When you’re trying to reach a particular audience, your success depends on how thoroughly you’re able to target them.
It also depends on your market positioning and segmentation, but to achieve both of those you need, first and foremost, to know who your ideal buyer is – and how to reach him (or her).
These 6 steps will give you a clear road map for how to target your ideal buyer.
Identify Your Customer Profile
This is more complex ...

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We know your inbox is probably flooded with emails about COVID-19. Internet is overwhelmed with this topic but we feel it is important to let you know about the crucial steps RSS Ground team has taken to ensure our employees’ continued safety through this pandemic and reassure you there is no interruption to your service.
First of all, we genuinely hope you and your family are save and healthy. The world is on a halt, so is every ...

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Sam Hill takes on his local trails for some raw riding action.
( Comments: 86 )

Great deals on helmets, bikes, dropper posts, apparel and more in this month's Online Deals.
( Photos: 66, Comments: 54 )

Tá sé deimhnithe ag príomh stiúrthóir Teach Altranais Dealgan i nDún Dealgan, gur bhásaigh 23 áitritheoir san ionad ón 1ú Aibreán i leith, go leor acu a raibh Covid-19 orthu.

While Kawhi Leonard and Paul George certainly helped the Clippers' transformation into an NBA title contender, the team's trades from a year ago played a big role too.

Even as the Lakers prepared to face the small-ball-playing Houston Rockets on Thursday, there was no getting away from talking about the coronavirus.

The USC women's water polo was ranked No. 1 in the nation when the season was canceled because of the coronavirus pandemic.

Dodgers right fielder Mookie Betts didn't report to spring training on Saturday because of a stomach ailment. He could be back in the lineup Monday.

Spectrum reached an agreement to carry SportsNet LA, the Dodgers' television home, on AT&T video platforms, including DirecTV, AT&T TV and U-Verse TV.

Our Disney World trip was so close I could taste the character breakfast. But there was fine print.

This wasn't the way the UCLA men's and women's basketball teams envisioned their seasons would end. The NCAA tournaments were canceled Thursday.

Some women are giving their hair a break, while others are learning the basics.

L.A. Unified campuses will be closed until at least May 1 due to the coronavirus outbreak, as school employees press forward with plans to distribute computers, provide free internet for students who need it, train families and teachers in distance learning and distribute more food.

Since when is it a good idea for the president of the United States to encourage political leaders to cave in to demands by armed protesters?

In all, the state received some 3 million surgical masks made by BYD, a company known for building electric vehicles with an assembly plant in Los Angeles County.

City National Bank Chairman Russell Goldsmith says the country could benefit from public spending on jobs training, telecommunications and infrastructure that recalls programs like the Civilian Conservation Corps.

Even when he was being impeached, Trump still had a job to do. Nothing justifies his failure to take early action against the coronavirus.

After putting his Playa del Rey home on the market, writer Dennis Lehane has purchased a Westchester house three miles away for $2.395 million.

Jessica Capshaw of 'Grey's Anatomy' and her husband, Honest Co. co-founder Christopher Gavigan, have sold their Santa Monica home for $5.75 million.

In Newport Beach, baseball super-agent Scott Boras has paid $3.925 million for a stylish home a few blocks from the ocean.

Aaron Bay-Schuck, CEO of Warner Records, is asking $5.9 million for his stylish architectural abode in Hollywood Hills.

If you can find a bargain flight, package holiday or cruise at a peak time, right now may be an excellent time to book

Pack off somewhere else in January

A jury ordered Toyota to pay $15.8 million to a dealer who alleged the company's recalls failed to remedy safety defects in its popular Prius models.

California's climate deal with automakers shows the proper solution to Trump is to go around him.

Ford, Honda, Volkswagen and BMW reach deal with California regulators on fuel efficiency standards

Showrooms are closed, but many car dealers sell online, with delivery to your door.

Neil Lennon is worried Celtic will run out of time to complete the transfer of Greg Taylor.

All the latest rumours and gossip coming out of Manchester United, Chelsea, Liverpool, Arsenal, Barcelona and Real Madrid.

Liverpool ace Rhian Brewster has joined Swansea on loan until the end of the season.

Chelsea transfer news is coming in thick and fast and Express Sport is on hand to bring you all the very latest from Stamford Bridge.

Express Sport have rounded up five deals that could yet still happen between now and the transfer deadline at 11pm later tonight.

All the latest rumours and gossip coming out of Arsenal, Chelsea, Liverpool, Tottenham, Barcelona, Real Madrid and Manchester United's surprise pursuit of Paris Saint-Germain striker Edinson Cavani.

FA Cup teams are eagerly awaiting to find out who they will face in the Fifth Round, and Express Sport has simulated the FA Cup draw ahead of the clashes. Manchester United will host Manchester City, while Liverpool are dealt a kind draw. Chelsea take on Arsenal at the Emirates Stadium, and Newcastle face Portsmouth.

FUNSO Ojo revealed that Derek McInnes was so determined to get him to Aberdeen that he offered to drive to Edinburgh to hijack Hibernian’s bid.

ST JOHNSTONE have agreed a new deal with Tommy Wright – forcing Dundee United to step up their interest in Inverness boss John Hughes.

EXPRESS SPORT brings you all the latest transfer news ahead of tomorrow's deadline - here is what happened.

Through the scale of its devastating impact, the coronavirus pandemic could have fractured Britain. Yet the ordeal has strengthened the spirit of our country. In the face of this unprecedented crisis, the public has shown solidarity rather than selfishness, unity instead of division.

Golf, Game Of Thrones and gastronomic delights are just a few of the gems this Spanish city has to offer.

I REMEMBER receiving some parenting advice from a taxi driver when I was heavily pregnant with my first child almost a decade ago. "For the first 10 years all they want is your love," declared the cabbie. "For the next 10 years all they want is your money."

Through the scale of its devastating impact, the coronavirus pandemic could have fractured Britain. Yet the ordeal has strengthened the spirit of our country. In the face of this unprecedented crisis, the public has shown solidarity rather than selfishness, unity instead of division.

Newcastle's £300m takeover is set to complete within a week.

A company which had contracts with Utah suspended over its founders past associations with white supremacists had an outside data deal, per reports.

Frenchman reportedly leaving KVSH, kicking off IndyCar's driver movement for 2017

Indianapolis Colts tight end Jack Doyle discusses the challenges of working out during the pandemic.

Everyone is breathing a sigh of relief. Everyone in my family, that is. We are about to take some holiday, spend some time taking friends round the sights of Washington DC and then visit a national park. Now these attractions will stay open for business.

I am sure many Americans share this sense of relief - that their government has not shut down, and for more serious reasons than mere avoidance of holiday season disappointment.

There's little doubt that it would have made America look rather ridiculous and people would have blamed politicians as a class.

But who are the winners and losers?

The Republican leader, Speaker John Boehner, is a clear winner. Had there been a shutdown, his party would have suffered, and his authority would have been damaged. He negotiated skilfully between the Democrats and his own ardent members and won a deal that many independents will welcome as sensible and necessary.

For the Tea Party movement, too, it is a success. They have made their agenda Washington's agenda. They have stiffened the steel in their leadership's spine to hold our for deeper cuts. But if they complain that this is not enough, or that they've been betrayed, they will look petulant and fall into a Democrat trap - that of looking and sounding like extremists.

The social conservatives, for a time insisting on a rather incoherent anti-abortion policies tacked onto the budget ("fungible money" doesn't make it into a soundbite), risked disaster for their party.

They appeal to a minority in the country and look politically irresponsible - a danger to their party's electability and the purity of the Tea Party's economic and constitutional messages.

The Democrats as a whole don't come off well. They look like realists, but they've given a lot of ground. These cuts will hurt their natural supporters and undermine plans and projects dear to their hearts. The tactics were quite skilful but I can't see the strategy .

President Obama has made the best of a bad job. He has tried to celebrate the agreement as the American virtue of compromise in action. He made himself look like an honest broker, standing for sensible compromise, rather than the deeply involved player that he is. He did a good job of making a shutdown sound really scary, and so pushing the Republicans towards a deal. But once again he looks like a skilful chairman, rather than a leader. The cuts he has had to accept will, I imagine, undermine important parts of his programme.

With bigger battles ahead, over the 2012 budget, the debt ceiling and the deficit, President Obama has yet to explain how he will fund hope and pay for change. By welcoming the deal, as he must, he has embraced a pared-down vision, accepted something smaller and meaner than he offered in 2008.

It was obvious this blow was coming after last year's elections, but it is a serious blow to the presidency nonetheless.

I'll be back in a couple of weeks.

An insurance payment due to Victor Oladipo's injury gives Pacers lowest payroll in NBA

Several Indianapolis-area restaurants are offering brunch deals and takeout specials to help mom relax and stay out of the kitchen on Mother's Day.

Half-price tickets let you eat, drink wine and see Food Network's Scott Conant at the IndyStar Wine & Food Experience.