The median salary for male email marketers is $15,000 more than that of females'.

The discipline is projected to mature into a rich blend of social media and mobile engagement.

Poor data quality and integration can cause a marketing mess.

69.8 million Americans will use an ad blocker this year, according to eMarketer.

Back-to-school serves as a reminder that digital channels not only drive digital purchases, but in-store purchases too

PM Modi said that the action should be taken for a more proactive approach to handhold the investors.

The Centre on Wednesday gave clear indications that the ongoing nationwide lockdown will be extended beyond May 3 but with "considerable relaxations" to people and services in "many districts". 

According to Dun & Bradstreet's latest Economy Forecast, the changes in consumer behaviour will determine the segments that are likely to flourish after the pandemic is brought under control.

After a lifetime high FPI withdrawal in the month of March, the foreign portfolio investors have once again pulled out nearly Rs 15,000 crore from the country's capital market in April.

With the latest cut in prices, a 14.2 kg non-subsidised LPG cylinder would cost Rs 581.50, instead of Rs 744 with effect from today.

The number of Americans filing for unemployment benefits surpassed a staggering 30 million and the European economy shrank a record 3.8% in the first quarter as hotels, restaurants, construction sites and manufacturing were frozen by lockdowns.

The end of lockdown will likely start a new phase of problems for migrant workers, as labour exploitation may rise significantly in the pockets where there is an oversupply of workers.

Prior to taking over this post, he was the Additional Secretary in Prime Minister's Office. Bajaj, a 1988 batch IAS officer, replaces Atanu Chakraborty, who retired on Thursday.

Kumar said as long as the lockdown continues, economic activity will remain tepid, but "demand should be there in the economy" and the question of logistics can be taken care of. The SBI chairman also said complete easing of the curbs is still some time away.

He added that the Department for Promotion of Investment and Internal Trade is working to create a genuine single window for setting up factories and manufacturing units.

In the previous week, the reserves had increased by USD 3.09 billion to USD 479.57 billion.

MP CM Shivraj Singh Chouhan has announced that exporters, traders, food processors, etc, can open a private mandi and can buy the agriculture produce by visiting the farmer’s land or house.

While our immediate priority must be to protect people from the pandemic and contain its spread, ensuring food security and preventing more people to fall below poverty line (BPL) should also be on focus.

The challenges of the Model Agricultural Land Leasing Act, 2016 and how to protect the interest of small and marginal farmers was discussed in detail.

According to data from GSTN, over 19,552 tickets raised by taxpayers were resolved between March 25 and April 24.

Manufacturing PMI stood at a mere 27.4 in April, which was 51.8 in March.

BHEL has released an Expression of Interest (EOI) inviting global companies to leverage its facilities and capabilities for setting up a manufacturing base in the country.

The economic impact of the pandemic on India is likely to be around Rs 7-8 trillion with sectors such as trade, textiles, aviation, transport, and MSMEs facing the brunt of the impact.

As most of the small and medium scale industries have started operations from 20th April, the normal consumption level of petrol and diesel is likely to be achieved by July 2020.

In what could be seen as a silver lining for employees, as many as 50% of the organisations have reported no change in the planned salary hike budgets despite the headwinds that the novel-coronavirus pandemic has brought.

Sectoral meetings, held separately in two sessions through video conference, were also attended by Deputy Governors and other senior officers of RBI, the central bank said in a statement.

While the government reportedly prepares a second economic relief package to mitigate the fallout of coronavirus, handing out direct cash to people amid the ongoing lockdown is not a desired solution.

Curiously, the majority of those who say they want their economies to restart before the virus has been contained also report being “very nervous” about leaving home.

“With Covid-19 onslaught, the government has shown tremendous resolve to counter the fallout through socio-economic packages ranging from direct cash transfer to poor and farmers to free food to the needy.”

Even as India is the second-largest consumer of gold, it imported only 50 kg of gold in April, compared to 110.18 tonnes in the same month a year ago.

In a statement, GSTN said this new functionality on the GST portal is aimed at providing a major relief to taxpayers, especially at the time of the COVID-19 crisis when there is limited access to cash resources.

The agency said India's fiscal position has been weak for a long time now and is a major factor constraining sovereign credit rating along with the government debt.

The recommendations are part of a report titled 'COVID-19: Challenges for the Indian Economy - Trade and Foreign Policy Effects'.

The central government too had raised excise duty on petrol and diesel by Rs 3 per litre each in March to raise an additional Rs 39,000 crore annually. This hike negated the benefit arising from international oil prices slumping to two-decade lows.

Petrol, Diesel Price Today:  Prime Minister Narendra Modi’s government late Tuesday evening increased excise duty on petrol by a record Rs 10 per litre, and on diesel by Rs 13 per litre.

India's service sector recorded largest contraction in business activity and new orders in April.

Explaining why online learning has changed the education scenario, the Indian-origin economist said that with classes going online, someone in India can now take a course at MIT.

The spike in the unemployment rate shows that a growing number of job seekers were left disappointed as they could not find jobs and their addition to the labour force merely raised the unemployment rate.

Several noted personalities such as Ramchandra Guha, Mahua Moitra, among others have now said that the Indian-origin economist does not have any Twitter profile.

The forced lockdown period is a good opportunity for everyone to learn basics such as making online fund transfers via the payment gateways, pay renewals, and check balances, etc from the comfort of home.

Amid the lockdown, around 39 crore poor people have received financial assistance of Rs 34,800 crore under the Pradhan Mantri Garib Kalyan Package (PMGKP).

The 27-nation EU economy is predicted to contract by 7.5 per cent this year, before growing by about 6 per cent in 2021.

In an interactive online session organised by All India Management Association (AIMA) on post-COVID-19 scenario for Indian economy, he listed healthcare, education, mobility, genomics, AI, 5G network, fintech and manufacturing as high priority areas for rapid and radical structural reforms.

"I will be able to report on that at the end of next week," he told reporters at the White House, when asked if China is fulfilling its obligations as detailed out in Phase I of the trade deal signed between the two countries in January.

The government’s surprise move to increase excise duty and cess on petrol and diesel may not help the exchequer in raising tax revenues by much.

It noted that the timeliest indicators of UK demand have stabilised in recent weeks, albeit at very low levels, after unprecedented falls during late March and early April.

In a major announcement today, Madhya Pradesh CM Shivraj Singh Chouhan has proclaimed that new registration and license for companies, shops, etc, in MP will be done in one day, compared to 30 days.

The economic and social fallout of COVID 19 is huge on these migrant workers. The immediate wage loss and uncertainty painted by the gloomy economic prospects further worsens their situation.

Chief Minister Yogi Adityanath’s UP government has announced to waive off mandi fee for 46 perishable fruits and vegetables.

The latest move by the UP government has exempted businesses from the purview of almost all the labour laws for the next three years.