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In this age of increasing hacks and cybercrime, the Norman Rockwell Museum has a lot of digital assets, museum operations data, and private patron data that need to be protected. Find out why Frank Kennedy, IT manager at the Rockwell museum, chose Veritas Backup Exec to be a key part of the museum's security strategy.

About the Museum

Norman Rockwell is one of the great iconic painters and illustrators of American life in the 20th century. His hundreds of covers for the Saturday Evening Post magazine alone are a national treasure. The Norman Rockwell Museum is located in Stockbridge, Massachusetts, where Rockwell spent the last part of his celebrated life. The museum started two years before Rockwell's death in 1978 and houses over 100,000 of his works and also those of other illustrators.

The museum now has 140,000 annual visitors, and 220,000 people view its traveling exhibitions each year. It also has an active website with more than 600,000 worldwide unique visitors per year.

The Museum's IT System

IT Manager Frank Kennedy is an IT department of one (plus an occasional contractor). He supports 90 staff and volunteers and is responsible for critical information security and data protection for the museum.

The museum's IT network consists of several large physical servers and many single-purpose virtual machines. The single-purpose virtual machines allow for emergency service without disrupting other departments.

Frank says, "Most of our enterprise software is procured via TechSoup, which makes it affordable to license so many servers! We do not have to make do with weak, low-budget software."

Digital Assets: Preserving Art over the Long Term

Frank Kennedy explains that digital assets are of increasing importance in the work of museums. There are high-resolution images or copies of art works that must be carefully stored to preserve work in its best condition. He says that digital versions are often irreplaceable, as when the original object is disintegrating or would be damaged by further handling.

The digital versions keep a faithful record of the art in its best state. The most sensitive objects of this museum include a collection of Rockwell's cellulose nitrate film negatives, which deteriorate over time.

The museum also has analog audio and video tape and motion picture film that deteriorates, as well as works on paper that degrade with exposure to light. Other crucial data for the museum includes databases for collection management, point of sale records, donor management, and email.

Frank's backup system is designed to be redundant on purpose. He says, "Protecting this data means keeping many copies in many places. Doing so becomes a big challenge when the size of the data becomes several terabytes. I use many layers of redundancy."

The Backup Crisis

As the museum's data got bigger and bigger, and server patches piled on, the museum's previous backup solution eventually became unstable. Frank reports that his backups were failing constantly and causing him stress in his careful, risk-based management approach. When he first went to get a new backup solution from TechSoup, he discovered that what he needed was not available.

He says, "The cost for the options I use would have been over $4,000 per year, unbudgeted. TechSoup responded to users' desperate cry and worked with Veritas to bring Backup Exec back to TechSoup! I can't even describe my relief. Veritas Backup Exec is better than ever. It is so stable that I get suspicious and have to go look just to be sure it's really working!"

Why the Norman Rockwell Museum Chose Backup Exec over Other Options

Frank told me that the license he gets from TechSoup includes every option his museum needs. These options and features include

• Exchange Server backup
• Unlimited media server backups
• Unlimited agents for specific applications like VMware, Windows, Linux, and so on
• Simplified disaster recovery
• Protection against accidental deletion, damage, or overwriting
• Storing backups to disk, network share, tape (any type), or cloud — or all four at once
• Virtual machine snapshots that are viewable directly from the host's agent
• A deduplication engine so backed-up data is as clean as possible
• Backup retention periods that can be defined per job and per media server
• An excellent graphical user interface
• The status of every backed-up resource available at a glance
• Sending an email to the admin when anything goes wrong
• Running several jobs simultaneously (depending on server horsepower)

Advice for Museums and Other Organizations Considering Veritas Backup Exec

• Backup Exec is powerful software geared toward backing up an entire network. It requires some study to do the installation and learn the software.
• You don't get phone support with the charity licensing, so you need to be comfortable Googling for answers and working in the Veritas community support forum.
• Frank recommends dedicating a strong server for running the software. He likes eight cores and 32 GB of RAM; hot-swappable, hot-growable RAID-5; fast network connectivity; and a very large uninterruptible power supply (UPS).
• Avoid the temptation to install other services or applications on what seems to be a machine that is often idle.

In a Nutshell

Frank's experience is that "Veritas Backup Exec is the best, most reliable, most flexible, and versatile backup software you can get. Commit the needed resources to operate it, and you will be rewarded with peace of mind and business continuity. Your donors will be pleased that you are protecting their investment so carefully."

Image: Norman Rockwell Museum / All rights reserved / Used with permission

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Eighty-one percent of Americans have social media accounts, and that number is expected to grow each year. Nearly all brands have a social presence, and libraries are no different. Libraries are using social platforms now more than ever before.

The New York Public Library has 2.2 million followers on Twitter, more followers than the celebrity Kathy Griffin. Social media is playing a significant role in helping libraries stay relevant in our ever-growing digital society.

TechSoup recently teamed up with WebJunction to find out the details on how libraries are using social media. We wanted to know how often libraries are using platforms and what some of their biggest challenges are. We surveyed 311 libraries throughout the country and found out some interesting things.

In our survey, we found that 55 percent of respondents serve fewer than 25,000 patrons, so nearly half of the respondents were smaller libraries, probably mostly in rural areas. We found that libraries are using social, and they are eager to grow their channels.

More than half (55.7 percent) of libraries spend less than 5 hours per week on social media, and 28 percent spend only 6 to 10 hours a week.

Libraries use Facebook more than any other social platform. Twitter is the next most popular platform, and then Instagram.

Forty-four percent of libraries post daily on Facebook, and 25 percent also post daily on Twitter.

Libraries are using social media to share events and pictures, educate people about services, highlight their collections, and support other libraries.

Growing followers and finding staff support are some of libraries' biggest social media challenges.

Learn How to Grow Your Library's Social Media Channels with Our WebJunction Webinars

Registration is now open for the Social Media and Libraries Webinar Series, hosted by WebJunction and TechSoup for Libraries in collaboration. We'll help you build a social media strategy, including how to select platforms that work with different types of library content to create brand awareness, increase traffic, and meet community goals. This series will highlight social media best practices to keep patrons and library staff engaged, develop measurable goals, and cultivate new readers and learners in your community.

On October 24, join us to learn how libraries can effectively use social media tools, even with limited staff and time. Learn how to identify the appropriate social media platforms to market library services and events, and how to integrate best social media practices in your library's marketing plan. We'll help you build a foundation for your social media strategy and provide practical ideas and tactics for immediate use in your library.

Register for October 24

On November 30, join us to learn all about social media analytics. Now that you are using social media to engage with your community, how do you know if it's working? If you don't know where to start when planning your social media metrics, join us to learn the best methods to measure your library's social media outcomes. During this event, you will learn how to establish measurable goals, identify key performance indicators (KPIs), and evaluate your social media results

Register for November 30

On December 19, join us to learn how to take the next steps toward amplifying your library's social media program. During this third webinar in our social media series, we'll discuss best practices in growing your library's social media program and managing user engagement. You'll learn tips on assessing the members of your library's audience based on their preferred platforms, and ideas for converting your in-person library community into an online community.

Register for December 19

How Is Your Library Using Social Media?

Our survey is still going on! Take our survey and tell us how your library is using social media.

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