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B2B Marketing News: The B2B Categories Rising During Crisis, New Search Traffic Data, B2B Marketplaces See Growth, & Google’s New Ad Features

10 B2B Tech Categories Gaining Interest Because of COVID-19
Telemedicine, electronic signature, online conferencing, and mobile app development were the most swiftly-rising B2B technology software categories, according to recently-released report data, showing rises of as much as 613 percent since the global health crisis began. MarketingProfs

Magnifying the Massive Growth of B2B Marketplaces
87 percent of B2B buyers and 97 percent of millennial B2B buyers purchase through online marketplaces, according to recently-released report data, also showing that millennials have preferred review websites and web search as top pre-purchase research resources. G2

Exclusive: Mary Meeker's coronavirus trends report
Mary Meeker, publisher of the Internet trends report since 1995, recently released a special coronavirus trends update, which found that on-demand platforms and online marketplaces have been seeing big numbers and high growth, among other items of interest to B2B marketers. Axios

LinkedIn Is Working on Polls and a New Hashtag 'Presentation Mode
Microsoft-owned LinkedIn (client) has been testing poll and hashtag presentation mode features, items that could eventually become part of the professional social network for its 675+ million members. Social Media Today

Marketing Benchmarks and Trends Overview: The Surprising Impact of COVID-19 on Organic Search Traffic
Some 63 percent of marketers said that they are increasing their focus on SEO due to the ongoing global health crisis, while organic search traffic for overall B2B industries grew by 11 percent during the first quarter of 2020, according to new survey data of interest to digital marketers. Skyword

How Different Generations of Consumers Use Social Media [Infographic]
Gen Z is most likely to use Instagram to follow brands, while millennials and Gen X prefer Facebook, according to recently-released business and consumer survey data, which also showed that when it came to making purchasing decisions, YouTube was the leading social media platform for members of all three demographics. Social Media Today

Millennials, Gen Z Want Distraction—and Action—From Brands During Crisis
During the pandemic, baby boomers say that they want brands to support their employees and donate to the needy, while younger generations say they are paying more attention to how brands are advertising, according to recently-released survey data. Adweek

Facebook Is Testing Longer-Lasting Stories, With an Option to Keep Stories Active for 3 Days
Facebook has been testing an option that allows ephemeral stories to extend their traditional publishing lifespan from 24-hour to three days, a feature that could eventually attract more brands to Facebook Stories. Social Media Today

Google Ads Data Hub testing audience lists for display campaigns, adding new features
Google has begun testing an array of new features within its Google Ads Data Hub — changes that could bring marketers the ability to work with same-day impression data, new sand-boxing options, and more, the search giant recently announced. Marketing Land

Strength in Customer Journey Mapping A Distinguishing Factor for B2B CX Leaders
Mapping out customer journeys to learn key touch-points is the primary characteristic of B2B marketing customer experience (CX) leaders, according to newly-released survey data, followed by collecting and acting on Net Promoter Scores. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at urgency without clarity on digital transformation by Marketoonist Tom Fishburne — Marketoonist

Facebook Employee Wastes Whole Day on Facebook Again — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Why Personal Branding Is More Important Than Ever For The C-Suite — Forbes
  • Lee Odden — 28 Social Media Experts to Learn From (Listed by Platform and Skill) — Social Agency Scout
  • Joshua Nite — 10 Tips for Changing Business Strategies During Times of Crisis — Small Business Trends
  • Lee Odden — Up next on Live with Search Engine Land: Content marketing during COVID-19 — Search Engine Land

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thank you for taking the time to join us, and we hope you'll return next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: The B2B Categories Rising During Crisis, New Search Traffic Data, B2B Marketplaces See Growth, & Google’s New Ad Features appeared first on Online Marketing Blog - TopRank®.



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Lego-based robot sanitizer created at refugee camp

Refugees at the Zaatari camp in Jordan have designed a robot prototype made from LEGOs, which automatically dispenses sanitizer to avoid contact with the bottle and help prevent the spread of the coronavirus.




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Lego-based robot sanitizer created at refugee camp

Refugees at the Zaatari camp in Jordan have designed a robot prototype made from LEGOs, which automatically dispenses sanitizer to avoid contact with the bottle and help prevent the spread of the coronavirus.




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San Diego opera singer swaps concert stage for front porch

Opera singer Victoria Robertson is accustomed to performing on stages much bigger than the five-foot wide front porch of her San Diego home. But with concert venues closed and work at a standstill due to the coronavirus pandemic, she decided to make the most of it.




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The object of comedy [Electronic book] : philosophies and performances / Jamila M.H. Mascat, Gregor Moder, editors.

Cham : Palgrave Macmillan, 2020.




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Negotiating a settlement in Northern Ireland, 1969-2019 [Electronic book] / John Coakley and Jennifer Todd.

Oxford : Oxford University Press, 2020.




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HIV and tuberculosis : a formidable alliance [Electronic book] / Irini Sereti, Gregory P. Bisson, Graeme Meintjes, editors.

Cham : Springer, [2019]




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Focal points in negotiation [Electronic book] / Rudolf Schuessler, Jan-Willem va der Rijt, editors.

Cham, Switzerland : Palgrave Macmillan, [2019]




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Does India negotiate? [Electronic book] / Karthik Nachiappan.

New Delhi : Oxford University Press, 2020.




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Computational neuroscience : Second Latin American Workshop, LAWCN 2019, São João Del-Rei, Brazil, September 18-20, 2019, proceedings [Electronic book] / Vinícius Rosa Cota, Dante Augusto Couto Barone, Diego Roberto Colombo Dias, Laila Cris

Cham, Switzerland : Springer, [2019]




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Building the Buddhist revival : reconstructing monasteries in modern China [Electronic book] / Gregory Adam Scott.

New York, NY : Oxford University Press, 2020.




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Basic math for game development with Unity 3D [Electronic book] : a beginner's guide to mathematical foundations / Kelvin Sung, Gregory Smith.

Berkeley, CA : Apress, 2019.




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Cruise Ship Astronomy and Astrophotography Gregory I. Redfern

Online Resource




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Computational fluid-structure interaction: methods and applications / Yuri Bazilevs, Department of Structural Engineering, University of California, San Diego, USA, Kenji Takizawa, Department of Modern Mechanical Engineering and Waseda Institute for Advan

Barker Library - TA357.5.F58 B39 2013




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Black Panther. writer, Don McGregor ; penciler, Gene Colan ; inker, Tom Palmer ; colorists, Glynis Oliver and Mike Rockwitz with Gregory Wright ; letterers, Joe Rosen with Jade Moede

Hayden Library - PN6728.B53 M347 2017




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Black Panther epic collection / writers, Don McGregor, with Stan Lee ; breakdowns/pencilers, Rich Buckler & Billy Graham, with Jack Kirby, Gil Kane & Keith Pollard

Hayden Library - PN6728.B53 M34 2016




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Demystifying economic markets and prices: understanding patterns and practices in everyday life / Gregory R. Woirol

Dewey Library - HB221.W64 2019




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Carlos Slim: the power, money, and morality of one of the world's richest men / Diego Enrique Osorno ; translated by Juana Adcock

Dewey Library - HC132.5.S55 O85313 2019




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Economic integration in the Maghreb: an untapped source of growth / an IMF staff team led by Alexei Kireyev, with Boaz Nandwa, Lorraine Ocampos, Babacar Sarr, Ramzy Al Amine, Allan Gregory Auclair, Yufei Cai, and Jean-François Dauphin

Online Resource




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Arresting power: resisting police violence in Portland, Oregon

Hayden Library - HV8148.P73 A77 2015




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Out of the night and into the dream : a thematic study of the fiction of J.G. Ballard / Gregory Stephenson

Stephenson, Gregory




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Numerical simulation : theory and analysis / edited by Gregory Rago




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Discrete geometry and symmetry : dedicated to Károly Bezdek and Egon Schulte on the Occasion of their 60th Birthdays / Marston D. E. Conder, Antoine Deza, Asia Ivić Weiss, editors




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How to Exclude Specific Categories from WordPress RSS Feed

Do you want to exclude specific categories from RSS feed on your WordPress site? Many site owners use some categories for content that they don’t want to appear in the RSS feed of their site. In this article, we will show you how to exclude specific categories from WordPress RSS feed.

complete article




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Lego Life Social Networking for Kids

There are Lego bricks and Lego movies, Lego videogames and Lego books. The stackable, sortable plastic molds permeate all corners of society. Today, it carves out a new space online: Lego Life, a social network built specifically for kids. The entire experience is contained within an app that is available in the App Store and in Google Play.

complete article




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Australian politics in the twenty-first century : old institutions, new challenges / Glenn Kefford, Hannah Murphy-Gregory, Ian Ward, Stewart Jackson, Lloyd Cox, Andrea Carson ; foreword by Tanya Plibersek

Kefford, Glenn, author




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Computational biology: a hypertextbook / Scott T. Kelley, Department of Biology, San Diego State University, San Diego, California, and Dennis Didulo, Becton, Dickinson and Company, San Diego, California

Online Resource




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The Data and Analytics Playbook: Proven Methods for Governed Data & Analytic Quality / Lowell Fryman, Gregory Lampshire, Dan Meers

Online Resource




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The M.V.M. Cappellin glassworks and the young Carlo Scarpa: 1925-1931 / edited by Marino Barovier and Carla Sonego

Rotch Library - NK5205.S28 A4 2018




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Un juego con espejos que se desplazan: Jorge Luis Borges y el monólogo dramático / Gabriel Linares

Online Resource




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Homenaje a Tomás Segovia: maestro, ensayista, traductor y sobre todo poeta / Luzelena Gutiérrez de Velasco [and thirteen others]

Online Resource




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International negotiation: a process of relational governance for international common interest / Evangelos Raftopoulos

Dewey Library - JZ6045.R335 2019




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Gendered agency in war and peace: gender justice and women's activism in post-conflict Bosnia-Herzegovina / Maria O'Reilly

Online Resource




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Bargaining over the bomb: the successes and failures of nuclear negotiations / William Spaniel

Dewey Library - JZ5675.S686 2019




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Arguing about alliances: the art of agreement in military-pact negotiations / Paul Poast

Dewey Library - JZ1314.P63 2019




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Negotiating governance on non-traditional security in Southeast Asia and beyond / Mely Caballero-Anthony

Dewey Library - JZ6009.S644 A57 2018




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Screening communities: negotiating narratives of empire, nation, and the Cold War in Hong Kong cinema / Jing Jing Chang

Hayden Library - PN1993.5.H6 C46 2019




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How to design logos, symbols, and icons : 23 internationally renowned studios reveal how they develop trademarks for print and new media / Gregory Thomas

Thomas, Gregory, 1949-




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Neoplatonism and Indian philosophy / Paulos Mar Gregorios, editor




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Prolegomena. English

Kant, Immanuel, 1724-1804




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Prolegomena. English

Kant, Immanuel, 1724-1804




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Moral skepticism : new essays / edited by Diego E. Machuca




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Formal logic / Paul A. Gregory

Gregory, Paul A., author




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Prolegomena. English

Kant, Immanuel, 1724-1804, author




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Mary Midgley: an introduction / Gregory S. McElwain

Dewey Library - B1647.M474 M34 2020




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New Research Analyzes State-Level Impact of USDA Proposal to End SNAP Broad-Based Categorical Eligibility

This interactive data visualization uses SNAP quality control data from fiscal year 2016 and microsimulation modeling to provide detailed information on the demographic characteristics of those at risk of losing benefits.




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Leisurely Islam : negotiating geography and morality in Shi'ite South Beirut / Lara Deeb & Mona Harb

Deeb, Lara, 1974- author




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Revenue management for hospitality and tourism / [edited by] Patrick Legohérel, Elisabeth Poutier and Alan Fyall




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Jurisdiction and private international law / edited by Patrick J. Borchers, director of the Werner Institute for Negotiation and Dispute Resolution, professor of law and adjunct professor of philosophy at Creighton University, USA




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McGregor on damages. First supplement to the twentieth edition / by James Edelman

McGregor, Harvey, author