you The old rules of marketing are dead : 6 new rules to reinvent your brand & reignite your business / Timothy R. Pearson By prospero.murdoch.edu.au Published On :: Pearson, Timothy R Full Article
you Facebook marketing : leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy By prospero.murdoch.edu.au Published On :: Carter, Brian, 1973- Full Article
you Social media metrics : how to measure and optimize your marketing investment / Jim Sterne By prospero.murdoch.edu.au Published On :: Sterne, Jim, 1955- Full Article
you Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard By prospero.murdoch.edu.au Published On :: Blanchard, Olivier Full Article
you Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! / Paul Gillin By prospero.murdoch.edu.au Published On :: Gillin, Paul Full Article
you YouTube for business : online video marketing for any business / Michael Miller By prospero.murdoch.edu.au Published On :: Miller, Michael, 1958- Full Article
you Build your own brand / Doug Dvorak By prospero.murdoch.edu.au Published On :: Dvorak, Doug Full Article
you The small business owner's handbook to search engine optimization : increase your Google rankings, double your site traffic-- in just 15 steps--guaranteed / Stephen Woessner By prospero.murdoch.edu.au Published On :: Woessner, Stephen, 1972- Full Article
you Social media strategy : a step-by-step guide to building your social business / Kamales Lardi, Rainer Fuchs [editors] By prospero.murdoch.edu.au Published On :: Full Article
you Youtility : why smart marketing is about help not hype / Jay Baer By prospero.murdoch.edu.au Published On :: Baer, Jay, 1969- Full Article
you The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow By prospero.murdoch.edu.au Published On :: Turow, Joseph, author Full Article
you Everything You Need to Know About YouTube RSS Feeds By www.rss-specifications.com Published On :: Mon, 6 Jan 2014 09:00:00 -0500 YouTube is also a site filled with video content which can be extracted via RSS. You might be keen to share YouTube RSS feeds of your own content or you might want to get RSS feeds of things that interest you. Whatever your reasoning, you’re going to need to know a little bit about YouTube RSS feeds in order to get started. complete article Full Article
you Submit Your RSS Feeds By www.rss-specifications.com Published On :: Thu, 13 Feb 2014 09:00:00 -0500 Huge list of sites to Submit your RSS Feeds Full Article
you Increase Your Web Traffic with RSS By www.rss-specifications.com Published On :: Wed, 19 Feb 2014 09:00:00 -0500 There are all kinds of ways to get more traffic to your blog or website, but one that often gets overlook is the use of real simple syndication feeds. complete article Full Article
you Social Media Making You Stupid By www.rss-specifications.com Published On :: Tue, 25 Feb 2014 09:00:00 -0500 Social media, we all know, can make you unproductive. If you’re indiscreet or offensive, it can complicate your relationships. But can it also make you downright dumb? That is what a new study published in the Journal of the Royal Society Interface suggests. How can spending more time on Facebook or Twitter end up making us stupider? complete article Full Article
you Social Media You are Doing it Wrong By www.rss-specifications.com Published On :: Thu, 27 Feb 2014 09:00:00 -0500 The mistakes that make crazy are avoidable. Sometimes, people do not realize it is wrong. Other times, people do not think it is a quick fix. complete article Full Article
you Optimize Your Social Presence With These App-on-App Strategies By www.rss-specifications.com Published On :: Tue, 8 Apr 2014 09:00:00 -0400 But you might be wondering: Do we really need all of these burgeoning apps? With hundreds of options to choose from, it can sometimes feel like social media overkill. complete article Full Article
you 5 Reasons Your Social Media is Not Working By www.rss-specifications.com Published On :: Fri, 11 Apr 2014 09:28:30 -0400 Common sense pretty much tells us most of what we need to know to get our fans and followers engaged with our social media content. complete article Full Article
you Use RSS Feeds to Boost Your Web Traffic By www.rss-specifications.com Published On :: Mon, 14 Apr 2014 09:00:17 -0400 We all know that the content writers are bringing their juice into social media nowadays, as people see Facebook, Twitter and other social media platforms as ridiculously fresh, upbeat, and contemporary. Both are competing to be the best in content delivery, making these social networking sites an area for socialization and easier product exchange, a social slash business hub perfect for the growing online market. Amongst the hustle brought about by too many content delivered in these sites, it is likely that the simple RSS is already forgotten, disabled and dead. But this is a wrong notion. As the RSS feeds are still coming on stronger than ever, and is still treated as one of the supreme in hot‐wiring the many thoughts of the general population brought together. complete article Full Article
you Two Easy Tips To Manage Your Unread RSS Feeds Better By www.rss-specifications.com Published On :: Tue, 6 May 2014 09:00:08 -0400 You may have RSS feeds accumulating dust over time, but that unfortunately does not mean the number of unread items will kindly reduce for you. complete article Full Article
you YouTube Kills Off RSS Feeds By www.rss-specifications.com Published On :: Fri, 23 May 2014 09:00:00 -0400 it looks like Googles anti-RSS policy is trickling down to YouTube subscriptions. The newly-implemented YouTube Data API v3 now throws out a 403 Forbidden error on trying to add the publicly accessible feed of new subscriptions from any YouTube account. complete article Full Article
you What To Say When You Do Not Like Social Media By www.rss-specifications.com Published On :: Fri, 30 May 2014 09:00:00 -0400 Interesting: I do not use social media. Some of my friends keep asking me to join social media and interact with them that way. I tell them I consider social media to be a waste of time and that I have more important things to do. Yet they continue bugging me to join social media. What can I tell them to convince them it is better for me not to be on social media? complete article Full Article
you 25 Ways to Grow Your Social Media Presence By www.rss-specifications.com Published On :: Mon, 29 Sep 2014 14:11:27 -0400 Having a good, or great, social media presence can help your business grow like wildflowers. But, this will only happen after you develop a large following and learn how to give them what they really want. Here are some great ways any business owner or marketer can increase their social media presence and help their business grow. 1. Identify Goals and Objectives The first step in growing your social media presence is to identify your goals and objectives. This means make sure you know what you are going after – before you start posting. Ensure you know how each platform works, what audiences you can reach where, and what your objectives are and you will be off to a great start. complete article Full Article
you 7 Social Media Security Tips To Protect Your Business By www.rss-specifications.com Published On :: Fri, 3 Oct 2014 09:00:00 -0400 Many small businesses recognize the benefits of having a social media presence for customer service and long-term marketing purposes. However, many are slow to recognize social medias security issues and how employees own social presence can add to the companys security issues. Some companies restrict internal access. Others may prevent employees from having any corporate association outside of work on their own social platforms. This is due to the fact that whatever an employee says outside of work publicly can have a significant impact on the organization. complete article Full Article
you Why You Should Automate Menial Social Media Activity by Using IFTTT By www.rss-specifications.com Published On :: Wed, 5 Nov 2014 09:00:00 -0500 The marketing world is on an absolute tear automating menial, mundane, yet necessary tasks. complete article Full Article
you How to Create an RSS Feed for Your Etsy Shop to Boost Sales Across Social Media By www.rss-specifications.com Published On :: Fri, 7 Nov 2014 09:00:00 -0500 Looking to give your Etsy Shop a boost? Want a fast and easy way to showcase your products to your Twitter and Facebook audience? Promoting your Etsy items across social media is simple. complete article Full Article
you To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere By www.rss-specifications.com Published On :: Thu, 13 Nov 2014 09:00:00 -0500 Recently, Copyblogger made a shocking announcement: they were killing their Facebook page, even though they had 38,000 fans. Interestingly, this follows their decision earlier this year to close comments on their blog as well. complete article Full Article
you 6 Tips for Getting the Most Out of Your RSS Feed By www.rss-specifications.com Published On :: Mon, 19 Jan 2015 09:00:00 -0500 Feed Tips for the Blogging Community: Make it easy to subscribe to your feed. Have an RSS logo near the top of your blog (you’ve seen them – the little orange and white squares? complete article Full Article
you It Takes a Village: How to Build a Community for Your Blog By www.rss-specifications.com Published On :: Mon, 26 Jan 2015 09:00:00 -0500 When it comes to content marketing, your results do not only come from the content you create—your blog can also help you build a haven to nurture your current and future customers. In this post, we are going to look at the benefits of having a community for your blog, the challenges blog moderators face, and how to create an engaging space for your readers. complete article Full Article
you Working with RSS Feeds: Maximizing Your Content By www.rss-specifications.com Published On :: Tue, 10 Feb 2015 09:00:00 -0500 From a marketing perspective, an RSS feed is a direct pipeline to your target audience. It’s also a way to boost your Google search profile—sites that update more frequently get better search rankings. complete article Full Article
you Working with RSS Feeds: Maximizing Your Content Stream By www.rss-specifications.com Published On :: Tue, 27 Jan 2015 09:00:00 -0500 Do not just rely on visitors who click on the RSS badge or your web site. You must proactively syndicate your content to other appropriate RSS directories and web sites. complete article Full Article
you How to Properly Use Social Media to Fit Your Business Strategy By www.rss-specifications.com Published On :: Fri, 30 Jan 2015 09:00:00 -0500 In our increasingly connected society, building a social media presence is as commonplace as getting a driver’s license. Personal Facebook profiles, LinkedIn accounts, and Twitter handles are common among students and professionals alike. However, frequently updating your Pinterest boards does not necessarily equip you with the tools and experience that you need when crafting a social media strategy for your budding business. complete article Full Article
you 8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed By www.rss-specifications.com Published On :: Thu, 5 Feb 2015 09:00:00 -0500 According to a recent social-media engagement study, Americans now spend more time on social media than any other Internet activity, including email. Social media is not going anywhere and businesses, small and large, are now recognizing their online presence is an essential part of their marketing strategy. Eight out of 10 small to medium-sized businesses now use social media to drive growth for their business, and three out of five say they have gained new customers through social media marketing. complete article Full Article
you 3 Ways to Use Social Media to Build Rapport With Your Customers By www.rss-specifications.com Published On :: Mon, 9 Feb 2015 09:00:00 -0500 These days, prospects and customers have more information thrown at them than ever before. From phone calls and snail mail to emails and social channels like LinkedIn and Twitter, each new way for a person to initiate contact makes it harder for companies to break through all the noise. complete article Full Article
you Letting Your Kids Play in the Social Media Sandbox By www.rss-specifications.com Published On :: Wed, 4 Mar 2015 09:00:00 -0500 After giving it some thought, and seeking counsel from friends who work for social start-ups in Silicon Valley, I called Luca and told him that he could have a YouTube account, but with one big caveat. We would make his account settings private, so that no one could leave comments. complete article Full Article
you Social Marketing Tools That Build Your Reach and Credibility By www.rss-specifications.com Published On :: Tue, 10 Mar 2015 09:00:00 -0400 As an early adopter of media since the early 80s, I love everything about media, its immediacy, urgency, fluidity, and ability to impact the masses and unify people and ideas in real time, in the moment. Social marketing continues to be a powerful force for good, but as we know it can be a dangerous platform for bad too. Through prior careers in entertainment and broadcast radio sales, and celebrating 8 years in my current social media consultancy, social marketing clearly is the most effective way to build branding, credibility and the bottom line. complete article Full Article
you Clean Up Your RSS Reader By www.rss-specifications.com Published On :: Mon, 16 Mar 2015 09:00:00 -0400 Nothing motivates me to clean up like having to move. When I move house, which I do more often than I like, I see it as a time to purge junk and scrub the new place from corner to corner before moving in any of my stuff. And that's how I feel about RSS feed readers right now. complete article Full Article
you Social Media Makes You Spend More By www.rss-specifications.com Published On :: Wed, 25 Mar 2015 09:00:00 -0400 When I ran a Facebook ad recently for a nonprofit where I volunteer, I was surprised how specific you could get in targeting potential customers. If I wanted to advertise the event I was promoting to women between the ages of 24 and 26 in my city who were unmarried and educated, who watched Girls, owned a dog and liked designer purses — I could do that. Being able to target ads to a specific market can help a seller reach the people who want or need their products and services. Unfortunately, that means buyers may also be encouraged to spend more than they should if they are not mindful. complete article Full Article
you How Your Small Business Can Use Social Media to Boost Sales By www.rss-specifications.com Published On :: Mon, 13 Apr 2015 09:00:00 -0400 In 2014, consumer shopping behavior evolved rapidly. Shopping online and through mobile devices is the new norm, and the experience has become increasingly more social with platforms such as Facebook and Twitter. These platforms, in turn, have launched new commerce capabilities like the buy button. complete article Full Article
you How to get Feedly news on your Lockscreen By www.rss-specifications.com Published On :: Thu, 23 Apr 2015 09:00:00 -0400 Android 5 Lollipop has finally brought about lockscreen notifications – preview cards of the users most recent texts, emails, missed calls, and any other messages. complete article Full Article
you The Real Reasons Social Media Affects Your Companys SEO By www.rss-specifications.com Published On :: Wed, 22 Apr 2015 09:00:44 -0400 The simple act of having a social profile does not do a thing to help rankings. Anyone can create a profile on a social network, any time. Facebook says anywhere between 5.5 and 11.2% of their monthly active users are fake or duplicate accounts, and considering that represents 67.65 million and 137.76 million fake or duplicate accounts, it is easy to see why social presence does not equate to increased ranking. complete article Full Article
you Social Media Can Cost You Your Job By www.rss-specifications.com Published On :: Wed, 29 Apr 2015 09:00:00 -0400 We see it happen every day. But here are some tips that will help keep your social media life from ruining your career. complete article Full Article
you The 4 Essentials to Building Your Brand on Social Media By www.rss-specifications.com Published On :: Fri, 1 May 2015 09:00:00 -0400 Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they have got to know who you are in the first place. Your ability to encourage any of these actions comes from your brand’s authority -- and one of the best ways to build that is through the savvy use of social media. In fact, recent research from Econsultancy shows that 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation. complete article Full Article
you Can Social Media Make You Happy? By www.rss-specifications.com Published On :: Fri, 8 May 2015 09:00:00 -0400 Social media may make you happy -- or not. Like almost all human interaction, it is what you make of it. complete article Full Article
you Working with RSS Feeds: Maximizing Your Content Stream By www.rss-specifications.com Published On :: Fri, 29 May 2015 09:00:00 -0400 From a marketing perspective, an RSS feed is a direct pipeline to your target audience. It is also a way to boost your Google search profile—sites that update more frequently get better search rankings. complete article Full Article
you How Image Tagging Can Help Your Brands Social Media Marketing By www.rss-specifications.com Published On :: Mon, 8 Jun 2015 09:00:00 -0400 Visual marketing is an integral part of reaching customers today. For brands concerned with SEO, however, it brings a wide variety of challenges. Search engine algorithms look for specific words, which makes it difficult to challenge competitors by coming up with better photos and videos to dominate search rankings. complete article Full Article
you Why Social Media Listening Is Key To Your Marketing Strategy By www.rss-specifications.com Published On :: Mon, 15 Jun 2015 09:00:00 -0400 The most significant marketing change in the past decade was brought about by social media. Before Facebook or Twitter, brands could not dream of building such close connections with their audiences or complete article Full Article
you 25 Social Media Channels You Are Probably Not Using Now By www.rss-specifications.com Published On :: Tue, 30 Jun 2015 09:00:00 -0400 Chances are your small business has used social media in one way or another. There are the big guns like Facebook, Twitter, and LinkedIn. And other familiar names like Instagram, Pinterest, and Vine. However, these are just a drop in the bucket when it comes to all of the social media channels out there. complete article Full Article
you Corgi For Feedly Puts RSS Feeds On Your Android Lock Screen By www.rss-specifications.com Published On :: Wed, 1 Jul 2015 09:00:00 -0400 There are plenty of feed readers on Android, but how many of them slap some news on your lock screen? Not many, I would imagine. Corgi is an app that plugs into Feedly to pull in news and display it on the lock screen. Android lock screen replacements are never ideal, but Corgi seems to do a rather good job. complete article Full Article
you Everything You Need To Know About YouTube RSS Feeds By www.rss-specifications.com Published On :: Fri, 10 Jul 2015 09:00:00 -0400 YouTube is also a site filled with video content which can be extracted via RSS. You might be keen to share YouTube RSS feeds of your own content or you might want to get RSS feeds of things that interest you. complete article Full Article