Sears built its business dominating catalog sales, fulfilling the pre-smartphone on-demand demands of its clientele. This revolution in direct-to-consumer sales created loyal customers, a nationwide network of stores and decades of profit. Times became more challenging for Sears following the rise in popularity of Walmart, which offered similar goods for cheaper prices, and Amazon, which led the charge on ecommerce, and has spent billions of dollars on capitalizing on fast delivery.

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It is generally assumed that millennials are seeking jobs in coastal cities — New York, San Francisco, Los Angeles.

But new data from Indeed.com shows that millennials looking to work for small businesses are actually narrowing their searches toward inland cities.

Cities Where Millennials Want to Work for Small Businesses
In fact, when identifying metro areas where millennials are most often looking for work at small businesses. Oklahoma City topped the job board’s list, not L.A. or New York.

This is the latest crop of data looking at generational trends among job seekers.

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The try-out period for social media is long past. Even tiny businesses – even many who don’t even have their own websites – know they need to be on social.

10 Classic Small Business Social Media Mistakes

The beginning of the new year is when the worlds top investors make their predictions of industries to keep an eye on. Innovative technologies and ways of doing business are creating growth in certain industries. For those looking for something new to invest time or money in, take a look at these five industries that experts predict to have an increase in growth in 2018.

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Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — Amazon Go cashier-less convenience store opens to the public in Seattle.

This week in Seattle, Amazon opened its cashier-less convenience store to the general public. At Amazon Go, customers scan their smartphone on the way in and are then tracked with cameras and other sensors as they browse.

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Being a small business owner is expensive as it is -- every penny counts when entrepreneurs are living on razor-thin margins and fighting for market share. But owning and operating a small business is even more expensive when you pay more taxes than you owe.

In a survey personal finance expert Garrett Gunderson conducted of his small business-owner clients and wrote about for Forbes, approximately 93 percent of them had overpaid over the past dozen years. Now, nobody expects owners to be tax professionals -- you do have businesses to run, after all -- but it's important to know where you can save money in order to invest that money back into your business.

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Intrepid entrepreneurs find a way to make their own success before they have the money. One way they do this is by acting as if they already have it, or the success that comes with it. While this idea sounds like fake it till you make it, it is actually rooted in fundamental concepts about consumption, perception, and scaling.

Here are some ways you can appear stronger, more successful and better funded than you might actually be.

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U.S. Energy Secretary Rick Perry today announced that the Department of Energy will award 219 grants totaling $34 million to 183 small businesses in 41 states.  Funded through DOE’s Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs, todays selections are for Phase I research and development.  

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According to the Democracy at Work Institute (DAWI), a nonprofit that supports the development of worker co-ops, employee-owned small businesses see an average of 4% to 5% higher productivity levels and more stability and potential for growth. In contrast to traditional businesses, worker co-ops see much lower rates of employee turnover and business closure.

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For most of us, that means establishing a nest egg in the form of an IRA, 401(k), or both. But a large number of small-business owners have a different sort of backup plan for covering the bills in retirement: their businesses.

An estimated 42% of small-business owners say that their businesses will serve as their personal pensions, so to speak, according to data from New York Life. But that's a dangerous proposition in several regards.

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Amazon is often blamed for the demise of the Mom and Pop store and other local and cultural icons of Main Street USA. There may be some truth to this, but it is also just as important to say that the company has helped many small and midsize businesses to grow and thrive.

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Entrepreneurs start their own businesses or side hustles--which you can do in just a few hours--for a variety of reasons. Some want to be their own boss. Others want to make their living by doing something they love. Others seek the opportunity to make a bigger difference in the lives of others.

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A few rules of SEO, like publishing great content and providing a good user experience, are universal.

But not all websites thrive by using the exact same set of SEO guidelines.

News websites, in particular, place greater emphasis on certain elements than other types of sites.

Here are five best practices you should keep in mind to optimize your news site for search.

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To really manage and maximize your time — to squeeze every opportunity out of it — you have to appreciate how much you have. Take control of your time, and don’t allow others to. Get family, friends, colleagues, and employees to agree on the most important priorities. Otherwise, they will pull you in multiple directions. When I do this, I'm able to control my time better.

I typically wake up before the sun and stay busy all day. Time is either invested or wasted, so I do not like white space on my calendar. I make time for myself, my family and my business, to do things like writing my goals, working out, taking a walk with my kids, and leading calls and meetings.

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Social media is a crucial component of any small business' marketing efforts. When done well, a strong social strategy helps you connect directly with your customers, and can even create some free publicity along the way.

For all of social media's advantages, there are pitfalls as well. The internet can look like a cavalier place when it comes to copyright rules, but there are plenty of no-nos that you need to follow if you want to stay out of legal trouble.

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Owning or running a small business comes with a special set of challenges that larger companies do not face. Major national brands have a lot of advantages, with the biggest one being that a single misstep probably won't derail a business.

That is not always true for owners of small businesses, where the distance between success and failure can be precarious. Sometimes seemingly small decisions can send a smaller company on a course that can't be corrected.

In some cases, however, it is possible to plan ahead to avoid certain pitfalls.

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The benefit of working for a large company is gaining access to an employer-sponsored 401(k) – a critical tool that helps millions of workers save for retirement.

But if you are a small-business owner, you should know that you have several tax-advantaged savings plans at your disposal that allow you to sock away substantial funds for your golden years.

Better yet, the annual contribution limits for all of these plans increased in 2019, so now's a better time than ever to start funding one.

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Like departments and agencies throughout government, the Air Force is tuning its acquisition methods to get closer the speed of technology, and will be holding its first live pitch day in March, with an available funding pool of $40 million.

The Air Forces Small Business Innovation Research program has issued a call to start-ups and small businesses—those with fewer than 500 employees—to offer pitches on innovative technologies for secure communications, down-range battlefield operations and digital technologies.

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So what sets those who actually take the plunge from those who only dream? What pushes a keen hobbyist or excellent amateur into actually becoming a business owner? A recent study of more than 400,000 people out of MIT came to decisive answer, and it is not the one you are probably expecting.

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I started my first business out of my university dorm room, and like most startup business owners, I had to be resourceful and use whatever tools I could afford. Thus, I taught myself how to use Photoshop and I designed my own business cards, my own logo and all of my own marketing materials — and they looked bad. Unfortunately, friends, family and everyone who I marketed my startup entertainment business to knew that my branding materials looked bad — except for me.

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Micro influencers are social media personalities with anywhere from 2,000-50,000 followers. The numbers vary depending on the source, but their importance is universal. They are a great cost efficient way to provide targeted advertising for small businesses with limited budgets

Here is what you need to know about how these people can benefit your small business.

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If you want to ensure new customers are able to find your business, then you need to know how to optimize your business for voice search, which is becoming one of the most popular ways of searching.

Voice search is not quite taking over the search world yet—but it is getting closer. Last year, more than half (58%) of consumers used voice search to find local business information, according to BrightLocal’s Voice Search for Local Business Study 2018. Almost half (46%) of voice search users searched for a local business daily; 28% used voice search to search for a local business about once a week.

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Effective Aug. 19, the Small Business Administration (SBA) is raising its monetary-based small business size standards for inflation by an average of 8.4%, an adjustment that the administration expects will allow 90,000 additional companies to participate in its loan and contracting programs. The SBA said that this increase could result in $750 million more total contracts awarded to small businesses and as much as $65 million more in small business loans.

In order to be considered a small business under current SBA guidelines, most general, heavy and civil construction companies cannot have more than $36.5 million of average annual sales receipts.

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Time is said to be spent or invested. But without time management, it can also be squandered.

Is your to-do list constantly growing? Do you feel like there are not enough hours in the day to meet your family, work and social obligations?

For a business leader, time management is especially problematic given their magnitude of responsibilities and limited hours in the day. Lost time is not only never found again, but not managing it strategically harms the executive's well-being, effectiveness and organizational performance.

My team and I had the opportunity to lead coaching sessions for executives of public and private companies worth billions. And one thing is clear-- how you manage your time leads to success or failure.

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Several customers owe you money, but you have no idea when those payments will arrive. Meanwhile, your vendors and contractors are contacting you daily to pay your own invoices. For small-to-midsize businesses (SMBs), this is an all-too-common cash-flow conundrum.

A recent Kabbage survey of 500 successful entrepreneurs showed cash-flow issues are front of mind for SMB owners. Of the respondents surveyed, 63 percent said they are regularly stressed or have anxiety due to cash-flow concerns. Yet, respondents have run successful companies for an average of 10.5 years.

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To say the United States has many small businesses would be an understatement — according to JP Morgan Chase & Co., more than 99% of Americas businesses are included in this category. Collectively, they contribute $5.9 trillion dollars to the economy every year.

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Selling a small business for the maximum value to the right purchasers on the right terms can be a tremendous challenge, even for experienced business owners. Buying and selling an existing company is a complex process, but one that should be demystified. At its most basic level, the process is straightforward, just like the purchase of a single item. The small-business owner sells the object (in this case, their own business) to a potential buyer for an agreed-upon price and mutually acceptable terms. Yet, as always, the devil is in the details -- in this case how the deal is structured.

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For small businesses, resources can be tight. Especially right now.
Limited budgets can present challenges for how businesses raise awareness, acquire customers, and generate revenue.

In fact, 39% of small business owners agree that a limited budget is a major roadblock in growing their businesses.

However, there are plenty of low-cost, high-yielding marketing hacks that can help you reach your customers.
Get featured in press by responding to journalists and podcasters
Personalize cold outreach campaigns
Correct Existing Mentions of Your Brand
Add videos to your landing page
Repurpose old blog content

Understand the Challenges Your Customers Are Facing
Before you can market during any period, you need to be able to solve a problem for your customers. During a pandemic, the problem you are solving may change. So you have to be able to communicate that. Part of this is just understanding the current climate. It is probably safe to say that many small business customers are hurting financially. Some may also be in a hurry to receive specific types of items. By understanding your market and staying up-to-date on news in your industry, you should be well versed on the basic challenges that might impact your strategy or talking points. However, Perkin also recommends surveying customers however possible so you can quantify how many of them are struggling in specific areas. Once you know the problems your customers are facing, you can work backward to create your marketing communication strategy.

Learn How to Communicate with New Customers
In fact, you may need to pivot all or part of your business strategy in order to stay afloat during the pandemic. For example, Marran pointed out a UPS client that previously sold pet costumes, but has recently shifted into manufacturing face masks and PPE. This is likely to be a temporary change. But they still need to shift their marketing and communication strategy toward hospitals and B2B customers, rather than focusing on the consumers they normally serve.

Seventeen-year-old Avi Schiffmann is an entrepreneur. But he is a different kind of entrepreneur. He’s not in it for the profits, fame and continued growth opportunities. At least, not right now.

Schiffmann, a high school teenager who lives in Washington State, has attracted worldwide attention through his amazing Survival Rate Calculator website, which tracks critical information related to the coronavirus outbreak. Since launching the site during the early stages of the pandemic, Schiffmann's web crawlers have been configured to pull in, parse and process real time data from the World Health Organization, Centers for Disease Control and other governmental websites and convert that data to show infections, deaths, recoveries and rates of change for all countries around the world. The site breaks down infections on user-friendly maps, provides health information and also attempts to calculate a survival rate of someone who contracts COVID-19, based on user-submitted health data of age, gender and other health factors.

Is the site popular? You bet. According to a profile of Schiffmann on Business Insider, the site attracts about 30 million visitors a day and 700 million total so far.

A small, overlooked federal agency is shouldering a massive relief effort for the nation's small businesses and their workers left reeling by the novel coronavirus. The U.S. Small Business Administration has committed to auditing every sizable emergency loan it approves, yet nearly two months since the $660 billion Paycheck Protection Program was launched, the agency has yet to make public the recipients of taxpayer aid.

Ninety-six percent of new entrepreneurs say the pandemic is motivating or giving them the motivation they needed to start their own business. This positive statistic comes from Azlo, a banking platform for small business owners, freelancers, and entrepreneurs.

In mid-March 2020, Azlo witnessed an uptick in new accounts opening. Wanting to understand the reasons behind the boost in business, Azlo conducted a survey. ‘The COVID Economy’ report interviewed 1,000 of Azlos newest customers across the United States.

Working from home has accelerated innovative team-building trends. How to make traits like agility, collaboration, and candor a permanent part of our management process.

The future of work arrived out of nowhere, on the back of a once-in-a-century pandemic. Team dynamics got challenged as members dealt with illness, trauma, and crisis. We've all been forced to rapidly and radically adapt to new working norms. The Ferrazzi Greenlight Research Institute has spent more than 15 years studying high-performing teams, but I've never seen entrepreneurs rise to the occasion as they have this year. When the crisis subsides, the temptation will be to turn back that progress and retreat into old behaviors.

Here is something good that has come out of the pandemic. Because people have had fewer buying opportunities, the countrys personal savings rate is the highest it’s been in 30 years. Retail sales have continued to grow and consumer confidence is at a six-month high.

But the biggest impact on the sales of smaller retailers has been online. According to the U.S. Department of Commerce, online sales have increased more than 44% compared with the previous year and, as more shutdowns, quarantines and other disruptions potentially loom, many expect this trend to continue. Small retailers in this area know this, and many have been investing heavily in e-commerce to succeed this holiday season.

Entrepreneurs have seized the opportunity to start new companies in a wide variety of industries during the Covid-19 pandemic. While not all of these ventures will be successful, businesses that help alleviate some of the new challenges created by the pandemic are poised for long-term growth. Here are three industries that hold promising opportunities for entrepreneurs looking to start new businesses.

1. Contactless Tech
2. Telehealth
3. Education Tech

Recovery is slow: In fact, more than half (56%) have experienced a slower recovery than expected after shelter-in-place orders began to expire, with nearly half of small business owners fearing they may need to shutter their business within six months if pandemic restrictions are not lifted or if shelter-in-place orders resume in the near-term.
    
Survival requires adaptability: Yet despite fear of survival, owners are demonstrating resiliency and adaptability, with about a third (30%) creating products/services to meet new needs and half (50%) of those with an online presence increasing their digital footprint to meet the moment. And, they’re looking for help in making those changes – nearly 70 percent of female and 60 percent of male small business owners say they need one-to-one small business advice.

They depend on their community: While small businesses continue to be important facets of communities, many small business owners have noted changes in their customers and worry that people will not be able to afford doing business with them. However, half of small business owners believe that there seems to be a renewed interest in shopping locally in their area.

1. Focus on the positive
2. Hit the reset button
3. Never give up
4. Network

News of the vaccine also raises questions for business owners: Can you require employees to be vaccinated, and if so, how do you go about it?

Employment lawyers and HR professionals say that policies regarding the flu vaccine are a good place to start. Many states mandate that hospital workers and other health care professionals, as well as school children and preschoolers in daycare, get flu shots and other vaccines. But it's not required for most professions. Generally, employers can require a flu vaccination, but an employee may be entitled to an exemption if he or she has a particular disability that needs to be accommodated, or a sincerely-held religious objection to taking the vaccine, says Michael Schmidt, a New York-based employment lawyer for Cozen O'Connor.

In both cases, the employer may have to pay for the vaccine or reasonable accommodation. If you refuse to make accommodations for an anti-vaxxer, it's possible to face a claim for violating the Americans with Disabilities Act (ADA), the Civil Rights Act, or the Occupational Safety and Health Administration's whistleblower protection program. Most of the time, Schmidt says, the advice is for employers to encourage employees to get a flu shot rather than try to create a policy that demands it. However, he notes, many would argue that the Covid-19 situation is far more threatening than the flu is at this point, meaning a vaccine may be more crucial to the overall health of a workplace.

Pivoting has become one of those hot topics in mainstream business media. When an economic crisis arises, countless think pieces are written about how to pivot your business to respond to the external environment. But pivoting is a huge gamble, requiring deep resources and the ability to fail with minimal consequences (hence why the term is often associated with venture-backed startups). And, one must ask oneself if there’s even a solid reason to pivot.

As a small business owner, while you might feel pressure to look anywhere and everywhere to increase your top line, resist the urge to pivot. Instead, focus on your mission.  

Define your mission
In the college admissions space, disruption is something we are used to. While high-profile recruiting scandals and a renewed focus on racial inequities have dominated headlines recently, a larger cultural shift was quietly occurring.

A business owner who spent nearly $46 million over the years on Facebook ads said he got booted from the platform without warning.

Jordan Nabigon, the CEO of the Ottawa, Ontario, content-curation site Shared, said Facebook deleted his companys main Facebook page without warning in October, and without providing an explanation. He shared a Medium post detailing his experience, which has received more than 400 claps from readers.

Nabigon spent $45,870,181 on Facebook advertising between 2006 and 2020 for Shared and his other company Freebies, according to expense reports reviewed by Business Insider. Shared employees three people full-time and 12 contract writers, Nabigon said.

Facebook increased its use of artificial intelligence to oversee advertising and other content during the COVID-19 pandemic, and Nabigon is among hundreds of business owners who said they suffered from Facebook's crackdown on ad policies.

Minimum wage is a complex issue for small businesses, says the Small Business Development Center in Binghamton.

The SBDC adds that, typically, small businesses have a close relationship with their employees and if they could pay them more originally, they would.

They add that they believe some business owners may have to pick up the slack in order to keep costs low.

The pandemic is accelerating existing trends.

Covid-19 has initiated some trends and altered the direction of others, but its most enduring impact will be as an accelerant. Take any trend--social, business, or personal--and fast-forward 10 years. Even if your company isn't living in the year 2030 yet, the pandemic has spurred changes in consumer behavior and markets. This is clear in the rapid increase in online shopping, in the shift toward remote delivery of health care, and in the spectacular increase in valuation among the biggest tech firms.

The more disruptive the crisis, the greater the opportunities--and the risks.

The Small Business Administration has extended deferment periods for all of l its disaster loans made either in 2020 or 2021, the agency announced on Monday.

The extended deferment includes the SBAs Economic Injury Disaster Loan – or EIDL – program, which many businesses that did not qualify for Paycheck Protection Program loans or other funding used to bridge the losses incurred during the COVID-19 pandemic.

All SBA disaster loans made in 2020 will have the first payment due date extended from 12-months to 24-months from the date of the note, the agency said. Disaster loans made in 2021 will have a first payment due date extended from 12-months to 18-months from the date of the note.

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