As tough taskmasters, challenges have a way of helping us expand the horizons of what we believe to be possible, and put our creativity to the best use while navigating around a tense situation.

Realme has been successful because of our focus on the product; many brands don’t focus on the product anymore. We have grown 850% y-o-y; from the second quarter of the year until August, our sales have increased 300%.

WeChat also jumped on the bandwagon recently. Its story feature, Time Capsule, allows users to upload short, time-bound videos that appear on a user’s homepage with additional features such as music, location, emojis, etc.

Realising that sourcing within India helps cut costs, Uniqlo established an office in Bengaluru in 2016 to identify and work with partner factories in India. The company currently procures cotton fibre from India, as a result.

In her 20-year-long stint with the organisation, she headed Sony Max, and played a pivotal role in Sony Entertainment Television’s content revamp.

GroupM’s John Montgomery tells Sonam Saini that while marketers are more cognizant of ad frauds, much more needs to be done to ensure brand safety.

Advertising when the customer needs your product the most is an age-old tactic for effective marketing.

Short-lived content is the new go-to strategy for brands to engage with consumers and turn them into content creators

Cost of one SMS is around 12 paise, whereas a promotional e-mail could cost 2-4 paise. A retail brand organising a high intensity campaign for its seasonal sale could end up spending Rs 15-20 lakh to reach its consumers.

We will look at geographical expansion for our salons; but for products, we aim to expand within India at the moment.

Geometry Global, WPP group’s shopper marketing and brand activation agency, is working towards devising communication that fits the non-linear, omnichannel shopping behaviour of consumers.

India played out a 2-2 draw against Europe in Online Nations Cup chess tournament in the eighth round, a setback after their first win in the event notched up against the Rest of the World.

Xiaomi's low-cost Redmi models dominate the budget market, but that could hurt the Mi 10 5G, priced starting at Rs. 49,999

Xiaomi Mi 10 and last year's OnePlus 7T, both boast impressive specifications like octa-core processors and 8GB of RAM. So, let's compare the two phones to see how similar or different they...

iPhone SE (2020) was unveiled last month, and this "affordable" new offering from Apple is priced in India starting at Rs. 42,500. India availability and sale details were not announced at the...

Zoom has gained immense popularity in India despite the government warning against it, and advising users to opt for other alternatives. According to app intelligence firm Sensor Tower, India...

Force majeure on contracts in India during COVID-19

A look at how Kesavananda Bharti saved the Indian constitution

CoronaVirus (Covid-19) has been declared as pandemic (“an epidemic occurring worldwide”) by World Health Organisation (“WHO”) on 11.03.2020. While many consider Covid-19 as a message from nature to mankind, in this Article we

Welfare measures issued during COVID -19 Pandemic: A Great Government Initiative or an Unnecessary Burden on Employers in India?

Popular small screen actress remembered mostly as 'Jassi' from her first show Sony Tv show 'Jassi Jaisi Koi Nahin' and who was last seen in Ekta Kapoor's web show 'Kehne Ko Humsafar Hain'(along with Ronit Roy and Gurdeep Kohli) <a href="https://www.abplive.in/television/mona-singh-dating-south-indian-to-get-married-soon-1068950" target="_blank" rel="noopener noreferrer">made headlines in September over her rumored relationship with

India has decided to not to join RCEP trade deal as it did not address the key concerns. It is being told that the decision has been taken for farmers and smaller entreprenuers. Congress was trying to corner BJP on this but now the news is out from Thailand

India has decided to not to join RCEP trade deal as it did not address the key concerns. It is being told that the decision has been taken for farmers and smaller entreprenuers. Congress was trying to corner BJP on this but now the news is out from Thailand

Bangkok/New Delhi: Union Home Minister Amit Shah on Monday said India’s decision to not join China-backed mega Regional Comprehensive Economic Partnership (RCEP) deal is a result of "PM Narendra Modi's strong leadership & unflinching resolve" to ensure national interest in all circumstances, adding: “it shall ensure support to our

India will tour Australia later this year for a Test series.

Rohit Sharma is hoping that the BCCI and Cricket Australia will find a solution for the four-match Test series to get underway whenever sports return after the coronavirus pandemic.

Alex Carey chose Shikhar Dhawan over Rohit Sharma to open along with Australian cricketer David Warner.

Analysts across the board have been certain about the heavy economic toll that the pandemic will take on the country.

Consumption of diesel was down about 55.6 per cent year-over-year at 3.25 million tonnes. Sales of petrol dropped by 60.6 per cent from a year earlier to 0.97 million tonnes.

What if we tell you that making besan ladoos is possible within four corners of your house, and we have just the right recipe that could help you out.

The Indian Embassy here has started to contact the Indian nationals who wish to return home once the international travel lockdown due to the coronavirus pandemic is lifted.

A 35-year old Indian woman, who was five months pregnant, was founded murdered in her apartment and her husband was found dead in an apparent suicide in the Hudson River near here, authorities said.

The death of a Dubai-based Indian industrialist, who died after falling from a high-rise building last week, was a case of suicide over financial problems, police confirmed after an investigation,...

NASA's first Mars helicopter has a name now and the credit goes to 17-year-old Indian-origin girl Vaneeza Rupani.

An Indian-origin psychiatrist in the US has to pay USD 1,45,000 as settlement to resolve allegations that he overprescribed opioids to his patients outside the usual course of his professional...

An Indian-origin man has pleaded guilty to an arson attack on a commercial centre in UK's Leicester in central England and is scheduled to get sentenced for the crime at a hearing in June.

Indians make up one in 10 of all foreign-born doctors in the UK's National Health Service (NHS) and therefore face a greater risk from the coronavirus pandemic, according to a new report published on...

Poor diet is a major cause behind the COVID-19 deaths and the Indians must urgently cut down on ultra-processed food to build resilience against the deadly virus, a leading Indian-origin cardiologist...

Three more Indians based in the UAE have either been fired or suspended from their jobs over controversial posts on social media, days after the Indian ambassador to the Gulf nation warned the...

Over 1,50,000 Indians in the UAE, who wish to return home amid the coronavirus lockdown, have applied through the online registration process to the Indian missions in Dubai, according to media...

A 62-year-old Indian businessman has died in Abu Dhabi after contracting the novel coronavirus, according to a media report.

Nearly 4,800 Indian nationals, most of whom are living in dormitories for foreign workers, have been tested positive with the novel coronavirus in Singapore till the end of April, the Indian High...

US President Donald Trump on Monday nominated an Indian-American attorney to a federal court in New York.

An Indian-origin man has been sentenced to 52 weeks' imprisonment after pleading guilty to writing offensive graffiti at a number of locations across Leicester in central England, some of which was...

US President Donald Trump has nominated senior Indian-American diplomat Manisha Singh as his envoy to the Organization for Economic Cooperation and Development (OECD).

An Indian-origin man in Singapore was on Wednesday sentenced to seven months in prison for verbally abusing police and safe-distancing enforcement officers who were urging compliance with the COVID-19...

A pair of Indian identical twins, stranded at the Dubai airport for nearly 50 days due to the COVID-19-induced international travel lockdown, breathed a huge sigh of relief when they came to know that...

An Indian-American father and daughter, both doctors in New Jersey, have died due to the COVID-19, with Governor Phil Murphy describing their demise as "particularly tough" and hailed them for...

An Indian teenager in Dubai has recorded songs in over 20 languages, including Arabic, to spread awareness on the coronavirus, saying music has always been her choice for effective communication,...

India reported 3,320 new coronavirus patients and 95 deaths linked to the highly contagious illness in the last 24 hours, bringing the total to 59,662 cases, the Union Health Ministry said this...