The introduction of One Person Companies in the 2013 Companies Act eyes fast economic gains; however, as Shankar Jaganathan points out, it also calls for a more considered approach and provision of safeguards to protect the smaller creditors and employees.

The Comptroller and Auditor General performance audit of the social welfare schemes for Persons with Disabilities run by the Department of Social Welfare, Government of Delhi, covering the years from 2009 to 2014, which got tabled recently brought forth some shocking facts, writes Himanshu Upadhyaya.

After having raised the issue of whether the clubby and secretive collegiums system actually preserves the independence of the judiciary former Supreme Court judge, Justice Markandey Katju, has now trained his guns on India’s antiquated contempt of court law. He has made the valid point, in this newspaper, that judicial supremacy cannot be based on the law of kings in a democracy.

Things that every person who has been asked to quarantine should strictly follow

Sania Mirza said that coaches need to be sensitive of the hormonal changes that girls go through while working with them.

Rishi Kapoor died in Mumbai on the morning of April 30. Just the night before, Riddhima was granted permission to drive to Mumbai from Delhi. Riddhima is a jewellery designer and lives with her husband and daughter in Delhi.

Hrithik Roshan has donated hand sanitisers to Mumbai Police personnel as an expression of gratitude during the Covid-19 outbreak.

The restaurant aggregator and food delivery apps are really growing up. But does that mean existing businesses will be impacted, because they'll have their jobs replaced by Zomato and Swiggy?

Rahul kept the wickets in the limited overs series against Australia in January this year and also during the team's tour to New Zealand.

The border guarding force has the maximum confirmed cases of the disease among the Central Armed Police Forces (CAPFs), also known as paramilitary forces.

Thirty-three CISF personnel deployed at the gallery's security unit have been asked to self-quarantine, Indian Museum director A D Choudhury told PTI.

A bench of Justice Vipin Sanghi and Sanjeev Narula set aside the May 21, 2019 notice/result published by the Delhi High Court Registrar General rejecting the candidature of a person.

All the fresh cases are from Khajpura area of Patna and their infection trail is being ascertained by state health officials.

Trump, asked if those who serve him food would now cover their faces, told Fox News in an interview that such White House staff had already started wearing face masks.

Hahn immediately took a diagnostic test and was tested negative himself for the novel coronavirus, FDA spokesman Michael Felberbaum said.

Judi Dench shared her thoughts on being an 85-year-old the shortcomings that come with turning older.

Arjun Kapoor, Ali Fazal, Sidharth Malhotra, Kartik Aaryan and Swara Bhasker offered their condolences to the victims and their families, and prayed for the speedy recovery of the survivors.

Here is yet another report which have once again proven that cleanliness is directly related to your sexuality. A leading psychologist Donna Dawson says, "If someone wants to know how some other person performs between the sheets, he/she should look how

Experts say that sex can fetch a healthy life. It's the basic building factor in a couple's life. People who experience a better sexual life reports a happy living but have you ever thought that sex can boost your health as

Sex, the so called taboo has lighted the fire of curiosity in both men and women, despite being a child, youngster or oldie. With the advent of technology and internet, people now a days are satisfied with virtual life over real

The gaming scenario across the globe has evolved exponentially. Now, we have massive gaming computers and consoles with dedicated CPUs and GPUs which take responsibilities of running high-end graphics games seamlessly. Technology companies have dedicated departments which focus specifically on gaming

If you are an Instagram user, you might not appreciate the piece of information you're about to receive. A 'lax oversight' on the platform leveraged by a San Francisco-based startup has led to a data breach of millions of users. This

रैपिडो को भारत की सबसे बड़ी बाइक टैक्सी के तौर पर जाना जाता है। अब रैपिडो ने ‘रैपिडो बॉक्स' नाम की एक नई सर्विस की शुरुआत की है। इस सर्विस के अंतर्गत ऑन-डिमांड डिलीवरी की जाएगी, जिसमें ग्राहक की रिक्वेस्ट पर भोजन, गोसरी और दवाइयां डिलीवर की जाएंगी।

A personal loan is an unsecured loan. It is the reason behind personal loan interest rates being higher than other loan interest rates. The interest rate charged on a personal loan depends on the personal loan eligibility criteria of the borrower.

Amitabh Bachchan shared a humorous post on his Instagram page and left his followers quite impressed. The actor wrote, "Happy birthday to all .. special day .. one chance every 1000 years ..Your age + Your year of birth , every

She has been teleworking for nearly two months and was tested out of caution, the report quoted a source as saying.

B2B influencer marketing is an ideal way for brands to drive digital conversations during the global health crisis, and we have 13 ways influencers can virtually deliver many of the benefits that have been lost due to postponed or cancelled real-world events.

With 45 percent of consumers spending more time on social media and 95 percent spending more time on in-home media consumption according to a recent GlobalWebIndex survey, now is an ideal time for brands to drive digital conversations using influencer marketing.

Another recent survey found that 92 percent of marketers believe putting on successful virtual events will be important or critical in the coming months.

Some brands have already chosen to postpone or cancel their events all the way through the middle of 2021, including major players Facebook and Microsoft.

Physical events typically offer a well-rounded array of benefits to everyone involved, from the organizers to attendees, exhibitors, partners, sponsors, speakers, and more.

Some of the traditional benefits of real-world events include:

• Boosting Brand Awareness
• Gaining New Audiences & Clients
• Forging New Business Relationships
• Building Highly Targeted Leads
• Researching Competitors
• Education
• Creating Lasting Impressions
• Networking
• Advertising & Sponsorship Opportunities
• Providing Giveaway & Contest Opportunities
• Saving Time with All-In-One Conference Experiences
• Accessing Key People
• Testing New Products & Services
• Connecting with Attendees

As brands look to utilize virtual events it can be daunting to find relevant substitutes for all of these benefits that real-world events provide, and many have been asking themselves “How can I replace these key real-world event benefits?”

Luckily, B2B influencers can readily provide strong alternative benefits that don’t require physical events, and we’ll look at what they can offer for each of the traditional event advantages.

How B2B Influencers Bring Back the Benefits of Physical Events

How can influencer marketing help B2B brands create new virtual versions of the kinds of experiences that they've typically gained from traditional real-world events that are now cancelled or postponed?

“By collaborating with influencers on educational, entertaining and interactive online content, B2B brands can satisfy the hunger buyers have for credible content experiences that engage and inspire,” Lee Odden, chief executive and co-founder of TopRank Marketing noted.

B2B influencers helping co-create and promote these types of engaging content experiences can be particularly powerful now, as consumers are forced to seek out inspiration in a virtual world to replace what they typically gain through attending real-world events.

In substituting virtual for real-world, our client Adobe’s annual Summit conference chose to explore a “choose your own adventure”-style virtual session selection experience — a type of content especially promotable using influencers.

“We decided the best way to do the storytelling was to allow a lot of user choice and not keep them captive,” Alex Amado, vice president of experience marketing at Adobe*, recently told Adweek.

“We felt ‘choose your own adventure’ was the best way for the audience to get more value out of it. When you’re online there are distractions, so we had to play to the situation as best we could,” Alex added.

Uniting influencers with customers and media should now be a key marketing focus for brands, according to public relations and marketing consultancy Edelman.

“Digital marketing provides unique opportunities for cross-promotion in partnership with customers, vertical media and influencers,” Edelman’s Joe Kingsbury and Ben Laws recently noted in “Beyond Conferences: How B2B Marketers Should Approach a Covid-19 World.”

[bctt tweet="“By collaborating with influencers on educational, entertaining and interactive online content, B2B brands can satisfy the hunger buyers have for credible content experiences that engage and inspire.” @LeeOdden" username="toprank"]

B2B Influencers Help Gain New Audiences & Clients

86 percent of marketers in charge of ad spend allocation said that they either might or definitely would use social media influencer marketing during the health crisis, topping a list of marketing strategies in a recent IZEA survey.

Tom Treanor, global head of marketing at our client Arm Treasure Data, sees strong opportunities for influencers as brands look to replace the benefits of real-world events.

"With in-person events on hold indefinitely, marketers have lost one major channel,” Tom noted.

“Events are a place to connect face-to-face with potential buyers, to share thought leadership and to gain visibility in their target markets. With that channel gone for now, it's an important time to look at other available — and often under-utilized — channels, including influencer marketing," Tom added.

"Working with influencers is a potentially valuable channel for many companies. Why? Because influencers are tapped into the current mood and interests of their audience. Their insights can help you craft your messaging to better resonate with your customers. More importantly, influencers are able to provide your company with additional reach into the influencers audiences,” Tom said.

“Lastly, influencers are able to work with your company to co-create content or to develop content on behalf of your brand. So, consider how you work with influencers in areas such as podcasts, webinars, live-streams, eBooks, blogs and social content. Are there ways that your marketing can be improved with the help of well-connected industry influencers?" Tom concluded.

Tom was one of our “50 Top B2B Marketing Influencers, Experts and Speakers,” and was featured in our Break Free B2B  video interview series, exploring B2B marketing personalization.

Among the top ways companies will need to pivot in order to embrace B2B marketing in a post-real-world event environment is influencer marketing, according to author and technology advisor Bernard Marr.

“Digital is likely to be the clear winner here, and companies — including ones that may not so much as had a Facebook page before – will need to move into social marketing, content marketing, SEO and influencer-led campaigns,” Bernard wrote recent in the Forbes piece “Why Companies Turn To Digital Marketing To Survive COVID-19.”

[bctt tweet="“Consider how you work with influencers in areas such as podcasts, webinars, live-streams, ebooks, blogs and social content. Are there ways that your marketing can be improved with the help of industry influencers?” @RtMixMktg" username="toprank"]

B2B Influencers Help Promote New Products & Services

With the real-world events B2B brands normally attend cancelled or postponed, what roles can influencer marketing play in providing virtual alternatives to physical exhibition booths and traditional in-person product demonstrations?

“Influencer marketing’s importance went up when in-person events were canceled,” Debbie Friez, influencer marketing strategist at TopRank Marketing, said.

“Brands are fighting for attendee’s attention and time, and finding influencers are there to help to spread the news on their personal platforms about the virtual events," Debbie explained.

"Plus, brands still need independent thought leaders for keynotes, moderators and panelists for their virtual events. We are finding influencers have been using virtual media for years, and can easily adapt to the changing landscape with both ideas and the know-how to use alternative presentation channels,” Debbie added.

During this global shift to a digital-first customer experience, marketers who incorporate empathy into their efforts are especially well-poised to deliver successful virtual experiences.

“Data-driven empathy is essential for personalization across customer and employee journeys,” Brian Solis, global innovation evangelist at Salesforce recently noted.

“There's no going back to the world we once knew, the only way to get to the next normal is by plowing straight through disruption,” Solis added.

[bctt tweet="“Influencer marketing’s importance went up when in-person events were canceled.” @dfriez" username="toprank"]

B2B Influencers Bridge the Media Coverage Gap

What roles can influencer marketing play in providing virtual alternatives to the media coverage and product announcements typically gained from traditional physical events?

“B2B brands continue to impress me with how agile they’ve been with their marketing in the swiftly changing landscape,” Elizabeth Williams, TopRank Marketing account manager shared.

“Marketers are being ultra-cognizant of their messaging, publishing cadences, and ensuring their POVs and messaging on COVID-19 — or lack thereof — are aligned with their brand values. Influencer marketing is a fantastic way to bridge the gap between what once was our 2020 marketing plan and what we now need to achieve,” Elizabeth said.

“We can show our audiences we are tuned into their world by creating virtual experiences that inspire. And, what better way to do that than featuring credible industry experts and thought leader influencers?” Elizabeth added.

“Influencer-driven content can lead the conversation through live panels, webinars, podcasts and larger virtual events. Or, influencers can add a refreshing seasoning of the latest insights or advice on the changing marketplace. Think blogs, LinkedIn* articles, interactive assets, videos and social content,” Elizabeth suggested.

“Regardless of what tactics suit your business needs and objectives, I’d encourage every B2B marketer to step back and reflect on whether influencer marketing is a fit to take their content to the next level in today’s extra noisy virtual world,” Elizabeth concluded.

[bctt tweet="Influencer marketing is a fantastic way to bridge the gap between what once was our 2020 marketing plan and what we now need to achieve.” @ElizabethW1057" username="toprank"]

Boosting Brand Awareness With B2B Influencers

What additional roles can influencer marketing play in driving virtual brand conversations and boosting brand awareness?

Now is a great time for B2B brands to utilize relevant industry influencers who can successfully drive virtual conversations that expand brand exposure and help with lead generation, as our president and co-founder Susan Misukanis explained.

“Partnering with influencers is more important now than it ever has been. Targeting the right influencer communities can be the best way to expand virtual event attendance and reach into a broader audience — who may not have planned to travel to your live event or conference,” Susan noted.

“If marketers focus on bringing true subject matter expertise to their audience — especially in partnership with influencers — I predict that virtual events will actually grow to be even better than live events for reaching and building positive awareness with an audience,” Susan added.

Industry writer Katie Sehl recently suggested in a HootSuite article about the rise of virtual events that influencers take advantage of the social stories format, including hosting influencer takeovers — another way that influencers can drive brand conversations.

“Speakers often double as influencers — so provide them with the details they need to become event ambassadors,” Katie noted, highlighting the strength of influencers when it comes to digitally replacing some of the key benefits of real-world events.

HubSpot’s Caroline Forsey encouraged organizations adjusting to virtual events to implement “breakout sessions led by influencers and experts,” another way influencers can help brands replace some of their former real-world event momentum with online efforts.

[bctt tweet="Partnering with influencers is more important now than it ever has been. Targeting the right influencer communities can be the best way to expand virtual event attendance and reach into a broader audience.” @smisukanis" username="toprank"]

Begin Or Expand Your B2B Influencer Marketing Program

As we’ve seen, successful B2B influencer marketing has much to offer for brands seeking to replace the benefits of real-world events while they’re on hiatus due to the global health crisis.

Implementing a successful program takes time, effort, and dedicated strategy, which leads many brands to use a top B2B influencer marketing agency such as TopRank Marketing, which was the only B2B marketing agency offering influencer marketing as a top capability in Forrester’s “B2B Marketing Agencies, North America” report.

[bctt tweet="Successful B2B influencer relationships take time to build and require time to maintain.” @LeeOdden" username="toprank"]

Whether you work with a top B2B influencer marketing agency such as TopRank Marketing or utilize your own team, now is an ideal time to reach B2B influencers and work together to drive digital brand conversations.

Finally, as we all navigate the uncharted marketing waters of the global health crisis, here are several additional resources to help keep your B2B influencer marketing efforts safely afloat:

• B2C vs. B2B Influencer Marketing – What’s the Difference?, by Lee Odden
• Using Influencers to Pivot your Marketing & Comms Strategy, by Onalytica
• Jumpstarting a Pilot B2B Influencer Marketing Program in 5 Steps, by Nick Nelson
• How to Host a Successful Virtual Event: Tips and Best Practices, by HootSuite
• What Is B2B Influencer Marketing in 2020? Change Is Coming, by Anne Leuman
• How to Run a Successful Virtual Event [+ Examples], by HubSpot
• 5 Key Traits of the Best B2B Influencers, by Lee Odden
• COVID-19 Impact: B2B Events [Video], by eMarketer

* Note: Adobe and LinkedIn are TopRank Marketing clients.

The post How B2B Influencer Marketing Offers Brands an Ideal Alternative to In-Person Events appeared first on Online Marketing Blog - TopRank®.

U.S. Food and Drug Administration Commissioner Stephen Hahn is in self-quarantine for a couple of weeks after coming into contact with someone who tested positive for COVID-19, an FDA spokesman told Reuters late on Friday.

Delhi's total cases have crossed 4,000.

Cham : Springer, c2019.

[S.l.] : SPRINGER NATURE, 2020.

Cham : Springer, 2019.

Cham : Springer, c2019.

Oxford : Oxford University Press, 2020.

Berlin, Germany : Springer, [2017]

Written by Louise Mirrer, President and CEO, New-York Historical Society I was born in 1953, three months before the signing of the armistice that ended the Korean War. My uncle, a U.S. soldier stationed in the Philippines, came home to New York that summer, bearing souvenirs. Among them was an exquisite embroidered silk kimono. A...

The post Bringing It All Back Home: The Vietnam War in Public History and Personal Memory appeared first on Behind The Scenes.

Online Resource

Online Resource

Available Sessions for this Seminar:

June 11, 2015 09h00 à 16h00 EST
June 16, 2015 09h00 à 16h00 EST
June 19, 2015 09h00 à 16h00 EST

Personal Taxprep Overview

This webinar provides an overview of the Personal Taxprep interface and explains the basic operations of the program, working with taxpayer, spouse and dependant returns, navigating the tax return and entering data.

While this webinar is designed primarily for new users, it may also be helpful to users that would like a refresher on the operation of the program.

This webinar is approximately 1.5 hours in length.

Available Sessions for this Seminar:

December 09, 2014 1:00 PM - 2:30 PM EST
February 02, 2015 1:00 PM - 2:30 PM EST
March 03, 2015 1:00 PM - 2:30 PM EST

The 2014 T1 season is almost upon us, so it's time for tax return preparers to get updated again on all the current issues that may impact their clients' tax returns. This webinar will get you in position to prepare your clients' 2014 personal tax returns, and will review some of the more commonly experienced issues faced by tax preparers.

Join Erin Swint, a tax partner with Squire and Company, for a thorough overview of the key changes from the past year that will impact personal tax return filing including the 2013 Federal Budget, CRA announcements and relevant court cases. Erin will also discuss some other tax matters that are integral to personal taxation as well as administrative issues related to filing returns.

Available Sessions for this Seminar:

January 20, 2015 12:00 PM - 2:00 PM EST

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n a recent research study, we spoke with dozens of professionals about their use of social media, and were struck by the variety of approaches they are using.

Some professionals, we found, still manage to avoid social media altogether. But most see that as unrealistic in many occupations, and are unwilling to be deprived of the advantages social media affords in terms of connecting to people and collecting information.

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It is difficult to get real-time alerts about articles with specific headlines on specific subjects from specific websites.

News reader applications like Feedly or Flipboard are great for browsing and even searching through news items, but they lack the ability to send notifications proactively.  Emails from Google Alerts can be tardy, and at other times, articles can slip by completely.

Never fear!  Used together, two web applications, IFTTT and Feed Rinse,  solve this problem easily.

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I was interviewing Antonio Lucio, the CMO for HP, for my CMO Insight series (see article here), when we started talking about social media. For perspective, Lucio has over 33,000 Twitter followers, has a 62 Klout score, and is the 4th most influential CMO on Twitter (see list here). I asked him why he is so personally involved in Twitter. Very few CMOs tweet and of those who have a lot of followers, few tweet themselves, instead delegating the task to somebody on their marketing team. His response to my question was fascinating, and an important one for any CMO or aspiring CMO to hear.

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In this hi-tech, pre-armageddon, screen-filled modern world, social media is all pervasive.

It has sucked us in. It is the new God. We are now its slave.

That might be over-egging things slightly, but for some people, social media has become a true addiction.

So, how do you know if your social media habit has descended from a harmless pastime into a full-blown addiction?

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According to a new study, people with certain personality traits are more likely to develop a social media addiction.

The study found that three personality traits in particular — neuroticism, conscientiousness and agreeableness — were related to social media addiction. Two other personality traits, extraversion and openness to experience, were not linked with social media addiction.

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