SEBASTIAN SHAKESPEARE: Sir Humphrey Burton is to spill the beans in a memoir, including anecdotes about acquaintances like Andrew Lloyd Webber and Leonard Bernstein.

The pop megastar took to her personal website to share over 60 intimate photos from the last year of her life.

Beyonce looked to the heavens as she honored her late friend Kobe Bryant at his public memorial on Monday.

The 38-year-old megastar singer's compassionate actions were captured momentarily during the telecast of the Celebration of Life for Kobe and Gianna Bryant on Monday.

Wrapping up warm from the British spring, the Queen's eldest granddaughter, 38, wore a houndstooth, knee-length coat dress, which she paired with maroon accessories.

SEBASTIAN SHAKESPEARE: Sir Humphrey Burton is to spill the beans in a memoir, including anecdotes about acquaintances like Andrew Lloyd Webber and Leonard Bernstein.

Kate Robertson's mother Elisabeth was the creator of the famous 'Wombles of Wimbledon'. Now Kate who lives in West Sussex is giving away her mother's toy collection.

A study by scientists in Canada has found healthy young adults who dozed for an hour after a gruelling workout scored much better on memory tests.

Meghan Markle has returned to her old stomping grounds of Los Angeles, as she intends to take over Hollywood.

Trump's Las Vegas hotel has started taking reservations for mid-May, joining Wynn Las Vegas, despite Nevada Gov. Steve Sisolak having yet to announce the opening of the state's hotels.

Sam Warburton may have seen the Wales-England rivalry become friendlier in recent years but he called on his players to make themselves heroes at Twickenham on Saturday.

Australia may have retained the urn but couldn't do enough to win the 2019 Ashes series as England clinched a 135-run fifth Test victory to level the scores.

The bombshell notes reveal the bureau discussed how to approach its investigation into Michael Flynn's involvement with Russia.

At the end of Wladimir Klitschko's remarkable 21-year, 69-fight career, Sportsmail details the top 10 moments for one of the most dominant heavyweights in history.

Using implanted electrodes, US researchers were able to show that people's brains replayed the neuron activity of a memory game while they slept.

Boris Johnson's campaign team warned that the second half of his leadership campaign should be as disciplined as the first... hours before the bust up with Carrie Symonds emerged.

The WHO and the UN's postal agency have released a commemorative postage stamp on the 40th anniversary of the eradication of smallpox, with the head of the global health body expressing gratitude to a top Indian-origin UN official. In May 1980, the 33rd World Health Assembly issued its official declaration that "the world and all its peoples have won freedom from smallpox." It was ended on the back of a 10-year WHO-spearheaded global effort that involved thousands of health workers around the world to administer half a billion vaccinations to stamp out smallpox. "When WHO's smallpox eradication campaign was launched in 1967, one of the ways countries raised awareness about smallpox was through postage stamps when social media like Twitter and Facebook was not even on the horizon," World Health Organization (WHO) Director-General Tedros Adhanom Ghebreyesus said. "I especially want to thank my friend Mr Atul Khare, United Nations Under-Secretary-General for Operational Support, for ...

A plaque commemorating three bank employees who died of asphyxiation when their workplace was firebombed during a protest march 10 years ago was unveiled in Athens Saturday. Many officials, led by Greek President Katerina Sakellaropoulou, attended the ceremony. Leaders of two leftist parties, Syriza and the Communist Party, had laid wreaths on the site in central Athens earlier. The three employees, a man and two women, all in their 30s, died on May 5, 2010, when the Marfin Bank branch in central Athens was firebombed by anarchists taking part in a large protest march against the first austerity agreement Greece had signed with its creditors just days earlier. One of the victims was four months pregnant. The fire spread quickly and, although most employees made it out safely, some were trapped inside. Those who made it onto balconies found that many in the crowd below were shouting for them to burn for having shown up for work despite a call for a general strike. Firefighters could ...

A theatre festival was held in Kolkata between November 1 to November 4 dedicated to the memory of Nati Binodini (1863-1941), a versatile actress whose dramatic and tragic life had more twists and turns than a film script. Shoma Chatterji attended, and has more.

The tsunami is not forgotten, but in Keechankuppam the fishermen have weighed the risk of another tsunami against the prospects for finding safer housing further inland. And so their huts are back again on the once-ravaged beach, as though the tsunami never happened, writes Dilip D'Souza.

Historical resonances, and a strong sense of collective suffering are striking features of one's conversations with ordinary Kashmiris. Freny Manecksha reports.

Reading former CAG Vinod Rai’s autobiography Not Just an Accountant, Himanshu Upadhyaya feels that it is less about the individual and more about a constitutionally-mandated authority’s sustained efforts to uphold transparency in the face of concerted attempts by the powerful to thwart the same.

With the sporting world coming to a standstill due to the coronavirus pandemic, sportspersons and international sporting bodies have taken to social media to interact with fans and bring back classic moments from the past. The English and Wales Cricket Board (ECB) has posted two videos of leg-spinner Adil Rashid dismissing Virat Kohli and KL Rahul.

Immensely popular indipop band Viva that once comprised of Anushka Manchanda, Pratichee Mohapatra, Neha Bhasin, and Mahua Kamat is back to rock you again.

Few other batters like Jos Buttler, Chris Gayle, Fakhar Zaman, Nattakan Chantam and Laura Wolvaardt also feature in the video.

According to Liz, Jodan simply wanted to make up for the birthday celebrations Emma might've lost while staying at home due to the lockdown.

'Men in blue, in various shades of grey before all the #yellove started and this is nothing but GOLD! Circa 2005, Sri Lanka,' CSK said in the tweet with the photo on their official handle.

Karisma Kapoor has shared a Friday flashback moment on social media with co-star Akshay Kumar.

With the world coming to a standstill due to the coronavirus outbreak, sporting events across the globe have either been cancelled or suspended and sportspersons have been spending a lot of time interacting with fans on social media.

Merkel emphasized the special importance of US support for Germany after WW2 and the ties between the two countries that developed after, a government spokesperson said.

On the auspicious occasion of Ramzan, Devoleena shared that she has so many memories with it and she misses Iftaari.

In the video with Kohli, from the 2018 ODI series, the ECB has asked the Indian skipper if that is the best ball he ever faced.  

Sai Pallavi's first look poster from Viraataparvam is finally out on the occasion of her birthday. The director of the thriller movie, Venu Udugula took to his social media handle to unveil the intriguing first look poster of the actress. {image-exi59ufwoaa4r2s-1589007113.jpg

Sai Pallavi's first look poster from Viraataparvam is finally out on the occasion of her birthday. The director of the thriller movie, Venu Udugula took to his social media handle to unveil the intriguing first look poster of the actress. {image-exi59ufwoaa4r2s-1589007113.jpg

Marketers are in the business of attracting attention. All of our tactics, our strategies, our goals boil down to: Did we get someone’s attention and inspire them to take action?

The key to modern marketing is that we have to earn that attention. There will always be someone on who is louder, funnier, more talented, or just less shameless than your brand is willing to be. The only way to truly capture and sustain someone’s focus is to earn the right to their time. 

How do you earn attention? By providing remarkable experiences. By showing you care about your audience, you know who they are, and that your brand is here to help and to entertain them. 

For our latest Break Free video, we talked to a marketer who is helping marketers offer more memorable experiences. Sruthi Kumar is the Senior Marketing Manager at Sendoso, a platform that coordinates direct mail and gifting campaigns for personalization at scale.

Sruthi and I sat down to talk about experiential marketing in all its forms: Event marketing, direct mail, content and beyond. We also dig deeper into the philosophy of marketing. Should marketers specialize in a certain aspect of marketing, or should we be taking a more holistic approach? Can left-brained content folks and right-brained strategy folks get along… and really, is it that simple of a divide? Sruthi has some inspiring thoughts on all of the above.

Oh, and along the way, Sruthi shares how she built a marketing department from the ground up, taking Sendoso from a small start-up to competing with the big brands.

 [bctt tweet="I think what we’re really trying to do is bridge that online and offline experience. @sruthikkumar" username="toprank"]

Highlights:

1:00: Direct mail plus digital marketing for unforgettable experiences

5:45: Marketing to delight your audience

7:40: Building a marketing department from the ground up

11:05: Tactics for earning attention at marketing events

18:15: Marketing requires creative and analytical thinking 

Josh:

So tell me a little bit about Sendoso. What is it? What do you do?

Sruthi:

We're a sending platform, so we really help our customers reach their customers and prospects in a meaningful way by sending company swag, direct mail, sweets and treats, handwritten notes, the whole nine yards, in order to make really human connections with their prospects and customers.

Josh: 

Do you feel like this going back to a more simpler form of marketing compared to digital marketing? Do you feel like that’s more effective as our world gets more digital?

Sruthi:

So I actually think they go hand in hand. What we're trying to do is really bridge that online and offline experience. So not to say that digital marketing does not work. I'm a marketer. I run our field marketing team, we use digital heavily, but it's just about bringing all the channels together to create that seamless experience for the end user, and that person that you want to book a meeting with or have a signed contract with or whatever else you need from them.

[bctt tweet="It’s about bringing all the channels together to create that seamless experience for the end user, that person who you want to book a meeting with or have a signed contract with. @sruthikkumar" username="toprank"]

We are moving to an ABM approach when we are doing our events, because sometimes you get to large audiences and it's hard to really get in contact with anyone. The beautiful thing about our product is that anyone can use it in any vertical. It's direct mail: If you're selling, you can use it. If you're trying to reach an audience, you can use it. 

We do the double funnel approach at Sendoso. We do have demand gen tactics while we also have ABM tactics as well. 

I had an interview that was my first internship as a marketer. The CMO asked me, ‘Are you analytical? Or are you creative?’ And I was like, ‘I don't know, I feel like I'm a little bit of both.’ 

And she said, ‘You can't be both.’ And I just want to call her now, because you have to be both. I may not be the most analytical person on my team. But I get to work with this marketing ops manager. We built our team together, and she's very analytical. I get to learn from her and understand how would my MOPS person do this. And that's the cool stuff that you get to take with you. 

As a marketer, you should be well rounded — you're a content marketer, but you could put a demand gen campaign together.

Josh:

 We just love this binary of left brain versus right brain. But then you get this idea that oh, well, the creative types are just sitting up there in their beanbag chairs with the lava lamps going, ‘Oh, wouldn't it be cool if we did this?’ And then on the other hand is a bunch of robots who are crunching numbers. For some people, those things are going to overlap into a circle and some are somewhere on the continuum, but you can’t be just one or the other. 

[bctt tweet="People ask, 'Are you analytical or are you creative?' But you have to be both... As a marketer, you should be well rounded: You're a #contentmarketer, but you could put a demand gen campaign together. You're not just writing. @sruthikkumar" username="toprank"]

Sruthi:

With all those marketing activities that we're supposed to do, some people are just doing the check-boxes. That's totally fine, but I think you should bring your personality into it. I think so many of us are so scared. Like having our corporate voice, but I think our personal voice should be in there too. 

I think the only reason why Sendoso did stand out in the early days is because we got to incorporate so many of our early founders’ and members’ own personalities into the brand. And even the way we pitch our product today is by the voices of our sales team and our marketing team, our co-founders and c-suite. So I think it's just about being okay with being yourself and incorporating that into your whole corporate brand.

[bctt tweet="I think the reason Sendoso did stand out in the early days is we got to incorporate so many of our early founders’ own personalities. It's about being okay with being yourself and incorporating that into your corporate brand. @sruthikkumar" username="toprank"]

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel and podcast for more Break Free B2B interviews. Here are a few to whet your appetite:

• Break Free B2B Marketing: Gary Gerber on Scaling ABM without Losing Focus
• Break Free B2B Series: Hal Werner on the Intersection of Marketing Creativity and Analytics
• Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

The post Break Free B2B Marketing: Sruthi Kumar on Creating Memorable Experiences appeared first on Online Marketing Blog - TopRank®.

Along with millions around the nation, Prince Charles held a two-minute silence outside his family's Balmoral estate, while military jets flew over the United Kingdom's four capitals, and 1940s-style tea parties plus singalongs were planned in homes.

Along with millions around the nation, Prince Charles held a two-minute silence outside his family's Balmoral estate, while military jets flew over the United Kingdom's four capitals, and 1940s-style tea parties plus singalongs were planned in homes.

[London] : National Union of Women's Suffrage Societies, 25, Victoria Street, Westminster, S.W. President - Mrs. Henry Fawcett, LL.D., [1909]

London New York Toronto : Hodder and Stoughton, 1918.

New York, NY : Oxford University Press, 2019.

Cham : Palgrave Macmillan, c2019.

Written by Louise Mirrer, President and CEO, New-York Historical Society I was born in 1953, three months before the signing of the armistice that ended the Korean War. My uncle, a U.S. soldier stationed in the Philippines, came home to New York that summer, bearing souvenirs. Among them was an exquisite embroidered silk kimono. A...

The post Bringing It All Back Home: The Vietnam War in Public History and Personal Memory appeared first on Behind The Scenes.

Thanksgiving in the modern-day American consciousness often evokes images of turkeys, balloons, pumpkin pies, and, of course, the inevitable reference to the Pilgrims. More than any other Thanksgiving icon, the Pilgrim emerged as the exemplary American success story: religious refugees banned from openly practicing their brand of Protestantism and desperate to retain their English identity....

The post “Pilgrims Going to Church”: Thanksgiving and the Pilgrim in Public Memory appeared first on Behind The Scenes.

Rotch Library - HM554.D47 2016

Hayden Library - TA357.5.M84 M82 2018

Hayden Library - PN6790.J33 T378513 2017