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Anheuser-Busch announces Michelob ULTRA Zero release

Anheuser-Busch, St. Louis, announced the introduction of Michelob ULTRA Zero, a new alcohol-free brew. With only 29 calories, it is an alcohol-free beer that is brewed to remove alcohol with a 0% alcohol by volume.




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Harpoon x L.L.Bean Harvest Lager

Harpoon Brewery, the maker of New England's Original IPA, and L.L.Bean, the iconic American outdoor retailer, announced the release of the Harpoon x L.L.Bean Harvest Lager. 




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Making Moves event welcomes more than 400 beer, beverage leaders

The National Beer Wholesalers Association’s Building Relationships and Empowering Women (BREW) initiative and the Alliance for Women in Beer co-hosted the largest Making Moves to-date, as more than 430 attendees joined the two-day event to gain valuable leadership skills and celebrate women’s important role in the beverage industry.




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Xpress Harder Iced Tea

Michael Michail and Universal Brands Inc. debuted Xpress Harder Iced Tea, a 9.9% ABV hard iced tea available in a 24-ounce single serve can.




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TailGate Brewery’s Peanut Butter Milk Stout

TailGate Brewery announced the return of its Peanut Butter Milk Stout, available for a limited time only this fall and winter.




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2024 Wholesaler of the Year: Silver Eagle Distributors Houston

With more than 1,100 employees who serve Greater Houston, including the counties of Harris, Fort Bend and Montgomery, Silver Eagle Houston has built a portfolio of alcohol and non-alcohol products, led by Anheuser-Busch, Constellation Brands and Mark Anthony Brands, that hits all the key needs of its consumers.




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Chobani, La Colombe release pumpkin spice portfolio

Chobani, New Berlin, N.Y., and La Colombe, coffee roaster, are getting into the festive fall spirit with the reveal of their 2024 pumpkin spice collection, which includes two new seasonal products – Chobani Pumpkin Spice Greek Yogurt Drink and Chobani Pumpkin Spice Barista Oatmilk. 




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Doodles, AriZona Beverages collaborate on packaging, giveaway

Together, Doodles and AriZona Beverages are launching a limited-edition Doodles-branded Iced Tea with Lemon drink, blending art, nostalgia, and a classic American refreshment.




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Eggo, Two Rivers Coffee collaborate to create Eggo Coffee

The waffle experts at Eggo and the coffee connoisseurs at Two Rivers Coffee Co. have united to transform your favorite waffle flavors into brewed blends of Eggo Coffee. 




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Coffee mate KIT KAT Flavored Creamer

In addition to the KIT KAT Flavored Creamer, Nestlé’s Coffee mate unveiled a slew of new Coffee mate products — from liquid creamer flavors to ready-to-drink (RTD) iced coffee.  




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Coffee mate unveils Bagel & Cream Cheese Creamer giveaway

Nestlé’s Coffee mate is pushing flavor boundaries once again, giving coffee-obsessed fans the sweet chance to enjoy the classic break time snack— bagels and cream cheese — ahead of National Coffee Day (Sept. 29). 




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Brisk Iced Tea turns Doja Cat into Claymation icon

Brisk Iced Tea, a brand of PepsiCo, Purchase, N.Y., has teamed up with the artist to revive its classic Claymation advertisements and encourage fans to put themselves first.




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Death Wish Pumpkin Chai Coffee

Death Wish Coffee Co. announced the return of its most demanded seasonal blend: Pumpkin Chai. 




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Out-of-home coffee consumption reaches pre-pandemic levels

Findings showed that home remains the most popular place for coffee consumption.




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Califia Farms’ seasonal portfolio

Califia Farms, a leading, premium, plant-based beverage brand, announced its seasonal portfolio for fall and winter. 




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International Delight unveils Creamer Costumes for Halloween

International Delight, a brand of Danone North America, Denver, Colo., is bringing main character energy to Halloween festivities this fall with the introduction of its creamer bottle costumes, based on two of the brand’s fan-favorite flavors: French Vanilla and Pumpkin Pie Spice.  




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Fire Department Coffee supports firefighters battling breast cancer

The coffee company launched an initiative to raise funds for firefighters diagnosed with breast cancer through its Fire Dept. Coffee Club and Fire Dept. Shirt Club.




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L.A. Libations gives new meaning to brand building

L.A. Libations’ Co-Founder and CEO Danny Stepper details that relationships are the foundation on which the beverage incubator, creator and accelerator company is built on.




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C4 leans into world of sports to fuel consumers

With consumers’ ever-changing energy drink needs and wants, Nutrabolt and its C4 brand have resonated with shoppers thanks to its diverse portfolio. To build upon this, the company is embracing its nimble, innovative mindset for its Active Nutrition business.




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Energy drink category expands offerings, appeals to broader base

With the continued blurring of lines in the functional beverage space, experts highlight how the energy drink category can rise above the clouds by expanding on wellness attributes, variety and accessibility.




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Yerbaé Peachy Mimosa Twist and Raspberry Sorbet

Yerbaé Brands Corp., a plant-based energy beverage company, announced the launch of two additions to its zero-calorie, zero-sugar energy lineup: Peachy Mimosa Twist and Raspberry Sorbet.




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Red Bull’s seasonal energy drinks available with and without sugar

Red Bull revealed the anticipated 2024 Red Bull Winter Edition Iced Vanilla Berry, a new seasonal offering that delivers Red Bull Energy Drink with the taste of blueberry and vanilla. For the first time in the Red Bull Editions lineup, this Winter Edition will be available with and without sugar.




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ON breakfast-inspired flavors, tropical-infused flavors

Optimum Nutrition (ON), part of Glanbia Performance Nutrition, introduced four new, limited-edition flavors across the brand’s Gold Standard 100% Whey and AMIN.O. ENERGY product lines.




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ROAR Cherry Limeade Plus Powder and Blackberry Lemonade

ROAR Organic unveiled its newest offerings: Cherry Limeade Plus Powder and Blackberry Lemonade, ROAR’s latest flavor addition to its ready-to-drink beverage line. 




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DripDrop Zero Sugar Peach, Watermelon

DripDrop announced the launch of three new offerings for its Zero Sugar lineup: Zero Sugar Peach, Zero Sugar Watermelon, and a four-flavor Zero Sugar Variety Pack.




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PepsiCo reaches 2025 goal on water-use efficiency in high water-risk areas

PepsiCo, Purchase, N.Y., announced that it reached its 2025 global goal of a 25% improvement in operational water-use efficiency in high water-risk areas, two years ahead of schedule, based on 2023 data versus a 2015 baseline.




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7-Eleven to release limited-edition Gatorade variety

7-Eleven Inc. is bringing the first taste of midnight to stores nationwide with a new limited-edition flavor of Gatorade Thirst Quencher – Midnight Ice.




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Local Weather Wildberry

Local Weather announced the launch of its newest flavor: Wildberry.




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Earthy Andy Hawaiian Hydration

NBPure, in partnership with influencer, bestselling author and mom Andrea Hannemann, announced the launch of Earthy Andy Hawaiian Hydration.




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Primera Technology releases AP380 Label Applicator

Manufacturer of specialized digital printing equipment Primera Technology Inc. announced its AP380 Label Applicator.




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Vidoejet Technologies reveals pallet labeler to help warehouses

Videojet Technologies launched the new Videojet 9560 PL pallet labeling system.




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Pepperl+Fuchs presents new tablet for use in hazardous areas

Pepperl+Fuchs launched a new tablet for professional use in hazardous areas in Zone 2/22, Division 2.




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EXAIR’s new FloodStream liquid nozzle fit for spray applications in tight quarters

EXIAR now is offering the 1/8 NPT FloodStream Liquid Atomizing Spray Nozzle for spraying processes where space is at a premium.




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Emerson increases reliability in heat trace installations

Emerson’s Nelson AXPC Connection Kits are engineered to fulfill the increased safety requirements of NEC/CEC hazardous location codes, the company notes.




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Multi-Conveyor’s accumulation design defeats application challenges

Multi-Conveyor has built a series of carbon and mild steel constructed modular plastic belt conveyors.




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Nokia reveals automated inventory counting capability

Nokia recently launched a true inventory counting capability for Nokia Autonomous Inventory Monitory Service (AIMS). 




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Texwrap shows off bundlers, sealer at PACK EXPO 2024

ProMach’s brand Texwrap demonstrated its updated DX-130 Dual Roll Bundler and the Kayat SRX-CUF Single Roll Bundler at PACK EXPO.




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Ocean Spray Zero Sugar

Ocean Spray Cranberries Inc., the agricultural cooperative owned by roughly 700 farmer families, announced the launch of Ocean Spray Zero Sugar Juice Drink, the first beverage from Ocean Spray with zero grams of sugar and no artificial sweeteners.




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Ocean Spray Cocktail Mixers

Ocean Spray introduced an all-new line of Cocktail Mixers to make hassle-free cocktails at home.  




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Ocean Spray rolls out new brand identity

Ocean Spray Cranberries Inc. unveiled a new brand identity. The refreshed approach marks the first major brand overhaul in more than two decades. During this process, the strategy was fueled by the vision of being “wildly uncommon.”




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Outshine Fruit & Yogurt Smoothies creates adult fruit cocktail kit

Outshine Fruit & Yogurt Smoothies is giving fans an “oh so squeezy” reason to elevate their cocktails (or mocktails) by combining the fruity blends of a smoothie with their beverage of choice.




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2024 State of the Beverage Industry: Juice appeals to consumers for both wellness, enjoyment

This year’s State of the Industry report on juice and juice drinks highlights how juice manufacturers are taking a proactive approach to meet consumers’ health and wellness goals.




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Tropicana, Ciara Miller team up with launch of Tropicana Refreshers

To remind everyone that summer isn’t over, Tropicana is teaming up with Ciara Miller of the hit show “Summer House” to launch Tropicana Refreshers, the brand’s refreshed line of juice drinks made with real fruit juice and no artificial sweeteners.




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New oil shear brakes from Force Control eliminate costs, downtime

Force Control Industries, a leader in oil shear technology, unveiled its new MagnaShear motor brakes.




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2027 EPA standards prompt changes for heavy duty vehicles

Last year, the EPA unveiled a set of proposals geared toward minimizing the levels of greenhouse gases, hydrocarbons, nitrogen oxides and particulate matter released into the air. Those standards would apply to light- and medium-duty vehicles and would phase in over model years 2027 through 2032.




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Advance Driver Assistance Systems gradually gaining greater acceptance, adoption

Toward the end of the last decade, the Federal Motor Carrier Safety Administration recognized the need to boost adoption of advanced driver assistance systems and in 2020 launched the Tech-Celerate Now initiative to promote awareness and implementation of ADAS.




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Continental creates ContiConnect LITE for checking truck tires

Tire and automotive technology supplier Continental Tire introduced the ContiConnect LITE.




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Isuzu Commercial Truck creates craft beer truck in collaboration with Summit Truck Body

Isuzu Commercial Truck of America Inc. announced the development of a new craft beer truck with Summit Truck Body.




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Commercial vehicle leasing companies increasing EV, but diesel still dominates

Electric vehicle deployment for leasing of commercial vehicles are increasing, however, diesel vehicles still dominate the market. But experts note that as the gap narrows in terms of costs, so too will the market share.




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Diesel, gasoline prices remain relatively unchanged, year-over-year

Compared with last year, summer fuel prices for gasoline and diesel has remained stable. Alternative markets competition still coming from emissions versus price with traditional fuels.