Kerala's palliative care movement shows health services can go well beyond the biomedical model of health and be seen as an affirmative act of living with dignity. Freny Manecksha reports.

Aam Aadmi Party’s decision to not contest any of the four upcoming assembly elections in Maharashtra, Jammu & Kashmir, Haryana and Jharkhand is the wisest choice the party has made in the last six months.

Cognizant Technology Solutions’ revenue in the quarter ended March rose by 3.5% in constant currency, better than TCS and Wipro, but lower than HCL and Infosys. Revenue stood at $4.2 billion, including a $23 million headwind from their decision to exit content related services.

Sebi also said 'some mutual fund schemes' continued to invest in high risk and 'opaque' debt securities despite the regulatory framework having been amended for safeguarding investors' interest.

Bianca Andreescu's bid to return to competitive tennis suffered a further jolt when the season was halted in March due to the novel coronavirus pandemic.

Women's hockey team vice-captain Savita feels that the Indian team will need to defend as a unit in order to defeat teams like Australia and win the Olympic Test event.

Indian men's hockey head coach Graham Reid said that the team will focus their energies on individual improvement rather than team tactics at the ongoing national camp.

The Indian women's hockey team is currently in Bengaluru for the ongoing national coaching camp, which will end on December 15.

India look to continue their form as they take on title holders Australia in the FIH Pro League at the Kalinga Hockey Stadium in Bhubaneswar.

Austrian Grand Prix: Charles Leclerc of Ferrari outpaced Mercedes' Lewis Hamilton to claim the pole position.

Just the other day, we had told you about rumours doing the rounds that makers of Pushpa are spending a whopping amount of Rs 6 crore for a 6-minute action sequence. Well, we must say that even amid the lockdown, the

When people think of account-based marketing (ABM), they tend to think of it as a smaller-scale practice. Since ABM is fundamentally built around focus in the aligned pursuit of high-value accounts, it’s often associated with a significant reduction in target market scope (i.e., “Let’s narrow down to our 20-30 most promising accounts).

This itself is a constraint from which B2B marketers need to break free, which is why Gary Gerber stood out as a fitting guest for the first interview in our second season of Break Free B2B. At B2B Marketing Exchange in February, he sat with TopRank Marketing President Susan Misukanis to unpack what’s needed to bring ABM to the next level.

Gary and his team at Folloze helped Cisco develop a sophisticated and highly effective ABM program that targeted 20,000 customers through one-on-one, personalized content and messaging.

How can other B2B marketers achieve this level of scalability in their ABM efforts, overcoming one of the biggest remaining hurdles holding back this fast-growing approach? In large part it’s about rethinking our tools, Gary suggests, while leaning on a rather literal metaphor.

“You have to focus away from blunt instrument tools,” he says. “I’m not bashing blunt instruments, by the way, because a hammer is one of the most useful tools in your toolkit, but you wouldn’t use it to repair a watch. So you need to migrate to tools that let you [achieve] that kind of precision, because that’s the only way you’re going to build trust with your customers.”

[bctt tweet="“A hammer is one of the most useful tools in your toolkit, but you wouldn’t use it to repair a watch.” @Gary_Gerber of @Folloze on the need for more precision in #ABM. #BreakFreeB2B" username="toprank"]

Solutions like Folloze’s platform, which enables the delivery of personalized experiences at scale, are helping pave the way. But it’s not just about technology. Reaching a state of advanced ABM also requires shifts in organizational mindset, philosophy, and operation.

Gary and Susan cover the gamut in their 18-minute conversation. You can watch, listen, or find key excerpts and takeaways below.

Break Free B2B Interview with Gary Gerber

If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.

• 1:30 - Recognizing that change is inevitable
• 2:30 - Where is ABM in terms of market maturity?
• 4:45 - Helping clients recognize shortcomings and make incremental progress
• 6:30 - Approaching the marketing funnel from an ABM standpoint
• 9:30 - Re-centering on the fundamentals of ABM targeting
• 11:15 - Where are you seeing successes in ABM?
• 13:15 - Optimizing for the future by taking the right steps right now
• 16:00 - Gary's personal hobbies and philosophies
• 17:15 - How can modern digital marketers break free?

Susan: What's your consulting approach? As marketers, we can't just tell our clients, "You're wrong, do it my way." How do you inch them toward making incremental progress?

Gary: It's an interesting question because when we talk to people, the tools that people are using are the same ones that worked well 10 or 15 years ago. People built their careers on tools like marketing automation and things like that. So it is challenging to tell them, "Those tools are blunt instruments by today's standards."

You have to focus the other way, on what's not working, on the pain. Because there is pain there, especially if they're under the gun for an account-based program, and for pushing things through the funnel, right? We like to talk about the three symptoms that marketers today are subject to: funnel starvation, pipeline constipation, and sales frustration. They can't get stuff into the top of the funnel anymore, whatever they get in the funnel doesn't come out, and they're under the gun there because sales and the entire organization is looking to them to move opportunities and it's not happening. So if you can put it in terms along those lines most marketers will eventually have to concede. 'Cause everyone's feeling that pain in B2B.

[bctt tweet="“We like to talk about the three symptoms that marketers today are subject to: funnel starvation, pipeline constipation, and sales frustration.” @Gary_Gerber @Folloze #BreakFreeB2B #ABM" username="toprank"]

Susan: Do you counsel equal focus on the top, middle, and bottom of the funnel to try to get things moving? Or is the first thing, you gotta fix the top of the funnel? What's your methodology?

Gary: Well, if you think about what ABM is, especially if you're doing it right, it's almost not a funnel mentality at all anymore, right? We refer to it as full cycle personalization, or some people are saying bow tie. If you're approaching it with that funnel mentality, you've almost doomed yourself to failure right from the start in 2020.

[bctt tweet="“If you're approaching #ABM with that funnel mentality, you've almost doomed yourself to failure right from the start in 2020.” @Gary_Gerber @Folloze #BreakFreeB2B" username="toprank"]

There’s an analogy others are using and I agree with it: it’s like a football team or a soccer team running down the field together. So the focus isn't on top of funnel or middle of funnel, it's on -- by definition -- the accounts themselves. And as sales and marketing are running down the field, they're bringing the account and the individuals together along with them. It's a journey.

And so how do you do that? You can't do that by sending them mass emails because everybody's getting that. Ultimately what it's about, and I've said this to other people, it's about building that relationship with them. More importantly, it's about building a relationship that's built on trust, not on hype. Because if you've built that trust and you're adding that value to them that they trust you're interested in their success, and you're providing information and content and messaging and whatever it is, that will help them be successful. They'll happily march down the field with you because you're adding to their success.

Susan: So let's talk about what's working in ABM these days. Where are smart modern marketers really experiencing some great progress from your perspective?

Gary: Most people think of ABM, as you mentioned before, as, "Well, I'm going to pick my top 20 accounts and I'm going to focus everything I got on them, and the rest of the 88,000 or whatever, oh well too bad, them we'll just spray and pray with a nurture campaign or something like that." And it's interesting because when you stop and think about it logically, limiting it to your 20 or 25 or whatever, that's a technical limitation, right? It's because I can't do what I want to do -- create a deeply personalized, individualized, valuable, trust building experience -- with more than those 20 people because there's me and this person, that's all that we can do.

But there is no procedural reason for that. If you could do [personalization] for everybody, then you would, but you can't. And so, Cisco is a really awesome example. What they've been able to do is actually automate a lot of what's manual to create these very individualized experiences where they’re getting content, and imagery, and messaging, and information, and everything that is very salient to them, that they used to have to build by hand, so it took hours for each … it’s automated, so they kind of wind it up once and this goes out. So Cisco is actually doing one of the largest ABM programs in the country.

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few interviews to whet your appetite:

• Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together
• Break Free B2B Series: Hal Werner on the Intersection of Marketing Creativity and Analytics
• Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

The post Break Free B2B Marketing: Gary Gerber on Scaling ABM without Losing Focus appeared first on Online Marketing Blog - TopRank®.

Pfizer Inc said on Friday it is in talks to shift more of its medicine production to outside contractors as it prepares for large-scale production of an experimental vaccine to prevent COVID-19, should it prove safe and effective.

Cham : Palgrave Macmillan, c2019.

Cham : Springer, [2019]

Cham : Springer, c2019.

Barwise, Patrick

Walker, Orville C

Walker, Orville C., author

Walker, Orville C

Walker, Orville C

Yahoo is shutting down Maps.

Nearly three years into Yahoos reinvention under CEO Marissa Mayer, formerly a high-ranking Google executive, the company is shuttering some services including Maps. In a second-quarter progress report posted on Tumblr on June 4—Yahoo acquired Tumblr for $1.1 billion in 2013—chief architect Amotz Maimon announced that Yahoo is closing down its Maps site at the end of June.

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It happens here and there - Facebook goes down, Instagram goes down, then everyone runs to Twitter to figure out what the heck is going on. Last week, we experienced this again, with both Instagram and Facebook going down for 10+ hours, and sparking panic among many brands and influencers who now rely on these platforms to generate income.

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Research on chronically low-performing schools suggests that monitoring the implementation and progress of these schools’ improvement efforts can help them use limited resources more effectively.

Dewey Library - PN1998.3.D64 R44 2019

Research reveals that the earliest years of life are a critical period of human development. Early relationships and experiences have a strong influence on brain development and future health and well-being. Young children’s foundational relationships and experiences take place in the context of families and communities. Yet, low-income families—especially families of color and rural families—often do not have access to the basic necessities and resources for fostering the nurturing experiences and stimulating environments that young children need to thrive. Furthermore, policy and program silos can impede cross-functional solutions and service delivery, which are designed to holistically address the needs of children and families.

Amy Reiswig has a great review of John Gould’s The End of Me in Focus on Victoria. She calls it “a blend of trampoline, time …

Focus on Victoria reviews The End of Me Read More

The post Focus on Victoria reviews The End of Me appeared first on Freehand Books.

Paivio, Sandra C

Para banks have requested that this window be established through MUDRA, Small Industries Development Bank of India, National Bank for Agriculture and Rural Development and National Housing Bank. They are also requesting a special purpose vehicle that would be allowed to leverage about 4 times to provide a funding of ₹50,000 crore to small and medium-sized NBFCs.

Kejriwal's job is not that of street-level politics.

Jalpaiguri : Man carrying the bomb on his bicycle had links with KLO, say police sources

Rome, June 19 (IANS/AKI) Italy's new European Union Commissioner will concentrate on businesses and on employment, Deputy Premier and Interior Minister Matteo Salvini vowed on Tuesday.

Following the embarrassing defeat against India in the ongoing World Cup, Pakistan Cricket Board (PCB) Chairman Ehsan Mani has told captain Sarfaraz Ahmed that they should focus on the remaining four matches of the tournament.

As regional language media consumption soars during the lockdown, social media app ShareChat goes full throttle with brand integrations

With job losses and redundancies looming large, firms have taken to the idea of reskilling their workforce with gusto

Justin Herbert should have been walking onto a Los Angeles Chargers practice field Friday for the first time. Herbert, who was selected with the sixth overall pick in last month's draft, is back in Southern California as the Chargers begin their virtual rookie minicamp this weekend. The former University of Oregon standout has resumed on-field workouts in Huntington Beach with John Beck, a former NFL quarterback and personal coach with whom he worked out before the draft.

Here are the major stocks in focus on May 08, 2020

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Hayden Library - PC213.F63 2018

Dewey Library - HD57.7.S7248 2019

Hayden Library - BF637.T5 K63 2018

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