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Will Sanam maintain its numero uno position if it ditches the covers?

When we meet them on a windy November afternoon, the quartet that calls itself Sanam (named after lead singer/composer Sanam Puri) is comfortable taking questions on, and dealing with fame. They could be the biggest band in India, say insiders. Their YouTube channel has 208 million subscribers and enjoys 14 million views per month. And they have fans across South Africa, Trinidad, Netherlands, Bangladesh, England, Nigeria, and even Suriname. "We just realised the other day that there isn't a country in the world that hasn't visited our channel," says Keshav Dhanraj, drummer. Thank God Indians are everywhere, we say, and he laughs, "Yes! Bangladesh is the biggest consumer of our music!" And they admit that they are drawing in more women than men. "It's quite a tough fight," says bass guitarist Venkat Subramaniyam, who is scrolling through figures as we talk over watermelon juice at the clubhouse of their plush residential complex in Madh-Marve. "It's 50:50," he adds, "women are more active on social media, I mean they comment more, but otherwise the gender ratio is roughly equal."


Pic/Nimesh Dave

It has taken them a while to get here. Brothers Sanam and guitarist Samar Puri, from Delhi, Subramaniyam, from Bengaluru and Dhanraj, from Chennai won a contest called SUPASTARS hosted by a recording label in 2010. Free gigs, great for exposure, but not of particular value, followed, until they met their manager Ben Thomas. "Under Ben's guidance, we started making videos and music of all types [originals and Hindi, English covers], says Dhanraj. Their first song, Hawa Hawa, saw a decent traction. But then, a cover of Lata Mangeshkar's Lag Jaa Gale got them almost 36 million views (and counting).

But their success is also a product of consistency. The first-time visitors on their channel often discover other songs, which they may not have done as well when they released, but gradually gained popularity. "So, our song, Dua [23 million views] which is an original, got popular after people had already discovered us through perhaps a cover version of some song, and wanted to listen to other stuff," says Sanam. They do remember the time that they tried first to get their songs heard. "I have been banned by Facebook so many times because I have spammed so many people [in an attempt to get them to hear our music]!" laughs Dhanraj. "I remember tagging people in the comments section of our videos. Facebook only allows 10 mentions per comment. So, you can imagine how many comments I posted!" smiles Sanam.

Today, they have the numbers, but they won't take their success for granted. They try and put up at least one new video every month (original or cover), update their social media accounts every few hours, and tour the country and outside. They now have a team that handles the logistics, including mixing and editing of videos, so they can "concentrate on the music". "We used to do it all ourselves. Now, it's about making music we are proud of so that you, the listener, likes it."

Ask them if they will ever ditch covers for originals only, and they have a smart, sorted reply. "In India, originals are respected more. We get that, and we aim to make more and more of them. But in many countries we visit, our fans are into the classics, like Mohammed Rafi's songs, and we want to give them what they want. They are our unique versions, they carry our stamp, in any case," says Subramaniyam.

As we leave them, they tell us about their musical influences, and there are some surprising answers. Sanam doesn't listen to much else because he doesn't wish to influenced, but if he must, he will pick, "strings and background music". Subramaniyam loves funk and blues, and Dhanraj and Samar like Arabic tunes. As Samar says, "We sing in all languages, and with our success and fan base, we now get that music really does have no language."





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Video: Hardik Pandya asks Natasa Stankovic, 'baby main kya hoon tera? and her reply is hilarious!

India cricketer Hardik Pandya is not just an entertainer on the cricket field but off it too.

On Tuesday, a video of Hardik Pandya surfaced on Instagram where he is seen entertaining his social media followers alongside fiancee Natasa Stankovic.

In the video that went viral, Hardik Pandya asks Natasa Stankovic, "Baby, main kya hoon tera? [who am I to you]." The Serbian model-actor hesitates for a bit before replying: "Jigar ka tukda [a piece of my heart]" after which both burst out laughing at her accent. Take a look at the video below.

Hardik Pandya and Natasa Stankovic's dating rumours began in early 2019. Hardik Pandya shocked the world when he announced that he proposed to Natasa Stankovic on New Year's Day 2020 confirming that they were engaged.

Natasa Stankovic has appeared in many reality shows, most notable ones being, Bigg Boss 8 and Nach Baliye 9.  

Catch up on all the latest sports news and updates here. Also download the new mid-day Android and iOS apps to get latest updates.

Mid-Day is now on Telegram. Click here to join our channel (@middayinfomedialtd) and stay updated with the latest news




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How Mumbai's India all-rounder Shivam Dube maintains competitive mindset during lockdown

Binge watching has become the most common activity in the Coronavirus-forced lockdown. Mumbai's India all-rounder Shivam Dube is no different than the rest but his choice is rather unusual.

Dube, 26, who was drafted in the Indian team in place of injured Hardik Pandya (India v Bangladesh T20I series in November 2019), has been watching India's World Cup title campaigns spearheaded by MS Dhoni, for motivation.

India lifted the inaugural World T20 trophy in 2007 and the 50-over World Cup in 2011. "To keep my mindset healthy, I am watching India's two World Cup titles. They inspire me and provide me a pathway for what I can do for my country in the future. It keeps me motivated," Dube told Sunday mid-day on Saturday.

All-rounder Shivam Dube (right) with father Rajesh, mother Madhuri and sister Pooja at their Andheri East residence on Saturday

"I watched the 2011 ODI World Cup final many times because I am confident India can do it again [in 2023]. I also watched the T20 World Cup games several times. I think India are the best team in any format. I am sure we can win these two World Cups again," said Dube, who has featured in 13 T20Is and one ODI. Dube is working hard on his fitness at his Andheri East home. He was part of the Royal Challengers Bangalore team in the last IPL, where he scored 40 runs in four games. He was looking forward to playing the IPL again but it has been indefinitely suspended.

"I am missing everything of the IPL. It's difficult but we don't have a choice. We have to stay home and fight the virus," remarked Dube. But there are positives: "I am with my family after a long time, so I am helping my mother, father and sister as much as I can with household chores. I sometimes help my mother with cooking and cleaning. This also helps in bonding."

Catch up on all the latest sports news and updates here. Also download the new mid-day Android and iOS apps to get latest updates.

Mid-Day is now on Telegram. Click here to join our channel (@middayinfomedialtd) and stay updated with the latest news




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Prevention Web: Mainstreaming technology provides key solutions for disaster risk mitigation

Water-related natural disasters are major impediments to human security and sustainable socioeconomic development. Climate change has made extreme weather events more severe by altering their frequency, timing, intensity and duration.




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Older People with Persistent Insomnia are More Likely to Remain Depressed

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India's COVID-19 Positivity Rate Remained 4.5% Before and After Lockdown

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Mainstreaming technology provides key solutions for disaster risk mitigation

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Prevention Web: Mainstreaming technology provides key solutions for disaster risk mitigation

Water-related natural disasters are major impediments to human security and sustainable socioeconomic development. Climate change has made extreme weather events more severe by altering their frequency, timing, intensity and duration.




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Kidney Replacement Therapy Rates Have Remained Higher in Men Vs. Women for Decades: Study

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Using Lungs from Increased-risk Donors Expands Donor Pool, Maintains Current Survival Rates: Study

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Physician Well Being: Overall Improvement Seen But Burnout Risk Remains

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David Ayer Says Much of Jared Leto's Joker Remains "Unseen" - IGN News

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How to Maintain Consumer Relationship During COVID-19

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Switzerland: prepare for population ageing to maintain high living standards

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OECD saddened by the passing of Nelson Mandela: Remains committed to his legacy

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Bigil Audio Launch: Thalapathy Vijay remains cynosure of all eyes

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Slovak Republic remains strong, but it needs to become more inclusive, OECD says

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Will Salman Khan remain a bachelor forever? Iulia Vantur's admission indicates actor's single life

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Is Rashmika Mandanna maintaining distance from Vijay Deverakonda? Actress shoots down rumours with a Tweet

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Russia: Progress made in improving the quality of official statistics but challenges remain

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Despite certain progress, the OECD remains concerned with Russia’s compliance with key provisions of the OECD Anti-Bribery Convention

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Governance: The Chicago Tri-State metro area is a powerful region – policy makers must work together to maintain a global pole position and fully realise the region’s potential

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OECD: Postsecondary education key to maintaining global standing of U.S. workforce

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Canada has the most comprehensive and elaborate migration system, but some challenges remain

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Competitive Neutrality: Maintaining a level playing field between public and private business

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Latin America and the Caribbean: Tax revenues remain stable

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Latin America and the Caribbean: Tax revenues rise slightly but remain well below OECD levels

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Tax revenues continue to rise, but scope remains for increased tax mobilisation in emerging Southeast Asian economies

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Corporate tax remains a key revenue source, despite falling rates worldwide

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OECD encouraged by Israel’s recent investigative activity, but remains seriously concerned with overall efforts to enforce foreign bribery laws

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Australia’s unique approach to helping the unemployed has delivered good results but challenges remain, says OECD

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