India take on Belgium in their second game of the hosts' second round of the FIH Pro League encounters in Bhubaneswar.

FIH Hockey Pro League 2020: India will take on Australia in the first of the two matches in the home tie.

FIH Hockey Pro League 2020: India will face Australia in the second game after losing the first 4-3.

The state government’s decision to ease the lockdown restrictions for industries has received a huge response with 44,474 manufacturing units self-certifying online to resume operations. However, there is a hitch. Of the total requirement of 9.6 lakh workers, only 5.3 lakh workers have reported to work so far. This, even as the Centre for Monitoring Indian Economy pegged unemployment rate for Maharashtra in April at 20.9%.

The US needs it for all of the epidemiological work that needs to be done to protect Americans today and tomorrow, Pompeo asserted.

WHO food safety and animal diseases expert Peter Ben Embarek said live animal markets are critical to providing food and livelihoods for millions of people globally and authorities should focus on improving them rather than outlawing them.

The day 26 December 2019 is going to witness a rare phenomenon of the annular solar eclipse. This is going to be the third and final solar eclipse of 2019. Solar eclipses are quite common and occur at certain intervals. But

Pop star Selena Gomez, who is set to release new track Boyfriend, has made it clear that finding love in the times of coronavirus pandemic is nowhere near the top of her priority list. The track is part of

Mumbai based auto custom house, Bombay Custom Works, has modified a Jawa Forty Two model, and given it the spirit of adventure. The modified Jawa motorcycle looks like it means business and has an 'anywhere, any weather' kind of attitude.

TikTok star Bhavin Bhanushali has not just earned fame and recognition by entertaining people with his creative videos but has also won their hearts with his charming smile and brilliant acting skills. The star has already made his Bollywood debut

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creation without qualitative or quantitative effort towards the promotion of that content.

An imbalance of content creation and promotion is not only frustrating potential marketing performance, but it's wasting the investment made in creating great content. What good is that great content if no one sees it?

Below are 10 content promotion tactics that have stood the test of time and go beyond email blasts, social ads and simple social sharing on brand channels. When promotion is included in the content planning and creation process, it becomes part of a content marketing system that drives the kind of relevant, useful and engaging content customers are looking for.

1. Make Content Worth Sharing - While this seems obvious, in practice, many marketers are creating content to satisfy an editorial plan assignment like X content assets about topic Y per month vs. tapping data sources that can reveal what will actually resonate. Those data sources can be front line staff like Customer Service or Sales as well as social, web analytics and industry news. Insights about frequently asked questions, trending topics and provocative ideas can go a long ways towards creating content people actually want to consume and share with others.

2. Master the Headline - Without question we live in a fast moving world of short attention spans, Many people will only skim headlines so it is essential to make the most out of content titles. Email marketers already know this with subject lines and content marketings publishing blogs, ebooks, articles, microsites, campaign assets and social content should ensure headlines are relevant, succinct, imply urgency, are meaningful and show action.  There's a world of difference between "10 Essential Promotion Tactics" and "10 Essential Promotion Tactics That Drive Results".

3. Optimize for Share - For those that do click through to view content, make sure what they find is easily shareable. Blogs do this with social share icons and easy to share click to tweet messages. Reports, ebooks and any other digital content can be formatted for easy sharing as well.

4. Co-Create to Activate Influencers - What better way to reach relevant audiences that are ignoring ads than through relevant industry experts? Collaborating on brand content with the right influencers can inspire creative promotion to audiences that trust individuals more than brands. With more people turning to online sources of information, influencers can add credibility and reach to digital brand content.

5. Repurpose for Exposure on New Channels - Modular content uses templates to make republishing parts of your content on different channels or in different formats much easier and effective. Doing so deconstructs more robust content to specific elements that can be published for exposure. For example, we've been experimenting with having blog posts converted to infographics and then posting them to industry websites.

6. Create Distribution Channels - Email subscribers, social network connections, groups, and communities are all opportunities to attract and engage an audience around your shared interests. Each becomes a distribution channel for your content where you can share useful information and also do the kind of community content crowdsourcing that inspires active sharing.

7. Optimize for Attraction - There is no substitute for being the best answer for your customers at the moment they need the information and solutions your brand offers. Search Engine Optimization is not always a robust part of the content marketing process beyond keyword research informing content topics. An ongoing effort to optimize new content and optimize existing content for better performance on search engines can provide highly productive exposure at the very moment of need.

8. Publicize - Whether you contribute editorial to various publications opportunistically or secure recurring contributions to one publication, earned media can be a great way to connect your content with audiences that are interested. PR and media relations come in many forms ranging from someone actively pitching for interviews or story ideas about your brand to creating newsworthy experiences and content that is most likely to be covered by industry publications.

9. Syndicate - Something as simple as cross posting blog posts to author LinkedIn profiles, to a Medium account or to industry association websites can help your brand's content reach new audiences. Just be sure to link back to the source to help Google understand which to rank.

10. Create Conversations - Whether on LinkedIn or Facebook, video livestreaming is a great way to tap an existing social audience and instigate conversation around topics connected to your content. Recorded video is another option to create conversations and cross publish as Josh Nite and Tiffanie Allen have done for several years with our news posts and video on YouTube.

It should go without saying that content should be promoted, but after so many years of observing what brands are doing with content marketing, the imbalance between creation and promotion continues, especially when you consider stats like blog posts get an average of 8 social shares (BuzzSumo).

The key is to make content promotion a priority by including it in the planning process, setting content promotion goals and identifying the corresponding KPIs and by getting help with creating and implementing balanced content creation and promotion that actually works.

Outside of online advertising, what content promotion tactics have you found to be most effective?

The post Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results appeared first on Online Marketing Blog - TopRank®.

Eternal Bliss: Devotees offer tonnes of ghee to goddess Vardayini on ninth day of Navratri every year

[London] : London Society for Women's Suffrage. 58 Victoria Street, Westminster, [189-]

Our groundbreaking exhibition The Vietnam War: 1945–1975 is now in its fourth month on display. As its name implies, the exhibition begins the story of the Vietnam War at the end of World War II—but don’t be misled into thinking the exhibition ends when the troops were called home in 1975. It actually continues into...

The post “Where have all the comments gone?”—Visitor Thoughts on the Vietnam War appeared first on Behind The Scenes.

Hayden Library - PN6710.C48 2017

Regina, Saskatchewan, Canada : University of Regina Press, [2018]

Hayden Library - PN1995.9.D6 W44 A1 2016

Greenwood, Sue, author

Recently, Copyblogger made a shocking announcement: they were killing their Facebook page, even though they had 38,000 fans. Interestingly, this follows their decision earlier this year to close comments on their blog as well.

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It is important for entrepreneurs to understand how social media is evolving and changing -- 2.8 billion people use social media. In terms of advertising new products and services, there are few things more potent and ubiquitous than social media.

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In 2015-16, roughly four-in-ten adults across the emerging nations surveyed by Pew said they used social networking sites, and as of 2017, a majority (53%) use social media. Whereas, over the same period, social media use has generally been flat in many of the advanced economies surveyed.

Internet use and smartphone ownership have also stayed level in developed markets over the same period vs rising in emerging economies.

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Hayden Library - NX161.W54 2018

Dewey Library - PN1993.5.I8 J29 2019

Hayden Library - BD411.P38 2018

Barker Library - B105.W6 T97 2018

Ongoing excavations at James Fort reveal a surprising discovery: the site of the 1608 church where Pocahontas married John Rolfe. Chief Archaeologist Bill Kelso shares the excitement of rediscovery.

Stradling, David, author

Van Gelder, Sarah, author

Kanavittaya, Pattama, author

Mushroom was thought to be poisonous at Sonapur in Assam''s Kamrup district till a vigorous campaign was mounted to promote its commercial cultivation

Forest Research Institute, Dehradun, is for the past one year, trying to find a way to control the gall disease that has affected almost 50 per cent of the eucalyptus trees.

Beekeeping and its promise attract an advocate, a coffee maker and other professionals in Punjab

Hayden Library - QH309.D866 2018

We break down the science of strike-anywhere matches to see what makes sparks fly.

Acura's NSX hybrid supercar is capable of a blistering 191 mph but to make a car this fast, you have to build it slowly and precisely.

The pygmy seahorse is cute, that much is clear. It’s got amazing camo. Also clear. But the big mystery: How on Earth it changes to so perfectly match its surroundings.

WIRED gets a tour from veteran Foley artist John Roesch of the Skywalker's custom built soundstage. Roesch reveals some of the strangest audio props that were used in films like 'Who Framed Roger Rabbit,' 'Back to the Future' and 'Braveheart’.

Inside the massive Siemens train factory near Sacramento, Ca, building one of the most advanced, and fastest, trains in the US.

Before takeoff, jet engines must prove they're safe, reliable, and capable. In episode two of WIRED's Flight Mode we step into the massive bunkers where engineers test and maintain these mighty beasts, all to keep you up in the air.

Tesla's Gigafactory, under construction in Sparks, Nevada, will be the largest building in the world, by footprint, when it's finished. The batteries it produces are crucial to Tesla's plan to make affordable electric vehicles.

Parking sucks. Looking for a space, driving round and round, trying not to hit a pillar. Fear not, the robots have it covered.

The Harry Potter prequel, Fantastic Beasts and Where to Find Them, finds Eddie Redmayne performing a mating ritual in front of a massive computer-generated beast. Using a combination of puppets and CGI, a slew of effects houses were able to craft convincing monsters to populate J.K. Rowling's imaginative world.

At the Utah-based "hyperreality" startup, they don't want to make the real world disappear—they want to bring it into your headset for a an all-new kind of adventure.

Walk into NASA Armstrong's Sub-scale Research Lab and see the future of flight in miniature. The lab's model airplanes are used to test cutting edge aeronautical ideas like crash-avoidance and more efficient rocket launches.

Obsessive distiller Bryan Davis invented a contraption for aging booze fast. His goal: to create highly engineered, rapidly prototyped sprits that are unlike any you've tasted before.

In Salinas Valley, about an hour and a half south of San Francisco, farmers and tech types are joining forces to turn this place into a kind of Silicon Valley for agriculture.

Artist Justin Guariglia uses a high-tech printer to create art that documents Earth's melting glaciers.

Kim Keever squeezes paint into a 200 gallon fish tank to make his art. The resulting photographs are vibrant odes to physics.