As a Texas real estate broker, one of the things I do at my company, Goodwin Commercial, is educate our clients on the commercial investment process. We offer a step-by-step process evaluation to protect our clients when making the decision to go from leasing to purchasing a property for their business. That process often includes making recommendations about how they might leverage a good situation or opportunity into a great one, often via strategic financing and purchasing decisions. In this case, the couple initially tried to go the SBA (U.S. Small Business Administration) route but were turned down by the first national bank they approached. They were definitely discouraged!

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(EMAILWIRE.COM, October 25, 2024 ) The global dietary supplements market is projected to grow at a compound annual growth rate (CAGR) of 7.4%, increasing from $167.5 billion in 2023 to $239.4 billion by 2028. Key factors driving this growth include the rising elderly population, a shift from traditional...

As promised, quotations from Wittgenstein’s Philosophical Investigations are now available. Again, both German and English versions of each are reproduced, though the task was made considerably easier than in other cases by the fact that the edition I used was a dual-language edition.

I (like, I suspect, many others) find Wittgenstein simultaneously fascinating and annoying. On the one hand, he makes interesting and insightful observations on all sorts of phenomena; on the other, he never really synthesizes those observations into a single, coherent argument. For example, when he says that “Uttering a word is like striking a note on the keyboard of the imagination” (I§6) or that “Philosophy is a battle against the bewitchment of our intelligence by means of our language” (I§109) or that “The fluctuation of scientific definitions: what to-day counts as an observed concomitant of a phenomenon will to-morrow be used to define it” (I§79) I find myself saying “Right on!”; but I also find myself frustrated by the fact that he can’t even decide on what, exactly, his purpose in writing this all down is. For example, at one point Wittgenstein claims that his “aim in philosophy” is “To shew the fly the way out of the fly-bottle” (I§309), while elsewhere he says: “My aim is: to teach you to pass from a piece of disguised nonsense to something that is patent nonsense” (I§464) and still elsewhere he suggests that he’s merely making obvious remarks that presumably everybody already knows:

What we are supplying are really remarks on the natural history of human beings; we are not contributing curiosities, however, but observations which no one has doubted, but which have escaped remark only because they are always before our eyes. (I§415)

As I say, this can be frustrating, but, in a way, is also understandable. In one sense, Wittgenstein isn’t trying to provide answers, but rather to show that there aren’t really any problems (as he says in Philosophical Grammar: “While thinking philosophically we see problems in places where there are none. It is for philosophy to show that there are no problems.”). And why aren’t there any problems? Because “philosophical problems arise when language goes on holiday” (I§38); our problems derive from an inability to properly express ourselves.

(INTERPOLATION: This isn’t stated very well, so I want to expand just a bit. The idea, as I understand it, is that we ask too much of language; that is, we ignore the fact that “Explanations come to an end somewhere” (I§1), that, as quoted below, “language itself cannot be explained”, but, rather, that it can only be understood by its use. In failing to recognize this, we find ourselves unable to express the explanations we seek.)

Within this context, I think Wittgenstein’s thesis (to the extent that he even has one) boils down to the following:

What we have rather to do is to accept the everyday language-game, and to note false accounts of the matter as false. The primitive language-game which children are taught needs no justification; attempts at justification need to be rejected. (II.xi)

Or, from a different direction:

“So you are saying that human agreement decides what is true and what is false?”—It is what human beings say that is true and false; and they agree in the language they use. That is not agreement in opinions but in form of life. (I§241)

Viewed from this perspective, then, it is, perhaps, not so surprising that Wittgenstein has a tendency to be frustratingly vague at times; after all, as he himself says, “What is most difficult here is to put this indefiniteness, correctly and unfalsified, into words” (II.xi). Personally, I find his perspective compelling, but I can understand why some might find it rather superficial, especially since it can lead to seemingly-trivial statements like: “One wants to say: a significant sentence is one which one can not merely say, but also think” (I§511).

All this aside, though, there are two other things I really like about Wittgenstein. First, the fact that he has a real sense of humor and isn’t afraid to deploy it. For example, I couldn’t help laughing aloud at reading this:

Think of a picture of a landscape, an imaginary landscape with a house in it.—Someone asks “Whose house is that?”—The answer, by the way, might be “It belongs to the farmer who is sitting on the bench in front of it”. But then he cannot for example enter his house. (I§398)

Of course, it probably helps that his sense of humor has that bone-dry, literalistic bent that is characteristic of mathematicians (if you don’t see the humor in the above, re-read the last two sentences like a died-in-the-wool literalist). Which brings me to the second appeal Wittgenstein has for me: he has at least some understanding and awareness of mathematics. And, of course, I can’t help but be excited when someone seems to agree with my own quasi-Intuitionist perspective:

Of course, in one sense mathematics is a branch of knowledge,—but still it is also an activity. And ‘false moves’ can only exist as the exception. For if what we now call by that name became the rule, the game in which they were false moves would have been abrogated. (II.xi)

And, though it doesn’t explicitly refer to mathematics, Wittgenstein’s initial (or final, depending on how you look at it) conclusion has a distinctly mathematical feel to it (especially within the context of Russell’s paradox):

What is spoken can only be explained in language, and so in this sense language itself cannot be explained.

Language must speak for itself.

(Actually from Philosophical Grammar, but echoed throughout Philosophical Investigations)

Okay, enough book-reviewing; check out the quotations.

Este lunes comenzó el Web Summit en Lisboa, Portugal, uno de los congresos de tecnología más destacados a nivel global. Con la participación de más de 3.000 empresas de 160 países y la asistencia de más de 1.000 inversores, el evento se perfila como un epicentro para el sector tecnológico mundial, reuniendo a un público […]

Artículo publicado en : Invest in Bogota Presenta Agenda de Trabajo en Web Summit de Portugal para Atraer Inversionistas

La Chine a continu� � accro�tre ses investissements dans la construction ferroviaire depuis le d�but de cette ann�e, d'apr�s des donn�es publi�es mercredi par l'op�rateur ferroviaire du pays. Durant la p�riode janvier-octobre, les investissements...

Published at LXer: Following AMD and FreeBSD Foundation collaborations and the Sovereign Tech Fund making a big investment into FreeBSD, the FreeBSD Foundation and Quantum Leap Research have...

Should you enroll in a Real Estate investment seminar in Austin or your home town? Be very careful if you do. Understand the risks and what you are paying.

As the owner of a business where 100% live answer is not possible or cost effective, I do receive my fair share of angry voicemails from people wanting to talk to a human right now. It’s kind of interesting actually. I received this one just recently. Many would just delete it, as I usually do with rude voicemail tirades. We receive all manner of unbelievably incoherent, garbled and plain crazy voice messages from people. But as a blunt-spoken no-BS type of person myself, I appreciated this voicemail. I played it proudly for my wife. And I played it for my assistant, “listen, … this is great!” And now I’m blogging about it. The caller scolds me with the blunt, to the point assertion, “if no one is available you get no sales“. Listen to it again yourself. It’s perfect! It’s the kind of communication I respect. Clear, concise, to the ... Read more

What effect does "negative cash flow" real estate have on the growth of your Net Worth over time?

The price of farmland has risen by nearly a third in the past year as a new breed of non-farming buyers look to fields as an alternative to bricks and mortar or the stock market...

Financial and investment products that meet the requirements of Shariah law are still comparatively thin on the ground. Land investment provides an alternative.

With house prices stagnating, investing in farmland may prove to be the alternative property investment.

Jeremy Brandt is a seasoned real estate investor who continuously works on finding ways to innovate and grow his business. Today, Jeremy and his team is taking advantage of different AI tools to improve his business, from streamlining processes to predicting market trends. Uncontested Investing Podcast Listen now to learn how AI technology can help […]

The post AI, Real Estate, & Business – Uncontested Investing with Tim Herriage appeared first on Jeremy Brandt.

Arcana Partners, a specialized recruitment firm, marks its first year of connecting top investment and capital-raising professionals with alternative investment firms across real estate, infrastructure and private credit. Founded with a vision of reshaping talent acquisition in alternative investments, Arcana has achieved significant milestones in matching firms with high-caliber professionals and fostering client growth. [PR.com]

Comer says special counsel indicted Hunter Biden to ‘protect him’ from House GOP investigation | 8 Dec 2023 | House Oversight Chair James Comer told CNN’s Jake Tapper on Friday he believes special counsel David Weiss indicted Hunter Biden to shield him from his scheduled deposition next week in front of Comer’s committee. “My concern […]

James Kroeger makes this ridiculous claim in the post "The New Deal Didn’t Always Work, Either": Here you are guilty of conflating the two definitions of 'investment.' Rich people, generally, do not spend money on economic investments, but only on...

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Determining the right life alert device for seniors or disabled individuals who live alone, have mobility issues, or have chronic medical conditions to ensure safety, independence and peace of mind.

Meanwhile, the biggest advantage management holds up for growing podcasts is improved engagement on the platform. But since Spotify doesn't disclose average time spent per user on its platform, investors may be left guessing how the company is doing. So, what is the best indication of whether or not the podcast investments are paying off?

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Last month, the Pulitzer Prize Board announced that there will now be a Pulitzer for audio reporting, further proving that podcasting has become an unignorable cultural force. In the announcement, Pulitzer Administrator Dana Canedy explained that the renaissance of audio journalism in recent years has given rise to an extraordinary array of non-fiction storytelling.

Investigative podcasts are exploding. Here are six great ones to get you started.

Podcasts are growing; we are all going to make millions, get on it, quick! This seems to be the general consensus at the minute.

Now, I can understand the excitement, I’m excited too. A passionate, engaged audience, an intimate environment, niche targeting opportunities; it’s hard not to be interested. So, it’s absolutely no surprise that 75% of brands expect to spend big in the podcast realm this year.

How you do it is the important thing. Fundamentally, you have two options - either to advertise in the space or make your own branded podcast.

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Spotify on Wednesday said its monthly active user count reached 299 million in the most recent quarter ending June 30. That is an increase of 29 percent year-over-year and brings the streaming giant just shy of that 300 million MAU milestone.

Taking a closer look, we see that Spotify finished the second quarter with 138 million premium (paying) subscribers, up 27 percent compared to the same period a year earlier. The company said its Family Plan continues to be a big driver of performance and further plugged the expansion of its new Premium Duo subscription offering for couples.

Music streaming companies have seen stellar growth in user numbers. We ask Morningstar equity analyst Neil Macker if the trend can continue.

Some of the key findings are, as you said, the music industry has rebounded because of simply the streaming industry itself. Music streaming has exploded over the last few years, and because of that, record labels have moved from a declining business in terms of revenue to a growth business over the last five years.

Use the web detective's search tools and how-to reports to find all the information that is available on the internet about you, or almost anyone else in the world!!

Find out EVERYTHING you want to know about your friends, family, neighbors, employees, even your boss! People search & locate people! Find email addresses!

Discover the Wealth Building Power of The "Real Estate IRA"

Learn how to control real estate Without credit checks and no money down! You can Buy With No Credit!

As a car wash owner, you know that providing your customers with high-quality services is key to your success. One service you should consider investing in is a spot-free car rinse system. Here are five reasons why: 

1. Provides a High-Quality Finish A spot-free car rinse system ensures that your customers' vehicles have a high-quality finish after a wash. With a spot-free rinse, no water spots or streaks will be left on the car. This will leave your customers satisfied with the quality of the wash and more likely to return for future services. Your customers will not have to re-wash the windows or body of the car to get rid of water spot stains or streaks. 

2. Saves Time and Money A spot-free car rinse system can save you time and money in the long run. With a spot-free rinse, there's no need to spend extra time drying the vehicle or using additional products to remove water spots. This means you can wash more cars in less time and reduce the labor required. Increasing efficiency is the key to a successful business. 

3. Attracts More Customers A spot-free car rinse system can also help you attract more customers. Customers are more likely to choose a car wash that offers a spot-free rinse over one that doesn't. This is because they know that the spot-free rinse will provide a higher quality finish and protect their vehicle's paint. Offering a high-quality product will help ensure you always have customers waiting to use your car wash. 

4. Protects Paint and Finishes A spot-free car rinse system can help protect your customers' vehicle paint and finishes. Hard water and mineral deposits in regular tap water can damage vehicle paint and finishes over time. A spot-free rinse removes these minerals and protects the paint and finish from damage.

5. Provides a Competitive Edge Finally, investing in a spot-free car rinse system can provide you with a competitive edge. With a spot-free rinse, you can offer a higher-quality wash than your competitors. This can help you stand out in a crowded market and attract more customers. 

In conclusion, a spot-free car rinse system is a valuable investment for any car wash owner. It provides a high-quality finish, saves time and money, attracts more customers, protects paint and finishes, and provides a competitive edge. If you want to improve the quality of your car wash services and attract more customers, consider investing in a spot-free car rinse system. 

Women are continuing to reshape the dynamics of property ownership. Tax reduction and favourable interest rates are among the perks they receive for their self-reliance

It is easy to overlook how often the Lord used money and possessions to convey a spiritual message. Perhaps that is because almost everyone struggles with being overly attached to material things, for they can meet our basic physical needs and provide comfort and a sense of security. Due to our self-centered desires, however, they so easily become false gods as we make them the measure of our lives. As Christ taught, “Where your treasure is, there will your heart be also….You cannot serve both God and mammon.” (Matt. 6: 21, 24)

The latest evidence session of the public inquiry is looking at how the delivery of education at all levels in Scotland was affected by the Covid crisis.

For several months, Katie Simpson’s death in 2020 was treated by detectives as a suicide.

Treasury secretary speaks out to reassure the markets after a rise in the cost of government borrowing.

The General Medical Council says there are interim conditions on the doctor's registration.

Police are asking for anyone with doorbell or dashcam footage of the man to come forward.

Three mainstream schools in Herefordshire will benefit from the grant and a SEND school will be built.

“Investors, both individual and professional, want more than just the data that independent services can provide. They want the company’s own story and investment vision. What they don’t want is to wade through complex or irrelevant information.” Investor Relations on Corporate Websites, Nielsen Norman Group

Understand investor jobs-to-be-done

Primary users of investor relations areas on a website include, obviously, investors themselves but also analysts and financial journalists. There is an important secondary audience of potential customers and employees too. But the core audience is generally looking for:

• Company background and overview
• Press releases
• Stock exchange filings
• One-page financial overview
• Annual reports
• Quarterly reports
• Historical financial information
• Executive biographies
• Share price information
• Press and IR contact details
• Corporate governance information

Of course, each company will go beyond statutory reporting to add content and user journeys specific to their needs. For example, if they are dealing with specific events in their company history, such as acquisitions, crises or if they are approaching an IPO.

Interestingly, according to NN/Group, some of the fancier functionality that you often see on an IR site, such as webcasts, slides and investment calculators, were less important to real users. “People research company financials are more interested in getting facts quickly than in the technology used to deliver them.”

Best practice examples

GE Aerospace does well with very clear navigation on a fast-loading site that is designed to get people to the information they are looking for quickly.

Microsoft’s IR site clearly surfaces stock price information with a tidy design and recent company news, but we are not fans of carousels as a user interface solution.

In contrast, Alphabet (Google’s parent company) has the leanest, text-only IR page, which, like GE’s, aims to get visitors to key information as quickly as possible. Notably, they offer HTML and PDF versions of key reports, and we think this is good practice. PDFs are not great for usability but have an important role in communicating statutory information in a compliant way, so it’s important to find a user-friendly, SEO-friendly parallel structure to sit alongside them.

Michelmersh combines Microsoft’s visual approach with direct access to the most important information.

Core and optional functionality

We use a tool called Octopus to collaborate with clients to design a website’s information architecture and the high-level structure of individual pages.

For investor relations areas, the following site map templates from NN/Group are good starting points for high, medium and low-priority content. But each client is different and so understanding client needs and their users’ needs is always a project in itself.

Don’t forget basic website usability

For more information about how Articulate tackles the website design and development process, including information architecture and user journeys, see How we build websites at Articulate. For the end results, take a look at our Portfolio.

We think all sites - and all visitors - deserve a well-designed, easy-to-use website that helps them find the information they want. In particular, this means that IR areas need to be:

• Mobile-friendly. The widespread use of PDFs makes many IR sites difficult to use on mobile devices, representing an opportunity for forward-thinking companies to improve the user experience by offering HMTL options.
• Searchability. IR information should be searchable alongside other site content, either with a domain-specific search box (i.e. just the IR section) or as part of an integrated site-wide search.
• Accessibility is a basic requirement for a modern website, yet 97 percent of websites have fundamental accessibility issues. Designing for accessibility is good for every visitor. For example, our blog’s speed reading mode and audio player help people engage with our content whether they have specific needs or not. See our article about why accessibility is crucial for website design.
• Loading speed. Google and GE prioritise loading speed and ‘time to find’ for visitors over fancy imagery and functionality. This is in line with NN/Group’s user study findings. Some clients prefer more fizz and ginger on their IR sites as part of their investor brand, but this should never come at the expense of loading speed. For more on improving Core Web Vitals (as Google calls them) see: Don't lose traffic because of Google’s Core Web Vitals.
• SEO. Investors, journalists and advisors, like most of us, use Google to find information. IR areas should get the same SEO attention as the rest of the site. For more on our approach to SEO see: The ultimate SEO guide for B2B technology companies.
• PDFs vs. web pages. IR pages are loaded with PDFs for annual reports, statutory filings, and other important documents. It may be the case that these files have to be in PDF format—we’re not lawyers, so we can’t say for certain—but we think it would be valuable, as with Google, not to also make them available as web pages, even if it is a high-level summary page with a link to the downloadable PDF. There are strong usability reasons to avoid PDF files if at all possible.
• Carousels. We strongly recommend against Carousels. Buy us a pint, and we’ll bore for England about why.
• Use of videos, webcasts and podcasts. IR pages often feature investor briefings and other content in video format. This should never be a substitute for clear, scannable, searchable text. Where possible, provide transcripts or summaries. Where possible, provide short (<4 minutes) highlight reels as well as longer content. Videos should have captions and chapter headings so that people can find what they need quickly. Never autoplay videos.

Examples of investor-specific functionality

Company overview

“Offer a brief company overview that highlights a few significant facts, along with a link to more detailed corporate information.” For example, Causeway’s website has this succinct summary right on its homepage as well as more detailed information in a ‘Why us’ section.

Biographies

“Provide information about the company’s high-level managers, including each person’s name and job title, a recent picture, and a link to a full biography,” advises The Nielsen Norman Group. For example, HealthHero has a really easy-to-use, highly visual, and on-brand biographies section on its About Us page.

Press information

Journalists don’t just need press information, they need relevant, high-resolution images, logos, PR contacts and company information.

Press releases

Your news page should look like high-end news site or blog with all the support infrastructure such as the ability to sign up for alerts, search for specific information, filter and sort the information, as on this example from TCN.

ESG reports. Your investor brand goes beyond statutory reporting. Increasingly, environmental, social and governance information influences investment decisions and build investor confidence. HPE does a great job of communicating its progress in this area, and, ahem, we think our own Impact Report is pretty good, too. (Related to this, see our guide to establishing a strong ESG tone of voice.)

Security, availability, access controls and approvals

• Security and access control. IR areas often include market-sensitive information such as earnings announcements or new product introductions. For this reason (and others), it is important that any content management system (CMS) used for IR pages should have robust security and access controls, meaning that only authorised users can add or modify IR pages. We recommend HubSpot Content Hub which has granular user permissions, access control to specific assets (e.g. individual web pages) and (with an Enterprise tier) SSO integration and role-based permissions.
• Content approvals. HubSpot also has the option to require approvals before website changes are published. This may be valuable to ensure that legally responsible people, e.g. directors, have a final review and approval of statutory updates to the site, even if they delegate the content creation to others.
• Scheduling for publication. With time-sensitive and embargoed information, it is important to be able to set a specific publication time and date for content so that you can prepare the pages in advance but make sure they are published at the right time. With HubSpot, this is possible for pages and blog/new posts.

How Articulate can help

We design and code signature websites using our proprietary Nucleus technology, which are hosted on HubSpot Content Hub (CMS). See our website services page for more information.

Brochure websites are old-school. Instead, our team will build you a marketing engine that drives traffic, leads and customers, all while telling your brand story.

If you’d like an SEO, usability, or content review of your investor relations website or if you’d like us to help build a new one, please get in touch.

Every website project starts with a leap of faith.

“A leader is one who knows the way, goes the way and shows the way,” - John C Maxwell, best-selling author, speaker and coach.

Genuine thought leadership is a powerful differentiator for any business.

Articles and reports that demonstrate true expertise, authority and insight stand apart from your competitors’ me-too blah-blah. They build trust, enhance your brand, help close deals and defend your margins.

High-quality content also avoids the Google penalties that come with spammy or AI-created content. Don’t take our word for that, here’s what Google has to say about creating helpful, reliable, people-first content. (See our take on AI in marketing too.)

What is high-quality content?

Thought-leadership copywriting provides unique insights, presents new research and uses data. It covers complex subjects in a new and engaging way. It is designed to expand readers’ understanding. It manages to be persuasive but not pushy.

Everyone can write, but not everyone is a writer. High-quality marketing content requires expert copywriters. (Read more about what a copywriter actually does.)

To get it right, writers require a deep understanding of their audiences, clients, products, the wider context of the industry, and the current shape of the market. For businesses embracing thought-leadership content, that’s where the true value lies.

But you have to invest time, money and marketing effort to realise this value. That can be challenging when business leaders and decision-makers can’t see the return on investment (ROI).

Let’s explore the ROI of copywriting and thought leadership to help you build a business case for their value.

What are the likely costs of copywriting and thought leadership?

The short answer? It depends. The long answer? There’s no one-size-fits-all cost and most writers will offer packages or tailored pricing. According to a study by Clutch, the average UK digital agency charges approximately £98.10 per hour. Research by DDIY suggests that a monthly content marketing retainer can cost between £1,805.78 and £23,551.50.

Of course, an hourly rate doesn’t tell you much about how long something will take or the required level of expertise needed to do an outstanding job.

That’s why, at Articulate, we charge for copywriting on a fixed price basis related to the length and complexity of the piece.

For maximum transparency and flexibility, we have a tariff—a kind of menu—of common writing deliverables such as case studies, white papers, or thought leadership articles. Our fixed prices include research, interviewing, writing, project management, editing, proofreading two rounds of revisions (if required), keyword optimisation, and, for blog articles, meta descriptions, a featured image and a couple of social posts.

Our marketing retainers start at £4,100 per month and one-off copywriting projects start at £5,000 for things like a case study library or a lead generation campaign centred around a flagship report or ebook.

We charge for website copywriting slightly differently, on a per-word basis, because of the additional complexity of integrating it with design, search engine optimisation and the rest of the development process. Also, in our experience, writing website copy for clients is like writing poetry and demands a high level of experience and client knowledge for your most important marketing asset.

Broadly speaking though, the cost of a content project will vary depending on the following factors: the who, the what, the when, the where and above all, the why.

The Who

Freelance copywriters and marketing agencies will charge different prices because, of course, their overheads and offerings are different. An agency may cost more but brings benefits such as editing, additional skills (e.g. SEO, research), better availability and turnaround times.

Then there are factors such as years of experience, location, specialisations and so on. You might also consider an in-house or staff writer who will require a competitive salary.

There are specific skills required to be a good marketing copywriter, including:

• Marketing know-how
• Business, sector and client knowledge
• Interviewing skills
• Research and analytical skills
• Search engine optimisation, e.g. writing with keywords
• Agility with tone of voice and messaging
• Self- and pair-editing
• Proofreading
• Social media writing skills
• Content planning and ideation

It’s helpful to put a good marketing copywriter with a reasonable level of skill and five or more years of experience in the same bracket as, say, a lawyer or an experienced, professional journalist writing for a trade magazine or reputable newspaper.

Typically, in an agency, they will work in teams that provide complementary skills and coverage for illness or holidays. All of this is hard to replicate in-house. (For more on this see our article: Should you hire a marketing person or a marketing agency.)

The What

The nature of your business and its content can impact how much copywriting will cost you. For technical or niche businesses, you’ll need to work with writers who understand your industry thoroughly or who have the skills and processes in place to learn about it efficiently.

You might not need to work with specialists if your company wants more generic content. But generic isn’t going to cut through the noise. Similarly, the length of your copy will affect the price, too. Some providers charge per project, others per word.

The When

How quickly and how often do you need copywriting and thought leadership content? Time-sensitive projects may incur additional costs to help you meet deadlines. And the more content you need, the more it will add up. A freelancer will struggle to produce tens of thousands of words in a short period of time but an agency can bring a whole team and a well-oiled production process to the challenge. You can, however, explore these helpful tips from the Articulate Marketing team on how to make every piece of content work harder for you.

The Where

Where are you posting, hosting or submitting the writing? The platform will impact the word count and, in turn, the price. A detailed report, an eBook or a long-form pillar page will set you back more than a 750-word blog post for your company website, for example. Similarly, copy for your home page might be short but it is very important and getting it right might take longer and cost more on a per-word basis than a more general piece.

The Why

Here’s where it gets interesting. You might know who you want to work with, what you want them to produce, when you need it and where it’s going. But do you know why you’re doing it? Have you considered who you want to read your thought-leadership content? And what you want them to do once they’ve read it?

From top-of-the-funnel content for brand awareness and lead generation to bottom-of-the-funnel content for conversions or customer retention, your copywriter needs to know what role your content plays in the context of your wider business.

In our opinion, the ‘why’ separates good writers from bad ones — and both kinds from the likes of ChatGPT. This is why we call our writers ‘marketing copywriters’ because they understand how to weave their work into broader marketing objectives.

So, what’s the ROI of copywriting and thought leadership?

Whether you choose to go external or in-house, there’s significant value in investing in the art of copywriting. Here’s why.

Demonstrate relevance and expertise

A study by Edelman and LinkedIn found that 73 percent of decision-makers say an organisation’s thought leadership content is more trustworthy for assessing its capabilities than its marketing materials.

The same study found that 80% of respondents want to see third-party data included in it, and 44% believe the highest-quality content helps them better understand a business's challenges and opportunities.

Decision-makers want to know why they should work with you. And your knowledge, experience, and expertise are your differentiators. The ROI? As many as 60 per cent of decision-makers say they’re willing to pay a premium to work with a business that produces good thought leadership.

Establish your brand and raise your profile

While thought-leadership and content marketing materials are busy showcasing your expertise, they’re also putting you on the map. Readers get to know your brand and tone of voice (TOV). Decision-makers may even share your content online, quote your research in their content, and reference your work conversationally.

The front of a buyer’s mind is a powerful place to be. Especially when we consider that 70 percent of C-suite executives said thought leadership content made them question their current B2B relationships — with 54 percent realizing other vendors might better understand their needs, according to a study by Edelman and LinkedIn.

Reach new audiences

A key part of establishing your brand with thought leadership is connecting with new audiences. Businesses often have a clear idea of who they want to work with and who wants to work with them. But growing your brand presence with thought leadership content means you’ll start to appear in new places online.

For example, when Basecamp founder Jason Fried tweeted about his company’s new ad, which called out Google’s paid ad strategy, he subsequently received over 1,000 backlinks to the company’s website. Depending on how you value backlinks, that could be worth up to $500,000 in SEO benefits.

This kind of thought-leadership content will help you rank for new search engine queries, generate more backlinks, appear in different social media feeds and so on. You might even find that your successful written content creates entirely new opportunities for you — podcast appearances, webinar invitations, the chance to speak at industry events and so on.

Build existing customer loyalty

Your written content doesn’t just serve the purpose of attracting new audiences. It’s a valuable tool for staying connected to your existing customers (and re-connecting with previous ones, too).

According to Accenture, 80 percent of businesses spend less than a third of their time and budget on customer-focused messaging. This presents a clear missed opportunity when considering loyal customers' ROI.

On average, a loyal customer is worth up to 10 times the value of their original purchase, according to the Office of Consumer Affairs. And, Bain and Co found that increasing customer retention by two percent has the same impact as reducing costs by 10 percent. Remember: the grass is greener where you water it!

Content is still king

Powerful, engaging, well-written thought leadership content has a functional role to play, too. Of course, establishing your brand, growing your audience, and giving your customers something to talk about are important. But high-quality written content is necessary to get discovered online. For example, brands that regularly update their blog get 67 percent more leads than those that don’t, according to Absurd Insights.

Similarly, search engines are starting to prioritise the quality of the content they promote to users, cracking down on misinformation, clickbait, spam, and AI-generated content. For example, Google looks for content showcasing experience, expertise, authority, and trustworthiness. This is called E-E-A-T content and thought leadership is precisely the kind of writing that reflects these crucial areas.

Recent Google updates penalise companies that fill up their site with cheap AI-generated SEO content. This tactic is just empty calories and now it’s creating marketing heart attacks for companies that tried it. The need for high-quality EEAT content has never been higher.

The final word

The ROI of thought leadership is going to take a lot of work to prove. That’s because it’s about more than just numbers. It’s about value. An AI-generated blog post will save you time and probably be fairly accurate. It may even generate a small amount of traffic (before Google recognises it as AI and penalises you for it, that is). But well-written thought leadership is a conversation starter. It’s the kind of content people are still thinking about after they’ve logged off. It makes potential customers think — and start questioning whether they’re working with the right providers. It’s full of insight, personality, colour and expertise. You can’t put a price on that.

Aiming at the problems of high error rate, low evaluation accuracy and low investment return in traditional methods, a random forest-based e-bank investment risk evaluation method is proposed. First, establish a scientific e-bank investment risk evaluation index system. Then, G1-COWA combined weighting method is used to calculate the weights of each index. Finally, the e-bank investment risk evaluation index data is taken as the input vector, and the e-bank investment risk evaluation result is taken as the output vector. The random forest model is established and the result of e-banking investment risk evaluation is obtained. The experimental results show that the maximum relative error rate of this method is 4.32%, the evaluation accuracy range is 94.5~98.1%, and the maximum return rate of e-banking investment is 8.32%. It shows that this method can accurately evaluate the investment risk of electronic banking.

The current study has outlined slow fashion (SF) research trends and created a future research agenda for this field. It is a thorough analysis of the literature on slow fashion. Numerous bibliometric features of slow fashion have been discussed in the paper. This study comprises 182 research articles from the Scopus database. The database was utilised for bibliometric analysis. To identify certain trends in the area of slow fashion, a bibliometric study is done. For bibliometric analysis, the study employed R-software (the Biblioshiny package). Here, VOSviewer software is used to determine the co-occurrence of authors, countries, sources, etc. The study has outlined the gap that still exists in the field of slow fashion. Here, the research outcome strengthens the domain of slow fashion for sustainable consumption. The study findings will be useful for policymakers, industry professionals, and researchers.

Many parents, educators, and policy makers see great potential for leveraging tools like laptop computers, tablets, and smartphones in the classrooms of the world. Although increasing students’ technology access may be associated with increased student achievement, there is little research directly investigating objective measures of student achievement. This study addresses the short-term and long-term quantitative impacts of one of the world’s first school efforts to provide Kindergarten through 3rd grade classrooms with 1:1 iPad access and a range of English Language Arts (ELA) and math Apps. This report summarizes two investigations conducted during this iPad implementation. First, a 9-week pre/post randomized control trial was conducted in which 8 Kindergarten classes used literacy and numeracy apps while another 8 Kindergarten classes used their traditional (non-iPad) resources. At the end of this short implementation period, slightly stronger literacy performance gains were observed in the iPad settings. In a second longitudinal study, three years of assessment data were explored before and after the 1:1 iPad implementation in grades K to 2. Results from the longitudinal study provide emerging evidence of potential increases in ELA achievement, but no consistent results in math achievement. This paper adds to the sparse literature in this area and provides a springboard for further research.

Aim/Purpose: Improving public schools is a focus of federal legislation in the United States with much of the burden placed on principals. However, preparing principals for this task has proven elusive despite many changes in programming by institutions of higher learning. Emerging technologies that rely on augmented and virtual realities are posited to be powerful pedagogical tools for closing this gap. Background: This study investigated the effects of immersive simulation technologies on principals’ self-efficacy after treatment and the perceived significance of the design of the immersive simulation experience as an effective tool for adult learners. Methodology: The investigator employed a multiple-methods study that relied on a purposive sample of graduate students enrolled in educational leadership programs at two small universities in the southeastern United States. Participants completed a two-hour module of immersive simulation designed to facilitate transfer of knowledge to skills thereby increasing their self-efficacy. Contribution: This paper contributes to a small body of literature that examines the use of immersive simulation to prepare aspiring principals. Findings: The findings indicate moderate effect sizes in changes in self-efficacy, positive attitudes toward immersive simulation as a pedagogical tool, and significance in the design of immersive simulation modules. This suggests that immersive simulation, when properly designed, aids principals in taking action to improve schools. Recommendations for Practitioners: Educational leadership programs might consider the use of immersive simulations to enhance principals’ ability to meet the complex demands of leading in the 21st century. Impact on Society: Principals may be more adept at improving schools if preparation programs provided consistent opportunities to engage in immersive simulations. Future Research: Future research should be conducted with larger sample sizes and longitudinally to determine the effectiveness of this treatment.

Aim/Purpose : To examine the use of a flipped classroom in the English Language subject in secondary classrooms in Hong Kong. Background: The research questions addressed were: (1) What are teachers’ perceptions towards the flipped classroom pedagogy? (2) How can teachers transfer their flipped classroom experiences to teaching other classes/subjects? (3) What are students’ perceptions towards the flipped classroom pedagogy? (4) How can students transfer their flipped classroom experiences to studying other subjects? (5) Will students have significant gain in the knowledge of the lesson topic trialled in this study? Methodology: A total of 57 students from two Secondary 2 classes in a Band 3 secondary school together with two teachers teaching these two classes were involved in this study. Both quantitative and quantitative data analyses were conducted. Contribution: Regarding whether the flipped classroom pedagogy can help students gain significantly in their knowledge of a lesson topic, only one class of students gained statistically significantly in the subject knowledge but not for another class. Findings: Students in general were positive about the flipped classroom. On the other hand, although the teachers considered that the flipped classroom pedagogy was creative, they thought it may only be useful for teaching English grammar. Recommendations for Practitioners: Teachers thought that flipping a classroom may only be useful for more motivated students, and the extra workload of finding or making suitable pre-lesson online videos is the main concern for teachers. Recommendations for Researchers: Both quantitative and qualitative analyses should be conducted to investigate the effectiveness of a flipped classroom on students’ language learning. Impact on Society : Teachers and students can transfer their flipped classroom experiences in English Language to teaching and studying other subjects. Future Research: More classes should be involved and a longer period of time should be spent on trial teaching in which a flipped classroom can be implemented in different lesson topics, not only teaching grammar. Teachers also need to determine if students can use the target language item in a task.