With Sales Accelerator, Del Monte can 'tweak the levers' during a campaign to boost reach and revenu

If you don't know about the role and make-up of a digital team, and how it can impact customer experience and brand success, Matt Harris of Sendwithus has the answers

Its five-year mission: to explore strange new worlds, to seek out new life and new Kardashians, to boldly market...

DeepIntent applies AI to data to identify medical and patient audiences for healthcare marketing, track them across devices, and deliver impactful messages

Your digital assets are the building blocks for brand voice. Use them wisely

In 2013, three best friends followed their passion to build a clothing company. Their journey took them in a whole new direction

Kerala will go into complete lockdown on Sunday, the state government said on Saturday. Nothing will be allowed to open except essential services, it said. "With a view to prevent the spread of...

Amid massive exercises to contain the COVID-19 pandemic in Kerala, the state police on Saturday operated its rented helicopter to transport the heart of a brain dead patient from Thiruvananthapuram to...

Kerala Chief Minister Pinarayi Vijayan remembered his mother on Mother's Day and said that the courage and determination with which his mother faced the life, taught him valuable lessons and laid the...

Too many B2B marketers are sleeping on the job when it comes to maintaining the consistency and quality of their data.

Data protection appears to be many companies' Achilles' heel.

For most marketers, personalization is the cure for ineffective content.

The median salary for male email marketers is $15,000 more than that of females'.

The discipline is projected to mature into a rich blend of social media and mobile engagement.

Poor data quality and integration can cause a marketing mess.

A study by AdRoll and Priceonomics breaks down which cities and states are most and least likely to click.

Back-to-school serves as a reminder that digital channels not only drive digital purchases, but in-store purchases too

Even agri-exports as a share of GDP is fairly lower for India relative to the rest of the world despite being one of the largest producers of agri-commodities globally.

PM Modi said that the action should be taken for a more proactive approach to handhold the investors.

The Centre on Wednesday gave clear indications that the ongoing nationwide lockdown will be extended beyond May 3 but with "considerable relaxations" to people and services in "many districts". 

According to Dun & Bradstreet's latest Economy Forecast, the changes in consumer behaviour will determine the segments that are likely to flourish after the pandemic is brought under control.

After a lifetime high FPI withdrawal in the month of March, the foreign portfolio investors have once again pulled out nearly Rs 15,000 crore from the country's capital market in April.

With the latest cut in prices, a 14.2 kg non-subsidised LPG cylinder would cost Rs 581.50, instead of Rs 744 with effect from today.

The number of Americans filing for unemployment benefits surpassed a staggering 30 million and the European economy shrank a record 3.8% in the first quarter as hotels, restaurants, construction sites and manufacturing were frozen by lockdowns.

Kumar said as long as the lockdown continues, economic activity will remain tepid, but "demand should be there in the economy" and the question of logistics can be taken care of. The SBI chairman also said complete easing of the curbs is still some time away.

He added that the Department for Promotion of Investment and Internal Trade is working to create a genuine single window for setting up factories and manufacturing units.

While our immediate priority must be to protect people from the pandemic and contain its spread, ensuring food security and preventing more people to fall below poverty line (BPL) should also be on focus.

The challenges of the Model Agricultural Land Leasing Act, 2016 and how to protect the interest of small and marginal farmers was discussed in detail.

According to data from GSTN, over 19,552 tickets raised by taxpayers were resolved between March 25 and April 24.

As per the current goods and services tax (GST) audit guidelines, taxpayers have been broadly categorised into three groups based on their annual turnover -- large, medium and small.

Manufacturing PMI stood at a mere 27.4 in April, which was 51.8 in March.

The sale of fertilisers shot up by 45.1 per cent on-year in April 2020.

BHEL has released an Expression of Interest (EOI) inviting global companies to leverage its facilities and capabilities for setting up a manufacturing base in the country.

The agency's earlier economic forecast was a range, according to which the GDP may either expand by 1 per cent or contract by 1 per cent in 2020-21.

In what could be seen as a silver lining for employees, as many as 50% of the organisations have reported no change in the planned salary hike budgets despite the headwinds that the novel-coronavirus pandemic has brought.

While the government reportedly prepares a second economic relief package to mitigate the fallout of coronavirus, handing out direct cash to people amid the ongoing lockdown is not a desired solution.

Curiously, the majority of those who say they want their economies to restart before the virus has been contained also report being “very nervous” about leaving home.

“With Covid-19 onslaught, the government has shown tremendous resolve to counter the fallout through socio-economic packages ranging from direct cash transfer to poor and farmers to free food to the needy.”

Even as India is the second-largest consumer of gold, it imported only 50 kg of gold in April, compared to 110.18 tonnes in the same month a year ago.

The WTO work programme defines electronic commerce as the production, distribution, marketing, sale or delivery of goods and services by electronic means.

In a statement, GSTN said this new functionality on the GST portal is aimed at providing a major relief to taxpayers, especially at the time of the COVID-19 crisis when there is limited access to cash resources.

The agency said India's fiscal position has been weak for a long time now and is a major factor constraining sovereign credit rating along with the government debt.

The recommendations are part of a report titled 'COVID-19: Challenges for the Indian Economy - Trade and Foreign Policy Effects'.

The central government too had raised excise duty on petrol and diesel by Rs 3 per litre each in March to raise an additional Rs 39,000 crore annually. This hike negated the benefit arising from international oil prices slumping to two-decade lows.

Petrol, Diesel Price Today:  Prime Minister Narendra Modi’s government late Tuesday evening increased excise duty on petrol by a record Rs 10 per litre, and on diesel by Rs 13 per litre.

India's service sector recorded largest contraction in business activity and new orders in April.

Explaining why online learning has changed the education scenario, the Indian-origin economist said that with classes going online, someone in India can now take a course at MIT.

The spike in the unemployment rate shows that a growing number of job seekers were left disappointed as they could not find jobs and their addition to the labour force merely raised the unemployment rate.

The forced lockdown period is a good opportunity for everyone to learn basics such as making online fund transfers via the payment gateways, pay renewals, and check balances, etc from the comfort of home.