Demand generation vs lead generation? Which should you use? You could be missing out on some qualified leads if you're not using both.

The post Demand generation vs lead generation: Do you need both? appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Effective copywriting is your secret weapon for driving conversions. With strategic word choice (based on voice of customer data) and a clear understanding of your target audience, you can craft copy that not only grabs attention but actively encourages action. Here's how...

The post Copywriting for Startups: 7 Lessons To Drive Conversions appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Taking your first steps in UX? Welcome! In this straightforward guide, we're breaking down the concepts of 'User Journey' and 'User Flow' for you. Dive in to understand how a user journey outlines the broader experiences of your users, while a user flow zooms in on the specific actions they take on your platform. Let's simplify these essential UX elements together.

The post Simplifying User Journey vs User Flow for Newbies appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Conversion copywriters follow a simple 3-step process to get the ‘yes’ in email campaigns: First, they dive deep into understanding their audience, figuring out exactly what makes them tick. Then, they craft emails that are not just engaging but hit right at the heart of the reader's needs and desires. Every word is fine-tuned for clarity and impact. Finally, they test and tweak, ensuring the message not only resonates but also drives real action.

The post How To Write Emails: The Conversion Copywriter’s Approach appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Forgiveness is not symbolic but an act of faith. How do we have a heart of forgiveness at home and in the congregation?

Have you ever felt pressured to be the perfect wife, mom, and Christian? We don't have to be Martha Stewart, but we can give God what we have.

There is news of terrorism coming in from all over the world. Many are sick and dying. It seems fatal accidents are on the rise. What is our relationship with death supposed to be?

Advent begins in just seven days! What are some books that would be great to read during the fast or to give as gifts? PLUS, a sweet little give away!

Join me as I review a few Orthodox toy items to consider for the children in your life this holiday season. AND since the last giveaway was so fun, I just have to do another. Make sure you watch to the end!

Love can have many meanings, and often the world tells us to "follow our hearts." In the scholarly words of Boston, love is "more than a feeling"!

With the capacity to love comes the possibility of loss. Is loving worth the risk?

With the capacity to love comes the possibility of loss. Is loving worth the risk?

Sorry I'm a day or two late, but it's not too late to benefit from this AMAZING Lenten resource! Find out how this book/audio book/ebook can be a helpful companion on your family's Lenten journey!

Annalisa's personal perspective on racial injustice. What is an Orthodox Christian to do?

The fear of homeschooling or the fear that the virtual school stress we experienced this past spring is what we'd be sentencing ourselves to if we homeschool this fall. Let's talk about the difference between survival schooling and homeschooling. If schools remain closed this fall, is it possible to thrive and not just survive?

When we are instructed to teach our children all the time, we need to remember it's not about memorizing a list of facts. Life is a perpetual pop quiz and our intentional, but not obvious, interactions with our children can help them pass life's daily tests.

SUBSCRIBE There is a developmental stage that no one talks about. The transition from childhood to adulthood can be a challenge for even the most seasoned mamas. How do we successfully interact with our adult children? And what if our best attempt at parenting wasn't good enough?

Today, I sit down with the Head of Deliverability at ConvertKit, Alyssa Dulin, to shed some light on the often mysterious game of getting your email into the right inbox. Alyssa’s expertise about what creators need to focus on and the most recent developments in the email marketing space can truly take your company’s reach […]

In today’s episode, I’m joined by PJ Taei, Founder and CEO of Uscreen, an all-in-one video monetization platform for content creators that helps them build their brands and grow their businesses. The creator economy has changed a lot since PJ first founded Uscreen in 2015. And in that time PJ has managed to grow Uscreen […]

Today, I talk to Darrell Vesterfelt, who is a longtime friend who helped grow ConvertKit in our craziest growth times (from $100,000/mo when he joined to $500,000/mo in just over a year). Darrell is one of the best marketers I know. He is the Founder and former CEO of Good People Digital, the Co-Founder of […]

In today’s episode, I sit down with investor, entrepreneur, and content creator, Sahil Bloom (in front of a live audience) to unpack the key strategies and lessons that will help you achieve longevity and sustainability in the creator economy. Sahil has had a fascinating journey, transitioning from the world of private equity to making a […]

In 2023, I fulfilled a long-term dream of learning to fly, bought my own airplane, started a new company, bought another company, captained a 50 foot sailboat in the Caribbean, took a sabbatical, added more than $7.5 million in annual revenue to ConvertKit, and had a whole ton of fun. Let’s dive in.  ConvertKit In […]

See exactly where the available hotels are on a Google Map.

There sure are a lot -- everything from ZipCars to urinals.

(screenshots) An official statement from Google says the site was designed to "provide content owners an easy way to give us access to their content". (more screenshots)

Details about how it works in the link.

(official blog entry)

In a long New York Times piece, top Googlers speculate about the future of advertising, including Google selling TV ads, using more personalized information, and links to store inventory information.

The Google advanced search page now lets you limit your search to CC-licensed results.

You could also buy equipment to extend it into your house. (proposal)

The Search Engine Experiment gives you the results from Yahoo, MSN, and Google without saying which is which. Currently, 41% of those who have taken the test picked Google (33% Yahoo, 26% MSN).

(screenshot)

James Yu has a screenshot of a new design Google has been testing lately.

Sergey Brin is telling employees to stop making old products and start improving new ones. "For example, said Chief Executive Eric Schmidt, Google plans to combine its spreadsheet, calendar and word-processing programs into one suite of Web-based applications."

How can you improve your negotiation skills even if you HATE to negotiate? Here 7 of my best tips to help you get what you want… #1 Ask Yourself These 2 Questions… You might think that in order to negotiate better you have to strong-arm people. Like… You walk into the room and DEMAND to […]

So, people keep asking me, “Derek, are you alive?” Yes. I’m alive. But I’ve been missing in action. Why? I co-founded a company called Truvani. We create high quality supplements made from real food products. So far we launched 4 products. 1. Daily Turmeric Supplement 2. Organic Chicken Bone Broth Powder 3. Chocolate Plant-Based Protein […]

So, I have some BIG news… I am quitting online courses. (And don’t worry. If you already invested in one of my courses, you won’t lose access. The website will still live on. I’m just done selling them after one final enrollment period). “Why? ARE YOU CRAZY!?!?!” No. I’m not crazy. “IS THIS A SCAM? […]

Things are Going to Get Tough Instead of writing a post about the upcoming (or already here)”recession,” I thought I would go a bit broader and talk about how to navigate the lean years. Businesses of all sorts go into this time under a lot of stress. Let's be honest, I'm not an economist. I ... Read more

The post How To Navigate The Lean Years appeared first on Chris Lema.

The other day I wrote an ebook about motivational segmentation. It wasn't called that, because, seriously, who would choose to read something with that title. Instead, I called the eBook, Grow Your Coaching Practice 8X With One Single Sales Strategy. But what I shared in that free eBook isn't just for coaches. I would submit ... Read more

The post Motivational Segmentation appeared first on Chris Lema.