The dent COVID-19 put in podcast advertising hasn’t stopped the market from growing.

Revenues in the podcast advertising market are projected to grow 14.7% year over year to nearly $1 billion in 2020, according to the IAB and PricewaterhouseCooper’s full year podcast ad revenue study, released Monday. IAB surveyed 19 podcast publishers and ad networks prior to the pandemic and followed up in mid-April with another survey about COVID-19’s impact on the industry.

That 14.7% projection is a downgrade from the IAB’s pre-pandemic expectations of 29.6% growth in 2020, 55% growth in 2021 and 36% growth in 2022. Those figures were based on podcast advertising’s growth to $708 million in 2019 (48% year over year).

But 2020s decelerated growth is still a positive given how the pandemic has decimated other mediums, said Zoe Soon, VP of consumer experience center at the IAB.

Americans are listening to more business and finance podcasts, with downloads and streams up 78% week-over-week since the COVID-19 pandemic began, iHeartMedia reports.

In fact, as of April 2020, there are more than 30 million podcast episodes on the internet with numbers climbing daily. According to the Financial Times, podcasts have become one of the fastest-growing segments of the media market.

This surging level of interest and engagement in finance podcasts is a golden opportunity for financial advisors, especially those whose seminar and event marketing routines have been turned upside down by the COVID-19 pandemic. During this transition into a new way of doing business, it is important for financial advisors to include creativity and innovation into their post-pandemic marketing and communication plans.

The creator of the worlds first operating system for artificial intelligence, aiWARE, and provider of digital content licensing services on behalf of the world’s premier sports entities, news organizations and user-generated content networks has introduced a comprehensive audio content monetization and licensing services for audio creators, including podcasters, broadcasters and audio advertisers.

Introducting Veritones premium audio licensing library and services, designed to enable podcasters, broadcasters and other audio creators to easily license clips of premium audio content from major media brands for their programs, as well as monetize their own content.

2020 has been a transformational year for many industries. For media and content creators, pivoting strategies is nothing new. With the emergence of OTT and other cord-cutting methods, television networks, movie theaters, and even traditional radio have been shifting for at least a decade.

With consumers demanding more content quicker, podcasting is taking over earbuds and smart speakers everywhere. Not surprisingly, podcast listening rose during the COVID-19 pandemic.  

Seventy-five percent of Americans know about podcasts, according to Edison Research. Digging deeper into the numbers, about 104 million Americans listen to podcasts monthly -- with the average listener streaming at least five hours of podcast content a week.  

While there may be close to 1.5 million podcasts out there, not all of them are in production. Do not let that discourage you from joining the podcasting revolution. Podcasting is one of the best ways to get your business message out there, no matter your niche.  

When the pandemic hit us, nobody anticipated the extent to which it would alter our lives. Just over a year ago, the coronavirus was spreading only in the unfamiliar region of China’s Hubei province. Today, every major country is reeling under its effects, with people trying to balance work, home and social wellbeing. While our routines remained restricted due to imposed limitations on movement, it has provided us additional time to spend at home.

Moreover, the work-from-home phenomenon has given employees the flexibility to accommodate the various facets of everyday life. People now have a myriad of options to pick and keep them entertained and connected to the world. Over the months since the initial lockdowns, there is a significant buzz, with reports suggesting a spike in mobile phone usage, online shopping, OTT video content and podcasting.

TV meant to be responsive to the moment seemed distant. But podcasts, with the intimate production values, felt more immediate and relevant than ever before.

In a year otherwise defined by loss, one area of our lives has remained untouched; abundant, even. Movie theaters closed and blockbusters were delayed. Music and theater venues shuttered. But TV marched on. The number of original scripted shows dipped slightly, but international series and older shows arriving on the streaming platforms more than filled the void of shows canceled or delayed.

And yet, as the pandemic months piled up, TVs seeming imperviousness to the halt of all other cultural activities started seeming less like a virtue and more like a vice, like denial, like a dispatch from a faker world.

According to the latest statistics from ASTD (American Society for Training & Development), U.S. companies spent almost $126B on employee education in 2010. A good portion of that was spent on e-learning. While remote education is now a popular and cost-effective method for providing access to the continuing education employees need, businesses shouldn't depend solely on this method. Rather, companies should blend e-learning with face-to-face learning by sending them to live industry conferences. Continue reading to learn three reasons you should send some of your employees to conferences.

Increase Networking Opportunities
One benefit of in-person conferences is that your employees can meet interesting and knowledgeable people who may inspire them to go “above and beyond” once they return to work. In-person conferences also provide opportunities for your employees to ask questions and exchange ideas with industry experts, conference speakers, and other attendees. These types of interactions are most effective when conducted in-person.

Capitalize on Internal Talent
At live conferences, attendees are often exposed to some of the most up-to-date and modern business techniques and products used in your industry. Your employees may return to their jobs with new ideas that can be applied within your company which may transform and improve some aspect of your organization. In addition, your employees’ new-found knowledge could save you money since you would have less need to recruit “new blood.” This makes good business sense since your current employees have already proven their value and loyalty, unlike new talent that you may recruit.

Make Employees Happier
Finally, an employee who attends a conference in another city or state may greatly appreciate the opportunity to enjoy a short break from the office, attend interesting sessions at the conference, and enhance their knowledge. It can be rejuvenating, refreshing, and stimulating. They should return to work more inspired and motivated as a result of their experience.

Guest Blog Contributor By-line:
This guest post was contributed by Angelita Williams, who writes on the topic of online courses. She welcomes your comments at her email id: angelita.williams7@gmail.com.

MBA courses are full of all sorts of people at varying stages of their lives. There are those who start head strong right after completing their undergrad, while others wait a couple of years before re-immersing themselves in their studies. Then there are those who wait even longer—10-15 years sometimes—before heading back to school and hitting the books.

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A few tips for making a connection with your Mac modem and the modem at the office.

MacWise allows a host computer to control the functionality of special keys on the keyboard. The keys can be re-programmed by the host. Information for host programmers.

This release of MacWise fixes a VT100 / VT220 emulation problem. The screen could get scrambled by an incorrect ESC [ ascii code sent from the host. MacWise now absorbs the invalid code. Also fixes a rare Array Bounds Error message.

This release of MacWise adds a telnet option, "Use the tc shell to log in". When this option is enabled, MacWise first logs into the Mac unix tc shell before issuing telnet commands and opening the connection. This option provides more compatibility with host computers that request the terminal type. It could prevent error messages from the host such as "Connection refused by host" or "Invalid terminal type".

MacWise now has SCO ANSI emulation for Macintosh. All emulations now work with SCO ANSI. (Wyse, Viewpoint, VT100, VT220, Televideo). SCO ANSI colors, cursor positioning and a 25-line screen are supported.

MacWise font now works correctly in Tiger ( OS X 10.4 ). The symptom in previous versions of MacWise was that columns did not line up correctly. The other symptom was that the flashing cursor did not completely erase the cursor line when it flashed on and off.

Added option to keep TCP sessions alive for telnet and ssh. Look under the Special Menu for this option. It allows you to enter a time interval to tell the host that you are still there. This keeps the host from disconnecting you after a pre-determined idle time.

Fix - The MacWise Registration window would not open and you could not register the program.

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Fix - Dragging the mouse to capture text on the screen would get an array bounds error if you dragged the mouse beyond the top of the MacWise window. More fixes...

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Daily more and more realtors are turning to RSS as a tool to market homes for sale. The growing RSS phenomenon in the realty market makes perfect sense. Unlike email RSS feeds have a 100% delivery rate. In addition the costs involved in creating and managing an RSS feed are insignificant when compared to the print advertising Realtors spend on each week. Imagine the amount spent each week to promote various properties in circulars and weekly newspapers, compared to the costs associated with updating and managing an RSS feed.

Realtors Employ RSS to Sell Homes

A new rss2html template directory has been announced by Notepage, Inc. The rss2html template directory will help webmasters control the appearance of the webpages that result when they use the free rss2html PHP script.

The rss2html.php script converts RSS feeds to HTML. The rss2html templates are web templates that assists publishers in the layout of the resulting HTML when the feed is converted, so that they are assured a webpage that is graphically pleasing.

The rss2html template directory has more than 400 templates with various colors and layouts. The templates can accommodate RSS feeds with images, text, audio, and video files. New templates will be added to the directory on a regular basis.

The rss2html templates can also easily be integrated into an existing website's theme. The templates are standard HTML documents except they have special variables inserted where the RSS feed's data should appear.

Users can purchase access to the rss2html template directory for a one time fee of $ 29.95. This subscription will allow for unlimited template usage. The fee also provides access to future templates added to the rss2html directory.

Additional details and a preview of the directory can be found at http://www.feedforall.com/rss2html/index.htm .

Academia has embraced RSS as a means to educate, but scrutinizing how educational institutions are using RSS feeds in their daily routines show RSS is utilized can vary across different industries.

Academia Adds RSS Feeds to Their Teaching Tool Kit

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