This webinar introduces you to a relatively new social science paradigm, Followership. For many years followership was viewed as an appendage to leadership and in many business schools, the focus has been on leadership. Why? The answer is really very simple. Leadership has always been viewed as the foundation of organizational power and influence. Did you know that leaders really spend 20 to 30 percent of their time leading, and 70 to 80 percent of their time following, but that following has never been viewed as an essential activity?

Most people have a rather negative perception of followers. Children’s games of Follower the Leader, automotive manufacturer Audi’s bold declaration of “Never Follow” and parent’s warning to their children if “”Johnny is going to jump off of a bridge, are you going to follow him? ; reinforce the negative societal perception of sheep –like followers who are easily influenced, molded and are of little worth. Like with leadership,  there are specific  and distinct followership styles and associated behavioral attributes that certainly have an effect on organizations and their performance.

Leadership model’s like the Hersey-Blanchard Situational Leadership Model, focuses on leadership style based on the follower or group maturity level. Though this particular model has much research to support the premises of the theory, the focus is still on leadership influence and power based on a follower maturity level, versus a behavioral interaction and follower influence on the leader. What you will learn during this webinar is the use of a behavioral based leadership model that focused on the development and power-sharing relationship with organizational followers that is essentially a mutually beneficial symbiotic relationship where the leader and follower grow and learn from each other where leaders learn to become Transformational Leaders and followers learn to become what is termed Exemplary Followers. This will not be an attempt to conduct a comparative study of various leadership styles.

The concepts behind Exemplary Followership and Transformational Leadership become essential in organizations that are focusing on becoming self-directed team based organizations. Unfortunately, organizations that bandy the team word around and say: We are going to be a team! Or We have a team based organization, when in reality; the teams are just miniature versions of the larger rigidly formal hierarchy of the larger organization. At that point, the team concept becomes a joke and sinks beneath the waves of failure. In order to successfully implement these concepts in your organization, major organizational cultural change will become necessary in order to adopt and integrate e

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"Brad McRae's use of stories to teach provided a real connection to the material provided."

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Webinar information current as of October 22, 2009

What does it take to foster a culture of leadership? During this archived webinar Dr. Brad McRae, CSP will give you the tools you need to implement a strategic plan that encourages the growth and development of effective leaders. You will compare the traits of Managers vs. Leaders as well as the actions, skills and strategies that HR professionals need to foster within their organizations to optimize leadership.

Key Learning Objectives:

• Use the Leadership/Management Grid to maximise both the leadership and management potential within your organization
• Apply effective leadership strategies with examples from contemporary Canadian leaders
• Understand how Master Leaders motivate themselves and their organization to levels beyond their highest expectations by developing ‘Tipping Point’ Goals
• Get the tools you need to create a culture of Leadership Excellence

Bonus: A copy of the supporting paper prepared by Dr. Brad McRae along with the Leadership/Management Evaluation Form™ will be provided in this archived webinar.

Speaker

Dr. Brad McRae
Dr. Brad McRae, CSP is Director of the Atlantic Leadership Development Institute and the author of The Seven Strategies of Master Leaders: Featuring Key Insights from 32 of Canada’s Top Leaders. Brad is also a graduate of Harvard Business School’s Leadership Best Practices Program. Brad has written seven other books including The Seven Strategies of Master Negotiators and The Seven Strategies of Master Presenters. He has presented in Canada and the US as well as in Australia, the Caribbean, Mexico, Africa and the UK. Brad is also the publisher and editor of The Atlantic Leadership Development Newsletter.

Format

The following is required to access the archived webinar:

• Flash Player installed in your computer
• an Internet connection
• a sound card

This archived webinar will include:

• PowerPoint presentation with slides
• Speaker and facilitator voice-over presenting the slides and answering pre-

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