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The old rules of marketing are dead : 6 new rules to reinvent your brand & reignite your business / Timothy R. Pearson

Pearson, Timothy R




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Facebook marketing : leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy

Carter, Brian, 1973-




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Social media metrics : how to measure and optimize your marketing investment / Jim Sterne

Sterne, Jim, 1955-




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Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard

Blanchard, Olivier




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Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! / Paul Gillin

Gillin, Paul




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YouTube for business : online video marketing for any business / Michael Miller

Miller, Michael, 1958-




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Build your own brand / Doug Dvorak

Dvorak, Doug




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The small business owner's handbook to search engine optimization : increase your Google rankings, double your site traffic-- in just 15 steps--guaranteed / Stephen Woessner

Woessner, Stephen, 1972-




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Social media strategy : a step-by-step guide to building your social business / Kamales Lardi, Rainer Fuchs [editors]




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Youtility : why smart marketing is about help not hype / Jay Baer

Baer, Jay, 1969-




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The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow

Turow, Joseph, author




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Everything You Need to Know About YouTube RSS Feeds

YouTube is also a site filled with video content which can be extracted via RSS. You might be keen to share YouTube RSS feeds of your own content or you might want to get RSS feeds of things that interest you. Whatever your reasoning, you’re going to need to know a little bit about YouTube RSS feeds in order to get started.

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Increase Your Web Traffic with RSS

There are all kinds of ways to get more traffic to your blog or website, but one that often gets overlook is the use of real simple syndication feeds.

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Social Media Making You Stupid

Social media, we all know, can make you unproductive. If you’re indiscreet or offensive, it can complicate your relationships. But can it also make you downright dumb?

That is what a new study published in the Journal of the Royal Society Interface suggests. How can spending more time on Facebook or Twitter end up making us stupider?

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Social Media You are Doing it Wrong

The mistakes that make crazy are avoidable. Sometimes, people do not realize it is wrong. Other times, people do not think it is a quick fix.

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Optimize Your Social Presence With These App-on-App Strategies

But you might be wondering: Do we really need all of these burgeoning apps? With hundreds of options to choose from, it can sometimes feel like social media overkill.

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5 Reasons Your Social Media is Not Working

Common sense pretty much tells us most of what we need to know to get our fans and followers engaged with our social media content.

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Use RSS Feeds to Boost Your Web Traffic

We all know that the content writers are bringing their juice into social media nowadays, as people see Facebook, Twitter and other social media platforms as ridiculously fresh, upbeat, and contemporary. Both are competing to be the best in content delivery, making these social networking sites an area for socialization and easier product exchange, a social slash business hub perfect for the growing online market.

Amongst the hustle brought about by too many content delivered in these sites, it is likely that the simple RSS is already forgotten, disabled and dead. But this is a wrong notion. As the RSS feeds are still coming on stronger than ever, and is still treated as one of the supreme in hot‐wiring the many thoughts of the general population brought together.

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Two Easy Tips To Manage Your Unread RSS Feeds Better

You may have RSS feeds accumulating dust over time, but that unfortunately does not mean the number of unread items will kindly reduce for you.

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YouTube Kills Off RSS Feeds

it looks like Googles anti-RSS policy is trickling down to YouTube subscriptions. The newly-implemented YouTube Data API v3 now throws out a 403 Forbidden error on trying to add the publicly accessible feed of new subscriptions from any YouTube account.

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What To Say When You Do Not Like Social Media

Interesting:

I do not use social media. Some of my friends keep asking me to join social media and interact with them that way. I tell them I consider social media to be a waste of time and that I have more important things to do. Yet they continue bugging me to join social media. What can I tell them to convince them it is better for me not to be on social media?

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25 Ways to Grow Your Social Media Presence

Having a good, or great, social media presence can help your business grow like wildflowers. But, this will only happen after you develop a large following and learn how to give them what they really want. Here are some great ways any business owner or marketer can increase their social media presence and help their business grow.

1. Identify Goals and Objectives
The first step in growing your social media presence is to identify your goals and objectives. This means make sure you know what you are going after – before you start posting. Ensure you know how each platform works, what audiences you can reach where, and what your objectives are and you will be off to a great start.

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7 Social Media Security Tips To Protect Your Business

Many small businesses recognize the benefits of having a social media presence for customer service and long-term marketing purposes. However, many are slow to recognize social medias security issues and how employees own social presence can add to the companys security issues.

Some companies restrict internal access. Others may prevent employees from having any corporate association outside of work on their own social platforms. This is due to the fact that whatever an employee says outside of work publicly can have a significant impact on the organization.

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Why You Should Automate Menial Social Media Activity by Using IFTTT

The marketing world is on an absolute tear automating menial, mundane, yet necessary tasks.

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How to Create an RSS Feed for Your Etsy Shop to Boost Sales Across Social Media

Looking to give your Etsy Shop a boost? Want a fast and easy way to showcase your products to your Twitter and Facebook audience? Promoting your Etsy items across social media is simple.

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To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

Recently, Copyblogger made a shocking announcement: they were killing their Facebook page, even though they had 38,000 fans. Interestingly, this follows their decision earlier this year to close comments on their blog as well.

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6 Tips for Getting the Most Out of Your RSS Feed

Feed Tips for the Blogging Community:

Make it easy to subscribe to your feed. Have an RSS logo near the top of your blog (you’ve seen them – the little orange and white squares?

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It Takes a Village: How to Build a Community for Your Blog

When it comes to content marketing, your results do not only come from the content you create—your blog can also help you build a haven to nurture your current and future customers. In this post, we are going to look at the benefits of having a community for your blog, the challenges blog moderators face, and how to create an engaging space for your readers.

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Working with RSS Feeds: Maximizing Your Content

From a marketing perspective, an RSS feed is a direct pipeline to your target audience. It’s also a way to boost your Google search profile—sites that update more frequently get better search rankings.

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Working with RSS Feeds: Maximizing Your Content Stream

Do not just rely on visitors who click on the RSS badge or your web site. You must proactively syndicate your content to other appropriate RSS directories and web sites.

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How to Properly Use Social Media to Fit Your Business Strategy

In our increasingly connected society, building a social media presence is as commonplace as getting a driver’s license. Personal Facebook profiles, LinkedIn accounts, and Twitter handles are common among students and professionals alike. However, frequently updating your Pinterest boards does not necessarily equip you with the tools and experience that you need when crafting a social media strategy for your budding business.

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8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed

According to a recent social-media engagement study, Americans now spend more time on social media than any other Internet activity, including email. Social media is not going anywhere and businesses, small and large, are now recognizing their online presence is an essential part of their marketing strategy. Eight out of 10 small to medium-sized businesses now use social media to drive growth for their business, and three out of five say they have gained new customers through social media marketing.

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3 Ways to Use Social Media to Build Rapport With Your Customers

These days, prospects and customers have more information thrown at them than ever before. From phone calls and snail mail to emails and social channels like LinkedIn and Twitter, each new way for a person to initiate contact makes it harder for companies to break through all the noise.

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Letting Your Kids Play in the Social Media Sandbox

After giving it some thought, and seeking counsel from friends who work for social start-ups in Silicon Valley, I called Luca and told him that he could have a YouTube account, but with one big caveat. We would make his account settings private, so that no one could leave comments.

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Social Marketing Tools That Build Your Reach and Credibility

As an early adopter of media since the early 80s, I love everything about media, its immediacy, urgency, fluidity, and ability to impact the masses and unify people and ideas in real time, in the moment.

Social marketing continues to be a powerful force for good, but as we know it can be a dangerous platform for bad too.

Through prior careers in entertainment and broadcast radio sales, and celebrating 8 years in my current social media consultancy, social marketing clearly is the most effective way to build branding, credibility and the bottom line.

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Clean Up Your RSS Reader

Nothing motivates me to clean up like having to move. When I move house, which I do more often than I like, I see it as a time to purge junk and scrub the new place from corner to corner before moving in any of my stuff. And that's how I feel about RSS feed readers right now.

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Social Media Makes You Spend More

When I ran a Facebook ad recently for a nonprofit where I volunteer, I was surprised how specific you could get in targeting potential customers. If I wanted to advertise the event I was promoting to women between the ages of 24 and 26 in my city who were unmarried and educated, who watched Girls, owned a dog and liked designer purses — I could do that.

Being able to target ads to a specific market can help a seller reach the people who want or need their products and services. Unfortunately, that means buyers may also be encouraged to spend more than they should if they are not mindful.

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How Your Small Business Can Use Social Media to Boost Sales

In 2014, consumer shopping behavior evolved rapidly. Shopping online and through mobile devices is the new norm, and the experience has become increasingly more social with platforms such as Facebook and Twitter. These platforms, in turn, have launched new commerce capabilities like the buy button.

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How to get Feedly news on your Lockscreen

Android 5 Lollipop has finally brought about lockscreen notifications – preview cards of the users most recent texts, emails, missed calls, and any other messages.

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The Real Reasons Social Media Affects Your Companys SEO

The simple act of having a social profile does not do a thing to help rankings. Anyone can create a profile on a social network, any time. Facebook says anywhere between 5.5 and 11.2% of their monthly active users are fake or duplicate accounts, and considering that represents 67.65 million and 137.76 million fake or duplicate accounts, it is easy to see why social presence does not equate to increased ranking.

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Social Media Can Cost You Your Job

We see it happen every day. But here are some tips that will help keep your social media life from ruining your career.

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The 4 Essentials to Building Your Brand on Social Media

Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they have got to know who you are in the first place.

Your ability to encourage any of these actions comes from your brand’s authority -- and one of the best ways to build that is through the savvy use of social media. In fact, recent research from Econsultancy shows that 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation.

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Can Social Media Make You Happy?

Social media may make you happy -- or not. Like almost all human interaction, it is what you make of it.

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Working with RSS Feeds: Maximizing Your Content Stream

From a marketing perspective, an RSS feed is a direct pipeline to your target audience. It is also a way to boost your Google search profile—sites that update more frequently get better search rankings.

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How Image Tagging Can Help Your Brands Social Media Marketing

Visual marketing is an integral part of reaching customers today. For brands concerned with SEO, however, it brings a wide variety of challenges. Search engine algorithms look for specific words, which makes it difficult to challenge competitors by coming up with better photos and videos to dominate search rankings.

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Why Social Media Listening Is Key To Your Marketing Strategy

The most significant marketing change in the past decade was brought about by social media. Before Facebook or Twitter, brands could not dream of building such close connections with their audiences or

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25 Social Media Channels You Are Probably Not Using Now

Chances are your small business has used social media in one way or another. There are the big guns like Facebook, Twitter, and LinkedIn. And other familiar names like Instagram, Pinterest, and Vine.  However, these are just a drop in the bucket when it comes to all of the social media channels out there.

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Corgi For Feedly Puts RSS Feeds On Your Android Lock Screen

There are plenty of feed readers on Android, but how many of them slap some news on your lock screen? Not many, I would imagine. Corgi is an app that plugs into Feedly to pull in news and display it on the lock screen. Android lock screen replacements are never ideal, but Corgi seems to do a rather good job.

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Everything You Need To Know About YouTube RSS Feeds

YouTube is also a site filled with video content which can be extracted via RSS. You might be keen to share YouTube RSS feeds of your own content or you might want to get RSS feeds of things that interest you.

complete article