awareness

Marketers Turn to Facebook and Instagram to Build Brand Awareness

Last week, we ran a few polls in the newsletter to learn more about how marketing goals vary between social media platforms. You may use a platform to accomplish many goals, but there is most likely one goal that you both have invested in and have consistently seen a great return on that investment.

We selected four common social media marketing goals to focus on:

Brand Awareness
Lead Generation & Sales
Customer Service
Community Engagement

Instagram and Facebook were the first two platforms we selected for the polls. Given the immense user-base of both platforms, plus the diversity of interests and communities found on each, it's not a huge shock that brand awareness took the lead in both of these polls.




awareness

Chief Hydrographer Pathania urges investment in satellites for geospatial awareness

The 14th edition of the Indo-Pacific Geo Intelligence Forum highlighted the critical role of geospatial technology in addressing security challenges in the region.




awareness

Run to raise awareness on mental health challenges




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Widespread lack of HIV awareness in Indian adults

The pattern is, worryingly, seen even in high burden States with the most drastic fall coming from Andhra Pradesh.




awareness

Rally taken out in Coimbatore to create awareness on diabetic retinopathy




awareness

Walkathon organised for breast cancer awareness




awareness

Cyclothon held as part of Vigilance Awareness Week

As many as 75 cycling enthusiasts across all walks of life participated in the event




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Tooth-brushing event held to create awareness about oral health among children




awareness

Awareness programme on SC and ST (Prevention of Atrocities) Act organised in Srikakulam district




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Need to create awareness on Budget preparation among new MLAs, says Andhra Pradesh Assembly Speaker

‘It will equip them to express their opinion and they are also supposed to know the allocations made to 39 departments’




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Vigilance Awareness Week 2024: MRPL organises vendors’ meet




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Telangana Cyber Security Bureau conducts digital awareness campaign for senior citizens




awareness

Island of Awareness (iOA)

The world today is chaotic, driven by a lack of care and empathy. Imagine if our leaders cared for us, if we cared for each other, and if we cared for the environment. This story, set on the Island of Awareness (iOA), explores these possibilities.




awareness

Vigilance Awareness Week concludes in Waltair Railway Division




awareness

Competitions for schoolchildren to raise awareness on eye problems




awareness

LVPEI Visakhapatnam holds awareness walk on ‘Childhood Cataract’

Childhood cataract can result in irreversible vision loss if left untreated, according to Dr. Abhipsa Sharma, consultant paediatric ophthalmologist at LVPEI




awareness

Chemists Celebrate Earth Week spreads awareness about the environment

On its 15th anniversary, ACS outreach program expands to a weeklong celebration




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Urging sex workers to exercise their franchise, PMC holds voter awareness rally in Budhwar Peth




awareness

Observing Asthma Awareness Month, EPA Honors Leading Community Asthma Care Programs in Colorado and Texas

DENVER (April 30, 2020) —  Tomorrow, in celebration of Asthma Awareness Month, the Environmental Protection Agency (EPA) will honor two outstanding asthma care programs, the Children’s Hospital Colorado Breathing Institute in Aurora, Colorado and the University of Texas Health Sc




awareness

Observing Asthma Awareness Month, EPA Honors Leading Community Asthma Care Programs in Colorado and Texas

WASHINGTON (April 30, 2020) — Tomorrow, in celebration of Asthma Awareness Month, the Environmental Protection Agency (EPA) will honor two outstanding asthma care programs, the Children’s Hospital Colorado Breathing Institute in Aurora, Colorado and the Univers




awareness

EPA Celebrates Air Quality Awareness Week May 4 - May 8, 2020

WASHINGTON (May 4, 2020) — This week, as part of the Environmental Protection Agency’s (EPA’s) month-long celebration of our nation’s progress in improving air quality over the last 50 years, we are celebrating the 14t




awareness

Air Quality Awareness Week is May 4 - May 8, 2020

BOSTON – To kick off Air Quality Awareness Week, the U.S.




awareness

Zoetis Debuts First-Ever National TV Campaigns in U.S. to Build Awareness for Important Issues Affecting Dogs

Zoetis recently launched its first-ever national, direct-to-consumer television advertising campaigns in the U.S. since becoming an independent company. Two brand-new Zoetis ads started airing on TVs across the U.S. this week, one featuring the company’s canine allergic itch tablet, Apoquel®, and the other starring Simparica®, a once-monthly chewable parasiticide that helps protect dogs from fleas and ticks.




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5 Times Mumbai Police Used Funny Memes To Prove That Spreading Awareness Doesn't Have To Boring




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Think Green: education and environmental awareness

Education plays a crucial role in raising awareness of environmental challenges and shaping the attitudes and behaviours that can make a difference. A recently released Trends Shaping Education Spotlight looks at the role of education in both preparing and providing our citizens with the skills needed for a sustainable and productive future.




awareness

Regrettably low awareness in the private sector is an obstacle to the fight against foreign bribery in the Czech Republic

The Czech government must urgently engage with the private sector to raise awareness, says a new OECD report. The awareness of the Czech foreign bribery offence remains regrettably low among companies, despite the recent adoption of a comprehensive corporate liability regime that holds Czech companies liable for this crime.




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Rebel leader was spreading Covid-19 awareness when killed: Maoists




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Chennai cop wears 'corona helmet' to spread awareness

The police personnel, who are serving 24X7 on the streets, said that the helmet was proving to be useful in making people aware.




awareness

Now, a 'corona car' to spread awareness in Hyderabad

A car museum owner in the city of Hyderabad has made a car, which looks like the coronavirus to spread awareness among the people about the fatal infection.




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Awareness through music

Awareness through music




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Punjab Jail Minister reviews awareness creation programme among prisoners, prison staff




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Urban Nestwatch: A bird in hand awakens a lifetime of wildlife awareness

Firm though it was, Kaitlyn Wilson’s gentle grip on the rust-brown female cardinal didn’t stop the bird from twisting its head around to deliver a […]

The post Urban Nestwatch: A bird in hand awakens a lifetime of wildlife awareness appeared first on Smithsonian Insider.




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New Report Examines Role of Engineering Technology, Calls for Increased Awareness of Field of Study and Employment

While workers in the engineering technology (ET) field play an important role in supporting U.S. technical infrastructure and the country’s capacity for innovation, there is little awareness of ET as a field of study or category of employment in the U.S., says a new report from the National Academy of Engineering.




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Policies Governing Dual-Use Research in the Life Sciences Are Fragmented - Most Scientists Have Little Awareness of Issues Related to Biosecurity

A new report from the National Academies of Sciences, Engineering, and Medicine examines policies and practices governing dual-use research in the life sciences – research that could potentially be misused to cause harm – and its findings identify multiple shortcomings.




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Environmental awareness does not lead to smaller carbon footprints

Environmentally responsible attitudes and behaviour do not necessarily translate into real benefits for the environment, according to the results of a new study. The study shows that people who think they are environmentally aware – and even those who, in some respects, seem to behave in an environmentally friendly way – actually have just as large an impact on the environment as other consumers.




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The Irish marine environment: high public awareness, but low trust in management

The Irish public are sceptical of government and industry’s ability to manage the marine economy, finds a survey. However, they place a large amount of trust in scientists. The research also indicates that people living in Ireland have a reasonable level of knowledge of the importance of different marine ecosystem services.




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Communicating flood risk: public awareness does not ensure public preparedness

The majority of respondents to a recent, large-scale European survey claim not to have prepared themselves for floods, even though they know their property is at risk of flooding and they are worried about the effects. A set of key recommendations for flood communications wrer developed from the survey’s findings, intended to improve community preparedness as part of effective flood management plans.




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Short video app VMate's new corona games raise awareness, emerge as lockdown stress-buster

The application roped in qualified doctors and medical professionals to furnish authentic corona-related information and bust myths around the same.




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Reducing roadkill: driver awareness need improving

Wild animals are more likely to be hit by vehicles during times where roads have poorer surface conditions and during periods of low light, according to a study of moose in Sweden. The researchers emphasise that it is not possible to accurately predict hotspots for wildlife collisions using data on the movement of the animals alone, and suggest that efforts to reduce accidents should focus on driver awareness and road conditions.




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Happy Singles’ Awareness Day!

Because there's no shame in being single on Valentine's Day.



  • Arts & Culture

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A recyclable phone with eco-awareness alerts

MBA students in a CSR course at Boston College were tasked to create a green business idea for Verizon and a recyclable phone project came out on top.



  • Sustainable Business Practices

awareness

Earth Day: A history of green awareness

A look at Earth Day's history and six things you can do to make the planet better.



  • Wilderness & Resources

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Raising awareness of plastic waste

More people will soon become familiar with the concept of a plastic footprint.




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Memories and Emotions can Colour our Awareness

Memories have an emotional charge that can colour our awareness. These emotions can make us react in strange ways following certain triggers. You may find yourself becoming aware of a past event's memory and notice that you are looking back and not fully present with what is going on around you now.




awareness

Active For Recovery Bike Ride Raises Awareness of Addiction Recovery and Mental Illnesses in Our Community!

The second annual 2016 Active For Recovery Bike Ride event is now open for registration! The ride benefits Metamorphosis of Alachua County, a long-term, community-bases, residential treatment program for adult chronic substance abuse clients.




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Food Allergy Research & Education's Annual Awareness Campaign Encourages Shining a Light on Food Allergy, a Serious Public Health Issue

One in 13 children live with food allergies; nearly 40 percent have experienced a severe allergic reaction




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Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]

Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing.




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The City of Tokyo Releases "Be The Hero", a Video Aiming to Promote the Public Awareness Towards the Disabled Sports. 5 Famous Japanese Manga Artists Took Part in this Project

Let's become a Tokyo-born hero.




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Primecard® Partners with Feeding America® to Raise Money, Awareness, and Support People Facing Hunger

Dining and Travel Rewards Brand Seeks to Generate 600,000 Meals* for Those in Need




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March is Washington Problem Gambling Awareness Month

The Evergreen Council on Problem Gambling and Washington Health Care Authority Raise Awareness of this Often-hidden Addiction