often forces entrepreneurs to eschew creativity in favour of something more reliable.

complete article

If you want to start a small business but you do not have large cash flow, there are still many great opportunities available.

These jobs can be side businesses to start, but they may eventually replace your entire income.

A small business on the side was once a novel idea, but it has become more mainstream with the help of the internet and social media.

The Bureau of Labor Statistics predicts that freelancers and self-employed individuals may make up 20% of the workforce by 2020. The Small Business Association estimated in February 2015 that there are about 28,443,856 small businesses in America. Nearly 23 million of those businesses are single worker operations.

complete article

It is common knowledge that targeting customers will result in a higher sales conversion than non-targeted, random traffic that just happens upon your website. In order to effectively target your customers, you need to know who and where they are. Customers come in all shapes and sizes, so how do you discern which customers are the best to target?

The following are tips to identify your best customers...

Tips to Identify Your Customers

For small and local businesses, it can be hard to stand out against larger nationwide brands. However, content marketing can help your small business attract attention, and for relevant niches in your industry, too.

Content marketing is a marketing approach that involves creating and distributing relevant and valuable content to your prospective audience in the hopes of driving a consumer action, and it has numerous benefits for small businesses. It can give you the opportunity to not only expand your company, but also to build your reputation and establish a place as a trusted leader in the industry.

complete article

When you run a business, it’s important to always keep an eye on the future if you want your business to grow and improve. Members of our small business community understand what it takes to keep businesses moving forward. Here are some of their top tips.

Make Sure Your Small Business is Prepared for the Holidays

complete article

If you have a small business, you know you want to use social media like Facebook and Twitter to increase sales. Kim Garst has made her living telling businesses how they should use social media to their advantage.

The one thing all business owners say to her is that they want to use social media to make money. This is possible Garst says, but you have to first build a brand.

complete article

If you are like most Americans, you’re probably making up a list of new year’s resolutions: lose weight, exercise more, stop smoking, be nicer to your in-laws. While those resolutions may be long forgotten by February, I have got a list of resolutions you will want to keep to help you succeed in your small business in 2017.

complete article

How Can Small Business Owners Build their Online Presence Using Pinterest?

Pinterest is not just an image sharing site. Small businesses can take advantage of the platform to market their goods and services to over 100 million online visitors. Here is how.

complete article

In the wake of new rules and new attitudes, HR departments changed the talk about equality in pay, hiring, promotions and retention.

complete article

Are you starting a business for the first time? It can be challenging to step out of your comfort zone and go head to head with competitors, manage customer orders and deliver a desirable product. Putting in the right amount of market research goes without saying. But how do you increase your chances of success when starting a business? Check out these 6 ways here.

complete article

Small business owners might assume that their small size makes them immune to cyber threats. Cyber criminals, in other words, only go after the big, flashy opportunities, like the major cyber attack on Target in 2013, which compromised roughly 40 million credit and debit card accounts.

complete article

Being a business owner is a dream of many; but a reality of only a few. Especially when it comes to actually making it in the small business space. It requires persistence, preparation and dedication.

complete article

Everyone told us that the name Worstofall Design would not work. You can not use negativity in your branding, they said.

We decided to go with our gut and ignore the rules.

complete article

You stare at a blank screen for what seems like hours, waiting for your brain to come up with a brilliant idea, and it never comes. There has to be a better way to brainstorm, right?

There is--and it might be as simple as doing the laundry.

complete article

Sometimes budget limits small businesses from executing their marketing ideas, but not every successful strategy requires a lot of money. Here are six outside the box ways to market your small business that are both inexpensive and effective.

1. Get personal.

complete article

Getting there starts with breaking down profit into its components and using six tools to move those pieces in the right direction.

Profit is revenue minus costs. But to boost profit, it helps to break it down further into gross profit -- price times quantity minus variable costs (e.g., costs that increase with each unit of product you sell) -- minus fixed costs (e.g., salaries, benefits, rent, and utilities).

complete article

When it comes to retirement and succession planning, a recent Wells Fargo/Gallup Small Business Index survey suggests that business owners are not necessarily as prepared as they ought to be. Seventy percent of business owners surveyed say they do not have a formal written plan in place outlining what they will do with their business if they decide to retire or can no longer continue working.

complete article

In a technology climate riddled with ransomware and other threats, there’s no room for complacency.

complete article

Chances are, your business goes through a fair amount of paper. Even if you have tried to go paperless or cut back on printing hard copies of documents, you likely have some paper products that need to be disposed of.

But instead of just throwing away all of that paper, your business can recycle it. Recycling paper comes with many potential benefits and is relatively easy. Here are some tips for recycling paper in your small business.

complete article

Whenever we create digital content, we reference other web pages, either for further reading or to give a credit. In most cases, we link out in order to create better content and provide the reader with more information on the subject.

But did you know that links can provide further value for your business? If you approach it strategically, linking out can actually bring leads and business contacts.

How to Link From Your Content to Build Leads and Connections

However, a business exit strategy not only means having a plan for the unexpected - including financial hardship, injury, disability and even death - it also means having a plan for the succession or transfer of ownership of your business when it comes time to hang up your hat and retire.

How to plan an exit strategy for your small business

Businesses are incredibly difficult ventures to start. More than half of all businesses fail within five years of starting, according to statistics gathered in 2016. While this is far better than the traditional belief that half fail within a single year of starting, it is still clearly a challenge to start and continue running a small business.

6 Things Your Small Business Needs to Spend More Money On

Have you procrastinated about setting up a tax-advantaged retirement plan for your small business? If the answer is yes, you are not alone. Even so, this is not a good situation. You are paying extra income taxes every year that you could easily avoid. However, you still have time to set things right and line yourself up for major tax savings for this year and beyond. This column explains the basics about your tax-smart retirement plan options.

When you cut through all the technical details, you’ll discover that tax-advantaged retirement plans come in two basic varieties:

Defined-contribution plans, which come in several different flavors.
Defined benefit pension plans.

How to choose a retirement plan for your small business

A Look at Facebook Watch

The Facebook Watch platform, which will be accessible on mobile, desktop and in Facebooks TV apps, will focus on shows that have episodes that fit into a theme or storyline. And users can follow their favorites so that they never miss episodes. There will also be features to help users discover new shows that fit with their interests or that their friends are talking about.

To start, Facebook Watch will only be available to a limited number of publishers while Facebook grows the platform. But the company plans to roll it out slowly to more users in the coming weeks.

Build a Following for Your Business with Facebook Watch

Even though I’m learning and growing daily, life is still challenging. The more I learn, grow and become better, new challenges present themselves to me.

I am learning, over and over again, that being challenged, making mistakes and not knowing what I am doing is part of life. And there is nothing wrong with that.

To Be Successful, Be Patient With Your Imperfections

When your small business gets stuck in a rut, you need to find a quick way to snap out of it. This can mean finding a new source of inspiration, following some new trends or even kickstarting your marketing efforts. For more on breaking your small business out of a rut, check out these tips from members of the online small business community.

complete article

While there are hundreds of thousands of brands competing online, there are a few e-commerce sites, like Amazon, that top the rest. Amazon is the big box store of years past. At one time, consumers would shop at several small businesses to get what they need, but later, larger stores like Walmart popped up, serving as one-stop shops for every consumer need.

complete article

The worlds top companies are starting to manage employee energy like a strategic asset. They know that ever-increasingly pace of change requires more and more human energy. Any entrepreneur will tell you that it take a tonne of energy to grow a business. The key is to manage it; sometimes you have to exert energy, other times you need to conserve it to go the distance, and after a sprint you need to replenish it.

A group of senior executives from companies like Facebook, Alibaba, IBM and Johnson & Johnson got together to come up with strategies to better manage collective human energy in their companies. Here are their top five hacks to maximise human energy:


complete article

Having a smart mobile marketing strategy is an important part of building your personal brand online. Leveraging your social networks to their fullest potential is also important for visibility.

Instagram is one of the most widely used networks today that can help build a larger audience and following online, making it a must-engage tool for brands. Posting relevant images, ads and videos that your audience will love is just one part of the success formula.

complete article

Do you constantly find yourself making excuses? Do you try to ignore the toxic work environment you’re in? Are you in denial about your exercise and health regimen? Whatever it might be, if you want to be successful, you have to identify these things and face challenges head-on.

complete article

Use a Content Scorecard to Publish Better Blog Posts
When it comes to creating blog content for your business, quality is just as important as quantity, if not more so. To make sure all of your posts are up to professional standards, use the content scorecard included in this Social Media Examiner post by Garrett Moon.

Choose the Right Keywords for Your Blog Niche
If you want readers to be able to organically find our blog content, you need to include some relevant keywords. Choosing those keywords can be a challenge, so check out the recent Abtech Blog post by Abasifreke Etop for some useful tips.

complete article

If your small business has a team of employees, then you need a payroll service to manage all of those payments and details. A good small business payroll service should automatically calculate how much pay each employee earns during every pay period, then process those payments and calculate taxes and reports to help you keep your financial records in order.

complete article

Intrepid entrepreneurs find a way to make their own success before they have the money. One way they do this is by acting as if they already have it, or the success that comes with it. While this idea sounds like fake it till you make it, it is actually rooted in fundamental concepts about consumption, perception, and scaling.

Here are some ways you can appear stronger, more successful and better funded than you might actually be.

complete article

Want to get really, really rich? Starting your own business is the best way. Want your upside to be unlimited? Starting your own business is the best way. Want to be free to chart your own course, to make your own decisions, to make your own mistakes -- to let the sky be the limit not just financially but also, and more important, personally?

Starting your own business is the best way.

Still not convinced? Here are 15 more reasons why you should start your own small business today:

complete article

Leaders of movements--entrepreneurial businesses included--incite followers to believe in a vision, in one another, and in themselves. To amass the power of many, they address the needs and dreams of individuals.

complete article

To-do lists should be an invaluable part of any small business owner's day-to-day productivity strategy. They do not just help you monitor your tasks, they help keep you motivated and on track. And they seem self-explanatory: Write down a task. Then do it. But, a to-do list can too easily take a wrong turn and become exhaustive and exhausting. Here are five quick tips to help you get the most from your to-do lists.

complete article