Bobby Maddex interviews Nicholas Muzekari, the publisher and editor of Aletheia Writing Magazine, a new literary publication geared toward Christian teens.

Bobby Maddex, Operations Manager of Ancient Faith Radio, interviews Melinda Johnson, the Director of Marketing and Development with Ancient Faith Ministries, about our upcoming Ancient Faith Writing and Podcasting Conference.

Bobby Maddex interviews Melinda Johnson, the Marketing Director of Ancient Faith Ministries, about the 2017 Ancient Faith Writing and Podcasting Conference, which will take place at Antiochian Village this coming June 15-17.

Melinda Johnson, the Marketing Director of Ancient Faith Ministries, talks about the Ancient Faith Writing and Podcasting Conference, which will take place June 13-15 at Antiochian Village in Bolivar, Pennsylvania. Click here to register!

Bobby Maddex interviews Katherine Hyde, the Acquisitions Editor of Ancient Faith Publishing, about the Ancient Faith Writing and Podcasting Conference.

On the Feast of Saints Peter and Paul, Fr. Pat looks at two questions posed to St. Peter; each question has to do with the identity of the same Person, but the two questions are posed very differently.

Fr. Patrick Henry Reardon discusses a Christian reading of the Hebrew Scriptures.

Copywriting is the best side hustle for writers in 2023. Discover why it may be a good fit for you, plus how to get started.

The post Copywriting: the best side hustle for writers in 2023 appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Should you narrow your focus and choose a copywriting niche? Check out top niches you should consider in 2023.

The post Best copywriting niches for new freelancers appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Not sure about making money from copywriting? This NEW post explores the possibilities of making good... heck, great... money from copywriting.

The post Can I make money from copywriting? (Yes) A look at the possibilities appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Effective copywriting is your secret weapon for driving conversions. With strategic word choice (based on voice of customer data) and a clear understanding of your target audience, you can craft copy that not only grabs attention but actively encourages action. Here's how...

The post Copywriting for Startups: 7 Lessons To Drive Conversions appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Becoming a SaaS copywriter is your ticket to being at the forefront of the tech industry, where your words have the power to turn interest into conversions. It's more than just writing. It's about understanding the pulse of the market and crafting messages that resonate with users on a personal level. You'll work with innovative brands, helping to shape messages that not only inform but also engage and inspire action. It's a dynamic, rewarding career path where your skill can directly contribute to a company's success, translating tech speak into language that connects, convinces, and converts.

The post From Rookie to SaaS Copywriter Pro: A Newbie’s Blueprint appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Conversion copywriters follow a simple 3-step process to get the ‘yes’ in email campaigns: First, they dive deep into understanding their audience, figuring out exactly what makes them tick. Then, they craft emails that are not just engaging but hit right at the heart of the reader's needs and desires. Every word is fine-tuned for clarity and impact. Finally, they test and tweak, ensuring the message not only resonates but also drives real action.

The post How To Write Emails: The Conversion Copywriter’s Approach appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Law student Joel Wilson and his typewriter are becoming a popular sight in York city centre.

A mum is sending mobility aid home after she fled Ukraine with her children to live in the UK.

Jim Donahue is writing and photographing the Thames Valley's life and history.

“A leader is one who knows the way, goes the way and shows the way,” - John C Maxwell, best-selling author, speaker and coach.

Genuine thought leadership is a powerful differentiator for any business.

Articles and reports that demonstrate true expertise, authority and insight stand apart from your competitors’ me-too blah-blah. They build trust, enhance your brand, help close deals and defend your margins.

High-quality content also avoids the Google penalties that come with spammy or AI-created content. Don’t take our word for that, here’s what Google has to say about creating helpful, reliable, people-first content. (See our take on AI in marketing too.)

What is high-quality content?

Thought-leadership copywriting provides unique insights, presents new research and uses data. It covers complex subjects in a new and engaging way. It is designed to expand readers’ understanding. It manages to be persuasive but not pushy.

Everyone can write, but not everyone is a writer. High-quality marketing content requires expert copywriters. (Read more about what a copywriter actually does.)

To get it right, writers require a deep understanding of their audiences, clients, products, the wider context of the industry, and the current shape of the market. For businesses embracing thought-leadership content, that’s where the true value lies.

But you have to invest time, money and marketing effort to realise this value. That can be challenging when business leaders and decision-makers can’t see the return on investment (ROI).

Let’s explore the ROI of copywriting and thought leadership to help you build a business case for their value.

What are the likely costs of copywriting and thought leadership?

The short answer? It depends. The long answer? There’s no one-size-fits-all cost and most writers will offer packages or tailored pricing. According to a study by Clutch, the average UK digital agency charges approximately £98.10 per hour. Research by DDIY suggests that a monthly content marketing retainer can cost between £1,805.78 and £23,551.50.

Of course, an hourly rate doesn’t tell you much about how long something will take or the required level of expertise needed to do an outstanding job.

That’s why, at Articulate, we charge for copywriting on a fixed price basis related to the length and complexity of the piece.

For maximum transparency and flexibility, we have a tariff—a kind of menu—of common writing deliverables such as case studies, white papers, or thought leadership articles. Our fixed prices include research, interviewing, writing, project management, editing, proofreading two rounds of revisions (if required), keyword optimisation, and, for blog articles, meta descriptions, a featured image and a couple of social posts.

Our marketing retainers start at £4,100 per month and one-off copywriting projects start at £5,000 for things like a case study library or a lead generation campaign centred around a flagship report or ebook.

We charge for website copywriting slightly differently, on a per-word basis, because of the additional complexity of integrating it with design, search engine optimisation and the rest of the development process. Also, in our experience, writing website copy for clients is like writing poetry and demands a high level of experience and client knowledge for your most important marketing asset.

Broadly speaking though, the cost of a content project will vary depending on the following factors: the who, the what, the when, the where and above all, the why.

The Who

Freelance copywriters and marketing agencies will charge different prices because, of course, their overheads and offerings are different. An agency may cost more but brings benefits such as editing, additional skills (e.g. SEO, research), better availability and turnaround times.

Then there are factors such as years of experience, location, specialisations and so on. You might also consider an in-house or staff writer who will require a competitive salary.

There are specific skills required to be a good marketing copywriter, including:

• Marketing know-how
• Business, sector and client knowledge
• Interviewing skills
• Research and analytical skills
• Search engine optimisation, e.g. writing with keywords
• Agility with tone of voice and messaging
• Self- and pair-editing
• Proofreading
• Social media writing skills
• Content planning and ideation

It’s helpful to put a good marketing copywriter with a reasonable level of skill and five or more years of experience in the same bracket as, say, a lawyer or an experienced, professional journalist writing for a trade magazine or reputable newspaper.

Typically, in an agency, they will work in teams that provide complementary skills and coverage for illness or holidays. All of this is hard to replicate in-house. (For more on this see our article: Should you hire a marketing person or a marketing agency.)

The What

The nature of your business and its content can impact how much copywriting will cost you. For technical or niche businesses, you’ll need to work with writers who understand your industry thoroughly or who have the skills and processes in place to learn about it efficiently.

You might not need to work with specialists if your company wants more generic content. But generic isn’t going to cut through the noise. Similarly, the length of your copy will affect the price, too. Some providers charge per project, others per word.

The When

How quickly and how often do you need copywriting and thought leadership content? Time-sensitive projects may incur additional costs to help you meet deadlines. And the more content you need, the more it will add up. A freelancer will struggle to produce tens of thousands of words in a short period of time but an agency can bring a whole team and a well-oiled production process to the challenge. You can, however, explore these helpful tips from the Articulate Marketing team on how to make every piece of content work harder for you.

The Where

Where are you posting, hosting or submitting the writing? The platform will impact the word count and, in turn, the price. A detailed report, an eBook or a long-form pillar page will set you back more than a 750-word blog post for your company website, for example. Similarly, copy for your home page might be short but it is very important and getting it right might take longer and cost more on a per-word basis than a more general piece.

The Why

Here’s where it gets interesting. You might know who you want to work with, what you want them to produce, when you need it and where it’s going. But do you know why you’re doing it? Have you considered who you want to read your thought-leadership content? And what you want them to do once they’ve read it?

From top-of-the-funnel content for brand awareness and lead generation to bottom-of-the-funnel content for conversions or customer retention, your copywriter needs to know what role your content plays in the context of your wider business.

In our opinion, the ‘why’ separates good writers from bad ones — and both kinds from the likes of ChatGPT. This is why we call our writers ‘marketing copywriters’ because they understand how to weave their work into broader marketing objectives.

So, what’s the ROI of copywriting and thought leadership?

Whether you choose to go external or in-house, there’s significant value in investing in the art of copywriting. Here’s why.

Demonstrate relevance and expertise

A study by Edelman and LinkedIn found that 73 percent of decision-makers say an organisation’s thought leadership content is more trustworthy for assessing its capabilities than its marketing materials.

The same study found that 80% of respondents want to see third-party data included in it, and 44% believe the highest-quality content helps them better understand a business's challenges and opportunities.

Decision-makers want to know why they should work with you. And your knowledge, experience, and expertise are your differentiators. The ROI? As many as 60 per cent of decision-makers say they’re willing to pay a premium to work with a business that produces good thought leadership.

Establish your brand and raise your profile

While thought-leadership and content marketing materials are busy showcasing your expertise, they’re also putting you on the map. Readers get to know your brand and tone of voice (TOV). Decision-makers may even share your content online, quote your research in their content, and reference your work conversationally.

The front of a buyer’s mind is a powerful place to be. Especially when we consider that 70 percent of C-suite executives said thought leadership content made them question their current B2B relationships — with 54 percent realizing other vendors might better understand their needs, according to a study by Edelman and LinkedIn.

Reach new audiences

A key part of establishing your brand with thought leadership is connecting with new audiences. Businesses often have a clear idea of who they want to work with and who wants to work with them. But growing your brand presence with thought leadership content means you’ll start to appear in new places online.

For example, when Basecamp founder Jason Fried tweeted about his company’s new ad, which called out Google’s paid ad strategy, he subsequently received over 1,000 backlinks to the company’s website. Depending on how you value backlinks, that could be worth up to $500,000 in SEO benefits.

This kind of thought-leadership content will help you rank for new search engine queries, generate more backlinks, appear in different social media feeds and so on. You might even find that your successful written content creates entirely new opportunities for you — podcast appearances, webinar invitations, the chance to speak at industry events and so on.

Build existing customer loyalty

Your written content doesn’t just serve the purpose of attracting new audiences. It’s a valuable tool for staying connected to your existing customers (and re-connecting with previous ones, too).

According to Accenture, 80 percent of businesses spend less than a third of their time and budget on customer-focused messaging. This presents a clear missed opportunity when considering loyal customers' ROI.

On average, a loyal customer is worth up to 10 times the value of their original purchase, according to the Office of Consumer Affairs. And, Bain and Co found that increasing customer retention by two percent has the same impact as reducing costs by 10 percent. Remember: the grass is greener where you water it!

Content is still king

Powerful, engaging, well-written thought leadership content has a functional role to play, too. Of course, establishing your brand, growing your audience, and giving your customers something to talk about are important. But high-quality written content is necessary to get discovered online. For example, brands that regularly update their blog get 67 percent more leads than those that don’t, according to Absurd Insights.

Similarly, search engines are starting to prioritise the quality of the content they promote to users, cracking down on misinformation, clickbait, spam, and AI-generated content. For example, Google looks for content showcasing experience, expertise, authority, and trustworthiness. This is called E-E-A-T content and thought leadership is precisely the kind of writing that reflects these crucial areas.

Recent Google updates penalise companies that fill up their site with cheap AI-generated SEO content. This tactic is just empty calories and now it’s creating marketing heart attacks for companies that tried it. The need for high-quality EEAT content has never been higher.

The final word

The ROI of thought leadership is going to take a lot of work to prove. That’s because it’s about more than just numbers. It’s about value. An AI-generated blog post will save you time and probably be fairly accurate. It may even generate a small amount of traffic (before Google recognises it as AI and penalises you for it, that is). But well-written thought leadership is a conversation starter. It’s the kind of content people are still thinking about after they’ve logged off. It makes potential customers think — and start questioning whether they’re working with the right providers. It’s full of insight, personality, colour and expertise. You can’t put a price on that.

There are two words that every writer needs to know if they're going to learn how to write well: lede and kicker. Most writers will be familiar with these, but in case the terms are new to you, let’s define them.

In this paper a line detection and segmentation technique is presented. The proposed technique is an improved version of an older one. The experiments have been performed on the training dataset of the ICDAR 2009 handwriting segmentation contest in order to be able to compare, objectively, the performance of the two techniques. The improvement between the older and newer version is more than 24% while the average extra CPU time cost is less than 200 ms per page.

This work describes an online handwritten character recognition system working in combination with an offline recognition system. The online input data is also converted into an offline image, and in parallel recognized by both online and offline strategies. Features are proposed for offline recognition and a disambiguation step is employed in the offline system for the samples for which the confidence level of the classier is low. The outputs are then combined probabilistically resulting in a classier out-performing both individual systems. Experiments are performed for Kannada, a South Indian Language, over a database of 295 classes. The accuracy of the online recognizer improves by 11% when the combination with offline system is used.

In this paper, we propose a novel dexterous technique for fast and accurate recognition of online handwritten Kannada and Tamil characters. Based on the primary classifier output and prior knowledge, the best classifier is chosen from set of three classifiers for second stage classification. Prior knowledge is obtained through analysis of the confusion matrix of primary classifier which helped in identifying the multiple sets of confused characters. Further, studies were carried out to check the performance of secondary classifiers in disambiguating among the confusion sets. Using this technique we have achieved an average accuracy of 92.6% for Kannada characters on the MILE lab dataset and 90.2% for Tamil characters on the HP Labs dataset.

One important subject associated with personal authentication capabilities is the analysis of handwritten signatures. Among the many known techniques, algorithms based on linguistic formalisms are also possible. However, such techniques require a number of algorithms for intelligent image analysis to be applied, allowing the development of new solutions in the field of personal authentication and building modern security systems based on the advanced recognition of such patterns. The article presents the approach based on the usage of syntactic methods for the static analysis of handwritten signatures. The graph linguistic formalisms applied, such as the IE graph and ETPL(k) grammar, are characterised by considerable descriptive strength and a polynomial membership problem of the syntactic analysis. For the purposes of representing the analysed handwritten signatures, new hierarchical (two-layer) HIE graph structures based on IE graphs have been defined. The two-layer graph description makes it possible to take into consideration both local and global features of the signature. The usage of attributed graphs enables the storage of additional semantic information describing the properties of individual signature strokes. The verification and recognition of a signature consists in analysing the affiliation of its graph description to the language describing the specimen database. Initial assessments display a precision of the method at a average level of under 75%.

1. British writer Samantha Harvey wins Booker Prize for space novel Orbital  Al Jazeera English
2. Samantha Harvey’s ‘beautiful and ambitious’ Orbital wins Booker prize  The Guardian
3. Samantha Harvey wins the Booker prize for “Orbital”  The Economist
4. British writer Samantha Harvey’s space-station novel ‘Orbital’ wins 2024 Booker Prize  CNN
5. Booker Prize Is Awarded to Samantha Harvey’s ‘Orbital’  The New York Times

Aim/Purpose: This paper presents a machine learning approach for analyzing Course Learning Outcomes (CLOs). The aim of this study is to find a model that can check whether a CLO is well written or not. Background: The use of machine learning algorithms has been, since many years, a prominent solution to predict learner performance in Outcome Based Education. However, the CLOs definition is still presenting a big handicap for faculties. There is a lack of supported tools and models that permit to predict whether a CLO is well written or not. Consequently, educators need an expert in quality and education to validate the outcomes of their courses. Methodology: A novel method named CLOCML (Course Learning Outcome Classification using Machine Learning) is proposed in this paper to develop predictive models for CLOs paraphrasing. A new dataset entitled CLOC (Course Learning Outcomes Classes) for that purpose has been collected and then undergone a pre-processing phase. We compared the performance of 4 models for predicting a CLO classification. Those models are Support Vector Machine (SVM), Random Forest, Naive Bayes and XGBoost. Contribution: The application of CLOCML may help faculties to make well-defined CLOs and then correct CLOs' measures in order to improve the quality of education addressed to their students. Findings: The best classification model was SVM. It was able to detect the CLO class with an accuracy of 83%. Recommendations for Practitioners: We would recommend both faculties’ members and quality reviewers to make an informed decision about the nature of a given course outcome. Recommendation for Researchers: We would highly endorse that the researchers apply more machine learning models for CLOs of various disciplines and compare between them. We would also recommend that future studies investigate on the importance of the definition of CLOs and its impact on the credibility of Key Performance Indicators (KPIs) values during accreditation process. Impact on Society: The findings of this study confirm the results of several other researchers who use machine learning in outcome-based education. The definition of right CLOs will help the student to get an idea about the performances that will be measured at the end of a course. Moreover, each faculty can take appropriate actions and suggest suitable recommendations after right performance measures in order to improve the quality of his course. Future Research: Future research can be improved by using a larger dataset. It could also be improved with deep learning models to reach more accurate results. Indeed, a strategy for checking CLOs overlaps could be integrated.

Can't really say, Justin, without knowing how the Independent manages its content and social media presence. I have had two very interesting private conversations with a web content manager and a PR/social media consultant neither of whom, I hasten to add, work for The Independent. Both said that pressure is put on them to get as many "shares" and click throughs as possible. One confirmed that some of their clients clearly state in the commissioning briefs that titles are changed for social media to increase the click rate and that their performance is assessed and payments adjusted accordingly.

But the conclusion must be that The Independent, and not Facebook, is in the wrong here. (Although I suppose there could / should be an FB algorithm to prioritise the real title?)

I don't think we can blame Facebook for the misuse of the tags. They provide the technology and alternative social media titles usually do describe at least part of the original content, and the target audience maybe different compared with that for a website audience. In this case it has to be the Independent that is ultimately responsible, even if the title was written by a freelancer or contractor who, I presume, are paid by the Independent. It is clearly in the source code of the page on the Independent website, therefore they are responsible for it.

[…] has written a telling piece on her blog  with the example of this  newspaper article From Karen: How to write totally misleading headlines for social media :  Or how to seriously annoy intelligent people by telling deliberate […]

Or how to seriously annoy intelligent people by telling deliberate lies. A story about renewable energy has been doing the rounds within my social media circles,  and especially on FaceBook. It is an article from The Independent newspaper that has been eagerly shared by those with an interest in the subject.  The headline reads “Britain … Continue reading How to write totally misleading headlines for social media →

If Hollywood star Julia Roberts is happy to wear her life on her face, then so am I

British writer Samantha Harvey and Booker Prize 2024 winner for her book "Orbital" poses on the red carpet upon arrival for the Booker Prize Award announcement ceremony, at the Old Billingsgate, in London, on November 12, 2024. — AFP

Britain's Samantha Harvey won the 2024 Booker...

The debate over the principles of sound chess play has been an enjoyable conversation that's been going on for centuries. A civilized and essential voice in the debate was Czech-German GM and author Ludek Pachman, born 100 years ago this year.

Eminem, Boy George, George Clinton, Sheryl Crow, Janet Jackson, the Doobie Brothers, N.W.A. and Alanis Morissette are among the nominees for the 2025 class at the Songwriters Hall of Fame, an eclectic group of rap, rock, hip-hop and pop pioneers.

Wristband

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The new Big Ten truly comes to full bore for Maryland this weekend with its first-ever West Coast conference trip to No. 1 Oregon, bringing with it a host of logistical tweaks and challenges.

British writer Samantha Harvey won the Booker Prize for fiction on Tuesday with "Orbital," a short, wonder-filled novel set aboard the International Space Station.

"What a heartwarming full circle moment."

The post Brianna Wakefield writes heartfelt message to D’Angelo Ortiz after he was drafted by the Red Sox appeared first on Boston.com.

For the purposes of this article, I will confine my selection of violin works to the Baroque, Classical and Romantic periods of music. Once you ... Read more

The post 4 Hardest Violin Pieces Ever Written (Most Difficult Violin Pieces) appeared first on CMUSE.

One of the toughest things about trying to understand climate change – arguably the most important story of our time - is wrapping our minds around it. To even imagine something so enormous, so life-changing, we need a story. Some characters, a metaphor, and even some lessons learned. For that, we turn to the novelists and journalists telling the story of climate change – as we – and our children – live it.

Original Air Date: August 14, 2021

Guests:

Alice Bell — Lydia Millet — Lidia Yuknavitch — John Lanchester

Interviews In This Hour:

The Climate Change Stories We Need To Hear — The Climate Crisis Gets Biblical — Lidia Yuknavitch’s Dream World: How Dreams Shaped Her Dazzling Speculative Novel — A Climate Dystopia Of Cold, Concrete, Wind and a Wall

We take a look at the romantic tropes of modern love and how they’re changing. Do the old dreams of true love and happiness ever after fit our new lives and new identities?

Original Air Date: February 13, 2021

Guests: 

Logan Ury — Angelo Bautista — Jane Ward — Angela Chen — Bara Jichova Tyson

Interviews In This Hour: 

The New Coffee Date: COVID-19 Pushes The Dating World To Zoom — Are Straight People Okay? — Love Without Touch, Desire Without Sex — Learning To Believe In Monogamy 

Never want to miss an episode? Subscribe to the podcast.

Want to hear more from us, including extended interviews and favorites from the archive? Subscribe to our newsletter.

Durham, NC — Researchers at Duke University have identified a new tool they say can help doctors and public health officials track firefighters’ exposures to cancer-causing chemicals, as well as determine when and where the risks may be greatest.

The Squids 3114 Pull-On Wrist Lanyard (Carabiner) and Squids 3116 Pull-On Wrist Lanyard (Buckle) are designed for tools at or less than 3 pounds.