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Social media presents a useful and viable tool for a business to build their brand and increase their visibility. In fact, it is getting to the point where you are probably going to be at a disadvantage if you do not have at least some form of an online presence through these mediums.

While online marketing spans a wide range of topics, social media has quickly become the primary vehicle through which businesses and their websites increase traffic, reach potential clients and develop their brand. When done right, it is quite possibly the single-most useful tool at the disposal of todays website admin and or small business owner.

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If your business has only a few employees, you may think you are too small to offer a 401k plan. But even entrepreneurs have to retire someday, and there's no time like the present to start planning for the future.

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• Embrace Perspective: No matter how much you love your company, there will be days when balancing the books creates anxiety. Remind yourself what fueled you to launch your business.

• Find Balance: Sometimes it might seem impossible to relax, but devoting even 60 minutes weekly to non-business related activities will help you recharge.

• Become Resourceful: Find ways to save money, time and energy. Try multitasking, such as purchasing business supplies while waiting for a prescription to be filled or patronizing retailers with special early shopping hours for business owners. Consider streamlining home expenses by eliminating cable or cooking more at home.

• Make Changes: Stay motivated by experimenting with new methods and tools. Attending trainings or online webinars about your industry can help re-ignite your creativity and even lead to business growth.

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2014 was a great year for consumer tech, so we decided to take a look at the best startups that launched this year.

When looking at the best startups, we took into account factors like funding, revenue, growth, and investor interest

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As we settle into 2015, it is the perfect time for small-business owners to reevalute old processes and implement new ideas for a happier and more productive year ahead. Here are four goals that every small business owner should set this year:

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Small business ecommerce operators may be in for good news in the New Year. We spoke with a couple of ecommerce experts to get their perspective on how the ecommerce industry will shape up in 2015, and which trends are likely to affect small business etailers.

Top Small Business Ecommerce Trends for 2015
1. More consumers shop with mobile devices

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When a good business plan pays off at home, it’s natural to want to take the show on the road. Introducing your small business to an international market has the potential to pay off in a big way, especially when it opens the door for your company to expand and grow like never before, not to mention the opportunity for higher sales in a new market.

Of course, new territory means new challenges. Most people do their homework before they visit a country, so you can imagine how much research is involved when deciding to take a company global. Are you prepared?

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The skills gap is widening and workers are feeling it. In fact, Lynda.com recently conducted an online survey of nearly 10,000 respondents, and found that about half of them lacked confidence in their job skills.

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No business owner ever expects it to happen. After closing up for the day or the week, a phone call at 6 a.m. lets you know that the severe storm that passed through town overnight took a punch at your small business, with flood damage, fire, tornado or other damage.

Or it could have been an earthquake or hurricane. Still, what may have taken years to build is in ruins. How do you begin to recover?

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Blood pressures are rising at many small businesses now that tax season is underway.

Although many owners hire accountants and attorneys to complete their income tax returns, taxes are a hassle. In a survey released last year by the advocacy group National Small Business Association, nearly 60 percent of the owners surveyed said the administrative burdens were the biggest problems posed by federal taxes. And 85 percent of the more than 675 owners said they relied on a professional to prepare their returns.

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You may have a list of specific keywords and phrases you're targeting, or you may be more in the add amazing content and see what happens, camp.

However, the idea of optimizing for branded keywords may not have crossed your radar. Branded terms are words or phrases that are specific to your company. They often include your business name, but also may include certain trademarked product names or your website name. For Apple, some examples of branded terms might be:

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To make lives easier, Moore offers the following legal tips to help small and medium-sized business owners.

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Small businesses are an integral part of our economy. Every business aims to solve a problem and create value in doing so. This is particularly true of small businesses. They provide a service or product that meets local needs and can fulfill requirements for larger businesses.

The benefits of small businesses are numerous, but often they can have difficulty creating, sharing, and establishing their message. Entrepreneurs, startups, and freelancers watch their budgets carefully, and expenses outside of delivering the product are kept to a minimum. That means marketing budgets get shaved first.

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As 2017 unfolds, small businesses should take a look at what did not work in 2016 and find ways to improve in the upcoming year. While you work to control spending and shed some of the holiday pounds, don’t forget about making social media resolutions for your business.

Social media in 2017 will really be a defining factor in successful marketing strategies and strong businesses. In 2016, social media boomed for businesses. It was part of marketing strategies in previous years, but new advertising updates for social platforms and business-friendly changes made it easier than ever for organizations to make connections and offer valuable customer service.

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Moving into a new city or job can be daunting, the hassle of finding accommodation, the stress of moving personal items and most especially the people or city accepting someone new might not be pleasing.

The same applies to small businesses that are launching into an industry ridden with bigger competitors. For an SMB, finding a niche can be time-consuming but rewarding on the long-term.

In the article below, I will be sharing 4 effective marketing strategies for SMBs against bigger competitors.

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A social media presence is considered a necessity and not a luxury.

Having a presence on social media has become an absolute must for almost all business ventures.

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1. Wasting five minutes.
When you have five minutes of down time, how do you spend that time? Most people use it as an excuse to rest or laze.

By lazing for five five-minute breaks each day, we waste 25 minutes daily. That's 9,125 minutes per year (25 X 365). Sadly, my guess is we're wasting far more time than that.

34 Things You Need to Give Up to Be Successful

Experts from the nations 63 Small Business Development Centers (SBDCs) are more than happy to share their advice for starting and growing a business successfully. They work with entrepreneurs every day, providing free and low-cost consulting. Collectively, SBDCs help a new business launch every 31 minutes, and provide more than 1.3 million hours of consulting services to entrepreneurs annually.

To get you started, we’ve asked some of these advisors to share their best tips for new businesses.

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Every business needs well managed capital to scale. If you’re able to budget properly, then there will always be enough capital for you to grow your business. Every business operates differently which means there is no universal formula to creating a viable budget for your company.

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Recently, I was asked to take over an existing project. And, like most people, my first inclination was to feel completely intimidated and overwhelmed.

This assignment -- along with its longstanding processes and its related team members -- was all brand new to me. And, if that wasn't enough to have me breathing into a paper bag, managing this project also required me to branch out and exercise some skills that I had previously left untapped.

My chest gets tight at the very thought. Can you relate? Being asked to take on a new work endeavor is a great thing (hey, you must be doing something right!). But, it can also plant plenty of seeds of self-doubt.

Fortunately, this recent experience opened my eyes to some better, more productive things you can do when you're tasked with a new project -- aside from just panicking.

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Having a smart mobile marketing strategy is an important part of building your personal brand online. Leveraging your social networks to their fullest potential is also important for visibility.

Instagram is one of the most widely used networks today that can help build a larger audience and following online, making it a must-engage tool for brands. Posting relevant images, ads and videos that your audience will love is just one part of the success formula.

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Numbers do not lie, and the statistics are in -- there is a gender gap in salaries. There are varying statistics with different percentages, but the discrepancy is out there. Data from PayScale shows the difference in parity between controlled and uncontrolled pay gaps. The World Economic Forum shows gender gaps is a problem on a global level. But, how do employers structure and communicate salaries without any inequality?

After leading a small business human resources and operations department for 13 years, I know the answer is simple: Keep your policy simple and communicate it well.

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The beginning of the new year is when the worlds top investors make their predictions of industries to keep an eye on. Innovative technologies and ways of doing business are creating growth in certain industries. For those looking for something new to invest time or money in, take a look at these five industries that experts predict to have an increase in growth in 2018.

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A majority of small business owners, 63.8 percent, believe that President Trump's policies have helped their business, according to a survey from the Job Creators Network.

More business owners—57.5 percent—believe Republicans do a better job of managing economic issues than do Democrats (14 percent). The survey finds the support is likely due to Trump's ability to roll back regulations and red tape on businesses.

A majority of businesses also support the tax reform package that was signed into law and believe media coverage of the proposal was biased.

Sixty-eight percent of small businesses view the legislation favorably or somewhat favorably. Fifty-eight percent said the Tax Cuts and Jobs Act will benefit their business.

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Every successful leader or entrepreneur has used creativity to help them get to where they are today. In fact, creativity is a core component to anyones success. Take a look at J.K. Rowling -- using creativity and imagination, she created a successful franchise full of witches and wizards. Or how about Steve Jobs? Without creatively thinking about the simplest, sleekest way to create products for consumers, Apple would have never been born.

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As a CEO, it is your responsibility to pay attention to every detail of the business. From employee satisfaction to growth indicators, you need to be on top of how your company is performing at every turn. While there is an extensive range of KPIs available to you, knowing where to focus your attention when it comes to evaluating your business can make you more effective and make the best use of your time.

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U.S. Energy Secretary Rick Perry today announced that the Department of Energy will award 219 grants totaling $34 million to 183 small businesses in 41 states.  Funded through DOE’s Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs, todays selections are for Phase I research and development.  

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For most of us, that means establishing a nest egg in the form of an IRA, 401(k), or both. But a large number of small-business owners have a different sort of backup plan for covering the bills in retirement: their businesses.

An estimated 42% of small-business owners say that their businesses will serve as their personal pensions, so to speak, according to data from New York Life. But that's a dangerous proposition in several regards.

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As a small business owner or manager, sometimes the sheer volume of things that need to be done makes it hard to remember to think about others. It's important, however, to give back to your community. In fact, if you own a small business that draws on local customers, it's important to do things that strengthen your bonds with your community.

Not all of these apply to every type of small business. A retail store can do things that a small service-based business can not, but at least one of these should apply to your business.

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Savvy small businesses are already looking ahead to the holiday shopping season, including Black Friday, Small Business Saturday and Cyber Monday. Here are four things you can do to prepare your business for the holidays.

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