States demand 50 per cent of tax collections be devolved to states as against the current 41 per cent. Presently, the central government takes 59 per cent of the tax revenues.

IAF has reached out to IIT Mumbai and IIT Jodhpur for use of AI and robotics respectively

The fire department rescued two labourers and two dead bodies during the rescue operation, however, one of the rescued labourers died in the hospital taking the death toll to three

The art of creating topical marketing campaigns that leverage special moments

Aiming to own more than one property has its share of anxieties. By Balaji Rao

Your property-related legal queries answered by S.C. RAGHURAM, Partner, RANK Associates, a Chennai-based law firm

IFC, Tata Housing to collaborate and build 16,800 homes in the venture

Your property-related legal queries answered by S.C. RAGHURAM, Partner, RANK Associates, a Chennai-based law firm

The implications of the recent rate cut by the RBI

A visit to the National Research Centre for Banana reveals the many vicissitudes of this humble fruit

The Atlas Project aims to evaluate and accurately deploy point-of-care (PoC) diagnosis systems in the national healthcare system for accurate screening, detection and prognosis of oral potentially malignant disorders

As social media companies increasingly take on the role of free speech arbiters, they need to ensure their policies offer transparency and the types of checks and balances government relies on.

Social media companies do not want to moderate speech. They want to show you ads. Mark Zuckerberg famously told Senator Orrin Hatch as much in 2018 when asked about how Facebook makes money. But as advertisers and the people populating these ad-based platforms began to demand an online experience that was more heavily regulated to mitigate abusive behavior, platforms like Facebook were thrust into a quasi-governmental role. That’s a huge expansion in responsibilities for a company that just wants to show users ads. Predictably, it has not been a smooth transition.  

There was a time not all that long ago when Facebook was considered to be the absolute pinnacle of social media in general. Because of the fact that this is the sort of thing that could potentially end up being no longer the case without widespread innovation, Facebook has worked quite hard to diversify its offerings. However, recent data suggests that in spite of the fact that this is the case, Facebook has now lost its dominance among key demographics as well as social media users in general.

According to research conducted by the EdisonResearch, two very intriguing statistics have emerged. The first is that Facebook is no longer the social media platform of choice for people between the ages of 12 and 34. This is arguably the single most important demographic out there due to the reason that these are the people that the vast majority of advertisers are going to want to target at any given point in time. Only 21% of users between 12 and 34 years of age say that Facebook is their social media brand of choice.