Small businesses are an integral part of our economy. Every business aims to solve a problem and create value in doing so. This is particularly true of small businesses. They provide a service or product that meets local needs and can fulfill requirements for larger businesses.

The benefits of small businesses are numerous, but often they can have difficulty creating, sharing, and establishing their message. Entrepreneurs, startups, and freelancers watch their budgets carefully, and expenses outside of delivering the product are kept to a minimum. That means marketing budgets get shaved first.

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Many of us are wondering, for example, how the U.S. economy will impact business. Will hiring finally ease up? How will younger generations change our workforce?

Without a crystal ball, it's tough to answer every question. But, given trends we saw this year, it is possible to make a few educated predictions about what small businesses should prepare for as 2019 approaches. Here are my top four predictions:

2019 is the beginning of the Gen Z takeover.

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Many people dream of owning a small business. Owning a company is ideal for people who are naturally creative, are visionaries, and want freedom from the daily toil of a corporate job. However, launching a small business is not solely about having enough capital or a great idea. A would-be entrepreneur should also have the courage to take risks, a great imagination to be innovative, and the self-discipline to sustain the work needed to attain set goals. Here are some important considerations to think about before launching a small business.

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There are dozens of small things to keep in mind before calling yourself an entrepreneur: Have you found a good accountant? What's your niche? Who are you bringing onto your project?

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Email marketing continues to be one of the most powerful tools for growing your business. (Need proof? Check out stat #1 below.)

And although email marketing has been around for decades, it’s everchanging.

New email marketing tools — like AMP for Email — pop up all of the time. Marketers are taking innovative approaches to email marketing. And email marketing benchmarks change every year.

Want to see how your own email marketing strategy compares and what other businesses are doing to innovate?

Check out this ultimate list of email marketing statistics to find out how you stack up and see email marketing benchmarks to compare your results.

General email marketing statistics and usage
79% of small businesses say email marketing is important to their business strategy. [AWeber]

60% of small businesses say their email marketing strategy is effective or very effective. [AWeber]

64% of B2B marketers use a dedicated email marketing platform. [Content Marketing Institute]

40% of B2B marketers claim that email newsletters are the most important tactic in their content marketing strategy. [Content Marketing Institute]

43% of small businesses have 500 or less email subscribers. [AWeber]

42% of small businesses with over 500 subscribers have effective or very effective email marketing strategies. [AWeber]

46% of emails are opened on mobile devices. [Litmus]

61% of consumers prefer to be contacted by brands through email. [Statista]

On average, consumers spend 2.5 hours checking email on a typical weekday. [Adobe]

The law of the jungle states, in evolutionary terms, that only the fittest survive. Before you can effectively brand an organization, you need to understand its clients/customers/donors/community and its competitors. In the marketing world, this is called a landscape analysis.

Often, companies — especially startups and nonprofits — will say they do not have competitors. Let me get this out right away: Everyone has competitors. Even nonprofits. If you think you do not have competitors, that means you don’t understand what a competitor is. A competitor is any person or organization taking business away from you.

With the tax filing deadline approaching, make sure your company is getting all the assistance available from government programs. For instance, that means checking that you've fully utilized the Employee Retention Credit (ERC), the refundable tax credit designed to make it easier for businesses to keep employees on the payroll.

The credit is getting extended as part of the American Rescue Plan Act, the $1.9 trillion relief package just signed by President Biden. Originally scheduled to end on June 30, ERC will continue through year end, giving business owners access to as much as $33,000 per employee in incentives.

How the credit works, depending on the time frame
First half of 2021:

Eligible employers can claim a refundable credit against the employer share of Social Security tax equal to 70 percent of a full-time employee's qualified wages paid--including certain health plan expenses--from January 1 through June 30, 2021. The maximum ERC amount available is $7,000 per employee per quarter or $14,000 for eligible wages paid in the first half of 2021.

In Part 24 of 'The Holy Spirit' study series, we embark upon a study of each individual gift mentioned in 1 Corinthians 12, beginning with the spiritual gift of the 'Word of Knowledge'. What is it? How do we recognise it? How do we receive it? David uses many scriptures to show the biblical foundation of this gift and ways God can reveal knowledge to us today for the building up of faith in others. This message is available at https://www.preachtheword.com now in MP3 audio format and in HD video on our YouTube Channel (https://youtube.com/PreachTheWord)...

In our second study in 'Overcoming Adversity', we learn 'What You Need To Know'. From the amazing Romans 8, David explains how God has given us the tools to overcome adversity. There is a special understanding that we have when we are 'in Christ' that causes us to triumph even in the worst afflictions. This comes from knowing who we are and what we have in Christ - knowing what is ahead of us in Christ; what God has purposed for us in Christ and how secure we are in Him. These keys to overcoming are available to all generations of believers whatever the current global challenges or personal trials we face. This is a message of encouragement that we all need in these days. This message is available now from https://www.preachtheword.com in MP3 audio format...

Dr. Roto reveals two Tampa Bay Rays to look closely at in your 2016 Fantasy Baseball draft!

Dr. Roto discusses two Texas Rangers to keep an eye on heading into the 2016 Fantasy Baseball season!

Dr. Roto discusses two players from the Toronto Blue Jays Fantasy Baseball owners should keep an eye on in 2016!

Dr. Roto breaks down two players you may want to target from the Washington Nationals in your 2016 Fantasy Baseball draft!

With a plethora of digital designers out there, sometimes you come across one that just makes sit back and think WTF! And that’s the case with Brazilian Jomar Machado.  His amazing portfolio of futuristic concept vehicles is simply breathtaking, this guys on another level. He says when he first started it was with traditional art materials, pencils, brushes and air-brushes and get this a...

About a week or two ago, I was having a business meeting with a former business associate and friend who has always been an entrepreneur and consultant in some way. He was there with another friend who is an entrepreneur...

Published at LXer: In this tutorial, we will explain the Linux SED command using some real examples. SED (Stream Editor) is one of the most used Linux commands in scripts and command lines. It...

Asking the right question, accepting the right answer.

The home biz search engine helps you find any information about any home biz to study, research it and use it to improve your lifestyle.

An example of how some people who request consulting and want others to help them do things in a hurry, write such long sentences and just don't care.

Whether you’re just starting out and need a brand new website for your small business, or you already have a site up (but it doesn’t seem to be doing anything for your business), you could benefit from determining what your website actually needs. Just having a site is not enough. Remember, a website is your most important digital asset and should be your central, online marketing piece. So putting some extra thought into that is [...]

The post How do you know what your small business website needs? appeared first on Create + Design + Market.

Certainly. I’ll rewrite the article, incorporating the tips into the main content and optimizing it for keywords related to arthritis, joint health, and pain management. Here’s the revised version: Comprehensive Guide to Managing Arthritis and Improving Joint Health Arthritis is a broad term encompassing hundreds of conditions affecting various joints throughout the body. Among these, […]

The post Want To Know More About Arthritis? Read These Tips appeared first on Complements For Health.

Factors to consider before starting any weight loss program to successfully lose weight and keep it off.

Everything you should consider and know before purchasing a treadmill for your home.

A guide to everything you need to know about a vegan diet and a plant-based foods diet.

Essential safety tips every hiker needs to know before the first big adventure hike.

Boxing is a sport that with proper precautions, preparation will help build stamina, strength, agility.

Here is what you should know beforehand about taking the keto diet.

Ayurveda is rich in self-care practices and medicinal rituals and Abhyanga massage is one of those modalities gaining popularity. Learn what it is here.

The Veterans Housing Act allows the Department of Veterans Affairs to guarantee a home or mobile home loan. While eligibility is still determined by VA, the benefits vary depending on when you served in the military and the type of service. While those currently or previously on active duty are allowed benefits after serving anywhere between 90 days to 24 months, depending on the year, reservist and national guard members never called to duty, will need to contact VA to determine eligibility.



While most consumers feel VA gives a borrower a loan, VA only guarantees loans in case of default. Loan approvals are made on their behalf by approved lenders. VA does require all homes be appraised by a VA roster appraiser and there are only special circumstances in which VA reviews a loan for credit determination.



VA Home financing allows 100% financing, 4% seller contribution, limits what a borrower can pay in the form of closing costs, provides excellent interest rates and does not require perfect credit. A VA loan will consider approval for a borrower with no credit. It is by far the best loan program available, and it is only for veterans.

Meanwhile, the biggest advantage management holds up for growing podcasts is improved engagement on the platform. But since Spotify doesn't disclose average time spent per user on its platform, investors may be left guessing how the company is doing. So, what is the best indication of whether or not the podcast investments are paying off?

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The global pandemic has upended our entire nation. When we think of the aftermath since the coronavirus first struck the United States, it still leaves us with a great deal of uncertainty.

Everyone from healthcare workers to business leaders to tradesmen are watching as everything around them changes, and theres nothing they can do about it other than to roll with the punches. Nothing is the same, and it may never be the same again.

But when we look closer at certain sectors, not all of them have a negative story to tell. COVID-19s shock has actually jolted some industries alive. Far-reaching technological adoption, an increased consumer consumption, and a spike in advertiser’s reallocating their budgets to make the most impact during the pandemic, podcasting is having its moment. And it is a big one.

This is great news, of course, but how exactly is podcasting changing under COVID-19’s influence?

Podcast-listening has skyrocketed over the past couple of years. In fact, it’s quickly becoming one of the fastest-growing mediums, with forecasts predicting the number of podcast users to exceed 160 million by 2023.

Do you have a niche?
Podcasts that focus on a specific niche or subject matter tend to perform better and garner more regular listeners than those covering broad topics.

Do you have the time?
Although the best podcasts come off as being off-the-cuff conversations, the truth is that a lot of time and commitment are involved in bringing them to life.

Do you want to raise your profile or make money?
Podcasts can be great tools for raising your thought leadership profile, but if monetization is your primary goal, you will probably want to invest your time and money somewhere else.

How much do you know about podcasting? Take the podcast quiz and test your knowledge.

Question: Are there any size limitations to podcasts?
Answer: There are no maximums or minimums when it comes to podcast size. Obviously, the larger files might intimidate listeners with a slow connection. Podcasts can be successful at any size, generally wise podcasters balance the file size and the quality of their show.

Question: What are ID3 Tags?

How Much Do You Know About Podcasting?

Happy New Year! I hope you all had as great a holiday season as I did, but I imagine you're also eager to get back in the swing of things as well. So, here are some highlights from today's edition...

Management wisdom was not found in some human resources manual or executive self-help book it was all right there in Mr. Gefter's Torah class. And it's still there for all the people to look. These are the things I learned from my teachers in Hebrew school

[IPS] New York -- On the day following the US election, UN Secretary General, Antonio Guterres issued a brief statement commending the people of the United States for their active participation in the democratic process. He wisely omitted to mention that the election of Donald J. Trump - who attempted to overturn the people's mandate by inciting an insurrection in 2020 - is a major setback for the UN's worldwide quest to advance human rights and the rule of law.

[New Times] The Mediterranean Knights of Libya are not finished yet despite suffering a major setback from a recent 3-0 loss to Nigeria on forfeit in the AFCON 2025 Group D qualifiers.

February 15, 2006 – If you think you don’t have much in the way of financial privacy right now, you are correct. Banks can disclose your information to their affiliate companies without your permission (You can thank Congress for that). Database companies gather, store and resell your information (including your Social Security Number) to the highest bidder. But if you think financial privacy is lacking already, the Bush Administration is trying to hard to make the situation even worse. If they get their way, copies of your credit card bills and your ATM card purchases will be sent straight to the IRS. So much for due process!

Common questions about RSS, feeds, syndication, namespaces, extensions, and podcasting. Feel free to send our webmasters any RSS questions and we will post the answers in the RSS knowledgebase.

RSS Feed Knowledgebase

Common questions about podcasting, itunes, namespace extensions and videocasting. Feel free to send our webmasters any podcast questions and we will post the answers in the podcasting knowledgebase.

Podcasting Knowledgebase

Complete database about RSS Feeds - RSS Knowledgebase

Common questions about podcasting, itunes, namespace extensions and video podcasting. Feel free to send our webmasters any podcast related questions and we will post the answers in the Podcast knowledgebase.

Podcasting Knowledgebase

Questions and Answers related to the RSS Feed Knowledgebase

Questions and answers on RSS feeds.

RSS Feed Knowledgebase

Common questions about RSS, feeds, syndication, namespaces, extensions, and podcasting. Feel free to send our webmasters any RSS questions and we will post the answers in the RSS knowledgebase.

RSS Knowledgebase

Following a number of industry partnerships, imaging titan Leica announced its own smart projector in 2022. Now the company has followed that ultra-short-throw Laser TV with a compact audiovisual treat designed for "maximum flexibility and cinema feeling in Leica premium image quality."

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Category: Home Entertainment, Consumer Tech, Technology

Tags: Leica, Projectors, Laser, 4K UHD, Compact

To celebrate the 85th anniversary of the Batman franchise, Warner Bros. is making 10 drivable replicas of the Caped Crusader's iconic Tumbler armored vehicle available for a cool US$3 million apiece.

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Category: Automotive, Transport

Tags: batman, Batmobile, Memorabilia, Car

By combining smart glasses with facial recognition software, it's possible to learn everything about the people you meet on the street, just by looking at them. Fascinating and terrifying!