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Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

The book Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing by Ron Kohavi (Microsoft, Airbnb), Diane Tang (Google) and Ya Xu (LinkedIn) is available for purchase, with the authors proceeds from the book being donated to charity.




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Were 21% of New York City residents really infected with the novel coronavirus?

Understanding the types of statistical bias that pop up in popular media and reporting is especially important during this pandemic where the data -- and our global response to the data -- directly impact peoples' lives.




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Anchor launches a video conference-to-podcast conversion tool

The Spotify-owned company’s new tool may help businesses get more out of their webinars and online conference content.

Please visit Marketing Land for the full article.




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U.S. FDA grants emergency use authorization to Quidel for first antigen test for COVID-19

(Reuters) - The U.S. Food and Drug Administration (FDA) on Saturday approved emergency use authorization (EUA) to Quidel Corp for the first COVID-19 antigen test. The emergency use authorization was issued late Friday to Quidel for the Sofia 2 SARS Antigen FIA, the agency said.

The post U.S. FDA grants emergency use authorization to Quidel for first antigen test for COVID-19 appeared first on Firstpost.




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Sierra Leone’s president accuses main opposition party of inciting violence

FREETOWN (Reuters) - Sierra Leone's president Julius Maada Bio has accused the main opposition party of orchestrating a spate of violent incidents, deepening a political standoff that risks undermining the country's efforts to contain a coronavirus outbreak. At least 18 people have died in three riots in separate parts of the country in recent weeks, including a disturbance at Freetown's central prison on April 29 which started after an inmate tested positive for the virus. In a televised address, Bio claimed members of the All People's Congress (APC) party were behind the violence.

The post Sierra Leone’s president accuses main opposition party of inciting violence appeared first on Firstpost.




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Senior UK medic confident "R" contagion number below 1 across country

LONDON (Reuters) - Britain's deputy chief medical officer said on Saturday he was confident the coronavirus "R" number, a measure of the rate of contagion, was below 1 across the United Kingdom. "I am confident that our R is less than 1 overall," Jonathan Van-Tam said at the government's daily news briefing

The post Senior UK medic confident "R" contagion number below 1 across country appeared first on Firstpost.




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Breakthrough Ideas for 2007

Paul Hemp, HBR senior editor, discusses the magazine's annual survey of ideas and trends that will make an impact on business.




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The Upside

Adrian Slywotzky, author of "The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs."




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The New Science of Ideas

Richard Ogle, author of "Smart World: Breakthrough Creativity and the New Science of Ideas."




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Thinking Inside the Box

Kevin Coyne, founder of Kevin Coyne Partners and coauthor of the HBR article "Breakthrough Thinking from Inside the Box."




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Keep Your Ideas to Yourself

Marshall Goldsmith, executive coach.




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Green Innovation – Wacky Ideas, Wise Results

Andrew Winston, founder of Winston Eco-Strategies and coauthor of "Green to Gold."




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Four Perspectives on the Presidential Race

Featuring the ideas of Tom Davenport, Rosabeth Moss Kanter, John Baldoni, and Annie McKee.




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A Generational Guide to the Downturn

Tammy Erickson, McKinsey Award-winning author.




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The Personal (and Presidential) Side of Succession

Marshall Goldsmith, executive coach and author of "Succession: Are You Ready?"




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The Most Influential Management Ideas of the Decade

Julia Kirby, HBR editor at large.




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HBR’s Idea Watch: Strange-But-True Research Insights

Scott Berinato and Andy O'Connell, editors of the Idea Watch section of Harvard Business Review.




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Idea Watch: How We Sell and Why We Buy

Dan McGinn and Scott Berinato, HBR editors.




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Idea Watch: Coworkers, Bosses, and Cubicles

Dan McGinn and Scott Berinato, HBR senior editors.




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HBR’s 2012 List of Audacious Ideas

Scott Berinato, HBR senior editor, featuring the ideas of Yale economist Robert Shiller, journalist Gregg Easterbrook, and Pulitzer Prize-winning columnist Ellen Goodman.




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Idea Watch: Harnessing Creativity

Andy O'Connell and Scott Berinato, editors of the Idea Watch section of HBR and The Daily Stat.




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Do Women Need Confidence—Or Quotas?

Avivah Wittenberg-Cox, CEO of the consultancy 20-first and author of "How Women Mean Business."




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Sally Ride on Breaking Ground in Aerospace and Education

Sally Ride, former NASA astronaut and founder of Sally Ride Science.




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The Four Fears Blocking You from Great Ideas

Tom and David Kelley, leaders of IDEO and authors of the forthcoming HBR article "Reclaim Your Creative Confidence."




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John Cleese Has a Serious Side

The iconic comedian speaks with HBR's Adi Ignatius about work, life, and, yes, comedy.




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Identify Your Primary Customer

Robert Simons, Harvard Business School professor, says companies still struggle to choose the right customer.




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Best of the IdeaCast

Featuring Jeff Bezos, Howard Schultz, Francis Ford Coppola, Maya Angelou, Nancy Koehn, Rob Goffee, Gareth Jones, Cathy Davidson, and Mark Blyth.




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The Dangers of Confidence

Tomas Chamorro-Premuzic, professor at University College London, on how confidence masks incompetence.




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Your Brain’s Ideal Schedule

Ron Friedman, Ph.D., author of "The Best Place to Work," on how to structure your day to get the most done.




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Slide Deck Presentations Don’t Have to Be Terrible

Evan Loomis and Evan Baehr, coauthors of "Get Backed," on how to win someone over with PowerPoint.




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A Leadership Historian on the U.S. Presidential Election

Harvard Business School professor Nancy Koehn talks about the surprising election of businessman Donald Trump as U.S. president, and what leaders throughout history can tell us about bridging divides and leading in times of uncertainty.




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Business Leadership Under President Trump

Larry Summers, former U.S. treasury secretary, is calling on American business leaders to stand up to President Donald Trump. Summers sharply criticizes the administration’s protectionist agenda, and he says it’s time for executives to call out how those policies undermine the economy and the country's best interests in the long term.




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Dealing with Conflict Avoiders and Seekers

Amy Gallo, HBR contributing editor, discusses a useful tactic to more effectively deal with conflict in the workplace: understanding whether you generally seek or avoid conflict. Each personality style influences how you approach a particular conflict, as well as how your counterpart does. Gallo talks about how to escape the common pitfalls of conflict seekers and conflict avoiders, so that you can improve your work and your relationships. She’s the author of the “HBR Guide to Dealing with Conflict.”




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Harvard’s President on Leading During a Time of Change

Drew Gilpin Faust, the president of Harvard University, talks about leading the institution through a decade of change, from the financial crisis to the Trump era. Faust discusses how communicating as a leader is different from communicating as an expert, the surprising ways her study of U.S. Civil War history prepared her for the top job, and what it's like to be the first female president in the University's four-century history.




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How Your Identity Changes When You Change Jobs

Herminia Ibarra, a professor at the London Business School, argues that job transitions — even exciting ones that you've chosen — can come with all kinds of unexpected emotions. Going from a job that is known and helped define your identity to a new position brings all kinds of challenges. Ibarra says that it's important to recognize how these changes are affecting you but to keep moving forward and even take the opportunity to reinvent yourself in your new role.




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How Retirement Changes Your Identity

Teresa Amabile, professor at Harvard Business School, is approaching her own retirement by researching how ending your work career affects your sense of self. She says important psychological shifts take place leading up to, and during, retirement. That holds especially true for workers who identify strongly with their job and organization. Amabile and her fellow researchers have identified two main processes that retirees go through: life restructuring and identity bridging.




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Working Parents, Let Go of the Idea of Balance

Stewart Friedman, organizational psychologist at The Wharton School, and Alyssa Westring, associate professor at DePaul University’s Driehaus College of Business, say it’s a mistake for a working parent to think of career and home life as competing interests that have to be balanced. Their research shows how many leadership skills apply to parenting, and vice versa. The professors explain how individuals can stop making tradeoffs and instead find sustainable ways to advance their careers and also parent more effectively. Friedman and Westring are the authors of the book "Parents Who Lead: The Leadership Approach You Need to Parent with Purpose, Fuel Your Career, and Create a Richer Life."




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How Entrepreneurs Succeed Outside Silicon Valley

Alex Lazarow, venture capitalist at Cathay Innovation, says that start-ups in cities around the U.S. and the world are creating their own rules for success. While Silicon Valley companies have sparked key innovations and generated huge wealth over the past few decades, not everyone should use them as a model going forward. In fact, we can learn more from frontier entrepreneurs, who are thinking more creatively about raising capital, sourcing talent, and pursuing social impact. Lazarow is the author of the book "Out-Innovate: How Global Entrepreneurs--from Delhi to Detroit--Are Rewriting the Rules of Silicon Valley."




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Great Last-Minute Gift Ideas from Colorado Proud

Unique Colorado-made gifts for everyone on your list.




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Think Outside the Box of Chocolates with Unique Valentine's Day Gifts from Arttowngifts.com

Arttowngifts.com helps customers make Valentine's Day unforgettable with gifts that will make this special day one to remember.




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MaidenGifts.Com Offering Fast Delivery on Orders Over $250 all Throughout Valentine's Month

Maiden Gifts, easiest and fastest gift has expanded their fast delivery offers all through the month of February including their Valentine's Special Catalogue of Products.




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GoldMax Announces Grand Opening of Two Stores in Riverside County, California

GoldMax USA announces the grand opening of two new stores in Murrieta, California at 40790 California Oaks Road, Suite B and C and 39209 Winchester Road, Suite 102.




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Viral Marketing Agency Behind "Squatty Potty" Video is Giving Away a Free Ad Campaign

Harmon Brothers is the name of the social media ad agency that created the unforgettable Squatty Potty video spot. They've cranked out a number of other ads that also went viral (Poo-Pourri, Purple mattresses, Chatbooks, Lume deodorant), helping propel those businesses into multimillion dollar companies.


To help product companies that are struggling during the downturn, Harmon Brothers has announced they're giving away, sweepstakes-style, a $100,000 video marketing campaign. As long as you've got "a product or service that solves a real problem for real people," you're eligible to apply to their "$100K Poop to Gold Giveaway," as it's called.

Ten semifinalists will be chosen, and the Grand Prize winner gets the free campaign. But the other nine aren't left to hang: They get free coaching and/or a year of free access to the online Harmon Brothers University, where they've distilled their formula for going viral into online lessons.

Here are the details of how to enter:




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This Video of a Drive-In Rave in Germany Looks and Sounds Like a Living Hell

Pandemic-time party pioneers in Germany have been holding social-distance-obeying drive-in raves. The cars line up in rows and no one gets out of the cars, so presumably your dancing is limited to whatever you can pull off in a seated position. Also, since all cars have built-in noisemakers, attendees aren't shy about using them.

I'm sure it was fun for the people who went, but between the honking, the flames and whatever that music is, it looks and sounds like a living hell to me. But I recognize I'm not the target market, and I hope this helps attendees blow off steam.





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Ideas for Outdoor Living Rooms

I was walking through my neighborhood as I try to do everyday, spring is in full bloom here in California. I noticed so many of my neighbors either relaxing on their porches or doing yard work. One was moving dirt to his rear yard in a wheelbarrow, the next neighbor was planting flowers in pots,




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What is the difference between original Distress Ink and Distress Oxide?

Do the new Distress Oxide colors have you asking “what is the difference between the original Distress ink and new Distress Oxide ink?” Let’s test it!




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2020 Tax Pocket Guide

Access the 2020 Anders Tax Pocket Guide for this year’s corporate and individual tax rates, retirement plan contribution limits and more, including:

Estate tax and lifetime gift tax exemption increase to $11,580,000
AMT exemption increase
Standard deduction increase

View the… Read More

The post 2020 Tax Pocket Guide appeared first on Anders CPAs.




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Protect Yourself Against Tax-Related Identity Theft with a New Tool from the IRS

It’s crunch time for filing individual tax returns, which means tax-related identity theft is on the rise. Each year, more and more scammers plan to steal personal information of taxpayers to file a fraudulent return or claim a refund. The… Read More

The post Protect Yourself Against Tax-Related Identity Theft with a New Tool from the IRS appeared first on Anders CPAs.




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A Guide to Tax Credits and Incentives for Missouri Businesses

Federal and state tax credits and incentives can help fund new business ventures and offset project expenses, saving your company time and money. Whether your company is adding jobs, investing in new technology or expanding its footprint to additional locations, there are credits designed to help fund these projects. Below we have outlined relevant tax...

The post A Guide to Tax Credits and Incentives for Missouri Businesses appeared first on Anders CPA.




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2020 Tax Pocket Guide

Access the 2020 Anders Tax Pocket Guide for this year’s corporate and individual tax rates, retirement plan contribution limits and more, including: Estate tax and lifetime gift tax exemption increase to $11,580,000 AMT exemption increase Standard deduction increase View the 2020 Anders Tax Pocket Guide. Contact an Anders advisor to learn how these rates affect you...

The post 2020 Tax Pocket Guide appeared first on Anders CPA.