Frederica shares a reply on the subject of doubt to a visitor to her website.

Today Frederica is in Spokane and has an enlightening visit with a Coptic monk. Don't miss his intoned prayer at the end!

Fr. John Whiteford speaks on the difference between earthly and heavenly judgment.

He was from Decapolis near the Sea of Galilee, and entered monastic life as a youth. When the Emperor Leo the Isaurian began his persecution of the holy icons, Procopius, who had previously spent his life in hiddenness and silence, boldly stood forth to defend the true Orthodox veneration of the icons. For this he was cruelly tortured and imprisoned. When the cruel Leo died and the icons were restored to the churches, Procopius returned to his monastery, where he lived in peace to a great old age. The Prologue concludes, 'In old age, he entered into God's Kingdom, where he beheld with joy the living angels and saints whose images were on the honoured icons on earth.'

He came from a noble Northumbrian family in Britain, and was tonsured a monk in 653 at Lerins in Gaul. In 669 he was made Abbot of the Monastery of Saints Peter and Paul in Canterbury. He traveled to Rome in 671 to be instructed in monastic practice according to the Rule of Saint Benedict (of Nursia). Returning to Northumbria he established two new monasteries, the first to follow St Benedict's Rule in the British Isles. He went to Rome once again in 678-679, this time bringing back the archcantor of St Peter's, who taught the monks of St Benedict's monasteries the chant and liturgical practices used in Rome.   Under the holy abbot's guidance, these monasteries became flourishing centers of Christian worship, scholarship and art. The Venerable Bede (May 26) was one of his disciples. Saint Benedict reposed in peace in 689 or 690, having greatly strengthened the Church and the Christian faith in Britain.

He came from a noble Northumbrian family in Britain, and was tonsured a monk in 653 at Lerins in Gaul. In 669 he was made Abbot of the Monastery of Saints Peter and Paul in Canterbury. He traveled to Rome in 671 to be instructed in monastic practice according to the Rule of Saint Benedict (of Nursia). Returning to Northumbria he established two new monasteries, the first to follow St Benedict's Rule in the British Isles. He went to Rome once again in 678-679, this time bringing back the archcantor of St Peter's, who taught the monks of St Benedict's monasteries the chant and liturgical practices used in Rome.   Under the holy abbot's guidance, these monasteries became flourishing centers of Christian worship, scholarship and art. The Venerable Bede (May 26) was one of his disciples. Saint Benedict reposed in peace in 689 or 690, having greatly strengthened the Church and the Christian faith in Britain.

He came from a noble Northumbrian family in Britain, and was tonsured a monk in 653 at Lerins in Gaul. In 669 he was made Abbot of the Monastery of Saints Peter and Paul in Canterbury. He traveled to Rome in 671 to be instructed in monastic practice according to the Rule of Saint Benedict (of Nursia). Returning to Northumbria he established two new monasteries, the first to follow St Benedict's Rule in the British Isles. He went to Rome once again in 678-679, this time bringing back the archcantor of St Peter's, who taught the monks of St Benedict's monasteries the chant and liturgical practices used in Rome.   Under the holy abbot's guidance, these monasteries became flourishing centers of Christian worship, scholarship and art. The Venerable Bede (May 26) was one of his disciples. Saint Benedict reposed in peace in 689 or 690, having greatly strengthened the Church and the Christian faith in Britain.

Fr. Nicholas and Dr. Roanne Louh tackle one of the most pervasive maladies facing our society - Anxiety. There were so many questions in the chatroom they couldn't get to them all so they will do a part 2 on February 13, 2018.

Fr. Nicholas and Dr. Roxanne Louh have found that relationship issues are common to all of us and tonight they tackle the problem again. Great interaction on the phone with callers and in the chat room. You don't want to miss this episode.

The chat room was full and the calls were many on this episode as Fr. Nick and Dr. Roxanne Louh tackle another one of the most wide spread struggles in our society today - depression.

So what are you afraid of? Listen to this practical show with Fr. Nick and Dr. Roxanne Louh helping us to cope with our fears.

Another practical hour with Fr. Nick and Presbytera (Dr.) Roxanne Louh addressing the issue of addiction.

Fr. Nick and Dr. Roxanne Louh offer help in coping with grief by suggesting these 10 steps: 1. Allow your feelings – through acknowledgement and acceptance without judgement. 2. Challenging Negative Thinking that leads to Guilt and the “what if’s” 3. Manage your expectations of others, rather than letting your expectations of others manage you. 4. Have a support team and use them. 5. Stay active, set small daily goals. 6. Be intentional with caring for your basic needs. 7. Be thinking about your future even if you can’t formulate what it looks like now. Though a part of you died, a part of you still lives. 8. Avoid Absolutes 9. Allow Time to Be Inspired 10. Remain in faith

News got you down? How do we cope in an increasingly dark world? Fr. Nicholas and Dr. Roxanne Louh have 6 specific suggestions for you.

Fr. Nicholas and Dr. Roxanne Louh tackle the topic of depression, a potentially life-threatening mood disorder that affects 1 in 6 persons in the United States, or approximately 17.6 million Americans each year.

Why on earth are Aaron Copland, the Dubliners, Yo-Yo Ma, Alison Krauss, the New York Philharmonic, and a Muslim found in the same podcast? Simple! Maybe within the Light of the Resurrection we'll all turn 'round right.

Fr. Philip LeMasters reminds us that the saints are living reminders that there is hope for healing for each one of us in Christ.

Fr John reflects on Dr. Peter Bouteneff’s podcast concerning “Post-Episcopalian Stress Disorder,” and suggests a course-correction.

Kevin and Steve ask about former Episcopalian priest, Alice Linsley's journey to Orthodoxy.

Dan Bein, the most recent Media Student Leader of Orthodox Christian Fellowship and a Coptic Christian, comments on the recent bus shooting of the Coptic Christians in Egypt who refused to renounce their faith at gunpoint.

In our continuing effort to keep you informed about the recent and on going work of our Hierarchs to bring about administrative unity, we present an extensive interview with Fr. Mark Arey. The discussion centers on the first Episcopal Assembly meeting in New York on May 26-28, 2010. You will hear first hand what took place behind the closed doors of the Assembly and how it impacts all of us for the future. Fr. Mark is the current General Secretary of SCOBA (the Standing Conference of Orthodox Bishops in America) and was the initial Secretary of the Assembly in New York. He was one of very few non-Bishops in the meetings.

AFR correspondent Matthew Namee talks with His Grace Bishop Basil, the newly elected Secretary of the Episcopal Assemblies. We learn of his impressions of the historic May 26-28 gathering in New York as well as the assignment he has been given to coordinate the work of the committees that will be formed leading up eventually to a Great and Holy Council.

The focus of our lives when living with others. St Paul's Advice. Romans 15: 1- 7

Matthew Namee talks with His Grace Bishop Basil, the newly elected Secretary of the Episcopal Assemblies. We learn of his impressions of the historic May 26-28 gathering in New York as well as the assignment he has been given to coordinate the work of the committees that will be formed leading up eventually to a Great and Holy Council.

Copywriting is the best side hustle for writers in 2023. Discover why it may be a good fit for you, plus how to get started.

The post Copywriting: the best side hustle for writers in 2023 appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Should you narrow your focus and choose a copywriting niche? Check out top niches you should consider in 2023.

The post Best copywriting niches for new freelancers appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Not sure about making money from copywriting? This NEW post explores the possibilities of making good... heck, great... money from copywriting.

The post Can I make money from copywriting? (Yes) A look at the possibilities appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Effective copywriting is your secret weapon for driving conversions. With strategic word choice (based on voice of customer data) and a clear understanding of your target audience, you can craft copy that not only grabs attention but actively encourages action. Here's how...

The post Copywriting for Startups: 7 Lessons To Drive Conversions appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Becoming a SaaS copywriter is your ticket to being at the forefront of the tech industry, where your words have the power to turn interest into conversions. It's more than just writing. It's about understanding the pulse of the market and crafting messages that resonate with users on a personal level. You'll work with innovative brands, helping to shape messages that not only inform but also engage and inspire action. It's a dynamic, rewarding career path where your skill can directly contribute to a company's success, translating tech speak into language that connects, convinces, and converts.

The post From Rookie to SaaS Copywriter Pro: A Newbie’s Blueprint appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Conversion copywriters follow a simple 3-step process to get the ‘yes’ in email campaigns: First, they dive deep into understanding their audience, figuring out exactly what makes them tick. Then, they craft emails that are not just engaging but hit right at the heart of the reader's needs and desires. Every word is fine-tuned for clarity and impact. Finally, they test and tweak, ensuring the message not only resonates but also drives real action.

The post How To Write Emails: The Conversion Copywriter’s Approach appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

First, let me tell you a little story involving butterflies and bladders. I've spent the past few days at MicroConf. Just a phenomenal conference, full of like-minded folks, loaded with actionable content. Not to get too carried away, but it...

World leaders, scientists and activists are attending the UN's annual climate talks in Azerbaijan.

Inverness CID battle the Liverpool drug gangs threatening the city.

A jury is dismissed, recording the death as accidental, but a coroner has yet to make a conclusion.

“A leader is one who knows the way, goes the way and shows the way,” - John C Maxwell, best-selling author, speaker and coach.

Genuine thought leadership is a powerful differentiator for any business.

Articles and reports that demonstrate true expertise, authority and insight stand apart from your competitors’ me-too blah-blah. They build trust, enhance your brand, help close deals and defend your margins.

High-quality content also avoids the Google penalties that come with spammy or AI-created content. Don’t take our word for that, here’s what Google has to say about creating helpful, reliable, people-first content. (See our take on AI in marketing too.)

What is high-quality content?

Thought-leadership copywriting provides unique insights, presents new research and uses data. It covers complex subjects in a new and engaging way. It is designed to expand readers’ understanding. It manages to be persuasive but not pushy.

Everyone can write, but not everyone is a writer. High-quality marketing content requires expert copywriters. (Read more about what a copywriter actually does.)

To get it right, writers require a deep understanding of their audiences, clients, products, the wider context of the industry, and the current shape of the market. For businesses embracing thought-leadership content, that’s where the true value lies.

But you have to invest time, money and marketing effort to realise this value. That can be challenging when business leaders and decision-makers can’t see the return on investment (ROI).

Let’s explore the ROI of copywriting and thought leadership to help you build a business case for their value.

What are the likely costs of copywriting and thought leadership?

The short answer? It depends. The long answer? There’s no one-size-fits-all cost and most writers will offer packages or tailored pricing. According to a study by Clutch, the average UK digital agency charges approximately £98.10 per hour. Research by DDIY suggests that a monthly content marketing retainer can cost between £1,805.78 and £23,551.50.

Of course, an hourly rate doesn’t tell you much about how long something will take or the required level of expertise needed to do an outstanding job.

That’s why, at Articulate, we charge for copywriting on a fixed price basis related to the length and complexity of the piece.

For maximum transparency and flexibility, we have a tariff—a kind of menu—of common writing deliverables such as case studies, white papers, or thought leadership articles. Our fixed prices include research, interviewing, writing, project management, editing, proofreading two rounds of revisions (if required), keyword optimisation, and, for blog articles, meta descriptions, a featured image and a couple of social posts.

Our marketing retainers start at £4,100 per month and one-off copywriting projects start at £5,000 for things like a case study library or a lead generation campaign centred around a flagship report or ebook.

We charge for website copywriting slightly differently, on a per-word basis, because of the additional complexity of integrating it with design, search engine optimisation and the rest of the development process. Also, in our experience, writing website copy for clients is like writing poetry and demands a high level of experience and client knowledge for your most important marketing asset.

Broadly speaking though, the cost of a content project will vary depending on the following factors: the who, the what, the when, the where and above all, the why.

The Who

Freelance copywriters and marketing agencies will charge different prices because, of course, their overheads and offerings are different. An agency may cost more but brings benefits such as editing, additional skills (e.g. SEO, research), better availability and turnaround times.

Then there are factors such as years of experience, location, specialisations and so on. You might also consider an in-house or staff writer who will require a competitive salary.

There are specific skills required to be a good marketing copywriter, including:

• Marketing know-how
• Business, sector and client knowledge
• Interviewing skills
• Research and analytical skills
• Search engine optimisation, e.g. writing with keywords
• Agility with tone of voice and messaging
• Self- and pair-editing
• Proofreading
• Social media writing skills
• Content planning and ideation

It’s helpful to put a good marketing copywriter with a reasonable level of skill and five or more years of experience in the same bracket as, say, a lawyer or an experienced, professional journalist writing for a trade magazine or reputable newspaper.

Typically, in an agency, they will work in teams that provide complementary skills and coverage for illness or holidays. All of this is hard to replicate in-house. (For more on this see our article: Should you hire a marketing person or a marketing agency.)

The What

The nature of your business and its content can impact how much copywriting will cost you. For technical or niche businesses, you’ll need to work with writers who understand your industry thoroughly or who have the skills and processes in place to learn about it efficiently.

You might not need to work with specialists if your company wants more generic content. But generic isn’t going to cut through the noise. Similarly, the length of your copy will affect the price, too. Some providers charge per project, others per word.

The When

How quickly and how often do you need copywriting and thought leadership content? Time-sensitive projects may incur additional costs to help you meet deadlines. And the more content you need, the more it will add up. A freelancer will struggle to produce tens of thousands of words in a short period of time but an agency can bring a whole team and a well-oiled production process to the challenge. You can, however, explore these helpful tips from the Articulate Marketing team on how to make every piece of content work harder for you.

The Where

Where are you posting, hosting or submitting the writing? The platform will impact the word count and, in turn, the price. A detailed report, an eBook or a long-form pillar page will set you back more than a 750-word blog post for your company website, for example. Similarly, copy for your home page might be short but it is very important and getting it right might take longer and cost more on a per-word basis than a more general piece.

The Why

Here’s where it gets interesting. You might know who you want to work with, what you want them to produce, when you need it and where it’s going. But do you know why you’re doing it? Have you considered who you want to read your thought-leadership content? And what you want them to do once they’ve read it?

From top-of-the-funnel content for brand awareness and lead generation to bottom-of-the-funnel content for conversions or customer retention, your copywriter needs to know what role your content plays in the context of your wider business.

In our opinion, the ‘why’ separates good writers from bad ones — and both kinds from the likes of ChatGPT. This is why we call our writers ‘marketing copywriters’ because they understand how to weave their work into broader marketing objectives.

So, what’s the ROI of copywriting and thought leadership?

Whether you choose to go external or in-house, there’s significant value in investing in the art of copywriting. Here’s why.

Demonstrate relevance and expertise

A study by Edelman and LinkedIn found that 73 percent of decision-makers say an organisation’s thought leadership content is more trustworthy for assessing its capabilities than its marketing materials.

The same study found that 80% of respondents want to see third-party data included in it, and 44% believe the highest-quality content helps them better understand a business's challenges and opportunities.

Decision-makers want to know why they should work with you. And your knowledge, experience, and expertise are your differentiators. The ROI? As many as 60 per cent of decision-makers say they’re willing to pay a premium to work with a business that produces good thought leadership.

Establish your brand and raise your profile

While thought-leadership and content marketing materials are busy showcasing your expertise, they’re also putting you on the map. Readers get to know your brand and tone of voice (TOV). Decision-makers may even share your content online, quote your research in their content, and reference your work conversationally.

The front of a buyer’s mind is a powerful place to be. Especially when we consider that 70 percent of C-suite executives said thought leadership content made them question their current B2B relationships — with 54 percent realizing other vendors might better understand their needs, according to a study by Edelman and LinkedIn.

Reach new audiences

A key part of establishing your brand with thought leadership is connecting with new audiences. Businesses often have a clear idea of who they want to work with and who wants to work with them. But growing your brand presence with thought leadership content means you’ll start to appear in new places online.

For example, when Basecamp founder Jason Fried tweeted about his company’s new ad, which called out Google’s paid ad strategy, he subsequently received over 1,000 backlinks to the company’s website. Depending on how you value backlinks, that could be worth up to $500,000 in SEO benefits.

This kind of thought-leadership content will help you rank for new search engine queries, generate more backlinks, appear in different social media feeds and so on. You might even find that your successful written content creates entirely new opportunities for you — podcast appearances, webinar invitations, the chance to speak at industry events and so on.

Build existing customer loyalty

Your written content doesn’t just serve the purpose of attracting new audiences. It’s a valuable tool for staying connected to your existing customers (and re-connecting with previous ones, too).

According to Accenture, 80 percent of businesses spend less than a third of their time and budget on customer-focused messaging. This presents a clear missed opportunity when considering loyal customers' ROI.

On average, a loyal customer is worth up to 10 times the value of their original purchase, according to the Office of Consumer Affairs. And, Bain and Co found that increasing customer retention by two percent has the same impact as reducing costs by 10 percent. Remember: the grass is greener where you water it!

Content is still king

Powerful, engaging, well-written thought leadership content has a functional role to play, too. Of course, establishing your brand, growing your audience, and giving your customers something to talk about are important. But high-quality written content is necessary to get discovered online. For example, brands that regularly update their blog get 67 percent more leads than those that don’t, according to Absurd Insights.

Similarly, search engines are starting to prioritise the quality of the content they promote to users, cracking down on misinformation, clickbait, spam, and AI-generated content. For example, Google looks for content showcasing experience, expertise, authority, and trustworthiness. This is called E-E-A-T content and thought leadership is precisely the kind of writing that reflects these crucial areas.

Recent Google updates penalise companies that fill up their site with cheap AI-generated SEO content. This tactic is just empty calories and now it’s creating marketing heart attacks for companies that tried it. The need for high-quality EEAT content has never been higher.

The final word

The ROI of thought leadership is going to take a lot of work to prove. That’s because it’s about more than just numbers. It’s about value. An AI-generated blog post will save you time and probably be fairly accurate. It may even generate a small amount of traffic (before Google recognises it as AI and penalises you for it, that is). But well-written thought leadership is a conversation starter. It’s the kind of content people are still thinking about after they’ve logged off. It makes potential customers think — and start questioning whether they’re working with the right providers. It’s full of insight, personality, colour and expertise. You can’t put a price on that.

La COP29 en Azerbaïdjan : une première pour les talibans

No Comment : manifestation pour la paix à la COP 29

Ilham Aliyev critique l'occident à l'ouverture de la COP29

1. COP29 : gaz et pétrole sont un «cadeau de Dieu», persiste le président azerbaïdjanais  Le Figaro
2. Poutine, Orbàn, Meloni... La COP29 accueille le gratin d’extrême droite mondial  Reporterre
3. On vous explique ce que sont les marchés des crédits carbone, qui ont été dotés d'un nouveau cadre à la COP29  franceinfo
4. COP29 : l’Afrique se voit en hub du futur marché mondial des droits à polluer  Le Monde
5. Cop29 : désastres climatiques, objectifs britanniques… Ce qu’il s’est passé ce mardi à Bakou  Ouest-France