Donald Trump Jr. has struck trouble with a claim against Barack Obama that the President plagiarized him when speaking to the Democratic National Convention this week.

Democratic presidential candidates broke with one another at the second presidential debate over decriminalizing illegal border crossings, effectively leading to an open border.

The 39-year-old actress wants to have her legal name restored back after being known as Jenna Tatum throughout their marriage according to documents obtained by TMZ on Thursday.

The NHS Nightingale Hospital in Birmingham will initially have 500 beds to treat coronavirus patients, with the capacity for 2,000. A conference centre at UWE Bristol is also being constructed into a hospital.

When the super-rich take to the open sea, they do it in style. They climb aboard outrageous superyachts with eye-popping features. Some of these boats are available through SuperYachtsMonaco.

DEREK LAWRENSON - WORLD OF GOLF: Perhaps no American golfer in the past 35 years has had the ability to rub Europeans up the wrong way quite like Paul Azinger.

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JONATHAN McEVOY: Jean Todt, usually reluctant to tell you the time, was quite right to upbraid drivers for moaning that they are not consulted over technical changes.

Adele showed off her incredible seven stone weight loss in a tight black mini as she posed up on her Instagram this Tuesday.

Zanzibar is not just exotic, it's rock'n'roll. Queen frontman Freddie Mercury was born here and visitors are prone to taking selfies outside his old home, now known as Mercury House.

Dr Mike Gil is a research fellow at the University of California, but also, perhaps not surprisingly, a National Geographic Explorer. He told MailOnline Travel about his epic adventures.

It was designed by Briton Ben Edwards from Melbourne-based Studio Edwards and costs AUS$99,000 (£52k/$64k). It's divided into three rooms, including a shower pod.

City Zip Company wanted to launch £30-a-ticket thrill seekers from the 150ft-high roof of St David's Hotel and Spa in Cardiff - and land on the other side of Cardiff Bay. Russell T Davies opposed plans.

The Comfort Inn, in Coober Pedy, 846km north of Adelaide, was turned into a motel in 1988 by Deane and Valerie Clee.

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The 'mummy tax' accusations came after it emerged the Chancellor will impose a real terms cut on statutory maternity pay.

The 'mummy tax' accusations came after it emerged the Chancellor will impose a real terms cut on statutory maternity pay.

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The Euphoria star, 47, opted for colourful yellow joggers for the outing, while Kimberly, 39, opted for blue flared jeans and a navy t-shirt in Brentwood, California on Tuesday.

Kenzie Kennedy, 23, from California, has been taking to TikTok to share footage of her one-year-old son Carson snuggled up with their dog Reiney at bedtime.

Miles Armstead, 44, had been doing yard work outside of his home on the 7500 block of Ney Avenue in Oakland on Friday, when his former neighbor, Jamal Thomas, 43, is allegedly to have shot him.

Heavyweight champion Anthony Joshua has vowed not to rest in his pursuit of boxing world domination after beating Wladimir Klitschko at Wembley. Joshua knocked down Klitschko in the 11th round.

Following Fernandes' £68million arrival from Sporting Lisbon, he has yet to partner Pogba in midfield due to the latter being out injured with persistent ankle problems this season.

Reddit user namedmydaughterpasta opened up about her situation on the 'Am I the A**hole forum, explaining that she named her daughter Elizabeth Anya Jane.

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Charlene Egan, from Berkshire, posted before and after photos of her shed on Facebook group DIY On A Budget Official - and praised her husband's efforts after he turned it into a stylish bedroom.

Chelsea star Christian Pulisic has promised to donate Mexican food to the workers at an American hospital every Saturday for the next month as they continue to fight coronavirus.

NASA and the European Space Agency have used pollution monitoring satellites to track the decrease in nitrogen dioxide levels over the past two months during the coronavirus outbreak.

A creative Australian mum has shared images of the jungle-inspired bedroom she decorated herself for her son. Posting online, she used wall prints, rustic styled furniture and orange and green colours.

Land acquisitions have raised a number of concerns related to fair compensation, valuation of land, definition of 'public purpose' and other issues. As the government moves to amend the Land Acquisition Act, Priya Parker and Sarita Vanka present a legislative brief on the proposed changes.

DMK President M K Stalin slammed the fiscal management of the ruling AIADMK while AMMK leader TTV Dhinakaran said it was not "acceptable" that the government has burdened its employees with such a measure.

Breast milk, the first vaccine, provides baby with essential nutrients, antibodies and factors that protect against infection.

In the snap, Sara Ali Khan can be seen wearing a peach coloured, off-shoulder dress. In terms of accessories, she is wearing a metallic watch and has put on nude make up.

A bowl of noodles is not only a comfort food, but one can make it healthier by adding veggies, eggs or even give it a desi tweak by preparing a biryani out of it.

The Coronavirus crisis has left us all reevaluating our priorities in life. Bollywood celebrities too have had to pause their busy lives during the lockdown and spend time reflecting. Radhika Madan shared what has been the biggest learning from the crisis

Guava is among the most common fruits enriched with numerous minerals and vitamins. People of all age groups love to gorge on this unique flavoured fruit during its season. However, there's always a doubt whether feeding guava is good for babies

Shares of Borosil Glass Works have increased threefold over the past one year as the company has posted strong revenue and EBIDTA growth over the past few quarters.

In an interview with CNBC-TV18, Satpal Arora, MD of Tourism Finance Corporation of India (TFCI), talked about the state of business and the outlook ahead.

Between stay-at-home orders and the manic Minnesota weather, I’ve found myself at home for the last four weeks looking for something, really anything, to occupy time. One can only take so many walks in a day. Naturally, I turn to YouTube, Netflix, Hulu, Amazon Prime, Disney+ and all of the other video streaming sites for entertainment.

As a marketer, this makes me wonder what those streaming sites are seeing in their analytics. Obviously, views must be up by an unbelievable amount. But, what about engagement? How many people are completing the videos they start? Are they watching more? Unless it’s Tiger King, the answer is unknown (it’s impossible to look away from Tiger King). But those streaming sites aren’t the only ones that might have some fascinating new data to look at.

Social sites and YouTube provide a host of different metrics and analytics options. While each data point serves a purpose, there are a few key performance indicators (KPIs) that are more important to track to better understand your audience and improve content performance.

Video Analytics and Content Benchmarks

A recent study from video streaming site Vidyard established some useful benchmarks for video content:

• 52% of viewers watch a video all the way through
• 68% will watch the entire video if it’s less than 60 seconds
• 25% will finish a video if it’s more than 20 minutes

The same study found that the most common business-created videos are webinars, demos and social media videos, and are most likely to be published on websites, social media and YouTube.

Of course, these benchmarks will vary by audience, by industry, by the light of the silvery moon — basically, take them as a starting point and customize from there. Here’s the process we recommend.

Using Video Analytics to Optimize Your Video Content

1 — Use Demographics to Understand Your Audience

The first step to increasing content engagement and effectiveness is to gain a better understanding of your audience. To do that, it’s critical to monitor demographic data in your video analytics platform. Most will give you basic demographic data, like location, age, language and device use. Some will give you user interest data, income estimates and even company data.

Knowing this information helps you create more relevant content. For example, if you find that your audience primarily speaks English, but there is a growing subset of French speakers accessing your videos on mobile devices, you might want to consider adding French caption options for mobile users.

If you see an increase in viewers from a specific geographic area, you will want to look at the analytics for that region to determine what content is attracting the new audience and how they are engaging while they’re watching and immediately afterward.

2 — Use Awareness and Engagement Metrics to Understand Audience Demand

Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold. Of course, this data will drive your go-forward strategy, but it will also help you improve performance right away by adjusting promotion tactics and featured content.

For example, if you see an uptick in video views week over week for a particular video, that indicates that the topic is becoming increasingly popular. To prove that, you will want to look at engagement metrics like watch time, clicks on your call to action (CTA), and subscribers gained or lost. If you see an uptick in views and a corresponding uptick in engagement, you’re going to want to feature that video more prominently. If you see an increase in negative engagement —  a loss of subscribers — or if viewers are dropping off right away, that might indicate your video doesn’t quite match the intent for that topic.

This granular view of data can help you improve and optimize your existing content, create more strategic video content roadmaps, and provide viewers with content they want and need to make critical decisions later in the funnel.

[bctt tweet="“Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold.” @Tiffani_Allen" username="toprank"]

3 — Audit Your Video Library for Optimization Opportunities

Following the best practices for whichever video hosting platform you’re using can result in increased video visibility and better user experience. A great first step is to optimize video titles, descriptions, and tags. Then you can organize  your videos into different sections, playlists, or even channels to help the right audience find your content faster.

To determine your next steps, audit your existing video channels. Do you know at a glance what the video is about? Does the thumbnail image inspire a click? Does your channel, landing page or resource center adequately convey the type, purpose and content of your videos in a way that compels action?

If the answer is yes, go take a break. I recommend a few hours of Animal Crossing: New Horizons. It’s very soothing. But if the answer’s no, you’re not alone. And you do have the tools you need to create better video content. It’s all in your analytics.

As a quick disclaimer, if your videos are hosted on your website and you notice some odd user behavior patterns over the last month or so — increases in direct traffic, crazy long time on page — you might want to look into whether or not IPs are blocked for your team’s home IP addresses. Determine if the patterns are happening on a more global level, or if they’re localized to the geographic area surrounding your physical office.

If you want help with an audit, or just want to bounce some ideas around, we’re here to help. Tweet us @toprank or contact us to get started.

The post What B2B Marketers Need to Know about Optimizing Content with Video Analytics appeared first on Online Marketing Blog - TopRank®.

New York, NY : Oxford University Press, 2020.

New York, NY : Oxford University Press, 2020.

Cham : Springer, 2020.

Oxford : Oxford University Press, 2019.

Oxford : Oxford University Press, 2019.

Vienna : Springer, 2019.

Cham : Palgrave Macmillan, 2020.