The entertainment world is completely under shock as Irrfan Khan passed away in Mumbai. The extraordinary actor, who was 53, breathed his last at Mumbai's Kokilaben Dhirubhai Ambani Hospital. The Angrezi Medium star was admitted to the hospital on Tuesday, owing

The nation woke up to the sad news of legendary Bollywood star Rishi Kapoor's demise today on April 30. The 67-year-old actor, who was suffering from cancer, was shooting for a film in Delhi when he fell ill again earlier this

After Mayabazar 2016, Puneeth Rajkumar is currently backing Pannaga Bharana’s upcoming laugh riot titled French Biryani. The Danish Sait starrer will be Power stars’ banner PRK Productions first film to directly hit the OTT platform.   The movie chronicles a 3-day

 Vegetarian food items like fruit, vegetables and dairy products can lower the risk of ischaemic stroke. According to reseachers, who have published a study in the European Heart Journal, different types of food are linked to risks of different types of stroke. The study pints out that higher intakes of fruit, vegetables and dairy products is beneficial and can mitigate the chances of stroke.

Ajith Kumar Subramani, popularly known as Thala Ajith turns 49 today. One of the biggest Superstars of the Tamil film industry, Ajith has appeared in 59 movies since he made his screen debut with En Veedu En Kanavar in 1990. Starting

The day 26 December 2019 is going to witness a rare phenomenon of the annular solar eclipse. This is going to be the third and final solar eclipse of 2019. Solar eclipses are quite common and occur at certain intervals. But

Cancer is a major disease worldwide in both developed as well as developing countries. According to a study, in the year 2008, there were around 7.6 million deaths worldwide due to cancer. [1] The WHO estimate the count to rise above

The holy month of Ramadan is beginning on 24 April (Friday). The happiness on the arrival of the festival is overshadowed by the spread of COVID-19. So far, the pandemic has halted many religious ceremonies. As the festival of Ramadan involves

Credit Suisse has maintained its outperform call on the stock with target at Rs 2,400 per share.

Claims payable could be higher, settlement process smoother for policyholders

BTS yesterday announced the entire tracklist for their upcoming album, titled, Map of the Soul: 7. The tracklist includes 15 new songs along with previous single, Boy With Luv, which features Halsey, and a brand new collaboration with Sia.  The

The Nifty formed a Gravestone Doji pattern on the daily charts.

Experts say that if the local administration itself is delegating the power down to the RWAs in certain situations, in that case it could set rules provided they are not arbitrary or discriminatory

The Indian Institute of Management (IIM) Lucknow had launched a One Year Weekend General Management Programme (GMPE) for working executives. The programme will give participants an opportunity to immerse themselves in the IIM learning experience with 240 hours of classroom teaching. The last

Online applications are invited from female candidates for admission to 4 years B.Sc (Nursing) course at Colleges of Nursing of Armed Forces Medical Services. The course commences in 2019. Candidates who complete the four-year nursing course will be granted permanent/ Short

The Delhi nursery admission 2020-21 to begin much earlier compared to the previous year. The admission process for Entry Level Classes (below six years of age) for open seats in Private Unaided Recognized Schools for Delhi for the session 2020-21 will

All India Institute of Medical Sciences (AIIMS) New Delhi has released the official notification for admission in B.Sc (H) Nursing/ B.Sc Nursing (Post-Basic)/ B.Sc (Paramedical Courses) 2020. The online applications are invited for admission to the courses of AIIMS New Delhi

Efforts are underway to establish an All India Judicial Service (AIJS) on the lines of Indian Administrative Service (IAS) and Indian Police Service (IPS) for appointment of judges at the level of district courts and lower judiciary throughout the country by

Benelli India is all set to introduce the Imperiale 400 BS6 model in the Indian market soon. The motorcycle was launched last year and came with an introductory price tag of Rs 1.69 lakh. This was later increased to Rs 1.79

Vespa BS6 scooters have been launched in the Indian market. The BS6 scooters are now available at a starting price of Rs 93,035 ex-showroom (Delhi).

Honda Motorcycles & Scooters India (HMSI) have increased prices of the Dio BS6 scooter. Prices have been increased for both variants of the Dio, although the hike is only Rs 552.

The reverse migration due to COVID-19 and the global economic gloom will add to the growing unemployment, worsen rural poverty, among other welfare implications

The government has also increased the weekly borrowing target to Rs 30,000 crore from Rs 21,000 crore fixed on March 31.

The Vellore Institute of Technology (VIT University) has announced the exam dates for the VIT Research Entrance Examination for the 2016 sessions. The examination is conducted for admissions into M.Tech in research Master of Philosophy (M.Phil) and Doctor of Philosophy (PhD)

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The base make-up more or less sets the tone for how your make-up look turns out. Our base make-up usually consists of two products- foundation and concealer. While foundation and concealer do a great job to give you flawless looking skin,

BMW Group India has announced a start in operations at their Chennai based facility today. Operations have begun in accordance with guidelines issued by local authorities. Production at the facility has started with less than 50 per cent of the company's

BMW has launched its most luxurious models in the Indian market, the 8 Series Gran Coupe and the M8 Coupe. The new BMW 8 Series Gran Coupe is offered in two variants: 840i Gran Coupe and 840i Gran Coupe ‘M Sport' Edition.

The mobile phone services have been restored across the Kashmir valley, they said, adding the decision was taken in view of the improving situation.

West Texas Intermediate (WTI) crude futures rose as much as 8.2% to a three-week high of $22.06 and were up 7.6%, or $1.55, at $21.94 at 0108 GMT. The U.S. benchmark is on a five-day win streak that started on April 29.

According to Angel Broking, On Tuesday, WTI Crude prices soared over 20.4 percent to close at $24.5 per barrel after many nations announced their plans to gradually revoke the coronavirus related lockdown which might lead to resumption in economic activities and boost the demand for the Crude.

"At this time, instead of reducing prices, the decision of the government to raise prices of petrol and diesel by Rs 10-13 per litre is unfair and should be withdrawn" he said

Alphabet Inc's Google said on Friday it has asked employees to take a day off on May 22, to address work-from-home-related burnout during the coronavirus pandemic.

U.S. luxury department store chain Neiman Marcus Group said on Friday it received court approval to access $675 million of its debtor-in-possession financing, which will allow continuity of the company's business during Chapter 11 bankruptcy proceedings and enable it to pay employees and vendors.

Hackers linked to Iran have targeted staff at U.S. drugmaker Gilead Sciences Inc in recent weeks, according to publicly-available web archives reviewed by Reuters and three cybersecurity researchers, as the company races to deploy a treatment for the COVID-19 virus.

Marketers are in the business of attracting attention. All of our tactics, our strategies, our goals boil down to: Did we get someone’s attention and inspire them to take action?

The key to modern marketing is that we have to earn that attention. There will always be someone on who is louder, funnier, more talented, or just less shameless than your brand is willing to be. The only way to truly capture and sustain someone’s focus is to earn the right to their time. 

How do you earn attention? By providing remarkable experiences. By showing you care about your audience, you know who they are, and that your brand is here to help and to entertain them. 

For our latest Break Free video, we talked to a marketer who is helping marketers offer more memorable experiences. Sruthi Kumar is the Senior Marketing Manager at Sendoso, a platform that coordinates direct mail and gifting campaigns for personalization at scale.

Sruthi and I sat down to talk about experiential marketing in all its forms: Event marketing, direct mail, content and beyond. We also dig deeper into the philosophy of marketing. Should marketers specialize in a certain aspect of marketing, or should we be taking a more holistic approach? Can left-brained content folks and right-brained strategy folks get along… and really, is it that simple of a divide? Sruthi has some inspiring thoughts on all of the above.

Oh, and along the way, Sruthi shares how she built a marketing department from the ground up, taking Sendoso from a small start-up to competing with the big brands.

 [bctt tweet="I think what we’re really trying to do is bridge that online and offline experience. @sruthikkumar" username="toprank"]

Highlights:

1:00: Direct mail plus digital marketing for unforgettable experiences

5:45: Marketing to delight your audience

7:40: Building a marketing department from the ground up

11:05: Tactics for earning attention at marketing events

18:15: Marketing requires creative and analytical thinking 

Josh:

So tell me a little bit about Sendoso. What is it? What do you do?

Sruthi:

We're a sending platform, so we really help our customers reach their customers and prospects in a meaningful way by sending company swag, direct mail, sweets and treats, handwritten notes, the whole nine yards, in order to make really human connections with their prospects and customers.

Josh: 

Do you feel like this going back to a more simpler form of marketing compared to digital marketing? Do you feel like that’s more effective as our world gets more digital?

Sruthi:

So I actually think they go hand in hand. What we're trying to do is really bridge that online and offline experience. So not to say that digital marketing does not work. I'm a marketer. I run our field marketing team, we use digital heavily, but it's just about bringing all the channels together to create that seamless experience for the end user, and that person that you want to book a meeting with or have a signed contract with or whatever else you need from them.

[bctt tweet="It’s about bringing all the channels together to create that seamless experience for the end user, that person who you want to book a meeting with or have a signed contract with. @sruthikkumar" username="toprank"]

We are moving to an ABM approach when we are doing our events, because sometimes you get to large audiences and it's hard to really get in contact with anyone. The beautiful thing about our product is that anyone can use it in any vertical. It's direct mail: If you're selling, you can use it. If you're trying to reach an audience, you can use it. 

We do the double funnel approach at Sendoso. We do have demand gen tactics while we also have ABM tactics as well. 

I had an interview that was my first internship as a marketer. The CMO asked me, ‘Are you analytical? Or are you creative?’ And I was like, ‘I don't know, I feel like I'm a little bit of both.’ 

And she said, ‘You can't be both.’ And I just want to call her now, because you have to be both. I may not be the most analytical person on my team. But I get to work with this marketing ops manager. We built our team together, and she's very analytical. I get to learn from her and understand how would my MOPS person do this. And that's the cool stuff that you get to take with you. 

As a marketer, you should be well rounded — you're a content marketer, but you could put a demand gen campaign together.

Josh:

 We just love this binary of left brain versus right brain. But then you get this idea that oh, well, the creative types are just sitting up there in their beanbag chairs with the lava lamps going, ‘Oh, wouldn't it be cool if we did this?’ And then on the other hand is a bunch of robots who are crunching numbers. For some people, those things are going to overlap into a circle and some are somewhere on the continuum, but you can’t be just one or the other. 

[bctt tweet="People ask, 'Are you analytical or are you creative?' But you have to be both... As a marketer, you should be well rounded: You're a #contentmarketer, but you could put a demand gen campaign together. You're not just writing. @sruthikkumar" username="toprank"]

Sruthi:

With all those marketing activities that we're supposed to do, some people are just doing the check-boxes. That's totally fine, but I think you should bring your personality into it. I think so many of us are so scared. Like having our corporate voice, but I think our personal voice should be in there too. 

I think the only reason why Sendoso did stand out in the early days is because we got to incorporate so many of our early founders’ and members’ own personalities into the brand. And even the way we pitch our product today is by the voices of our sales team and our marketing team, our co-founders and c-suite. So I think it's just about being okay with being yourself and incorporating that into your whole corporate brand.

[bctt tweet="I think the reason Sendoso did stand out in the early days is we got to incorporate so many of our early founders’ own personalities. It's about being okay with being yourself and incorporating that into your corporate brand. @sruthikkumar" username="toprank"]

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel and podcast for more Break Free B2B interviews. Here are a few to whet your appetite:

• Break Free B2B Marketing: Gary Gerber on Scaling ABM without Losing Focus
• Break Free B2B Series: Hal Werner on the Intersection of Marketing Creativity and Analytics
• Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

The post Break Free B2B Marketing: Sruthi Kumar on Creating Memorable Experiences appeared first on Online Marketing Blog - TopRank®.

10 B2B Tech Categories Gaining Interest Because of COVID-19
Telemedicine, electronic signature, online conferencing, and mobile app development were the most swiftly-rising B2B technology software categories, according to recently-released report data, showing rises of as much as 613 percent since the global health crisis began. MarketingProfs

Magnifying the Massive Growth of B2B Marketplaces
87 percent of B2B buyers and 97 percent of millennial B2B buyers purchase through online marketplaces, according to recently-released report data, also showing that millennials have preferred review websites and web search as top pre-purchase research resources. G2

Exclusive: Mary Meeker's coronavirus trends report
Mary Meeker, publisher of the Internet trends report since 1995, recently released a special coronavirus trends update, which found that on-demand platforms and online marketplaces have been seeing big numbers and high growth, among other items of interest to B2B marketers. Axios

LinkedIn Is Working on Polls and a New Hashtag 'Presentation Mode
Microsoft-owned LinkedIn (client) has been testing poll and hashtag presentation mode features, items that could eventually become part of the professional social network for its 675+ million members. Social Media Today

Marketing Benchmarks and Trends Overview: The Surprising Impact of COVID-19 on Organic Search Traffic
Some 63 percent of marketers said that they are increasing their focus on SEO due to the ongoing global health crisis, while organic search traffic for overall B2B industries grew by 11 percent during the first quarter of 2020, according to new survey data of interest to digital marketers. Skyword

How Different Generations of Consumers Use Social Media [Infographic]
Gen Z is most likely to use Instagram to follow brands, while millennials and Gen X prefer Facebook, according to recently-released business and consumer survey data, which also showed that when it came to making purchasing decisions, YouTube was the leading social media platform for members of all three demographics. Social Media Today

Millennials, Gen Z Want Distraction—and Action—From Brands During Crisis
During the pandemic, baby boomers say that they want brands to support their employees and donate to the needy, while younger generations say they are paying more attention to how brands are advertising, according to recently-released survey data. Adweek

Facebook Is Testing Longer-Lasting Stories, With an Option to Keep Stories Active for 3 Days
Facebook has been testing an option that allows ephemeral stories to extend their traditional publishing lifespan from 24-hour to three days, a feature that could eventually attract more brands to Facebook Stories. Social Media Today

Google Ads Data Hub testing audience lists for display campaigns, adding new features
Google has begun testing an array of new features within its Google Ads Data Hub — changes that could bring marketers the ability to work with same-day impression data, new sand-boxing options, and more, the search giant recently announced. Marketing Land

Strength in Customer Journey Mapping A Distinguishing Factor for B2B CX Leaders
Mapping out customer journeys to learn key touch-points is the primary characteristic of B2B marketing customer experience (CX) leaders, according to newly-released survey data, followed by collecting and acting on Net Promoter Scores. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at urgency without clarity on digital transformation by Marketoonist Tom Fishburne — Marketoonist

Facebook Employee Wastes Whole Day on Facebook Again — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Why Personal Branding Is More Important Than Ever For The C-Suite — Forbes
• Lee Odden — 28 Social Media Experts to Learn From (Listed by Platform and Skill) — Social Agency Scout
• Joshua Nite — 10 Tips for Changing Business Strategies During Times of Crisis — Small Business Trends
• Lee Odden — Up next on Live with Search Engine Land: Content marketing during COVID-19 — Search Engine Land

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thank you for taking the time to join us, and we hope you'll return next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: The B2B Categories Rising During Crisis, New Search Traffic Data, B2B Marketplaces See Growth, & Google’s New Ad Features appeared first on Online Marketing Blog - TopRank®.

Afghanistan's government began distributing free bread to hundreds of thousands of people across the country this week as supplies have been disrupted during the coronavirus shutdown and prices have soared, officials and experts said.

Dressed as "Star Wars" characters, local officials in the Philippines are out and about to enforce strict quarantine measures while also handing out relief packages.

Singapore unveiled a four-legged canine-like robot on Friday (May 8) to remind park goers to maintain social distancing.

Singapore unveiled a four-legged canine-like robot on Friday (May 8) to remind park goers to maintain social distancing.

One-way corridors, buffer zones around desks, and clear plastic screens to guard against colleagues' coughs and sneezes may become office standards after coronavirus stay-at-home orders are lifted, say occupational experts.

Samantha Salinas never planned to give birth during a global pandemic, but Mother's Day 2020 may be when her baby finally arrives.

गैजेट डेस्क. चीनी कंपनी कूलपैड ने कंज्यूमर इलेक्ट्रॉनिक्स शो (CES 2020) में लिगेसी 5G स्मार्टफोन लॉन्च कर दिया है। कंपनी का कहना है कि ये सस्ता 5G स्मार्टफोन है। इसकी बिक्री वेस्टर्न मार्केट में सबसे पहले की जाएगी। इसकी कीमत 400 डॉलर (करीब 29,000 रुपए) अंदर होगी। फोन में 5G कनेक्टिविटी के साथ 48-मेगापिक्सल का कैमरा मिलेगा।

कूलपैड लिगेसी 5G के स्पेसिफिकेशन

> इस फोन में सिंगल सिम सपोर्ट मिलेगा। वहीं, ये एंड्रॉयड 10 ऑपरेटिंग सिस्टम पर रन करेगा। साथ ही, इसमें कंपनी का वनीला ओएस भी मिलेगा। फोन में 6.53-इंच का फुल HD+ IPS LCD वाटरड्रॉप नॉच डिस्प्ले स्क्रीन दी है।

> फोन में क्वालकॉम ऑक्टा-कोर स्नैपड्रैगन 765 प्रोसेसर दिया है। वहीं, स्नैपड्रैगन X52 5G मॉडेम मिलेगा। इसमें 4GB रैम और 64GB का स्टोरेट मिलेगा। माइक्रो SD कार्ड की मदद से स्टोरेज को 128GB तक और बढ़ाया जा सकता है।

> फोन में डुअल रियर कैमरा दिया है। जिसमें 48 मेगापिक्सल लेंस और 8 मेगापिक्सल वाइड-एंगल लेंस दिया है। सेल्फी के लिए इसमें 16 मेगापिक्सल का फिक्स्ड फोकस लेंस दिया है।

> फोन में 4000mAh की बैटरी दी है, जो 18 वॉट की फास्ट चार्जिंग को सपोर्ट करती है। इसमें क्वालकॉम क्विक चार्ज 3.0 टेक्नोलॉजी का इस्तेमाल किया गया है।