JANINE SELF AT THE HAWTHORNS: First-half goals from Hal Robson-Kanu and Jake Livermore set Albion on their way to another victory and a seven-point cushion on second-placed Leeds.

Championship leaders Leeds United believe it is 'vital' for the current season to be finished and are prepared to play behind closed doors to do so as they chase Premier League promotion.

While the Championship's promotion race is notoriously tight, this year's push for the Premier League is looking like it could be the closest for many years.

The Championship promotion race is shaping up to be a classic as we head into the final months of the season with as many as 10 clubs still fancying their chances of going up automatically.

EXCLUSIVE BY MATT BARLOW: The chairman of Truro City is not easily fazed. He has won the Ashes Down Under and faced the West Indies pacemen at Perth.

At one time interest-freezing balance transfer credit card offers lasted a bumper 43 months, just over a year on and the top deal stretches to 33 months.

Conjecture surrounds Jarrod Bowen's future but he again provided Hull City with a touch of class that proved too good for another Championship defence.

Men outnumber women nearly 2 to 1 on the first move up the management ladder. WSJ’s Vanessa Fuhrmans explains how this can hurt women right out of the gate.

Men outnumber women nearly 2 to 1 on the first move up the management ladder. WSJ’s Vanessa Fuhrmans explains how this can hurt women right out of the gate.

India cricketer Dinesh Karthik stated he was caught off-guard after he was asked to bat at No.5 in the 2019 World Cup semi-final against New Zealand.

Janani said the exercise has helped her understand the role of a third umpire in a practical manner.

Rani Rampal, captain of the Indian women's hockey team, handed an out-of-turn promotion by the Sports Authority of India to honour her being named the World Games Athlete of the Year.

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creation without qualitative or quantitative effort towards the promotion of that content.

An imbalance of content creation and promotion is not only frustrating potential marketing performance, but it's wasting the investment made in creating great content. What good is that great content if no one sees it?

Below are 10 content promotion tactics that have stood the test of time and go beyond email blasts, social ads and simple social sharing on brand channels. When promotion is included in the content planning and creation process, it becomes part of a content marketing system that drives the kind of relevant, useful and engaging content customers are looking for.

1. Make Content Worth Sharing - While this seems obvious, in practice, many marketers are creating content to satisfy an editorial plan assignment like X content assets about topic Y per month vs. tapping data sources that can reveal what will actually resonate. Those data sources can be front line staff like Customer Service or Sales as well as social, web analytics and industry news. Insights about frequently asked questions, trending topics and provocative ideas can go a long ways towards creating content people actually want to consume and share with others.

2. Master the Headline - Without question we live in a fast moving world of short attention spans, Many people will only skim headlines so it is essential to make the most out of content titles. Email marketers already know this with subject lines and content marketings publishing blogs, ebooks, articles, microsites, campaign assets and social content should ensure headlines are relevant, succinct, imply urgency, are meaningful and show action.  There's a world of difference between "10 Essential Promotion Tactics" and "10 Essential Promotion Tactics That Drive Results".

3. Optimize for Share - For those that do click through to view content, make sure what they find is easily shareable. Blogs do this with social share icons and easy to share click to tweet messages. Reports, ebooks and any other digital content can be formatted for easy sharing as well.

4. Co-Create to Activate Influencers - What better way to reach relevant audiences that are ignoring ads than through relevant industry experts? Collaborating on brand content with the right influencers can inspire creative promotion to audiences that trust individuals more than brands. With more people turning to online sources of information, influencers can add credibility and reach to digital brand content.

5. Repurpose for Exposure on New Channels - Modular content uses templates to make republishing parts of your content on different channels or in different formats much easier and effective. Doing so deconstructs more robust content to specific elements that can be published for exposure. For example, we've been experimenting with having blog posts converted to infographics and then posting them to industry websites.

6. Create Distribution Channels - Email subscribers, social network connections, groups, and communities are all opportunities to attract and engage an audience around your shared interests. Each becomes a distribution channel for your content where you can share useful information and also do the kind of community content crowdsourcing that inspires active sharing.

7. Optimize for Attraction - There is no substitute for being the best answer for your customers at the moment they need the information and solutions your brand offers. Search Engine Optimization is not always a robust part of the content marketing process beyond keyword research informing content topics. An ongoing effort to optimize new content and optimize existing content for better performance on search engines can provide highly productive exposure at the very moment of need.

8. Publicize - Whether you contribute editorial to various publications opportunistically or secure recurring contributions to one publication, earned media can be a great way to connect your content with audiences that are interested. PR and media relations come in many forms ranging from someone actively pitching for interviews or story ideas about your brand to creating newsworthy experiences and content that is most likely to be covered by industry publications.

9. Syndicate - Something as simple as cross posting blog posts to author LinkedIn profiles, to a Medium account or to industry association websites can help your brand's content reach new audiences. Just be sure to link back to the source to help Google understand which to rank.

10. Create Conversations - Whether on LinkedIn or Facebook, video livestreaming is a great way to tap an existing social audience and instigate conversation around topics connected to your content. Recorded video is another option to create conversations and cross publish as Josh Nite and Tiffanie Allen have done for several years with our news posts and video on YouTube.

It should go without saying that content should be promoted, but after so many years of observing what brands are doing with content marketing, the imbalance between creation and promotion continues, especially when you consider stats like blog posts get an average of 8 social shares (BuzzSumo).

The key is to make content promotion a priority by including it in the planning process, setting content promotion goals and identifying the corresponding KPIs and by getting help with creating and implementing balanced content creation and promotion that actually works.

Outside of online advertising, what content promotion tactics have you found to be most effective?

The post Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results appeared first on Online Marketing Blog - TopRank®.

Online Resource

Japan Society for the Promotion of Science

There are a wide variety of things you can do in regard to blog promotion. Here are just a few...

1. Optimize
Optimize the blog using standard search engine optimization techniques, so that it performs well in the organic rankings of the various search engines.

2. Submit
Submit the blog to the available online blog directories. There are a number of blog search engines and RSS directories which you can submit your blog to in order to gain additional exposure.

Blog Promotion Tips

Dewey Library - JZ1480.B62 2019

Menzies, Ian, author

Menzies, Ian

Stein, Andi, 1960-

Belch, George E. (George Edward), 1951-

Dewey Library - GV1469.7.J36 2020

Harwood, Valerie, author

This summary describes a study that measured Louisiana public high schools’ promotion power, which is a school’s effect on the long-term success of its students as indicated by high school graduation, college or career readiness, college enrollment and persistence, and earnings.

This report describes the data and methods used to measure Louisiana public high schools’ promotion power, which is a school’s effect on the long-term success of its students as indicated by high school graduation, college or career readiness, college enrollment and persistence, and earnings.

Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2007

PwC India is deferring promotions, increments and bonuses for all its employees in India due to Covid impact.

With the new announcements, Deloitte’s partner tally crosses 480. The promotions were across the five verticals — audit, tax, consulting, financial services and risk— but audit division saw the maximum number of partner induction (over 10).

Tourism bodies say Indians spending Rs 9,000 cr abroad abroad due to poor domestic infra, which cannot be improved with this allocation

The COVID-19 pandemic and the social distancing measures enacted to combat its spread have upended our lives in countless ways. For authors publishing scholarly books this spring (and quite possibly beyond), a pressing question has emerged: how on earth am...