Publishers took the medium mainstream, and shouldn’t let a tech platform take all the profit. Mary Meekers recent Internet Trends report showed that 70 million Americans listened to at least one podcast per month in 2018 – more than triple the number from a decade before. That should represent a massive opportunity for publishers who produce high-quality podcasts like The Daily and Fresh Air.

Podcasts are anything but new.

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Reflecting the fact that 75% of UK advertisers are upping spend in podcasts, Nielsen has unveiled a measurement tool to gauge effectiveness in this growing ad space.

Nielsen believes that the UK’s 6 million weekly podcast listeners will double in the next three years. It is putting the tools in place for brands to “quantify the impact and effectiveness of their podcast ads” with the Nielsen Podcast Brand Effect.

The tool has already been running in the US and so far the results have found that 57% of podcast ads tested outperformed pre-roll video in driving purchase intent and 70% of respondents agreed that the podcast ads increased their awareness of products and services.

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It is well-known that podcasting is huge these days. But you might not realize how many educational podcasts are out there.

By educational, we mean shows that focus on some super-focused topic, like a specific period of history or an academic discipline. For instance, there are at least 15 or 20 active podcasts about linguistics, and there are several podcasts out there about conversational Latin (and we were pretty sure that was a dead language that was no longer spoken).

A Podcast for Every Discipline? The Rise of Educational Audio

More than half of the U.S. population over age 12 has now listened to a podcast, according to Edison Research. The medium has fundamentally altered the landscape for audio content, liberating and empowering both listeners and creators. And big acquisitions such as Spotify’s purchase of Gimlet Media signal that the business of podcasting is coming of age, too.

But there remains an economic gulf that some entrepreneurs and investors see as an opportunity. Ad spending on podcasting is around $500 million, by some estimates, but that compares to $17 billion or more for radio.

So where is podcasting heading next? How will speech recognition, smart speakers and other innovations change the landscape for podcasts? Should you start your own show? Could you make any money if you did?

The future of podcasting: Can the business of audio content catch up with the creative revolution?

FEDERATED MEDIA has launched a podcast division, including a podcast network as well as production and marketing services, with 46 podcasts at launch, including original shows, branded podcasts, and repurposed radio content.

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In the wake of a seismic deal in the podcast industry that will see top host Joe Rogan bring his show exclusively to Spotify for a reported $100 million, Apple — which will lose distribution of Rogan’s show come 2021 — is revamping its own podcast approach.

According to Bloomberg, Apple — an early distribution platform for podcasts that is also the largest hub for the medium stateside — is now seeking an executive to lead development of original audio series. The exec would report to Ben Crave, Apple’s head of podcasting.

In 2018, businesses spent $497 million on podcast advertising in 2018, and it’s estimated that by 2020, podcast ad spend will go up to a whopping $1 billion. So, podcasting is clearly big business.

How do you launch a business podcast?
So, there are a few steps when it comes to launching a podcast for your business – and it all starts with thinking about your aim.

What are you trying to achieve from your podcast? Is it to build trust with customers, or to drive more awareness with new prospects? In my case, I wanted to better position myself as a leader in the sales enablement space – so in addition to my blog over at Contemsa and posting on LinkedIn, I wanted to have a few different streams of content where my audience could gain insights about sales enablement.

With that aim in mind, it was important that my podcast was not about selling anything. Instead, it was about sharing insights and tips on B2B sales enablement topics such as How to Involve Sales Teams in Your Sales Playbook Process, for example. As you can see in this example episode, I am not selling anything: I am giving away useful tips and support for my customers and prospects.

Today, podcasting has exponential reach. In the US, for example, The latest Niesen release notes that the number of heavy podcast listeners—those listening every day— has grown by more than 3.6 million. The total podcast audience is growing at a compound average growth rate of 20%. (source: Nielsen)

Similarly, in the United Kingdom, at the end of 2019 around 7.1 million people were listening to podcasts each week. That’s one in eight people and is an increase of 24% over the past year – and more than double over the past five years. Ofcom research also found that half of listeners have joined the podcast wave in the last two years. (source: Ofcom)

Academia and podcasting have a similar problem: unless you’re involved in them, they seem incredibly intimidating to get into. With academia that is mostly true; a number of economic, systemic, and personal reasons make it inaccessible for a lot of people. With podcasts, however, that is not the case — to the same extent. If you have access to a recording device, editing software, and an internet connection, that is all you need to share your work with the digital world.

The creator of the worlds first operating system for artificial intelligence, aiWARE, and provider of digital content licensing services on behalf of the world’s premier sports entities, news organizations and user-generated content networks has introduced a comprehensive audio content monetization and licensing services for audio creators, including podcasters, broadcasters and audio advertisers.

Introducting Veritones premium audio licensing library and services, designed to enable podcasters, broadcasters and other audio creators to easily license clips of premium audio content from major media brands for their programs, as well as monetize their own content.

Spotifys $100 million-plus Anchor acquisition is seemingly paying off. In data released today as part of its annual Wrapped look-back on the year, the company says Anchor, which makes podcast creation software, powered 80 percent of new podcasts on Spotify this year, meaning the software contributed more than 1 million shows to Spotify’s catalog in 2020 alone. Overall, Anchor powers 70 percent of Spotifys total podcast catalog, or around 1.3 million out of over 1.9 million shows.

Podcasting and audiobooks have become increasingly popular in recent years – especially for entrepreneurs and in the business community. For many, these audio formats are a great way to educate people about your product, grow brand loyalty, and help bring in additional revenue for your company. But, a podcast or audiobook is only as good as its technical quality and distribution, both of which can be difficult to master.

Soundwise is an all-in-one platform that helps you create and sell audio products like audiobooks, podcasts, audio courses, and albums directly to your customers.

After months of working from home, and with many more months to go for most companies, keeping employees, customers and partners connected is more important now than ever before. One way brands are looking to stay engaged is through podcasting.

Podcasts are an intimate medium that allow listeners to feel more connected to the host and engaged with the topic. Here are four best practices for how to make company podcasts effective and engaging for the long run:

1. Empower your team.
2. Provide consistent, accessible and digestible content.
3. Pay attention to feedback.
4. Put in the work.

Spotifys $100 million-plus Anchor acquisition is seemingly paying off. In data released today as part of its annual Wrapped look-back on the year, the company says Anchor, which makes podcast creation software, powered 80 percent of new podcasts on Spotify this year, meaning the software contributed more than 1 million shows to Spotifys catalog in 2020 alone. Overall, Anchor powers 70 percent of Spotifys total podcast catalog, or around 1.3 million out of over 1.9 million shows.

Anchor-hosted shows account for more consumption of third-party podcast content on Spotify than any other podcast hosting or distribution provider
Spotify says Anchor’s top five markets in 2020, by total number of shows, were the US, Brazil, Indonesia, Mexico, and Great Britain. In Indonesia, Spotify signed nine shows to become exclusives. Meanwhile, the fastest-growing markets, looking at the average monthly increase in new shows, are India, Mexico, Brazil, Argentina, and Indonesia. India accounts for nearly 40,000 Anchor-made shows and has been growing at an average of 22 percent month-over-month increase in 2020.

ClickBank highest-rated income generating system. From the desk of the Operations Manager at ClickBank - I regularly refer affiliates that are searching for these tools directly to 1stPromotion Pro. The 1stPromotion Pro system offers a very comprehensive Clickbank search tool. Their storefront and search box plug-in offer 100% search capability of our Marketplace with great accuracy, and they continue to develop serious tools for serious Clickbank affiliates. Best Regards, Jennifer J., Operations Manager, ClickBank.

Yellow Button launches Mac programs and opens folders and documents with a single click. Drag your favorite files and folders to the Yellow Button window.

PROBLEM:

When you receive an email with an audio attachment (for instance, voice memos sent by 'Say it & Mail it' from your iPhone to your Mac as a .wav file), you would expect to see a QuickTime audio player that lets you play the audio.
Instead, you may see an icon which requires you to double click to open the QuickTime Player app. Or you may see an iTunes icon which requires you to double click to open iTunes.

SOLUTION...

How To Build Your Own Automatic Lawn Sprinkler System

This curry book will teach you everything about making curries exactly like the Indian curry you enjoy at the curry house.

NotePage, Inc. is pleased to announce the compilation of an RSS extensions directory. RSS is the standard for online information and news syndication.

The RSS specification allows users to create and use their own custom elements (tags) in any RSS feed, by declaring a namespace. Namespace extensions allow for RSS feeds to be extended to include additional information. An RSS feed that uses a namespace will validate, just as a feed that does not include a namespace.

The namespace directory is a free information directory containing namespace extension details. The directory is designed to be a central repository for namespace extensions. The intent of the directory is to help prevent redundancy and assist users with the process of extending RSS 2.0.

The namespace directory contains detailed steps on creating a namespace extension. While anyone can create a namespace, users are encouraged to a specific and well-planned reason to do so. It is important to realize that RSS readers or RSS processing applications will be unable to use the namespace information unless they were specifically designed to support the custom information.

The directory currently contains popular namespaces like: iTunes, MediaRSS, and Microsoft Simple Lists. Companies with namespaces can submit their extensions by emailing webmaster@feedforall.com

Additional details related to the namespace directory can be found at: http://www.feedforall.com/directory-namespace.htm

For more information contact, NotePage, Inc. at PO Box 296, Hanover, MA 02339. Phone: 781-829-0500. Fax: 781-582-1869. E-mail: sales@feedforall.com . Internet: http://www.feedforall.com .

Increase the number of RSS subscribers by adding autodiscovery code to your website. NotePage has made a free online tool that automates the creation of the auto-discovery code for RSS feeds.

The free auto-discovery tool automatically creates the code necessary for the auto-discovery of RSS feeds on a website. Simply enter the title, and the URL of the RSS feed and a code will then be generated based on the information entered. The code can then be entered in the "header" section of an HTML web page, to assist RSS readers in automatically detecting the precense of an RSS feed for that website.

Many RSS Readers can automatically discover that an RSS feed is available for a specific website and notify the website visitor if the auto-discovery code is in place. Browsers and aggregators including FireFox, Safari and IE 7 are just a few applications that will take advanteage of the precense of RSS auto-discovery code.

The RSS auto discovery tool can be accessed by clicking the following url http://www.feedforall.com/autodiscovery.htm

The RSS auto discovery tool is made available by NotePage, Inc.'s FeedForAll division. FeedForAll's software enables webmaster to create, edit, manage and publish RSS feeds. RSS has evolved into a popular means to syndicate headlines and distribute content on the Internet. A free fully-functional 30-day trial is available for download from http://www.feedforall.com For more information contact, NotePage, Inc. at PO Box 296, Hanover, MA 02339. Phone: 781-829-0500. Fax: 781-582-1869. E-mail: sales@feedforall.com . Internet: http://www.feedforall.com .

NotePage, Inc. today announced the release of RecordForAll, audio recording and editing software designed specifically for podcasters. With RecordForAll, podcasters have the ability to record new audio files from scratch, or edit and enhance existing audio files.

RecordForAll was designed from the ground up, with ease of use in mind. RecordForAll has an intuitive look, and built in tutorials to walk users through the process of recording and editing their first audio file.

One click audio recording easily records voices, music and other sounds. RecordForAll has reduced the learning curve, making audio recording easy even for beginners. RecordForAll allows podcasters to layer, synchronize and transition multiple audio tracks. Podcasters can now easily create transitional effects between show segments or insert advertisements into their podcasts. Existing audio files can also be imported into RecordForAll for editing. RecordForAll even has built-in filtering that helps eliminate extraneous background noises and distortions.

Simply put, RecordForAll is an all-in-one recording studio that assists users in recording, editing and mixing their podcasts, resulting in a professional podcast, even for beginners.

Have Fun
Use voice inflections to add emotion and passion to your comments and questions. Use music between segments not only does theme music create a brand and audio identity, it also helps transition one segment to another. Intro and outros can soften a podcast and give it a little extra polish. Introduce your podcast at the beginning and end of the show. Remind listeners who and what they are listening too. This is your opportunity to establish your audio brand. And finally have fun, listeners will be able to tell if your podcast is a labor of love or a painful rendition, keep your spirits up and your mood light!

Podcast Audio Recording Tips

Optimize your audio files to increase their popularity, just as you would optimize a website. Audio search engines are becoming more advanced as audio files become more commonplace on the Internet. Here are some tips to optimize your audio offerings...

Audio File Optimization Tips

NotePage, Inc. is pleased to announce the release of RecordForAll. RecordForAll is an easy to use commercial podcasting solution. RecordForAll allows for publishers to record audio files, edit sound files, and add effects. RecordForAll can be used by podcasters or other types of audio producers to overlay tracks, create fades, and add background music or effects to their audio productions.

The RecordForAll software gives the user the ability to record, store and import all types of audio recordings. Recordings can be easily labeled and organized. While RecordForAll has a lot of functionality it is still very easy for beginners to use. Simply drag and drop audio clips, to create a podcast show sequence. Edit clips by simply highlighting or overlaying segments. Audio clips can be individually managed allowing podcasters to make each clip shorter, longer, softer or louder.

New Audio Recording Software Released

NotePage, Inc. the publishers of the audio recording software, RecordForAll, has created an audio education center. The audio education center is designed for podcasters interested in audio recording and editing.The audio education center contains a collection of educational articles, video tutorials, and support resources for podcasters.

The Audio Education Center can be accessed at http://www.recordforall.com/audio-education-center.htm

For more information contact, NotePage, Inc. at PO Box 296, Hanover, MA 02339. Phone: 781-829-0500. Fax: 781-582-1869. E-mail: sales@recordforall.com . Internet: http://www.recordforall.com.

NotePage, Inc., developers of the popular FeedForAll RSS feed editor, announced today that it has added educational video tutorials to the FeedForAll website. The video tutorials explain the ins and outs of RSS, podcasting, and the syndication of content on the Internet.

RSS is an acronym that stands for Really Simple Syndication. RSS is the de facto standard for syndicating content on the Internet. Podcasting expands on the RSS concept by adding audio and video elements to the RSS feed.

The video tutorials are designed to assist and educate both experienced webmasters and beginners about RSS feeds and podcasting. Each video tutorial guides the user in a step-by-step manner. The video tutorials are available free of charge, and the topics covered include How To Create A Basic RSS Feed, How To Create An iTunes-Compatible Podcast, How To Create A Video Podcast, Why Use RSS?, How To Optimize An RSS Feed, How To Convert RSS To HTML, and much much more.

The videos can be accessed at http://www.feedforall.com/rss-videos.htm

NotePage, Inc. has announced the availability of over fourteen online video tutorials, designed to assist and teach the various aspects of audio recording, editing, and podcasting. With the advent and growing popularity of podcasting, more and more customers have begun recording audio files and producing podcasts, even those who don't have any sound or audio background or experience.

The audio recording tutorials are designed to assist and familiarize customers with audio recording, editing, using transitions, and creating podcasts. All the video tutorials are available free of charge. These short and fun video tutorials lead customers step-by-step through every aspect of audio recording. The video tutorials cover a variety of topics related to podcasting. The videos can be accessed from http://www.recordforall.com/audio-recording-videos.htm

Thousands of cars become government & bank property every day through various seizure and surplus laws. The constant exchange of vehicles and the enormous expense to store them, means amazing deals and guaranteed rock bottom prices for you! As Much as 80% - 90% OFF!

auctionsPASS covers all types of government auctions including seized, surplus, and unclaimed property items : luxury seized cars, boats and vessels, real estate, personal property items, unclaimed money and more.

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I meant this to be one of my first posts on podcasting, but I guess I have some kind of bump to my head. With Audioblog.com, you can do a professional grade audio post of longer than five minutes (up to an hour by phone) for $5 a month or $50 a year. I can definitely dig that.

Podcasting News: Podcast Doubles NPR Show's Online Audience: "CyberJournalist.net reports that podcasting has doubled the number of online listeners WNYC's On the Media reaches, in just four weeks."Another example of what podcasting can do for your business. I'll have the free ebook on podcasting coming out in a few weeks, so make sure you're subscribed to the feed for updates.

If your file is for non-commerical purposes, (free to distribute) you can have your files hosted by the Internet Archive for free. Once you create an account, you can use FTP or the Creative Commons CC Publisher. I'll have a video that shows the process up soon.

Podbus.com - Podcast / Audioblog /Web Hosting: "At Podbus.com, we're here to provide you with an easy and inexpensive way to host your podcasts. For only $4 per month (less than a really good cup of coffee!), we provide you with 300 MB of space and a lot of bandwidth. There's no advertising to get in your way and all you need to do is upload your podcast to your own podbus virtual server -

Call it laziness. Call it busy-ness. (As opposed to busi-ness. Which is actually true... I love words...) But as much as I love to produce audio posts (which stems from back in the days of my poetry site, circa 1999-2003), it takes way too long to really do it well. Once a week I can commit myself to doing a full-fledged radio broadcast on some type of a continuous basis. But most of the time

Clip ==> Basic Set Up1) Launch Audio Hijack Pro and create a new session.2) Select Audio Device in the first popup menu of the Input tab.3) Set the Input Device to the appropriate device, your microphone. You'll also want to set an Output Device, either a pair headphones (to avoid feedback) or Silence Output.4) Now, adjust the settings in the Recording tab as you desire. For a talk program, an

Clip ==> "Loudblog is a sleek and easy-to-use Content Management System (CMS) for publishing audio content on the web. It automatically generates a skinnable website and an RSS-Feed for Podcasting. Just upload your audio files, add some notes and links, and you’re done!" Thoughts ==> Pretty slick. Link ==> Loudblog.

From The Economist’s moving and evocative obituary of Dietrich Fischer-Dieskau, who died on May 18th: AS HE rubbed the horses down in the bitter cold and slush of the Eastern Front in 1943, Dietrich Fischer-Dieskau, then 18, sang songs into their ears. Brahms’s “Four Serious Songs”, perhaps, or a Bach cantata, both of which he […]

Any bodybuilders famous or otherwise who have glaucoma or R glaucoma suspect? Before you go TLDR (too long didn't read)...you might find all of this interesting in terms of prevention.... or help if you have glaucoma or are like me "a glaucoma suspect".... at the end, there's more positive...

Saskatchewan Pork Industry Symposium Audio Special for November 7, 2024

Ken Engele, the Manager of Knowledge Transfer with the Prairie Swine Centre, discusses “Taking Care of Basics-Measuring On-Farm Best Management Practices.”
Runs 6:31
https://fsaudio.farmscape.com/2024/11/engele-241105.mp3

Dr. Temple Grandin, an Animal Science Professor with Colorado State University, facilitates “A Discussion on Pig Handling and Welfare.”
Runs 13:08
https://fsaudio.farmscape.com/2024/11/grandin-241105.mp3

Dr. Martyna Lagoda, a Post Doctoral Fellow with the University of Saskatchewan, discusses “Advancing swine welfare practices to empower your industry: Outcomes and future directions from the NSERC Chair in Swine Welfare.”
Runs 8:00
https://fsaudio.farmscape.com/2024/11/lagoda-241105.mp3

Dr. Raj Sharma, a Post Doctoral Research Fellow with the University of Nebraska-Lincoln “Enhancing the future of pork production with new technology.”
Runs 10:25
https://fsaudio.farmscape.com/2024/11/sharma-241105.mp3

Dr. Brad Chappell, the Director of Veterinary Services with Topigs Norsvin Canada, discusses “Biosecurity-Back to Basics.”
Runs 5:01
https://fsaudio.farmscape.com/2024/11/chappell-241105.mp3

Dr. Bobbie Lundquist, the Emergency Preparedness Director with the Canadian Food Inspection Agency, discusses “ASF Preparedness,, Zoning and Zoning Arrangements.”
Runs 9:08
https://fsaudio.farmscape.com/2024/11/lundquist-241105.mp3

Stephen Heckbert, the Executive Director of the Canadian Pork Council, discusses “Changes to Canada’s Code of Practice for the Care and Handling of Pigs.”
Runs 9:54
https://fsaudio.farmscape.com/2024/11/heckbert-241106.mp3

Kevin Grier, with Kevin Grier Marketing and Consulting, discusses “the Competitive Status of the Canadian Pork Industry.”
Runs 5:07
https://fsaudio.farmscape.com/2024/11/grier-241106.mp3

Dr. Sylvain Charlebois, a professor with Dalhousie University, discusses “Navigating the Maze: Agri-Food Trends and their Impact on the Pork Industry.”
Runs 9:14
https://fsaudio.farmscape.com/2024/11/charlebois-241106.mp3

       *Farmscape is produced on behalf of North America’s pork producers

Happy New Year! I hope you all had as great a holiday season as I did, but I imagine you're also eager to get back in the swing of things as well. So, here are some highlights from today's edition...