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Nielsen has launched Nielsen Podcast Listener Buying Power Service, an analytics tool providing insights matching podcast listeners by genre with their buying habits.

The tool is placed to help pair podcasts with advertisers by detailing the interests and expenses of audiences.

The product, from Nielsen Scarborough, launches with iHeartMedia, Cadence13, Stitcher, Westwood One and Cabana as clients.

Clients will be able to profile shows using program titles collected from subscribers. In order to connect specific types of listeners with particular advertisers and specific program-level insights - built from a sample of 30,000 respondents.

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One-third of Americans over 12 listen to podcasts. But just as the business gets booming, are there already too many podcasts?

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Podcasts are now produced by commercial broadcasters, individuals and companies with no connection to broadcasting. In fact anyone with something to say, and a few pounds to spend on the equipment to say it, can get involved.

The digital audio files are cheap to produce and, thanks to the internet, easy to distribute.

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Spotifys continued investment in podcasts appears to be paying off, after the company reported that podcast listening has increased by 200 percent year-on-year in its fourth quarter earnings today. The company says it now has over 700,000 podcasts on its platform, and that over 16 percent of its users now listen to podcasts. Spotify says the amount of users paying for its premium tier increased to 124 million.

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Seventy-five percent of Americans aged 12 and older (about 212 million people) are now familiar with podcasting, up from 70 percent in 2019. Fifty-five percent (155 million) listen to podcasts in general while 37 percent (104 million people) listen to podcasts monthly, up from 32 percent (90 million) in 2019.

It is more important than ever that brands create content easily retrievable through voice as consumption of both podcasts and voice-operated assistants rise. Over six in ten Americans use some form of voice assistant technology and nearly one-third of smart speaker owners have three or more devices in their homes.

Other noteworthy survey findings include smartphone ownership growing to 240 million, smart speaker awareness growing to about 220 million and smart speaker ownership growing to 76 million. The mean number of smart speakers per household grew from 1.7 in 2018 to 2.2 in 2020. As smart speaker ownership increased, radio ownership decreased, as the mean number of radios per household went from three in 2008 to 1.5 in 2020.

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As the global COVID-19 pandemic sweeps the globe, it appears more people are turning to podcasts for news and scientific information as much as a distraction.

Acast, one of the world's largest podcast hosting and analytics companies, said new listening figures for March 21-22 saw a 7% increase in listens globally, equivalent to more than 750,000 podcast plays.

Although some categories experienced declines, podcasts in the education, entertainment, science, medicine and health genres were all up more than 10%.

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If the music industry is worried about podcasts eating into music’s share of the American audio diet, new survey data suggests that such worries are unfounded: Podcasts’ share increased at the expense of music a couple of years ago but has held steady ever since. Instead, the rising number of podcast listeners are coming from AM/FM radio. That’s what the numbers in new research from Edison Research, Triton Digital and National Public Radio show.

The Infinite Dial from Edison Research and Triton Digital is an annual survey that has been published for over 20 years. It originally covered listenership to digital radio such as Pandora and Sirius XM, but it has expanded to include other types of streaming music services, social media, podcasting and most recently esports; it has also tracked trends in consumer ownership of devices such as smartphones and smart speakers. The Infinite Dial is highly respected because of its methodological rigor and its year-to-year consistency over a long period of time. The 2020 edition of the Infinite Dial was released last week.

Podcast measurement company Podtrac has recorded mostly negative week-over-week download and unique audience growth since social distancing measures began. The declines were most severe in mid-March when major cities began shelter-in-place requirements and nonessential American workers began working from home. As of the week of April 27, however, weekly download and audience growth are slowly ticking back up.

But it is not all bad news: Podtrac found that for the shows it measures, year-to-date growth overall is still positive with major download growth in categories like news, comedy and business.

The Apple Watch will no longer be counted in podcast listener numbers for Interactive Advertising Bureau (IAB) Tech Lab partners because it has been found to falsely inflate listener numbers.

Currently, when a podcast is automatically downloaded by an ‌Apple Watch‌ user, it is counted as two listeners; one from the ‌Apple Watch‌, and one from its paired iPhone. Since the ‌Apple Watch‌ and ‌iPhone‌ download the same podcast episode by default, and they both report different device user agents, the podcast appears to be downloaded by two different people. This means that the ‌Apple Watch‌ falsely inflates podcast listener numbers.

In an age wherein a variety of marketing tools are available for experts, one tool is often underutilized—podcast. Podcasts are effective tools for marketing because they help brands to reach a niche targeted audience. According to research, podcasts help to hypertarget audiences and give a good return on investment. Podcasts also create value for listeners because they are often informative and educational.

According to Forbes, iTunes is a rank one website. Hence, any founder who is featured on a podcast with a description contributes to SEO ratings of the brand. Hence, podcasts can be an effective tool in boosting up page rankings. Listeners are increasing for podcast channels and 115 million people are expected to listen to podcasts per week.

In this program I will show you how to get listed on Google in days. Costa Dedes provides a never before seen technique. Learn how to get on google. Get listed in days

MindFull List is a simple checklist program that syncs your checklists with devices on your iCloud account including other Macs, iPhones, iPads and the Apple Watch.

Create a checklist on your Mac and it will magically appear on your iPhone, iPad and Apple Watch.

WRITING ARTICLES SHOULD BE YOUR #1 FORM OF PROMOTION! But once you've put your masterpiece together, who should you send it to? Now there's a list of Ezine Editors who are simply crying out for your quality articles.

Bonnie of http://www.developmentseed.org/ writes:"Today at 5pm on channel 4, NBC news will air a story on podcasting in the District featuring interviews from local listeners and podcasters.Eric Gundersen, a web designer at Development Seed (http://www.developmentseed.org/) will show how you can download andplay podcasts from your computer or MP3 player and play clips from his favorite podcasts.

Social media is a vital tool for job hunters these days. Not only can you find job leads through social media, employers and recruiters may look at what you’re doing on social media. You need to know how to use social media and how to make your accounts look...

The post Social Media Checklist For Job Hunters appeared first on Home with the Kids Blog.

Remember to visit freestuffcrazy.com for a full list, search feature, and archives.

In the dynamic landscape of small businesses, the need for professional tax specialists is often underestimated. While larger corporations may have dedicated teams to navigate complex tax rules, small businesses can greatly benefit from the expertise of tax specialists. This article explores why engaging a tax specialist is essential for the financial health and success [...]

The post The Crucial Role of Tax Specialists for Small Businesses appeared first on Braves News World.

[Capital FM] Nairobi -- World record holder for the women's marathon, Ruth Chepng'etich, is the only Kenyan in the final list of nominees for the World Athletics athletes of the year awards.

[Vanguard] A Nigerian man sought by Rhode Island authorities on charges of murder, serious bodily harm to a child, and unlawful flight to avoid prosecution has been added to the U.S. Marshals Service's "15 Most Wanted" list. A reward of up to $25,000 is offered for information leading to his arrest.

[Daily Trust] 45 journalists across four countries in West Africa have been shortlisted for the 2024 Digital Public Infrastructure Fellowship, organised by the Media Foundation for West Africa (MFWA) and Co-Develop.

[Dabanga] This week, the African Union headquarters in Addis Ababa, Ethiopia, hosts the main event commemorating the International Day to End Impunity for Crimes against Journalists. This year's theme, "Journalists' Safety in Crises and Emergencies," resonates deeply in Sudan.

[Dabanga] Addis Ababa / Port Sudan -- The African Union headquarters in Addis Ababa is hosting a critical event today and tomorrow, November 6 and 7, commemorating the International Day to End Impunity for Crimes against Journalists. This year's theme, "Safety of Journalists During Crises and Emergencies," resonates deeply in Sudan, where the ongoing conflict has created a perilous environment for those reporting on the war.

[WHO-AFRO] In public health, data serves as a critical foundation for understanding challenges and making informed decisions. Without clear, accurate information, it's difficult for individuals and communities to take meaningful action, and policymakers to devise and implement effective solutions. Recognizing this need, the World Health Organization (WHO), in collaboration with Ghana's Ministry of Health, organized a media training ahead of the Ghana STEPS Survey 2023 report launch to ensure its findings are

[Nile Post] At a press conference, UPPA president Sam Ibanda Mugabi strongly criticised the decision, underscoring the importance of independent media coverage free from interference.

[RSF] The political turbulence rocking Mozambique since the start of the protests against fraud in the general elections, which were held on 9 October, has made journalism a dangerous practice. Reporters Without Borders (RSF) condemns the repeated attacks on media professionals and calls for their protection as they carry out their work.

[Dabanga] Nairobi -- More than 18 months into Sudan's war between the Sudanese Armed Forces (SAF) and the paramilitary Rapid Support Forces (RSF), the work of Sudanese journalists has grown increasingly perilous. Both sides of the conflict have threatened, detained, or otherwise repressed journalists attempting to report on the war.

[CPJ] Dakar -- The Committee to Protect Journalists calls on Cameroonian authorities to investigate and hold accountable those responsible for detaining and violently abusing Nsoyuka Guy-Bruno Maimo, a reporter with the privately owned Volcanic Times newspaper, while he covered a demonstration on October 24.

According to Russell Beattie the first rule of podcasting should be "that you don't talk about podcasting". Well, a classic example of "A Knee-jerk off" or plain realism?

Fantastic expansive list of Mime Types

If you are creating a podcast or video feed you will need to include the appropriate mime type, the proper format is indicated below.

List of Mime Types

1. Trump’s Cabinet: Here Are His Picks And Finalists For Key Roles—Mike Huckabee, Kristi Noem And More  Forbes
2. Once They Were Neocons. Now Trump’s Foreign Policy Picks Are All ‘America First.’  The New York Times
3. Trump's top team: who's who?  Hindustan Times
4. Tracking Trump’s Cabinet picks  POLITICO

The on again, off again Federal Do Not Cal List is now officially, and permanently, on again. Earlier this week a U.S. Circuit Court of Appeals ruled that the FTC and FCC's registry does not violate the telephone solicitors First...

After close to 2000 podcast episodes, Joe Saul-Sehy knows a thing or two about growing an audience.  In fact, his finance podcast, Stacking Benjamins, has amassed a massive following of 180k listeners, with shows averaging around 40k listens/episode. Joe’s no…

The post How Joe Saul-Sehy Grew His Financial Podcast to 180k Listeners appeared first on Niche Pursuits.

This episode is a behind-the-scenes look at what's happening around here at Time Eternal: the relaunch, a giveaway, recording in the dark (aka laziness), and a whole minute of me mispronouncing the word "Akathist." Happy summer!

How can a Supreme Court Chief Justice simultaneously fulfill his oath to uphold the law, honor his deeply held Christian beliefs, and achieve his commitment to improve the world? Chief Justice of the Georgia Supreme Court, The Honorable Harold D. Melton, will talk with Bill Marianes about his path to living his calling and his faith. He will provide unique insights on serving our calling while achieving excellence in our chosen vocation.

Frederica is interviewed by her friend Katherine Mowers about how to really listen to other people.

Frederica shares an idea she had for improving parish life.

Frederica received some helpful corrections from a couple of listeners on her Roe v Wade podcast which posted on January 23.

Sometimes we undercut relationships by jumping to offer advice over identifying with people's problems. Join Christian this week as he explores an alternative route to sharing in the suffering of others.

Fr. Tom reflects on our spiritual labors while sitting in his office on Labor Day.

The Voices You Listen to Shape Your Life (w/ Fr. Seraphim Aldea)