Sales and marketing aren’t the same thing, but they can be powerful when combined.

Direct mail hits on the high points that anyone would want from an effective marketing campaign: Print builds trust more easily than digital ads. 

By following the tips below, you can mitigate the negative impact of COVID-19 on your business and lay some groundwork that will make your company more successful in the long run.

No longer an optional form of advertising, digital marketing has become the norm. 

Many plumbing contractors ask the question: “What is the best way to advertise my business locally?”

According to a white paper authored by venture capital firm ARD Ventures, each fleet vehicle, on average, receives between 30,000 -70,000 impressions daily. 

One of the toughest calls I receive as the owner of a public relations agency specializing in the home services industry is from a plumbing or mechanical business owner asking for my help after they find themselves, or their business, in the middle of a crisis.

There’s no question that the demand for home improvement projects is red hot. 

By now, you may have heard that by July 2023, Google Analytics is shutting down for good, as Google replaces the analytics service with GA4. Why is this happening, and what does it mean for tracking my website analytics?

Let me clue you in on a poorly kept secret: Traditional advertising is expensive. I know, this isn’t exactly shocking. Depending on your market, a month-long rental of a billboard could cost five figures. A week’s worth of 15-second radio ads can run up to $8,000 — and that doesn’t include the cost of producing them. And television? Forget it.

Life in Ghana: The search for water.

Despite not having electric tools, these young plumbers make it work.

Thanks, Fred.

From Roman baths to modern water-saving showerheads, plumbing has come a long way.

Thermostatic mixing valves and common sense can help prevent injury and litigation.

The code-writing organizations are currently finalizing the 2021 edition of the Plumbing Code, which may be adopted in your state or local jurisdiction by 2023. That is how far in advance hot subjects that are being discussed now wait before becoming law.

As a backpacker, the most important item I carry in my backpack is water. I start each morning of a hike with three liters of water; two in my bladder and one in my bottle. The water bottle looks like any typical water bottle that people carry.

The baby boomer generation is reaching retirement age, and many are planning to age in place. As the body ages, the use of plumbing fixtures changes. The aging body no longer has the strength and flexibility of the younger body.

I was wondering about boiler chemicals and how many contractors (if any) were using them on brand-new systems. Do we need them? 

Some years ago, a wholesaler hired me to do a seminar in a New England hotel for about 100 of his contractor customers. After the seminar, the owner of the company invited me and a bunch of his employees out for a nice dinner. There were about 15 of us.

My iPhone pinged a text: “Hi, Dan. How are you and Marianne, and the family? I’m sorry to bother you. I can’t get my steam heat to go on. I can’t get a plumber to come quickly. I guess they’re busy with the weather. Can I call you later to ask you something about the burner?”

People who knew Capt. Montgomery C. Meigs said he was occasionally pompous, but when the job was done to his satisfaction, he said, “This was the most difficult piece of engineering and construction that I have yet to undertake.”

It was one of those days at HeatingHelp.com when the old guys had the floor. One of the regulars, a retired (and understandably crotchety) fella from Canada had this to say:

Not long ago, Ray asked the Wallies who post daily on The Wall at HeatingHelp.com what advice they would give someone just starting out in this business. Here’s some of what they had to say. There’s a lot of street-smart experience here.

I spotted a story in the newspaper last year that made me smile with a memory that was bittersweet. 

Kids have a way of dragging us old folks back in time. My grandson, Brendan put me back on the road, 40 years ago, when I was spending most of my time teaching tradespeople about the joys of steam and hot-water heating.

Hello, old friend. I’m writing today to say thanks, and to say farewell. This will be my last column.

Safety professionals work diligently to engage both leaders and employees. But there is often a challenge: leaders wish their employees would just "be careful" without doing diligence to hazard identification, assessment and control. The result: workers claim leaders are only concerned with productivity and budgets.

Deloitte (2014) describes the modern learner in its infographic, “Meet the Modern Learner.” The infographic shows multiple constraints employees face when developing necessary skills. Many writers and training professionals interpret this to say that people today learn differently. Learning has evolved with the office.

U.S. Navy Captain Mike Abrashoff was given command of the USS Benfold at age 36, making him the youngest commanding officer in the Pacific fleet. His challenge was daunting: the destroyer with 310 sailors was a notable loser, with low morale and the highest turnover in the Navy. Many safety and health pros early in their careers face the challenge of establishing their credibility.

Material handling consists of the moving, handling, and storing of materials in a facility using manual force, employee-operated equipment (forklifts), and automated equipment (conveyors). The handling and storing of materials inside a facility includes activities like:

ISHN Magazine sat down with Joe Boyle, CEO of TRUCE, to discuss strategies for eliminating workplace distractions. The following are excerpts from that conversation.

Accidents happen for millions of reasons, but the truth is, they are all preventable. Three major causes are common in almost all accidents; not using the right tool for the job; using a damaged tool that hasn’t been inspected; and not following the basic safety guideline for that tool.

This article is really about putting all of the concepts in the previous articles together to come up with what will hopefully be the most significant change in thinking so far.

Thousands of ISHN subscribers voted online for today's top safety products in ISHN’s 2014 Readers’ Choice Awards. The results are in and ISHN is proud to share the second-annual list of winning entries.

Thousands of ISHN subscribers voted online March 1 - May 1 in ISHN's 2015 Readers' Choice Awards. The results are in and ISHN is proud to share the third-annual list of winning entries. All 42 category winners will receive recognition in ISHN media as well as a glass award commemorating their category achievement!

Help ISHN recognize innovative safety products by voting in our 8th annual Readers’ Choice Awards. Voting is under way and closes at 11:49 p.m. EST on May 31, 2020.

Hospitals, clinics and related medical centers can now choose from four new onsite consulting services introduced by  J. J. Keller & Associates, Inc.

Aqueous Film-Forming Foam has saved numerous lives with its effectiveness, but recent studies have revealed just how dangerous it is, chiefly due to the presence of PFAS.

The screenings are designed to support the early detection of black lung disease, a serious but preventable illness caused by prolonged exposure to coal mine dust.

This relentless commitment to cleanliness is critical in navigating the complex regulatory compliance landscape, ensuring your facility stands out for all the right reasons. 

As we recognize the evolving landscape of employee engagement, it's clear that well-being initiatives play a crucial role in fostering this engagement. 

The analysis of nearly 10 million drug tests reveals a surge in cheating, particularly related to marijuana.

Grant applications must be submitted by August 20, 2024, and grants will be awarded on or before Sept. 30, 2024.

A dockworker strike that could affect up to 36 ports along the U.S. East and Gulf Coasts would significantly impact the economy; the roofing industry would not be spared.

Casella has launched an enhanced version of its Vortex3 high flow pump, designed to simplify asbestos and air sampling.

Silica is released into the air during the construction process and breathing it in can lead to cancer. Use this guide to learn how to work safely with silica in every setting.

Learn about sources of silica dust and best inspection practices to improve indoor air quality and reducing health risk in facilities.

To support effective monitoring and compliance with safety standards, this article provides an overview on best practices for air sampling at work.

While regulations exist to minimize dangers of toxic substances in industrial plants, there are additional methods that can be incorporated to effectively reduce air pollution in these facilities.