With global revenues set to surpass a billion dollars and the tech giants investing in the space at eye-watering price points, no one asks what podcasting is any more. In part one of our series on the sports podcast ecosystem, SportsPro surveys the scene in 2020 to discover the different ways of doing business.

When Spotify acquired digital sports and culture outlet The Ringer back in February, it marked the fourth podcast company acquisition made by the audio streaming giant in the space of 12 months. That US$400 million spending splurge saw Gimlet Media, Anchor FM and Parcast all come under the control of the Swedish company. And it is not just networks being snapped up, either. In May, the Joe Rogan Podcast, a chart leader in most English-language markets and previously withheld from Spotify by the host, was acquired by the firm on an exclusive licence for a reported US$100 million.

1. Create An Ideal Listener Avatar
2. Know Why You Are Doing It
3. Be Authentically You
4. Interview Other Podcasters
5. Accept That Episode One Will Not Be Perfect
6. Get To Know Your Audience Intimately
7. Be Clear About The Value You Want To Bring
8. Never Quit
9. Know Your Audiences What Is In It For Me
10. Let Interesting Guests Talk You Up
11. Commit To A Disciplined Purpose For A Year
12. Find A Niche Aligned With Your Expertise
13. Take A Step-By-Step Approach
14. Figure Out What People Need To Hear
15. Be Relevant And Real

With the introduction of tablets like the iPad, working outside of the office has become streamlined. No longer are employees and entrepreneurs chained to their desks and laptops.

Business training programs constantly need to be updated in order to keep employees up-to-date on the latest techniques and research in their field. The right training program can quickly teach current employees and new hires the skills they need to know in a short period of time. Additionally, they should be easily accessible and offer detailed explanations that can allow employees to retain the information they learn. Currently, e-learning programs are becoming one of the most frequently used training programs in businesses as they offer a convenient way to teach a wide variety of information to employees in a way that is innovative and fun. Therefore, the following techniques should be used by any company that wants to offer the most effective e-learning programs to their employees.

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The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience.


  Monitoring Newsgroups/Usenet
Google Groups is a free online community and discussion group service that offers the Web's most comprehensive archive of Usenet postings. Google Groups can be monitored using RSS feeds. In order to monitor a specific newsgroup simply add "/feed/msgs.xml" to the end of the Google Group URL. Add the new URL to a newsgroup reader and receive updates each time a new post is added to the newsgroup.

Example Feed: http://groups.google.com/group/alt.comp.shareware.authors/feed/msgs.xml



   Calendars
Build a calendar for public or private use and receive calendar updates via an RSS feed. Calendars can be created for personal reminders to pay bills or attend social functions. Calendars can also be used for specific groups like schools, sporting events, or industry events. The calendar can be syndicated and shared using RSS feeds.

CalendarHub - http://www.calendarhub.com
Example Feed - http://www.calendarhub.com/rss/21882/month


Weather
Enter a zip code and obtain the weather information in a specific region. Click the orange RSS icon and add the feed to your reader. Each morning you will receive local and regional weather reports as they are made available. RSS feeds can be customized to include current local conditions, local Doppler radar, pollen trends, regional video forecasts with expert commentary, and extended forecast details.

Weather.com - http://www.weather.com or RSS Weather - http://www.rssweather.com


Classifieds (Homes/Jobs)
Curious about the availability of specific employment opportunities in a specific industry? Receive notification when positions are made available. RSS feeds can be created for regions, salary ranges, or positions.

RSSJobs - http://www.rssjobs.com or Craigslist Example Feed - http://www.craigslist.com/sof/index.rss



Ego Searches
Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors, or other specific keywords. Conducting ego searches, not only allows you to stay informed, but also allows you to maintain a strategic advantage over competing companies. A number of new Internet services are freely available that make these 'ego searches' painless and easy.


Many of the services allow you to create a keyword based feed. Each time new information containing the keyword appears in the searched resources, the RSS feed updates.

More on Ego Searches: http://www.small-business-software.net/ego-searches.htm


Shipments
Receive notification via RSS feeds when packages are delivered. Custom RSS feeds can be created to monitor delivery progress. Track the status of packages shipped via US Postal Service, USP, DHL or Federal Express.

Simple Tracking - http://www.simpletracking.com/



   Site Checks
Initially used by search engines to indicate new websites with top ranking for specific keywords. Many webmasters provide RSS feeds to let visitors know when web content changes occur.



Coupons or Specials
Everyone loves a bargain, RSS feeds that promote time sensitive discounts or offers are becoming increasingly popular. Restaurants convey lunch specials while travel companies convey last minute deals to prospective travelers using RSS Feeds.

Sample Restaurants Feed - http://www.bestrestaurants.com.au/xml/feed/dining-specials-australia.xml or
Sample Travel Feed - http://www.orbitz.com/rss/flightdeals.rss.xml



  Auction Monitoring
Items on eBay are time sensitive, few individuals have time to make daily auction checks of new auctions for specific products. Create an RSS feed using keywords to monitor products as they become available for auction.

Bidding Tools - http://www.freebiddingtools.com
Example Feeds - http://www.freebiddingtools.com/rss/feeds/47459


RSS is still very young. Both publishers and consumers are actively seeking ways to exploit this communication medium. Additional uses of RSS feeds are popping up daily. Consider how your business might use this new communication medium to increase sales, increase productivity, and reach new customers.

About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

NotePage is pleased to announce a new release of FeedForAll. FeedForAll is software that allows webmasters and publishers to create, edit and publish: RSS feeds podcasts and video podcasts.

The newest version of FeedForAll includes a built in validator, advanced publishing features, and full support for RSS extensions including : Apple iTunes, Dublin Core, Content and Syndication. FeedForAll's integrated support for Apple iTunes allows publishers to easily create an audio podcast or video podcast that can be added to Apple's popular iTunes Music Store. FeedForAll's extension support for all RSS namespaces makes RSS feed expansion a snap for webmasters and publishers, wanting to syndicate various types of content. .

Additionally, FeedForAll's new release supports unified publishing, making it easy for publishers to upload any audio, video or images associated with their RSS feed, podcast or videocast.

RSS Feed and Podcast Management and Creation Tool

Overview of New Features in FeedForAll

We felt it would be helpful to provide general guidelines for those constructing an RSS 2.0 feed. In general, the following are guidelines for constructing an RSS feed. It is good to get into the habit of validating the RSS feed, either with software, or with an online validator.

Etiquette and Guidelines for RSS Feeds

Potential podcasting content covers the gamut. With more than millions of podcasts now available, there are few topics that are not covered by this popular communication channel.

Creative Podcasting for Businesses

Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad.

Podcasting for Businesses

Here are some helpful tips regarding how to get your podcasts listed in the iTunes Music Store...

iTunes Compatibility
In order to have your podcast included in the iTunes Music Store, you must first add the iTunes extension to your RSS feed. This means that you will need to modify the RSS feed for your podcast or videocast so that it includes tags that are specific to iTunes.

How to Submit Podcasts to iTunes Music Store

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Thoughts ==> I'm actually putting together two podcasts today - one on how I traced my steps to find out how I ended up in iTunes without having submitted, and another to talk about what the benefits of podcasting are for business. It's great when you're doing your research and find that someone already explained a point better than you ever could on three hours of sleep. :-D Clip ==> "What

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