Investors should, therefore, patiently wait and get into sectoral leaders to prevent wealth erosion in the coming months, says Umesh Mehta.

Sanskriti University has opened admissions for its BTech courses for the academic year 2018 to 2019. The application process has started and those interested can make use of the online platform for applying. Here are the details you need before you

With the announcement of JEE Advanced results 2018 , the bells are about to ring for the counselling event to begin. Most of the students are aware of the Joint Seat Allocation Authority (JoSAA), which is responsible for the seat allotment

Jamia Millia Islamia has opened admissions for Bachelor of Dental Surgery (BDS) courses for the academic year 2018 to 2019. Candidates must pay the application fees at the time of the registration. The application process is online through the official website.

Indira Gandhi National Open University (IGNOU) has started the admission process for the January session 2019. Candidates who want to pursue postgraduate, postgraduate diploma, bachelor, diploma and certificate courses can apply until December 31, 2018. To apply online for these courses,

The Central Reserve Police Force (CRPF) has announced a pan-India "COVID Poster Challenge" contest for school students. The poster making contest is a part of "CRPF Community Collaboration Initiative'' to enhance public awareness about the Novel Coronavirus (COVID 19) pandemic. The

The Government of India decided to extend the lockdown again for two weeks after May 3 due to the full play of Novel Coronavirus (COVID 19). To avoid academic loss and take appropriate measures for the future of students, Prime Minister

Ashwani Bhatia of SBI Mutual Fund feels it is a message largely to investors, mainly HNIs and institutions that this part of financial market is safe and RBI is looking at financial markets very carefully.

Pregnancy can be quite a life-transforming experience for a woman, especially if it is her first pregnancy. From being handed down unsolicited advice to being told to be extra cautious of diet, there is a lot that a woman has to

Shaving the face ladies is no longer a taboo that is frowned upon. We know it sounds scary but by now enough women have done it for us to leave the stigma behind and get your hands in and shave the

The styrene gas that got leaked from LG Polymers in Vizag, Andhra Pradesh on Thursday morning has affected over 5,000 people and the death toll mounts to 10. LG Polymers, a chemical plant manufactures polystyrene, high impact polystyrene and coloured polystyrene.

Karisma Kapoor has been sharing a lot of throwback pictures these days. The latest one she shared was from a movie and even Karisma Kapoor doesn't know which movie the picture is from. She captioned her image as, "I

Almost everyone is familiar with the beautiful, large and colourful flowers of the hibiscus plant. The hibiscus flowers not only create a natural beauty in your garden, but they also have medicinal uses. You can make teas and liquid extracts from

Bollywood actress Jacqueline Fernandez loves being in style. From ethnic to western, she pulls off each attire of hers so gracefully that it doesn't even take a second for us to fall in love with her look. So far, her

Representatives of the 20 teams took part in a conference call to look at various possible options for restarting the season and remain committed to completing the fixtures rather than voiding the season.

Shaving the face ladies is no longer a taboo that is frowned upon. We know it sounds scary but by now enough women have done it for us to leave the stigma behind and get your hands in and shave the

On balance, we are looking at a gradual depreciation of the Indian currency. COVID-19 will be the difference between the rupee at 76 to a dollar or 85 in another six months.

In a live chat with Overdrive on Instagram, Martin Schwenk, MD and CEO of Mercedes-Benz India said that while the product roadmap remains unchanged, it has been deferred. Mainly affected by this is the launch of the Mercedes E-Class facelift.

The elections in five states, he said, are likely to be held in phases and the government in no way wants any of them to clash with the Budgetary exercise.

Maruti Suzuki was among the first brand's in the country to offer factory-fitted CNG technology. The company offers CNG-powered variants on a number of their popular models, including the WagonR and the Alto.

Due to the nationwide lockdown, amidst COVID-19, the automobile industry along with others are suffering huge losses. Now, since the Government has put an ease on the curfew businesses across have started to resume.

Hyundai India is offering huge discounts and special offers on select models in the brand's lineup. The company is also offering extended warranty and road-side assistance packages with new purchases.

Honda is offering huge discounts and special offers on select models in the brand's lineup. The company is also offering a three-year maintenance package at 50 per cent cost, worth Rs 8,000, on select models and trims.

They, however, said the curbs were relaxed in some areas of the valley where the situation remained peaceful.

Pakistan's fiscal deficit will surge to 9% in the ongoing fiscal year, the country's de facto finance minister said on Friday, as its economy reels from the fallout of the coronavirus crisis.

How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now
82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of several findings of interest to digital marketers in a recently-released survey examining B2B buyer shifts. eMarketer

How Bad Data Hurts B2B Companies [Infographic]
Just 33 percent of marketers say they can rely on their customer relationship management (CRM) software, and 88 percent said that bad data has a direct impact on their company's bottom line — two of the findings in a new infographic look at the effect of poor data on B2B firms. MarketingProfs

The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic]
Brands have used Twitter the most often to mention the global health crisis, according to recently-released survey data examining how brands are using social media in crisis management planning. Social Media Today

Social Media Users Value Brands Responsive To COVID-19 Crisis
83% of social media users expect brands to address the health crisis in their ads, with 31 percent saying they appreciate brands offering products suited for remote work, 28 percent promoting social distancing, and 24 percent mentioning brand philanthropic efforts, according to newly-released survey data of interest to marketers. MediaPost

Why It Takes So Long to Apply Data-Driven Insights to Campaigns
Just 5 percent of marketers say they can immediately go from data gathering to actionable intelligence, while 31 do so later than they would like, and some 3 percent take so long that the output is irrelevant, according to new survey data. MarketingProfs

Instagram Live Streams Can Now Be Viewed on the Web
Facebook-owned Instagram has made it possible for its users to view its previously app-only Instagram Live video streams from its website, bringing marketers a new cross-promotion opportunity with the feature, the firm recently announed. Social Media Today

Twitter notifies users that it’s now sharing more data with advertisers
Twitter has notified its users that a previously available user privacy ad interaction sharing option has been shuttered for all, in a move that will bring more audience data to advertisers, the firm recently announced. The Verge

What Customers Need to Hear from You During the COVID Crisis
The types of brand stories companies should be telling their customers include those that put solutions before sales, according to a new examination by Harvard Business School of interest to B2B marketers. Harvard Business School

Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events
With online gaming forecast to produce $196 billion by 2022, a recent move by social giant Facebook allowing its users to create their own private or public gaming events could bring brands new opportunities for reaching its sizable gaming audience. Social Media Today

Content Plays Various Roles in Brands’ Customer Engagement Strategies
61 percent of marketing leaders said that interactive branded content communicates brand promise and value, according to recently-released survey data from the Chief Marketing Officer (CMO) Council, with 51 percent saying that it delivers thought-leadership, and 45 percent saying that interactive content helps communicate with customers, partners and prospects. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at digital transformation and organizational change by Marketoonist Tom Fishburne — Marketoonist

Grinning Tim Cook Announces New iPhone Will No Longer Be Compatible With AirPods — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Leadership and Engagement In a Time of Crisis [Podcast] — Traject
• Amie Krone — Navigating the new world of working at home — Chaska Herald
• Dell, SAP — Building A Perfect B2B Influencer Program During Imperfect Times — Forbes
• Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope that you'll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers appeared first on Online Marketing Blog - TopRank®.

The post Always On Influence: Definition and Why B2B Brands Need it to Succeed appeared first on Online Marketing Blog - TopRank®.

There has been no greater disruption to business in the modern era than the COVID-19 pandemic. For many, it seems as though the world has stopped turning. For marketers, it seems as though now is the worst time to try to promote anything.

But as our CEO, Lee Odden, said, “While there will be a period of adjustment, these changes do not mean the work stops. It doesn’t mean companies don’t need information, solutions, support, products and services.”

And he couldn’t be more right. Your audience may even have a greater need now for your solutions or expertise. They’re trying to navigate through this uncertain time, too. And they’re looking for help now more than ever before.

To help you answer those calls for help and know what types of content are successful in times of crisis, I’ve gathered five examples of effective B2B content marketing during the COVID-19 pandemic.

#1 - HealthcareSource

Healthcare workers have always been essential. And with a pandemic afoot, they’ve become the most essential. As a result, hospitals and healthcare providers need to ensure they’re fully staffed, but that’s easier said than done. Declining revenues have led to job cuts. Doctors catching the virus has led to job growth. Hiring for healthcare is undergoing constant fluctuations.

As a proven talent management software for healthcare providers, HealthcareSource saw that they were in a unique position to help. Through a long, thoughtful blog post, loaded with examples from healthcare systems around the world, HealthcareSource created a great resource to help healthcare organizations manage their hiring, onboarding, and talent acquisition strategies. They also created an on-demand webinar with in-depth tactics on how to manage these constant fluctuations in job demand and supply.

#2 - Zoom

Zoom, a favorite video conferencing tool for any organization, has seen their number of daily active users jump from only 10 million to over 200 million in just three months. They’ve grown from hosting business meetings to hosting virtual classes, happy hours among friends, family game nights, and more for hundreds of millions of people. COVID-19 and social distancing have invariably helped grow their user base. However, that comes with its own set of challenges.

They now have to train hundreds of millions of people on how to use Zoom, how to adjust their mic settings, how to ensure their Zoom is secure and private. They’re users needed support, fast. So they created an in-depth COVID-19 resource with every relevant training users could need. But what makes this resource even more helpful is that they segmented it based on use-cases. Need help while working remotely? You have your own section. Need help teaching your class? You have your own section, too. It’s a great example of how tailoring content for each audience segment creates a better experience; help is easier to find and the experience feels more personalized.

[bctt tweet="“Tailoring content for each audience segment creates a better experience.” — Anne Leuman @annieleuman" username="toprank"]

#3 - monday.com*

Lockdown. Quarantine. Social distancing. Between those three mandates, it’s clear to see why the number of people working remotely is reaching unprecedented heights. For monday.com, a work operating system provider, this presented an interesting opportunity. They saw that teams needed help transitioning to a remote work environment with the least amount of friction. They needed help ensuring they had the right technology, process, and structures to make remote work successful. They needed help knowing how to best use monday.com remotely instead of in a physical office.

To ease the remote work transition, monday.com created a new page on their website educating others on how to use their software for remote work. This new page helps existing clients and potential prospects on how monday.com can help ease the challenges of working remotely. They also made the smart decision of adding this page to their main site navigation, making it extremely easy for visitors to access. In addition to this new product page, the team at monday.com also created a custom video and content hub to ensure their users can get answers to all of their questions.

*monday.com is a TopRank Marketing client.

#4 - Slack

Slack was already a popular piece of software for any business, helping streamline team communications and collaboration. With more workers at home, I’m sure businesses — including our own — have become even more reliant on Slack to carry the burden of all text communication between teams. And while they could have taken a page from Zoom or monday.com and created dedicated resources to help train new users or customers who may be relying on Slack a bit more during this time, they didn’t. They saw a different opportunity to help their audience.

During a crisis, the value of information skyrockets. Business leaders want to know; what’s happening to the economy? Will their market be impacted? How is this affecting their workforce? Slack created a report to help answer those questions, especially as it relates to remote workers and the challenges they face. They recognized that key decision makers in their target audience desired more information to help them solve top challenges like transitioning to remote work, improving their employee experience, and more. With this report, they were able to provide those insights, helping their audience optimize how they work together during a pandemic.

#5 - Dropbox

Do you know what distributed work is? I didn’t know what it was, either. And this is where Dropbox’s latest content marketing really shines.

Dropbox saw that while most of the world was focusing on transitioning to remote work, they really needed to focus on distributed work. Organizations sorely needed to be educated on the difference between the two and how they require different strategies. As Dropbox points out, “remote work is a discipline for the individual worker, but distributed work is a discipline for the entire organization.” That’s a very important distinction to make as organizations attempt to navigate social distancing and still get the work done.

Their thought leadership content around distributed work is truly eye-opening. Positioned high up on their blog and given its own content hub, their distributed work content is a must-read for any organization operating remotely during this time. And it all happened because they recognized a key, relevant term that not many were focusing on.

Be Helpful. Be Successful.

The true key to success in B2B content marketing is to always come from a place of empathy. The more you’re able to understand and empathize with your target audience, the more likely you are to surface content opportunities that help them overcome their pain points and challenges. And helping them = success.

That doesn’t change even in times of crisis. In fact, it becomes all the more important. Use the B2B content marketing examples above as a guide when creating your own content and remember to be empathetic to their needs.

If you want to help your audience during this time, learn how to build trust with your audience through authentic content.

The post 5 Examples of Effective B2B Content Marketing in Times of Crisis appeared first on Online Marketing Blog - TopRank®.

Brazil's Bela Vista Biological Refuge Veterinarian Pedro Enrrique Ferreira says the Harpy Eagle hatchling born on April 26 only weighs 150 grams now but could one day grow to weigh some 20 pounds.

Refugees at the Zaatari camp in Jordan have designed a robot prototype made from LEGOs, which automatically dispenses sanitizer to avoid contact with the bottle and help prevent the spread of the coronavirus.

Refugees at the Zaatari camp in Jordan have designed a robot prototype made from LEGOs, which automatically dispenses sanitizer to avoid contact with the bottle and help prevent the spread of the coronavirus.

Pakistan on Tuesday deferred for two months an inquiry into suspected contract violations by independent power producers which may have cost the national exchequer billions of dollars.

U.S. Defense Secretary Mark Esper said on Tuesday that the Taliban were not living up to their commitments under an agreement signed this year, amid signs the fragile deal is under strain by a political deadlock and increasing Taliban violence.

Afghanistan's Taliban insurgents killed a provincial police chief and two others in a roadside bomb attack, the local governor said on Friday, in the latest violence hindering a U.S.-brokered peace process.

Under partial lockdown due to the spiraling coronavirus pandemic, Spaniards are allowed to leave home only for essential outings, walking a dog being one of them.

You've got to eat it, to beat it: That's the philosophy of one Hanoi chef who is attempting to boost morale in the Vietnamese capital by selling green, coronavirus-themed burgers.

Brazil's Bela Vista Biological Refuge Veterinarian Pedro Enrrique Ferreira says the Harpy Eagle hatchling born on April 26 only weighs 150 grams now but could one day grow to weigh some 20 pounds.

Brazil's Bela Vista Biological Refuge Veterinarian Pedro Enrrique Ferreira says the Harpy Eagle hatchling born on April 26 only weighs 150 grams now but could one day grow to weigh some 20 pounds.

Hundreds of chefs' jackets were laid down in the center of Brussels on Thursday to highlight the plight of hotels, restaurants and cafes that have been shuttered for nearly two months during the coronavirus outbreak.

The European Union should strengthen a voluntary pledge, to which Facebook Inc, Alphabet Inc's Google and Twitter Inc signed up to combat fake news, with sanctions to make it a more effective tool, a study done for the European Commission said on Friday.

China will reform its disease prevention and control system to address weaknesses exposed by the coronavirus outbreak, a senior health official said on Saturday.

English cricket is braced for losses of up to 380 million pounds if no matches are played this summer due to the coronavirus pandemic, according to Tom Harrison, CEO of The England and Wales Cricket Board.

Former Sri Lanka captain Kumar Sangakkara will be offered a one-year extension as president of the Marylebone Cricket Club in the "extraordinary circumstances" resulting from the COVID-19 pandemic, the MCC said on Wednesday.

The real chief of the U.S. Space Force said on Wednesday he had hoped actor Bruce Willis would have played him on the upcoming Netflix show lampooning the military's newest branch of service - instead of comic actor Steve Carell.

Thousands of soldiers marched in Belarus on Saturday to celebrate the Soviet victory in World War Two, as President Alexander Lukashenko rejected calls for lockdown measures to fight the coronavirus pandemic.

Jayesh Godiya was removed after he raised questions about state chief Amit Chavda's leadership in group

According to a complaint filed with the Vastrapur police station, Rushay Shah, 27, a resident of Drive-in had on October 4, 2019, ordered two pizzas from the food delivery app.

Ms. Sanju Verma is an Economist, Chief Spokesperson for BJP Mumbai and, Author of the Bestseller, "Truth &Dare--The Modi Dynamic".

Terming it as an "irresponsible" act, the ministry distanced itself from the report.

Reports state that the filmmaker has asked the actor to refrain from announcing the news of their collaboration until the final script is ready.