Ashif Sheikh, who runs a group that works for the rights of excluded communities, said one needs industry, investors, labour unions, civil society members and labour department officials to work together to solve the problem.

For Uddhav Thackeray to continue as the CM of Maharashtra, he will have to become a member of the legislature before May 28. That is when his six-month-old term ends.

Kerala Finance Minister Thomas Isaac said that while aimed to collect Rs 2,000 crores, the state government could raise only Rs 250 crores in April.

Senior Congress leader Kapil Sibal said the government should rethink on lockdown measures as the country cannot have the 'lockdown of people and lockout of the economy'.

BJP leaders Debasree Chaudhuri and another MP, Sukanta Majumdar, alleged that they were served with quarantine notices by the local administration so that they could not step outside to provide ration and other relief material to the masses.

Gehlot raised the issue during his telephonic talk with Union Home Minister Amit Shah on Saturday and sought smooth movement of migrant workers, including those from Rajasthan, stranded in various parts of the country.

A shrewd politician and an experienced administrator, Yediyurappa seized the opportunity to demonstrate his capabilities in the face of a grave crisis.

BJP spokesperson Shahnawaz Hussain accused the Congress of raising "irrelevant questions" over the issue of the pandemic.

The rebuttal came after the governor shot off two letters to the chief minister last week amid the clash between the Raj Bhavan and Nabanna, the state secretariat, in the wake of West Bengal's response to the COVID-19 outbreak.

The state can provide free treatment to the underprivileged without burdening its exchequer if it signs up for the Centre's Ayushman Bharat Yojana, Ghosh noted.

It is clear that Sonia now wants to make COVID-19 the launching plank of sorts of for the Congress. And, in many ways it is the return of Manmohan Singh as the trump card.

A freewheeling interview, some banter thrown in, and careful attention to the fact that no personal attacks on PM Narendra Modi are made while questioning the government over the coronavirus pandemic crisis was the template of Gandhi's press conference.

Tamil Nadu is now facing one of the worst droughts in over a hundred years, and Balachander saw this coming and worsening nearly four decades ago.

Samantha Akkineni urged her fans to use just one bucket of water on July 21 as part of the challenge.

The major cruise lines are accused of failing to do enough to get their staff home, ostensibly to save money on pricey charter flights – a claim the companies deny.

Alejandra has not heard anything from the state -- though she has gotten a fundraising email from Republican Senator Rick Scott, who set up the current unemployment system during his tenure as governor.

Washington, May 06: President Donald Trump on Wednesday said that fallout from the novel coronavirus pandemic has hit the United States harder than Pearl Harbor in World War II or the 9/11 attacks. "This is worse than Pearl Harbor. This is

Before we get on to how crisis at Yes Bank and the earlier PMC bank fall out are different. Here's we will discuss what led to a brand like Yes Bank which is though the country's fourth leading private lender to

Lately, every time the investors' optimism on the world's efforts to contain the coronavirus has ebbed, the US dollar has gained. While the Indian rupee has been falling to new all-time lows on weak stock market sentiment, the American currency has

New Delhi, May 09: The Union Health Ministry on Saturday said that India's tally of the novel coronavirus stood at 59,662 after 3,320 new cases and 95 deaths were reported in the last 24 hours. According to the Health

Lucknow, May 09: Uttar Pradesh Congress on Saturday said that it has launched a chat portal that would allow people list the problems being faced by them amid the ongoing COVID-19-induced lockdown. The complaints received from users of the

On Monday, banks and NBFCs (non-banking finance companies) were among the biggest losers on the Indian stock exchanges. ICICI Bank ended 10.56 percent lower, HDFC 9.98 percent down, HDFC Bank 7.89 percent lower, SBI was down 5.88 percent and NSE's banking

Coronavirus has clamped the entire country in lockdown and affecting thousands of lives across the world. In a bid to help, ISRO extending support to the Health Emergency Operating Center (HEOC) in Bihar. HEOC will play a vital role in monitoring

The Coronavirus crisis has left us all reevaluating our priorities in life. Bollywood celebrities too have had to pause their busy lives during the lockdown and spend time reflecting. Radhika Madan shared what has been the biggest learning from the crisis

The rapid spread of coronavirus (COVID-19) has forced the countries to take necessary steps, which include the use of technologies to tackle the spread of the virus. Technology is proving to be an important method in combating the novel coronavirus.

By investing in more than one asset category, you#39;ll reduce the risk of losing money and your portfolio#39;s overall investment returns will have a smoother ride.

American Singer Pink took to her Instagram on Saturday, and shared that she and her three-year-old son, Jameson tested positive for the novel Coronavirus two weeks ago and have been cured after treatment. Pink shared a sweet picture of herself

Bon Jovi has announced that it has decided to cancel its 2020 summer tour with Bryan Adams due to the coronavirus pandemic. The popular rock band said it has decided to call off the tour rather than postponing it

Real estate developers say they fear that almost 50 percent labourers may return to their hometown and projects may get delayed further

Although 2020 is a lost year, in terms of trade, India can think long-term and build relations so that it can occupy the space vacated by China, Soumya Kanti Ghosh, Group Chief Economic Adviser, SBI, said in a report.

The report compiles macroeconomic statistics like population, bank credit, bank deposits, and labour market for all three zones

Ashwani Bhatia of SBI Mutual Fund feels it is a message largely to investors, mainly HNIs and institutions that this part of financial market is safe and RBI is looking at financial markets very carefully.

While US government guidelines say jobless workers who qualify for assistance should get payments within three weeks of applying, many -- like Alejandra -- are waiting twice that long. Increasingly desperate, some are lining up at food banks or bargaining with landlords to postpone bills. Most fill their days seeking answers from overwhelmed state bureaucracies

How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now
82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of several findings of interest to digital marketers in a recently-released survey examining B2B buyer shifts. eMarketer

How Bad Data Hurts B2B Companies [Infographic]
Just 33 percent of marketers say they can rely on their customer relationship management (CRM) software, and 88 percent said that bad data has a direct impact on their company's bottom line — two of the findings in a new infographic look at the effect of poor data on B2B firms. MarketingProfs

The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic]
Brands have used Twitter the most often to mention the global health crisis, according to recently-released survey data examining how brands are using social media in crisis management planning. Social Media Today

Social Media Users Value Brands Responsive To COVID-19 Crisis
83% of social media users expect brands to address the health crisis in their ads, with 31 percent saying they appreciate brands offering products suited for remote work, 28 percent promoting social distancing, and 24 percent mentioning brand philanthropic efforts, according to newly-released survey data of interest to marketers. MediaPost

Why It Takes So Long to Apply Data-Driven Insights to Campaigns
Just 5 percent of marketers say they can immediately go from data gathering to actionable intelligence, while 31 do so later than they would like, and some 3 percent take so long that the output is irrelevant, according to new survey data. MarketingProfs

Instagram Live Streams Can Now Be Viewed on the Web
Facebook-owned Instagram has made it possible for its users to view its previously app-only Instagram Live video streams from its website, bringing marketers a new cross-promotion opportunity with the feature, the firm recently announed. Social Media Today

Twitter notifies users that it’s now sharing more data with advertisers
Twitter has notified its users that a previously available user privacy ad interaction sharing option has been shuttered for all, in a move that will bring more audience data to advertisers, the firm recently announced. The Verge

What Customers Need to Hear from You During the COVID Crisis
The types of brand stories companies should be telling their customers include those that put solutions before sales, according to a new examination by Harvard Business School of interest to B2B marketers. Harvard Business School

Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events
With online gaming forecast to produce $196 billion by 2022, a recent move by social giant Facebook allowing its users to create their own private or public gaming events could bring brands new opportunities for reaching its sizable gaming audience. Social Media Today

Content Plays Various Roles in Brands’ Customer Engagement Strategies
61 percent of marketing leaders said that interactive branded content communicates brand promise and value, according to recently-released survey data from the Chief Marketing Officer (CMO) Council, with 51 percent saying that it delivers thought-leadership, and 45 percent saying that interactive content helps communicate with customers, partners and prospects. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at digital transformation and organizational change by Marketoonist Tom Fishburne — Marketoonist

Grinning Tim Cook Announces New iPhone Will No Longer Be Compatible With AirPods — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Leadership and Engagement In a Time of Crisis [Podcast] — Traject
• Amie Krone — Navigating the new world of working at home — Chaska Herald
• Dell, SAP — Building A Perfect B2B Influencer Program During Imperfect Times — Forbes
• Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope that you'll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers appeared first on Online Marketing Blog - TopRank®.

10 B2B Tech Categories Gaining Interest Because of COVID-19
Telemedicine, electronic signature, online conferencing, and mobile app development were the most swiftly-rising B2B technology software categories, according to recently-released report data, showing rises of as much as 613 percent since the global health crisis began. MarketingProfs

Magnifying the Massive Growth of B2B Marketplaces
87 percent of B2B buyers and 97 percent of millennial B2B buyers purchase through online marketplaces, according to recently-released report data, also showing that millennials have preferred review websites and web search as top pre-purchase research resources. G2

Exclusive: Mary Meeker's coronavirus trends report
Mary Meeker, publisher of the Internet trends report since 1995, recently released a special coronavirus trends update, which found that on-demand platforms and online marketplaces have been seeing big numbers and high growth, among other items of interest to B2B marketers. Axios

LinkedIn Is Working on Polls and a New Hashtag 'Presentation Mode
Microsoft-owned LinkedIn (client) has been testing poll and hashtag presentation mode features, items that could eventually become part of the professional social network for its 675+ million members. Social Media Today

Marketing Benchmarks and Trends Overview: The Surprising Impact of COVID-19 on Organic Search Traffic
Some 63 percent of marketers said that they are increasing their focus on SEO due to the ongoing global health crisis, while organic search traffic for overall B2B industries grew by 11 percent during the first quarter of 2020, according to new survey data of interest to digital marketers. Skyword

How Different Generations of Consumers Use Social Media [Infographic]
Gen Z is most likely to use Instagram to follow brands, while millennials and Gen X prefer Facebook, according to recently-released business and consumer survey data, which also showed that when it came to making purchasing decisions, YouTube was the leading social media platform for members of all three demographics. Social Media Today

Millennials, Gen Z Want Distraction—and Action—From Brands During Crisis
During the pandemic, baby boomers say that they want brands to support their employees and donate to the needy, while younger generations say they are paying more attention to how brands are advertising, according to recently-released survey data. Adweek

Facebook Is Testing Longer-Lasting Stories, With an Option to Keep Stories Active for 3 Days
Facebook has been testing an option that allows ephemeral stories to extend their traditional publishing lifespan from 24-hour to three days, a feature that could eventually attract more brands to Facebook Stories. Social Media Today

Google Ads Data Hub testing audience lists for display campaigns, adding new features
Google has begun testing an array of new features within its Google Ads Data Hub — changes that could bring marketers the ability to work with same-day impression data, new sand-boxing options, and more, the search giant recently announced. Marketing Land

Strength in Customer Journey Mapping A Distinguishing Factor for B2B CX Leaders
Mapping out customer journeys to learn key touch-points is the primary characteristic of B2B marketing customer experience (CX) leaders, according to newly-released survey data, followed by collecting and acting on Net Promoter Scores. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at urgency without clarity on digital transformation by Marketoonist Tom Fishburne — Marketoonist

Facebook Employee Wastes Whole Day on Facebook Again — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Why Personal Branding Is More Important Than Ever For The C-Suite — Forbes
• Lee Odden — 28 Social Media Experts to Learn From (Listed by Platform and Skill) — Social Agency Scout
• Joshua Nite — 10 Tips for Changing Business Strategies During Times of Crisis — Small Business Trends
• Lee Odden — Up next on Live with Search Engine Land: Content marketing during COVID-19 — Search Engine Land

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thank you for taking the time to join us, and we hope you'll return next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: The B2B Categories Rising During Crisis, New Search Traffic Data, B2B Marketplaces See Growth, & Google’s New Ad Features appeared first on Online Marketing Blog - TopRank®.

There has been no greater disruption to business in the modern era than the COVID-19 pandemic. For many, it seems as though the world has stopped turning. For marketers, it seems as though now is the worst time to try to promote anything.

But as our CEO, Lee Odden, said, “While there will be a period of adjustment, these changes do not mean the work stops. It doesn’t mean companies don’t need information, solutions, support, products and services.”

And he couldn’t be more right. Your audience may even have a greater need now for your solutions or expertise. They’re trying to navigate through this uncertain time, too. And they’re looking for help now more than ever before.

To help you answer those calls for help and know what types of content are successful in times of crisis, I’ve gathered five examples of effective B2B content marketing during the COVID-19 pandemic.

#1 - HealthcareSource

Healthcare workers have always been essential. And with a pandemic afoot, they’ve become the most essential. As a result, hospitals and healthcare providers need to ensure they’re fully staffed, but that’s easier said than done. Declining revenues have led to job cuts. Doctors catching the virus has led to job growth. Hiring for healthcare is undergoing constant fluctuations.

As a proven talent management software for healthcare providers, HealthcareSource saw that they were in a unique position to help. Through a long, thoughtful blog post, loaded with examples from healthcare systems around the world, HealthcareSource created a great resource to help healthcare organizations manage their hiring, onboarding, and talent acquisition strategies. They also created an on-demand webinar with in-depth tactics on how to manage these constant fluctuations in job demand and supply.

#2 - Zoom

Zoom, a favorite video conferencing tool for any organization, has seen their number of daily active users jump from only 10 million to over 200 million in just three months. They’ve grown from hosting business meetings to hosting virtual classes, happy hours among friends, family game nights, and more for hundreds of millions of people. COVID-19 and social distancing have invariably helped grow their user base. However, that comes with its own set of challenges.

They now have to train hundreds of millions of people on how to use Zoom, how to adjust their mic settings, how to ensure their Zoom is secure and private. They’re users needed support, fast. So they created an in-depth COVID-19 resource with every relevant training users could need. But what makes this resource even more helpful is that they segmented it based on use-cases. Need help while working remotely? You have your own section. Need help teaching your class? You have your own section, too. It’s a great example of how tailoring content for each audience segment creates a better experience; help is easier to find and the experience feels more personalized.

[bctt tweet="“Tailoring content for each audience segment creates a better experience.” — Anne Leuman @annieleuman" username="toprank"]

#3 - monday.com*

Lockdown. Quarantine. Social distancing. Between those three mandates, it’s clear to see why the number of people working remotely is reaching unprecedented heights. For monday.com, a work operating system provider, this presented an interesting opportunity. They saw that teams needed help transitioning to a remote work environment with the least amount of friction. They needed help ensuring they had the right technology, process, and structures to make remote work successful. They needed help knowing how to best use monday.com remotely instead of in a physical office.

To ease the remote work transition, monday.com created a new page on their website educating others on how to use their software for remote work. This new page helps existing clients and potential prospects on how monday.com can help ease the challenges of working remotely. They also made the smart decision of adding this page to their main site navigation, making it extremely easy for visitors to access. In addition to this new product page, the team at monday.com also created a custom video and content hub to ensure their users can get answers to all of their questions.

*monday.com is a TopRank Marketing client.

#4 - Slack

Slack was already a popular piece of software for any business, helping streamline team communications and collaboration. With more workers at home, I’m sure businesses — including our own — have become even more reliant on Slack to carry the burden of all text communication between teams. And while they could have taken a page from Zoom or monday.com and created dedicated resources to help train new users or customers who may be relying on Slack a bit more during this time, they didn’t. They saw a different opportunity to help their audience.

During a crisis, the value of information skyrockets. Business leaders want to know; what’s happening to the economy? Will their market be impacted? How is this affecting their workforce? Slack created a report to help answer those questions, especially as it relates to remote workers and the challenges they face. They recognized that key decision makers in their target audience desired more information to help them solve top challenges like transitioning to remote work, improving their employee experience, and more. With this report, they were able to provide those insights, helping their audience optimize how they work together during a pandemic.

#5 - Dropbox

Do you know what distributed work is? I didn’t know what it was, either. And this is where Dropbox’s latest content marketing really shines.

Dropbox saw that while most of the world was focusing on transitioning to remote work, they really needed to focus on distributed work. Organizations sorely needed to be educated on the difference between the two and how they require different strategies. As Dropbox points out, “remote work is a discipline for the individual worker, but distributed work is a discipline for the entire organization.” That’s a very important distinction to make as organizations attempt to navigate social distancing and still get the work done.

Their thought leadership content around distributed work is truly eye-opening. Positioned high up on their blog and given its own content hub, their distributed work content is a must-read for any organization operating remotely during this time. And it all happened because they recognized a key, relevant term that not many were focusing on.

Be Helpful. Be Successful.

The true key to success in B2B content marketing is to always come from a place of empathy. The more you’re able to understand and empathize with your target audience, the more likely you are to surface content opportunities that help them overcome their pain points and challenges. And helping them = success.

That doesn’t change even in times of crisis. In fact, it becomes all the more important. Use the B2B content marketing examples above as a guide when creating your own content and remember to be empathetic to their needs.

If you want to help your audience during this time, learn how to build trust with your audience through authentic content.

The post 5 Examples of Effective B2B Content Marketing in Times of Crisis appeared first on Online Marketing Blog - TopRank®.

Sorry. A short dip in carbon emissions won’t save the planet after all. Things may even get worse, say the experts.

Former Sri Lanka captain Kumar Sangakkara will be offered a one-year extension as president of the Marylebone Cricket Club in the "extraordinary circumstances" resulting from the COVID-19 pandemic, the MCC said on Wednesday.

The move will affect around 50 lakh central government employees and 61 lakh pensioners.

The RBI also announced that under this facility, it will give funds to banks at lower rates and that the banks will be allowed to avail funds for meeting the liquidity requirements of mutual funds.

The already ailing handloom sector has been badly affected by the coronavirus pandemic and subsequent lockdown.

Oxford : Oxford University Press, 2020.

New York, NY : Oxford University Press, 2019.

Oxford : Oxford University Press, 2019.

Dewey Library - HC175.H47 2019

Dewey Library - HC240.P37 2020

Dewey Library - HB501.B76 2019

Online Resource

Online Resource

Dewey Library - HC103.N37 2018