The establishment's appetite for large dams diminished marginally in the late nineties, but encouraged by the World Bank's low-key decision to restart funding, Indian governments are ready to start building again. But are large dams worth the expenditure? Tarun Jain and Ashima Sood report on the findings of a new research paper.

In theory various rules govern the use of AIBP funds to execute projects. In practice, as the CAG reminds us, money is liberally diverted, and the States and the Centre both look away. Himanshu Upadhyaya reports.

A PPP project, hailed as a milestone in logistic infrastructure development at the time of launch shows scant growth three years later, costing the Cochin Port trust dearly in the process. P N Venugopal throws light on all that has gone wrong with it.

Venu Govindu reviews Globalization and its Discontents, by Joseph Stiglitz, the winner of the 2001 Nobel prize for economics.

In the last two decades, a variety of petitions filed before the Supreme Court over illegalities concerning large dam and irrigation projects have all had a common result. Project proponents have gotten the judicial go-ahead. What is the point of overcrowding laws with more 'enabling' provisions then, asks Videh Upadhyay.

Sir Mark Tully spoke recently in Bangalore on How certain should we be? The problem of religious pluralism. Revathi Siva Kumar caught up with him for this exclusive interview.

With the damming of the rivers has come a great wave of unaccountable administration. Waters are held back without warning, and released without warning. In both cases, there is little time for the affected communities to react. Shripad Dharmadhikary writes.

It is 23 years since the Indira Sagar project was cleared and 17 for the Omkareshwar dam, but in neither case is there a rehabilitation plan in place. The construction, however, continues. Kanchi Kohli reports.

Developments in Manipur seem to indicate that our infrastructure planners are proposing security costs to construction of large dams on the back of strategic risks analysis. This, even though they may not have embraced a sensitivity to undertake geological/ecological risk analysis itself, finds Himanshu Upadhyaya.

Three years of painstaking research has shattered many a myth around the most revered hydropower project in the country. A mere 20 per cent of all cultivable area in Punjab is under the dam's command area. Sudhirendar Sharma reviews the recently released Unravelling Bhakra : Assessing the Temple of Resurgent India.

A proposal for the last dam on Karnataka's Kali river has been abandoned, says the state's Industries Minister R.V.Deshpande. The state's apex environmental regulator makes several forward-looking promises.

The Karnataka Governor, T N Chaturvedi, recently asked the state government for an explanation on why the state wants the central government to clear the Dandeli dam on the river Kali. This, in light of the fact that state government departments had themselves recommended and shelved the project earlier. An India Together report.

Teesta Urja’s penchant for getting into trouble and illegalities continues unabated. Soumik Dutta reports.

Much debate over the massive dam projects on the Narmada has been on costs vs benefits as well as poor rehabilitation measures. But one of the original questions activists raised years ago was over the Right to Information. The 'RTI' factor may be finally hitting home, reports Jaideep Hardikar.

Incessant rainfall in the catchment area of the Sardar Sarovar dam, coupled with less water being allowed to flow into the Narmada main canal led to an unusual overflow in early August, despite upstream dams not recording downstream releases. Himanshu Upadhyaya reports on the devastation in the Narmada valley.

A dam that was sanctioned upon its claims of being able to irrigate 30,000 hectares in a semi-arid area of Maharashtra does not even have canals 18 years after initiation, but spawns industrial development! Findings by Parineeta Dandekar typify the issues of many large dams in the state.

As prices face the 50-day moving average, trading it on the higher side in one move is difficult and some retracement is very likely.

Over 3.6 million devices are said to have been affected by the update and each class member will receive an estimated $3.

'Murder Mystery' is an underwhelming time at comedy and an excruciating and limited attempt at storytelling.

The stranded foreigners of East Bengal and Mohun Bagan will leave for home on Tuesday from Delhi.

Barry Bennell is said to have sexually abused kids when he was working Manchester City as a scout and coach of their 'feeder teams'.

Stirling Moss died on Sunday aged 90 following a long illness.

In the country as per estimates 44 crore people work in the unorganised sector in different places in the country and during the initial period of the lockdown people are seen walking to their native places.

His remarks came two days after Franklin Templeton Mutual Fund voluntarily decided to wind up its six debt schemes due to liquidity issues amid the coronavirus crisis.

Former Finance Minister P Chidambaram on Monday lauded the RBI's prompt action in announcing a Rs 50,000 crore special liquidity facility for mutual funds.

His remarks came after Finance Minister Nirmala Sitharaman said that wilful defaulters were beneficiaries of 'phone banking' under the UPA regime and the Modi government is chasing them to recover the dues.

Indian government decided to allow migrant workers, tourists, students stranded in different parts of the country to move to their respective destinations.

His remarks came a day after a slugfest between the BJP and Congress over loan write-offs of the top 50 bank-loan defaulters in the country.

New or higher taxes are justified only when the economy is booming, the former finance minister said.

Echoing similar sentiments put forth by several eminent economists, the senior Congress leader appealed to the central government to shed its reservations and borrow more in 2020-21.

Mahesh Babu and the late Sridevi too have wax statues at Madame Tussauds museums in different cities in the world.

Large-scale parades that had been envisaged to commemorate the victory over the Nazis have been downsized as the world grapples with coronavirus crisis.

Randamoozham, the Mohanlal starring period drama is one of the most anticipated upcoming films of the Indian film industry. Recently, it was rumoured that Priyadarshan, the senior filmmaker might take over the Mohanlal project as the director. The rumours started doing

Family members of the boy, who was not identified by name, said in the statement that they had asked doctors to make public the "horrific life-threatening effects" of vaping.

New or higher taxes are justified only when the economy is booming, the former finance minister said, dubbing the imposition of taxes as "cruel".

At 85, Dame Judi Dench has made history as the oldest person ever to star on the cover of Vogue magazine. The veteran actress looked striking on the cover of British Vogue and we couldn't take eyes off her.

How we wish we could just delay the hair wash day. But that is not possible. Or is it? Washing hair every day or every alternate day not only is a tedious task but also damages your hair. While overwashing the

The nasty little black spots on the T-zone of your face are enough to give you nightmares. Not only are these dots annoying but also an invitation to many other skin woes especially acne. Caused due to the clogged hair

Why should B2B marketers give a DAM?

When that DAM is digital asset management, you’re looking at a system that will improve all forms of online marketing, whether it's B2B influencers, social, search, content, video or always-on marketing.

It's also one of the top investments an organization can make for successfully leveraging a digital environment that will only expand with more data in the coming years.

It’s no wonder the global DAM market was valued at $3.4 billion in 2019, and is expected to reach $8.5 billion by 2025, according to report data from IMARC.

Just What Are Digital Assets?

As we explored in our introduction to DAM technology, “Why Digital Asset Management Matters in B2B Marketing,” digital assets are simply any computer files, stored anywhere — whether on your phone, tablet, desktop, network, or in the cloud.

DAM software runs either on a local computer network or in the cloud, and is built to pull in and make it easy to organize an unlimited number of files — all those digital assets that organizations create and use daily.

The more complex your marketing strategies and organization are, the greater the benefits of DAM will be, especially when accumulated over time.

The pandemic has also brought to light weaknesses for some organizations, as remote workers place additional strains on systems not necessarily designed for unified online access to digital asset libraries.

Let’s look at how adding a DAM system to your mix can help improve six major forms of digital marketing.

[bctt tweet="“The more complex your marketing strategies and organization are, the greater the benefits of digital asset management (DAM) will be, especially over time.” — Lane R. Ellis @lanerellis" username="toprank"]

1 — Use DAM to Augment Your Influencer Marketing

Influencer marketing campaigns, especially in the B2B realm, can involve many people and projects, often with a variety of images, document files, videos, and other digital assets.

Tracking multiple versions of files — with varieties specifically created for each social media platform involved in a campaign — can get complicated, and many firms either use a cobbled together make-shift approach that may be known only to one or a few people in the organization, or end up bouncing around from one software solution to another.

A good DAM database, however, can be used company-wide and is expandable enough to accommodate any change in file types, for as long as the DAM is supported by its developers.

The best DAM solutions also offer transparent and robust import and especially export routines, so that organizations aren’t locked-in to one DAM environment with their digital assets held hostage, unable to easily migrate to other solutions if needed.

Influencer marketing benefits from DAM through increased efficiency and time savings, which ultimately make influencers happy and better able to share co-created content.

2 — Expand Your Content Marketing With DAM

The type of savvy content management offered by DAM systems could save marketing teams 13 days annually per staff member, according to report data from Canto.

The same research found that 41 percent of marketers said that digital filing inefficiencies had caused delayed project releases, and 54 percent noted that they experienced frustration with inefficient filing systems.

By its very nature content marketing involves vast quantities of content in all its various digital forms, and a powerful DAM system enhances content marketing by making it easy to find all the digital assets a business has ever created, both for current campaigns and when gathering past performance and return on investment (ROI) data.

Brands such as Under Armour use DAM systems to manage over 12 terabytes of content including more than half a millions digital assets for some 7,000 products that change seasonally, a task that while possible without using a DAM, really shows off the benefits of a solid organizational and archival solution.

3 — Make a Move to DAM to Improve Your Video Marketing

As with static digital assets, a good DAM system easily ingests and organizes video content, putting it at the fingertips of each person in an organization who needs it, from video editor to social media manager to corporate executives.

Digital video has remained a leading performer for marketers, with 92 percent saying it's an important part of their marketing strategy (HubSpot), and with the arrival of the global health crisis initial reports have shown that more video than ever is being viewed, including 5.5 percent higher video view rates on Twitter.

One of the many benefits a top-notch DAM solution offers is the ability to find otherwise hidden static content in your organization's archives that can work well in creating video marketing, oftentimes also avoiding time-consuming efforts to re-do work that has already been completed but can't easily be found.

4 — DAM Shines in Always-On Marketing Environments

Always-on marketing replaces on-again off-again campaigns with a fluid ongoing effort, continually cultivating and carefully building efforts that allow businesses to seamlessly adapt their marketing efforts, rather than playing catch-up, stopping a campaign, and waiting to build a new one.

For B2B marketers, the shift to always-on is swiftly advancing, and in always-on marketing DAM shines brightly, as it removes many of the bottlenecks slowing down traditional marketing by offering easy and swift access to a firm’s digital asset archive.

We recently launched a new ongoing series for B2B brands looking to explore the many benefits of always-on influence, as our CEO Lee Odden took a close at in "Always On Influence: Definition and Why B2B Brands Need it to Succeed."

Marketing technology also thrives when DAM is involved, and MarTech Advisor recently took a look at 10 of the major players in the DAM market.

[bctt tweet="“Always On Influencer Marketing is a strategic approach to creating communities of trusted experts that is relationship and content focused.” @LeeOdden" username="toprank"]

5 — Search Marketers Find Success with DAM

Search marketers also benefit from a powerful DAM system, being able to systematically find search campaign assets, analytics data contained in spreadsheets or other formats, in ways that help make more data-informed search marketing efforts a snap.

In a way the so-called findability of search marketing goes hand-in-hand with a smart DAM solution, as both are centered around finding things — whether in the form of search engine query answers or finding a file you know you have but haven't been able to successfully locate until the arrival of a DAM system.

6 — B2B Marketers Get Social with DAM

Social media marketers too can gain advantages by using a DAM workflow, easily accessing digital assets destined for a variety of social platforms, whether they involve static or video content, advertising copy in text documents, or social analytics data in any number of file formats.

Social media marketing is also enhanced by DAM through time savings, but also by the extra insight it can bring helping to open up an organization's digital asset library. Re-purposing content on social platforms can take on an entirely new and all-encompassing level when every digital asset can easily come in to play and be combined in relevant new ways, thanks to a powerful DAM system.

Invest in Your Firm’s Long-Term Success Using DAM

Whether you specialize in B2B influencer marketing, social, search, content, video or always-on efforts — or a combination of these primary digital marketing practices — finding and implementing the right digital asset management system is an investment in the long-term success of your organization.

Finally, to help you learn more about DAM solutions for marketers, including a list of many of the top providers, have a look at our article exploring the subject.

The post Why B2B Marketers Should Give a DAM: Top Tips on Digital Asset Management appeared first on Online Marketing Blog - TopRank®.

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