One of the most intimidating things entrepreneurs face is the fact that some of their competitors are massive multi-billion dollar corporations. Everyone knows the story of David and Goliath; occasionally the underdog wins.  But in the real world, the giant wins a lot (if not most) of the time.

This was a reality I faced when I started GMM Nonstick Coatings in 2007, a manufacturer of nonstick coatings for cookware, bakeware and appliances. We were a true startup: no employees, clients or products.  

complete article

No business owner ever expects it to happen. After closing up for the day or the week, a phone call at 6 a.m. lets you know that the severe storm that passed through town overnight took a punch at your small business, with flood damage, fire, tornado or other damage.

Or it could have been an earthquake or hurricane. Still, what may have taken years to build is in ruins. How do you begin to recover?

complete article

If word-of-mouth marketing sounds simple, do not be fooled -- it is not. Creating cutting edge buzz-worthy messages that go viral is no easy task.

While more than half of small business owners anticipate growth for their businesses in 2015, according to a Small Business Report, 56 percent say they are investing less than 3 percent on marketing. When they do invest, most of these business owners are likely thinking about traditional forms of advertising or collecting new customers instead of connecting with them.

complete article

Regardless of your job title, your role can make a difference. It comes down to leadership and understanding how to champion ideas and build trust.  Read on for advice from 12 CEOs, founders, presidents and thought leaders to learn how you maximize every opportunity to make an impact at work.

complete article

Small business owners already have a lot on their plates during this time of year, so when it comes to holiday marketing, it can all feel a bit overwhelming. Staples is here to help. Beyond being the one-stop shop for everything small businesses need to make more happen, below are some tips to help small businesses capitalize on this seasons top trends.

complete article

Getting found online can be a tough thing to do at times. Lucky for you, I am pretty good at it and really enjoy getting my sites ranked. Traffic can mean the difference in staying in business and not. Over the years I have started several businesses and the ones that succeed are the ones that consistently grow in organic traffic. I have put together a list of things that I would do to get your business ranked in Google.

Here are 10 ways that small business owners can get their business ranked on Google:

complete article

If you are like most small business owners, you spend a lot of your time researching ways to save money. After all, running a business can quickly break the bank. There are office supplies to buy, employees to pay, and software to purchase and install, among many other things.

complete article

Starting a business is a bit like falling in love for the first time: it is exciting, exhilarating, and new. You want to savor each moment and be your very best every minute of every day.

After the adrenaline rush subsides, however, reality sets in and you may discover that not everything about running a business is so wonderful. There will be tasks you don’t like to do, activities you find stale and boring, technical difficulties to test your patience, and clients and vendors who might challenge you.

complete article

Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.

complete article

Small businesses are hopeful about growth this year according to the new State of Small Business Report by software solutions provider, Wasp Barcode Technologies.

The study says 71 percent of small businesses expect revenue growth, although 50 percent of small business owners said hiring new employees would be the key challenge facing them this year. And 45 percent said that challenge would be increasing profit.

An earlier survey conducted by Yelp had similarly found small business owners optimistic about growth in 2016. According to that survey, the percentage of American small business owners expecting to see revenues grow, however, is higher (85 percent).

complete article

Today, Alphabet, the parent company of Google, announces its fourth quarter 2015 earnings. But it is also going to do something different. The company plans to separately break out the results of its core businesses from its other bets. By doing this, the company opens itself up to some criticism about the investments that it makes in unproven, risky technologies – from driverless cars to Glass. But without those investments, Google would never be the kind of company that it is today.

complete article

Imagine if you could become a millionaire. How great would it be to have the money you need to live the lifestyle you have always wanted? Now imagine if you could do this in your 20s?

Even if you think it sounds like a stretch, it is possible to become a millionaire at a young age. I became a millionaire by age 21. My second millionaire student who followed my program became a millionaire by the age of 23. The most impressive part? He did it all by trading penny stocks.

complete article

For initial, up-front investment or a low-cost monthly subscription fee, there are great tech products and services that can save you money in the long run on common business expenses. Here are a few tips for small businesses with fewer than 10 employees.

complete article

Everyone by now is well aware that IT networks are subject to various cyber threats, and small and medium size businesses (SMBs) must protect against them just as larger enterprises do. But these threats are not limited to the online world. SMBs also have to protect the IT equipment itself from physical dangers.

complete article

Cell phones are ubiquitous, and tend to be important if not necessary to own. Yet sometimes the cost of owning and using a mobile phone can get out of hand. And the prevalence of daunting cell phone bills only grows as more and more apps and functions that use data come into popular use.

The high cost of mobile data is a familiar problem for many; too many of us have run up against exorbitant bills after underestimating just how much data we have been using. And, for those with restricted monthly data allowances, exhausting the monthly supply of data can be irritating or even crippling for those who often depend on data.

10 Ways to Cure Your Mobile Phone Bill

You may have a list of specific keywords and phrases you're targeting, or you may be more in the add amazing content and see what happens, camp.

However, the idea of optimizing for branded keywords may not have crossed your radar. Branded terms are words or phrases that are specific to your company. They often include your business name, but also may include certain trademarked product names or your website name. For Apple, some examples of branded terms might be:

complete article

Although your small business needs a healthy amount of software to conduct operations, it's not necessary for you to spend a fortune on web-based products. In our comprehensive testing of business and consumer software, we have come across dozens of incredible and free solutions that can help you get the job done. We've tested free tools in almost all facets of business—from email marketing to endpoint protection to project management.

complete article

Georgia is among many states that are working hard to lure businesses of all sizes — and entice them to stay put. There's no one set formula that makes a state business-friendly, say business owners and experts. Rather, it is a mix of ingredients that, when combined, make a state an attractive place to set up shop.

complete article

Very few people actually like to negotiate. That's why so few people are good at negotiating; it's a task to be avoided or completed as quickly as possible.

Unfortunately, negotiating is a fact of life--especially business life. Fortunately, negotiating has less to do with competition than simply communicating: explaining the logic and benefits of a position, convincing others that an idea or premise makes sense, showing people how a decision will generate a desired return, helping people understand the benefits of change...

In essence, negotiation skills are communication skills.

complete article

What defines a small business owner as successful? You might think the obvious answer is one who grows quickly and expands his or her operations. But a recent report by Emergent Research and Infusionsoft found that becoming a big business doesn't equal success for most small business owners.

complete article

Small business owners can now compete on an (almost) level playing field with big brands, all through applying the principles and use of content marketing. Regardless of the size of the business, the goal is the same: to use relevant content to attract qualified customers or clients.

complete article

Content marketing is an important part of keeping a small business growing. It can help you to build credibility and authority, win you good positions in search engine results, and develop important relationships with your actual and potential customers.

The main problem for most small businesses is producing content at a consistent rate. There is so much to do when you’re trying to get a new business off the ground or take a semi-established small company to the next level.

complete article

Marketing is a three-syllable word that seems so simple, yet encompasses so much. Marketing is a multi-faceted approach to promoting a product or service. Both traditional and unconventional marketing methods have a place in the small business world. Marketing helps small businesses focus on building their brand and identity.

There are few limitations to marketing options, and the opportunities listed here are just a few that will generally result in a decent ROI (Return On Investment) for most small businesses. That said, do not be afraid to be creative -- no one knows or understands a small business like its owner, so think outside of the box and don't be afraid to experiment.

Innovative Ways to Market

Perhaps it is time to embrace some new first principles.

Making a first impression is not easy. People are just so sensitive these days. Sensitive about themselves, that is.

complete article

For small and local businesses, it can be hard to stand out against larger nationwide brands. However, content marketing can help your small business attract attention, and for relevant niches in your industry, too.

Content marketing is a marketing approach that involves creating and distributing relevant and valuable content to your prospective audience in the hopes of driving a consumer action, and it has numerous benefits for small businesses. It can give you the opportunity to not only expand your company, but also to build your reputation and establish a place as a trusted leader in the industry.

complete article

When you run a business, it’s important to always keep an eye on the future if you want your business to grow and improve. Members of our small business community understand what it takes to keep businesses moving forward. Here are some of their top tips.

Make Sure Your Small Business is Prepared for the Holidays

complete article

The founder of a multiracial beauty company shares how she coped after her “personal and professional victory” angered many fans.

complete article

As a small business, you are uniquely positioned to be able to compete for above average margins, and this should be your focus.

complete article

Visitors seldom leave a small business website with a neutral impression. For most prospects, your small business is an unknown quantity, so their first impression of your company will either make them more comfortable doing business with you or less comfortable. For this reason, you want their first experience with your website to inspire them to contact you—not your competitor.

These are the 10 biggest website problems that can drive potential new business away:

complete article

Are you starting a business for the first time? It can be challenging to step out of your comfort zone and go head to head with competitors, manage customer orders and deliver a desirable product. Putting in the right amount of market research goes without saying. But how do you increase your chances of success when starting a business? Check out these 6 ways here.

complete article

Optimism among small-business owners has soared as entrepreneurs hope that President-elect Donald Trump will enact policies aimed at helping them.

Trump has promised to ease regulation. While some on Main Street cheer the goal, changing anything substantial about regulation is easier said than done.

But there are other ways that a Trump administration can make life easier for small businesses. Consider this five-step plan his first 100 days agenda for Main Street.

complete article

You stare at a blank screen for what seems like hours, waiting for your brain to come up with a brilliant idea, and it never comes. There has to be a better way to brainstorm, right?

There is--and it might be as simple as doing the laundry.

complete article

Sometimes budget limits small businesses from executing their marketing ideas, but not every successful strategy requires a lot of money. Here are six outside the box ways to market your small business that are both inexpensive and effective.

1. Get personal.

complete article

Moving into a new city or job can be daunting, the hassle of finding accommodation, the stress of moving personal items and most especially the people or city accepting someone new might not be pleasing.

The same applies to small businesses that are launching into an industry ridden with bigger competitors. For an SMB, finding a niche can be time-consuming but rewarding on the long-term.

In the article below, I will be sharing 4 effective marketing strategies for SMBs against bigger competitors.

complete article

It is common knowledge around the Friedman household that when Emily was born, if she had been a boy instead of a girl, her name would have been Ted. Katie was also going to be named Ted and so was Jenni. When a boy was born to us in 1994, just a few short weeks after we moved to Ankeny, to no one’s surprise, we named him Ted.

Small Business Today: What Is in a name?

The Internet of Things (IoT) is a rapidly evolving technology sector. As the popularity of connected devices increases with consumers, the number of entrants into the market grows. But rapid growth and iteration have had some unintended consequences in the IoT space, especially when it comes to usability.

IoT More Friendly

When your small business gets stuck in a rut, you need to find a quick way to snap out of it. This can mean finding a new source of inspiration, following some new trends or even kickstarting your marketing efforts. For more on breaking your small business out of a rut, check out these tips from members of the online small business community.

complete article

We have officially entered the holiday season! October through January is filled with holidays from Halloween to New Years. As a small business, you can take advantage of this joyful time by taking your marketing efforts to the next level. There are many different ways a small business can celebrate (and profit from) the holidays, so let’s jump right into to our extensive guide.

complete article

When looking for one of the best jobs of the future, two considerations will be crucial: what jobs are well-paying, and what jobs will expand dramatically in the next decade?

Jobs in healthcare and tech tend to tick both boxes.

The US Bureau of Labor Statistics recently released its biennial projections for job growth across hundreds of occupations between 2016 and 2026.

We took those projections and combined them with BLS estimates of the 2016 median annual earnings of those jobs -- using the geometric mean of the two numbers -- to come up with a ranking of the best jobs of the next decade.

To focus on good, high-paying jobs, we restricted our list to those with salaries higher than the 2016 median annual wage of $37,040.

complete article

For entrepreneurs in the natural food and products industry like Constantine, Whole Foods has served as a launchpad of sorts for companies looking to get on mainstream store shelves. Companies and local farmers often would get into one or two locations and grow from there if their products took off. Like the big supermarkets and food manufacturers who are nervous about Amazon's size and power, many small suppliers can see benefits of the combination, but are also concerned what it could mean for them.

complete article

Having a smart mobile marketing strategy is an important part of building your personal brand online. Leveraging your social networks to their fullest potential is also important for visibility.

Instagram is one of the most widely used networks today that can help build a larger audience and following online, making it a must-engage tool for brands. Posting relevant images, ads and videos that your audience will love is just one part of the success formula.

complete article

New Years resolutions: We love to make them. And, statistics show, we almost never keep them. (Eighty percent of people who make New Year's resolutions abandon them by the second week of February.)

Of course you could try using silence to accomplish a goal. Or you could try to sneak up on big goals. Those strategies help, but they are far from foolproof.

complete article

Technology has made it so you can start a new business without even paying for a lease. Simply using your laptop and smartphone, you can create an ecommerce site and have customers buying items from you with minimal expense.

But technology solutions are not always as helpful and convenient as they’re cracked up to be. A brick-and-mortar store is still a huge plus for many types of businesses, especially if you sell products that people want to try out.

complete article

Minimum wage increases in states across the country are helping drive up wages, although the rate of job growth at small businesses has slowed down, according to payroll giant Paychex.

The Paychex | IHS Markit Small Business Employment Watch, which Paychex compiles with the research firm IHS Markit, ended the year with a decline in small business job growth, but with wages higher compared to the previous year. The Small Business Jobs Index slipped to 99.70 in December, down 0.16 percent for the month and 0.78 percent for the year.

complete article

Here’s a list of the top recurring billing and payments tools to transition the process from the ledger to the internet.

complete article

The Tax Cuts and Jobs Act was signed into law by President Donald Trump on Dec. 22, 2017, and it is being put into action starting with the 2018 tax year.

On the personal side, the final bill cuts income tax rates in almost every tax bracket, doubles the standard deduction, eliminates personal exemptions, doubles the child tax credit, expands medical expense deductions, repeals the Obamacare tax and doubles the estate tax exemption.

On the business side of things, the tax bill lowers the corporate tax rate from 35 to 21 percent -- which is the lowest rate since 1939. For pass-through businesses -- which many small businesses are -- the standard deduction gets boosted to 20 percent.

complete article

Koch wanted to give back in the most meaningful and valuable way he and his team could. Ten years ago, the company started the Sam Adams Brewing the American Dream (BTAD) program to mentor and provide funding to food, beverage and hospitality startups. Many of these companies are founded by African American women, including Jessica Spalding of Harlem Chocolate Factory.  During the past 20 years, African-American women’s rate of starting businesses was 605% versus 44% for all businesses, according to The 2017 State of Women-Owned Businesses* commissioned by American Express.

complete article

If your small business has a team of employees, then you need a payroll service to manage all of those payments and details. A good small business payroll service should automatically calculate how much pay each employee earns during every pay period, then process those payments and calculate taxes and reports to help you keep your financial records in order.

complete article

Landing a coveted spot on Shark Tank is an entrepreneurs dream. They get the opportunity to pitch their business on national television in front of millions of viewers and several rich and prominent investors.

complete article

Time is a valuable, nonrenewable resource that is distributed equally to each of us. We all get the same 1,440 minutes every day. Are you using your time successfully, or are you wasting your time and draining your energy?

In coaching top leaders around the world, I have discovered some patterns in how people waste their time and energy. Here are eight of the most common:

1. Being distracted.
Leaders who have a lot to do are easily distracted. No one can stay on task 100 percent of the time, but distraction can pose a serious obstacle to getting things done. It eats away at your time and causes unnecessary stress. Limit distraction by being mindful of how you organize your time and work environment and by preparing yourself to accomplish what needs doing. Develop habits and strategies to minimize your access to distraction, keep your focus on the task at hand, and improve your overall ability to concentrate.

complete article