According to a recent report, around 100 children in six European countries and at least 25 children in New York City, have been hospitalized with symptoms that seemed similar to that of an inflammatory disease called Kawasaki disease [1].

Motilal Oswal reiterated IOC as its top pick, with a target price of Rs 168, valuing the company at 1.2x FY22 PBV.

South Korean's Kpop band BTS has become one of the most beloved music creators around the world. BTS new release Black Swan is already leading the i-tunes charts and has broken some records as well. However, it is was the music

A crisis like COVID-19 may see an increase in demand for the senior living format. With essential services being hit, senior living projects ensure continuity of services.

The Dow Jones Industrial Average rose 82.68 points, or 0.34%, to 24,216.46, the SP 500 gained 5.47 points, or 0.19%, to 2,883.95, and the Nasdaq Composite dropped 41.05 points, or 0.47%, to 8,689.12.

In commodity markets, U.S. crude futures sank in early trade on worries about oil oversupply, even as some U.S. states and cities around the world start to ease coronavirus pandemic restrictions.

The Dow Jones Industrial Average rose 133.33 points, or 0.56%, to 23,883.09, the SP 500 gained 25.7 points, or 0.90%, to 2,868.44 and the Nasdaq Composite added 98.41 points, or 1.13%, to 8,809.12.

Australian SP/ASX 200 futures rose 0.1% in early trading.

Institute of Company Secretaries of India (ICSI) has postponed the Company Secretary (CS) June exam 2020. Institute has also released the revised exam schedule for CS June 2020. The CS June 2020 exams will begin from July 6 instead of June

Yamaha Motors has unveiled the 2020 Bolt cruiser motorcycle. The new (2020) Yamaha Bolt carries forward the same bobber-style retro-theme from its predecessors. The motorcycle is expected to go on sale in international markets by June 2020.

Hero MotoCorp, the world's largest two-wheeler manufacturer has announced it will soon be restarting operations in India. The decision to commence production comes as part of the relaxations put in place on the lockdown regulations by the central government.

he noted that these borrowers hail from a variety of sectors like micro, small and medium enterprises (MSMEs), retail, agriculture and corporate, waiting for disbursal soon after the lockdown is lifted.

Sometimes with hand sanitisers and other times with a burger, Katy Perry has pushed the fashion boundaries. A number of times, she has donned the costumes of articles that we could so relate to. Recently, as well, Katy Perry

World Athletics Day is celebrated every year on 7 May to promote the importance of sports in our lives and encourage new talents in the field of athletics. Sports and exercises hold a very important place in our lives. An athlete

According to a recent report, around 100 children in six European countries and at least 25 children in New York City, have been hospitalized with symptoms that seemed similar to that of an inflammatory disease called Kawasaki disease [1].

Mother's Day is certainly a beautiful day to honour our mothers and their love. Though there cannot be a fixed day to respect our mothers and make them feel loved, the idea is to dedicate a day to the person who

The money from the crowd-funding effort will be donated to a Delhi-based NGO Uday Foundation and the proceeds will be used to provide basic necessities for patients at various locations, migrant workers and slum dwellers.

Both national and local governments have stopped crews from disembarking in order to prevent new cases of COVID-19 in their territories. Some of the ships, including 20 in US waters, have seen infections and deaths among the crew. But most ships have had no confirmed cases.

Prime Minister Imran Khan on Thursday said that Pakistan would begin easing its nationwide lockdown in a phase-wise manner by allowing various businesses to open up from Saturday, citing the economic crisis due to the shutdown, which was enforced in the country in March end.

Forex traders said the rupee is trading in a narrow range as positive domestic equities supported the local unit, while sustained foreign fund outflows and concerns over coronavirus outbreak weighed on the local unit.

In this edition of Big Story, Moneycontrol#39;s Sakshi Batra shares her insight on how states are imposing alcohol taxes to generate revenues.

West Texas Intermediate (WTI) crude futures rose as much as 8.2% to a three-week high of $22.06 and were up 7.6%, or $1.55, at $21.94 at 0108 GMT. The U.S. benchmark is on a five-day win streak that started on April 29.

Futures on major U.S. and Hong Kong stock indexes were up following gains in a global stock index and an oil price surge of as much as 25%.

Crude inventories rose by 8.4 million barrels in the week to May 1 to 518.6 million barrels, compared with analysts#39; expectations for a build of 7.8 million barrels.

U.S. Vice President Mike Pence's press secretary, the wife of one of President Donald Trump's senior advisers, has tested positive for the coronavirus, raising alarm about the virus' potential spread within the White House's inner most circle.

How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now
82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of several findings of interest to digital marketers in a recently-released survey examining B2B buyer shifts. eMarketer

How Bad Data Hurts B2B Companies [Infographic]
Just 33 percent of marketers say they can rely on their customer relationship management (CRM) software, and 88 percent said that bad data has a direct impact on their company's bottom line — two of the findings in a new infographic look at the effect of poor data on B2B firms. MarketingProfs

The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic]
Brands have used Twitter the most often to mention the global health crisis, according to recently-released survey data examining how brands are using social media in crisis management planning. Social Media Today

Social Media Users Value Brands Responsive To COVID-19 Crisis
83% of social media users expect brands to address the health crisis in their ads, with 31 percent saying they appreciate brands offering products suited for remote work, 28 percent promoting social distancing, and 24 percent mentioning brand philanthropic efforts, according to newly-released survey data of interest to marketers. MediaPost

Why It Takes So Long to Apply Data-Driven Insights to Campaigns
Just 5 percent of marketers say they can immediately go from data gathering to actionable intelligence, while 31 do so later than they would like, and some 3 percent take so long that the output is irrelevant, according to new survey data. MarketingProfs

Instagram Live Streams Can Now Be Viewed on the Web
Facebook-owned Instagram has made it possible for its users to view its previously app-only Instagram Live video streams from its website, bringing marketers a new cross-promotion opportunity with the feature, the firm recently announed. Social Media Today

Twitter notifies users that it’s now sharing more data with advertisers
Twitter has notified its users that a previously available user privacy ad interaction sharing option has been shuttered for all, in a move that will bring more audience data to advertisers, the firm recently announced. The Verge

What Customers Need to Hear from You During the COVID Crisis
The types of brand stories companies should be telling their customers include those that put solutions before sales, according to a new examination by Harvard Business School of interest to B2B marketers. Harvard Business School

Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events
With online gaming forecast to produce $196 billion by 2022, a recent move by social giant Facebook allowing its users to create their own private or public gaming events could bring brands new opportunities for reaching its sizable gaming audience. Social Media Today

Content Plays Various Roles in Brands’ Customer Engagement Strategies
61 percent of marketing leaders said that interactive branded content communicates brand promise and value, according to recently-released survey data from the Chief Marketing Officer (CMO) Council, with 51 percent saying that it delivers thought-leadership, and 45 percent saying that interactive content helps communicate with customers, partners and prospects. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at digital transformation and organizational change by Marketoonist Tom Fishburne — Marketoonist

Grinning Tim Cook Announces New iPhone Will No Longer Be Compatible With AirPods — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Leadership and Engagement In a Time of Crisis [Podcast] — Traject
• Amie Krone — Navigating the new world of working at home — Chaska Herald
• Dell, SAP — Building A Perfect B2B Influencer Program During Imperfect Times — Forbes
• Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope that you'll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers appeared first on Online Marketing Blog - TopRank®.

Everyone in B2B is talking about account-based marketing. And almost everyone is practicing it in some form — around 93% of organizations, according to SiriusDecisions.

“Not many are killing it though,” says Kelvin Gee. “That's the problem. They start pilots ... then they re-launch and learn from the mistakes. That's just a natural maturation.”

This is a fundamental process in digital marketing, of course: test, assess, optimize. But in the Break Free B2B series, our goal is to help you fast-forward it by learning from the mistakes, successes, and revelations of your innovating peers in the field. And as the Senior Director of Modern Marketing Business Transformation at Oracle*, Kelvin draws from a deep well of experience at one of the powerhouse brands in enterprise technology.

Walking the walk is different from talking to talk, but it’s easy to see why companies across the spectrum are seeking to do both.

“Companies do need to be more customer-centric, deliver a better customer experience, personalize the content, align with sales, and measure themselves differently,” he observes. “I call account-based a strategic glue that pulls all that stuff together.”

In his conversation with TopRank Marketing’s Josh Nite, filmed in Arizona during B2B Marketing Exchange in February, Kelvin shares his perspectives on what it takes to actually make ABM work, and how Oracle empowers its people to thrive within this framework.

It comes down to a fairly simple and repeatable model: standardize, evangelize, train, enable.

[bctt tweet="“Standardize, Evangelize, Train, Enable,” @kgee’s model for implementing #ABM at scale in large organizations like @oracle. #BreakFreeB2B. — Kelvin Gee" username="toprank"]

During an expansive 25-minute interview, Kelvin unpacks the inner workings of enterprise ABM, from getting buy-in to rethinking attribution to developing meaningful metrics and beyond.

Break Free B2B Interview with Kelvin Gee

If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.

• 1:00 - Kelvin's definition of modern marketing
• 1:45 - Scaling account-based marketing
• 2:15 - Strategic adaptations in the evolution of ABM
• 3:30 - How does an organization adopt a new marketing philosophy?
• 5:00 - Who should lead the charge for transformation?
• 7:15 - Metrics Oracle looks at to measure ABM success
• 8:45 - Overcoming traditional friction between sales and marketing
• 10:30 - Is there a need to redefine success and "credit" in order to achieve alignment?
• 12:15 - Operational structure: should sales and marketing converge?
• 13:30 - Challenges and opportunities in the industry
• 15:45 - Oracle's tech stack
• 17:45 - How to filter out data that matters and makes a difference
• 18:45 - What will marketing look like in five years?
• 21:15 - Humans versus robots, and their roles in marketing going forward
• 23:00 - What can marketers do to break free?

Josh: What kind of metrics does Oracle look at when measuring ABM?

Kelvin: We actually look at account engagement as an early indicator on whether your program is performing or not, because if you're not seeing an increase in engagement from a snapshot that you might have taken before the campaign started, that probably means it's not working. Either the personalization isn't there, the tactics aren't working, you're not at the right watering holes, or the orchestration might not be right.

[bctt tweet="“If you're not seeing an increase in engagement from a snapshot of before the campaign started, that probably means it's not working.” — @kgee of @oracle on measuring #ABM success. #BreakFreeB2B" username="toprank"]

So that's the early indicator whether it's working or not. Once you're past engagement, what truly matters to sales, of course, is conversations. They want conversations with these target accounts, so that's what we really looked at and that's really measured by a target account pipeline, or "TAP," as we call it. But when you look at growth in that pipeline, regardless of crediting who sources that pipeline, whether it's marketing or sales, we don't care because it's a team sport. And you can see that growth. Again, you compare this with a snapshot you've taken of those target accounts before the campaign begins, you will see success, and that's how you measure some of those programs.

Josh: I know that Oracle is a data corporation, and you live and die by data. Can you give me a little peek into what your tech stack looks like?

Kelvin: Yeah, I'll give you some broad strokes but obviously we drink our own champagne, right? So Eloqua is our marketing automation platform and our analytics engine is all on Oracle analytics, but the important thing to understand is: We believe that data is the future of B2B marketing. Because we're not gonna have less data, we'll probably have more data in the future, so if you believe that and you also believe that most organizations — especially enterprise organizations — have data silos, and if the goal is to deliver a better customer experience, you’ve got to break down those data silos.

[bctt tweet="“We believe that data is the future of B2B marketing. If the goal is to deliver a better customer experience, you’ve got to break down those data silos.” — @kgee of @oracle on #BreakFreeB2B" username="toprank"]

So I always used the Marie Kondo analogy, right? Where she goes into your house and then she tells you to, you know, pile all your clothes from all your different closets onto your bed. And she tells you that for a reason, because only when you see all the piles of clothes on your bed does the light bulb go off and you say, "Oh my God I’ve got a lot of clothes." It's the same thing with your data. Once you consolidate all your data silos onto one bed, so to speak, in this case a customer intelligence platform or customer data platform or whatever you want to use, once you combine all that data, that's when you start to see all the insights of your customers. And for us, we think the future of B2B resides in a data lake of some sort. And that data lake is your single source of truth and when an account surges or rises, it'll rise simultaneously in your marketing automation platform and/or your CRM, and so that's really the important construct that we think is going to be more representative of a better customer experience in the future.

Josh: What can marketers do to break free?

Kelvin: I’ve always believed that all marketers should have empathy. I think empathy is a super important value that we all need to possess, because we all talk about customer-centricity, how we need to be more customer-centric blah, blah, blah. But what drives customer-centricity is empathy so, I always try to train all of my marketers, especially the young ones who are just coming out of college and learning that they have to develop the empathy muscle. And actually, I do this little "E" test in my workshops, and that is, I ask them to draw a capital-E on their forehead and then I watch them, and they struggle for a few seconds, because they realize there are two ways to control that "E" — they could draw it where it's facing the right way for them, but backward to the person facing them, or it's the other way, where it's backward for them but rightward-facing for the partner. And I asked how many people in the room draw one way or the other and it's usually a 50/50 mix, sometimes I'm surprised by 80/20 drawing it the right way, the right way being that it's rightward-facing for your partner. So I call this "E" test for a reason, because the E stands for 'empathy' because you've taken the time to think about the other person and make sure they see it the right way. So that's just a quick little parlor trick to show the importance of empathy in the world of marketing.

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few interviews to whet your appetite:

• Break Free B2B Marketing: Gary Gerber on Scaling ABM without Losing Focus
• Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together
• Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

* Disclosure: Oracle is a TopRank Marketing client.

The post Break Free B2B Marketing: Oracle’s Kelvin Gee on Winning with Enterprise ABM appeared first on Online Marketing Blog - TopRank®.

Britain's Queen Elizabeth honored those who died in World War Two on Friday, the 75th anniversary of Victory in Europe Day, and used the occasion to say she was proud of how people had responded to the coronavirus pandemic.

Forrest Galante, a host of 'Extinct or Alive' on the 'Animal Planet,' recounts the locating of the Fernandina Island tortoise that hasn't been heard from since 1906. (Dan Fastenberg reports.)

Air travelers cannot receive cash compensation if their flight is delayed by a passenger biting others and assaulting crew members, an adviser at the Court of Justice of the European Union said on Thursday.

The last "supermoon" of 2020 rose in the night sky on Thursday over a world beginning to re-emerge after weeks of coronavirus-related lockdowns.

Britain's Queen Elizabeth honored those who died in World War Two on Friday, the 75th anniversary of Victory in Europe Day, and used the occasion to say she was proud of how people had responded to the coronavirus pandemic.

U.S. House Speaker Nancy Pelosi on Thursday made an indirect dig at President Donald Trump's Navy Blue Angels flyover this weekend, saying that political leaders have 'no right to praise them and then ignore their needs.'

The last "supermoon" of 2020 rose in the night sky on Thursday over a world beginning to re-emerge after weeks of coronavirus-related lockdowns.

Britain's Queen Elizabeth honored those who died in World War Two on Friday, the 75th anniversary of Victory in Europe Day, and used the occasion to say she was proud of how people had responded to the coronavirus pandemic.

Andrew Wong knew from an early age that running a restaurant required improvisation, having watched his parents steer their London Chinese restaurant through nearly 30 years of good times and bad.

Gains in Reliance Industries boosted Indian shares on Friday, but they ended the week sharply lower as coronavirus cases continued to spiral and markets awaited an economic stimulus.

U.S. Vice President Mike Pence's press secretary, the wife of one of President Donald Trump's senior advisers, has tested positive for the coronavirus, raising alarm about the virus' potential spread within the White House's inner most circle.

Gains in Reliance Industries boosted Indian shares on Friday, but they ended the week sharply lower as coronavirus cases continued to spiral and markets awaited an economic stimulus.

U.S. Vice President Mike Pence's press secretary, the wife of one of President Donald Trump's senior advisers, has tested positive for the coronavirus, raising alarm about the virus' potential spread within the White House's inner most circle.

The number of confirmed coronavirus cases in Germany increased by 1,251 to 168,551, data from the Robert Koch Institute (RKI) for infectious diseases showed on Saturday.

China will reform its disease prevention and control system to address weaknesses exposed by the coronavirus outbreak, a senior health official said on Saturday.

RB Leipzig’s Julian Nagelsmann, whose side will be chasing a first Bundesliga title when the German league resumes next weekend, is to practise coaching while wearing a face mask in order to be ready for a return to action.

Rory McIlroy will team up with Dustin Johnson to take on American duo Rickie Fowler and Matthew Wolff in a $3 million charity skins match on May 17 as televised golf returns amid the COVID-19 pandemic, the PGA Tour said https://www.pgatour.com/news/2020/05/04/rory-mcilroy-dustin-johnson-rickie-fowler-matthew-wolff-taylormade-driving-relief-live-golf-covid-19-coronavirus-relief-efforts.html on Monday.

Organised sport will only resume in the Netherlands from Sept. 1, but recreational golf and tennis will be allowed from Monday, Dutch prime Minister Mark Rutte said on Wednesday as he announced an easing of COVID-19 lockdown measures.

Alexander Albon won a virtual Formula One thriller, against a field that included England cricketers Ben Stokes and Stuart Broad, around Brazil's Interlagos circuit on Sunday to deny Charles Leclerc an esports hat-trick.

England test captain Joe Root is keen to play international cricket this summer but not by compromising on quality of the game or its intensity, the 29-year-old has said.

Action star Tom Cruise is working on a movie shot in outer space, the National Aeronautics and Space Administration said on Tuesday.

Britain's Queen Elizabeth honoured those who died in World War Two on Friday, the 75th anniversary of Victory in Europe Day, and used the occasion to say she was proud of how people had responded to the coronavirus pandemic.

People pre-book vehicles during Navratri, while some take deliveries on Navratri, most prefer Dussehra.